Targeting & Segmentation Targeting & Segmentation.ppt
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This document discusses various concepts related to target marketing and segmentation. It defines target marketing as identifying customer groups that a product is best suited to meet the needs of. A market segment is a large, identifiable group with similar characteristics. Niche marketing focuses on a distinct set of needs that can be profitably served without much competition. Local and individualized marketing alter the marketing mix to suit specific local conditions or individual customers. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors. Undifferentiated marketing uses one product and marketing approach for all, while differentiated marketing tailors separate offerings and programs for each segment.
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2. 1. What are Herb-drug interactions? 2. How herbs interact with other co administered drug ? 3. Whether they are diagnoised? 4. Are they neglected? 5. Any reports available ? 6. What is the significance of the study ? 7. Need for the study We will discuss on following points HERB + DRUG Interaction
3. Herb drugs + Allopathic drug = Some Reactions HERB + DRUG Interaction 1. When herbal medicinal products and western drugs administered together may interact each other in body leading to kinetic and dynamic alterations. 2. Herbs are often administered in combination with therapeutic drugs, raising the potential of herb-drug interactions. 3. Herbs or Herbal drugs often taken with the Allopathic drugs with belief that it will have some Beneficial effect. 4. Most of the herbal drugs are taken because of- Availability, Economic consideration and its safety
4. PharmacodynamicPharmacokinetics Herb may causes Additive Synergistic Antagonistic Unidentified Response activity in relation to conventional drug Change the Absorption Distribution Metabolism Protein binding Excretion of the drug thus changing blood level of drug HERB + DRUG Interaction
5. Diagnosis Evidence of Interaction Preclinical Trials Clinical Trials Case studies from pharmacovigilance 1 2 3
6. 1. Drug interaction is the 4th to 6th cause of death in the world. 2. About 70-80 herbs may increase the risk of bleeding. 3. Aristolochic acid from Kidamari (Aristolochia Bracteolata) is toxic. 4. Ephedra (Somlata) caused more than 54 deaths and 1600 cases of adverse reaction. Facts about Herbal Drug Interactions
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8. PHARMACOKINETIC INTERACTION Parameter Increases Decreases Absorption Ginger Fibers Green tea Mucilage containing herb Black pepper Mucilage containing herb Metabolism Guggul Grape juice Elimination Laxative (Aloe) Liquorices Diuretics herbs
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INTRODUCTION
As students face challenges of commuting daily, many students experience problems like traffic and insufficient public transportation services as they commute which negatively impacts their ability to attend school on time and their academic performances. Narrow roads with poorly designed intersections, weather conditions like heavy rainfall, and long distances are all issues that impact the travel time of students, affecting their participation in classes and their performances in school.
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Targeting & Segmentation Targeting & Segmentation.ppt
- 2. Target Marketing Identifying those particular groups of customers which your product/service is capable of meeting their requirements (needs) most. Each of these groups constitute a market segment Selecting one or more segments to enter Establishing and communicating the products key distinctive benefits in that market
- 3. Market Segment A large identifiable group within a market with similar wants, purchasing power, geographical locations, buying attitudes
- 4. Niche Marketing What is an attractive niche ? A distinct set of needs A premium can be charged Not likely to attract competition Gains certain economies through specialisation Sufficient size, profit and growth potential
- 5. Local Marketing When the marketing mix is altered to suit the local conditions eg. Giving a higher/ lower discount than whats prevailing in the rest of the markets or implementing a different promotion scheme
- 6. Individualised Marketing When the firm deals with each customer on a one to one basis When products are customised for the customer
- 7. Bases for Segmentation Geographic territory demarcations Demographic age, family size, sex, income,education, religion, etc. Psychographic lifestyle,personality,values Behavioral knowledge,attitudes,usage
- 8. Behavioral variables Occasions birthdays, lunchtime,vacations Benefits eg.travel business, vacation, educational User status non users, ex users, first time users, regular users, potential users Usage rate light, medium, heavy
- 9. Loyalty status diehards,shifters,switchers Buyer Readiness unaware aware informed interested desire intention to buy Attitude enthusiastic, positive, indifferent, negative, hostile
- 11. Market Targeting Single segment concentration Selective specialisation Product specialisation Market specialisation Full Market coverage - undifferentiated marketing differentiated marketing
- 12. Undifferentiated Marketing Single product addressing all segments with a single marketing program. Mass production is possible giving scale economies Pushes price downwards enabling to attract price sensitive segments
- 13. Differentiated Marketing A separate market offering for every segment Marketing programs for every segment could be different Pushes up costs at various levels, necessitating sufficient volumes for viability Generates inter-segment rivalry