Targeting & segmentation
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Targeting and segmentation involves identifying groups of customers that a product or service can best meet the needs of. These groups form market segments that businesses can select to enter. Effective targeting establishes the key benefits of a product for the chosen segment. A market segment is a large, identifiable group with similar wants, locations, purchasing power, and attitudes. Niche marketing focuses on a distinct set of needs for a premium where competition is unlikely and economies of scale can be achieved.
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1. A Informative ºÝºÝߣs On HERB + DRUG Interaction VANDANA JANGHEL Assistant Professor (M. Pharma, Pharmacognosy) (Siddhi Vinayaka Institute of Technology & Sciences, Bilaspur, C.G.) What comes from Nature + What we change in nature + What we don¡¯t want
2. 1. What are Herb-drug interactions? 2. How herbs interact with other co administered drug ? 3. Whether they are diagnoised? 4. Are they neglected? 5. Any reports available ? 6. What is the significance of the study ? 7. Need for the study We will discuss on following points HERB + DRUG Interaction
3. Herb drugs + Allopathic drug = Some Reactions HERB + DRUG Interaction 1. When herbal medicinal products and western drugs administered together may interact each other in body leading to kinetic and dynamic alterations. 2. Herbs are often administered in combination with therapeutic drugs, raising the potential of herb-drug interactions. 3. Herbs or Herbal drugs often taken with the Allopathic drugs with belief that it will have some Beneficial effect. 4. Most of the herbal drugs are taken because of- Availability, Economic consideration and its safety
4. PharmacodynamicPharmacokinetics Herb may causes Additive Synergistic Antagonistic Unidentified Response activity in relation to conventional drug Change the Absorption Distribution Metabolism Protein binding Excretion of the drug thus changing blood level of drug HERB + DRUG Interaction
5. Diagnosis Evidence of Interaction Preclinical Trials Clinical Trials Case studies from pharmacovigilance 1 2 3
6. 1. Drug interaction is the 4th to 6th cause of death in the world. 2. About 70-80 herbs may increase the risk of bleeding. 3. Aristolochic acid from Kidamari (Aristolochia Bracteolata) is toxic. 4. Ephedra (Somlata) caused more than 54 deaths and 1600 cases of adverse reaction. Facts about Herbal Drug Interactions
7. 1. Clinician lack of adequate knowledge about Drug-herb Interaction 2. No quality control and assurance for the purity and safety. 3. No advance research in this field. 4. Blind believe or over believe in Ayurverdic medicine 5. Avoidance of patient history about drug sensitivity 6. Adulteration in herbal drug Reason for Herb-Drug Interaction Less Knowledge No Quality Control No Documentation Mythological Believe Herbal-Drug Interaction
8. PHARMACOKINETIC INTERACTION Parameter Increases Decreases Absorption Ginger Fibers Green tea Mucilage containing herb Black pepper Mucilage containing herb Metabolism Guggul Grape juice Elimination Laxative (Aloe) Liquorices Diuretics herbs
9. ALOE VERA Interferes with drug absorption through Laxative action (Aloe latex) Decrease transit time Decrease Intestinal Fluids GINGKO BILOBA Decrease effectiveness of Alprazolam by decreasing its absorption. Ginkgo decreases absorption of Alprazolam rather than inducing hepatic metabolism of alprazolam. GINGER Enhance the absorption of sulfaguanidine and decreases blood sugar PHARMACOKINETIC INTERACTION Herbal drugs which shows Interaction related to Absorption
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Market SegmentationMahmudul Hasan
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This document discusses market segmentation, targeting, and positioning. It defines key terms like market segmentation, target marketing, and market positioning. It describes different types of market segmentation including demographic, psychographic, and behavioral segmentation. It also discusses evaluating market segments, selecting target markets, and developing positioning strategies. The overall purpose is to outline the process companies use to divide markets, select target customer groups, and define their product's competitive advantages.
Target market 
Target market Unitedworld School Of Business
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This document discusses target markets and market segmentation. It defines a target market as a group of people a firm markets to with a strategy to satisfy their needs. There are two main types of markets - consumer markets for personal use goods, and business markets for goods used in production. The role of market segmentation is to divide the total market into smaller, more homogeneous groups as no single marketing mix can satisfy all consumers. Effective segmentation requires segments be measurable, accessible, substantial, differential and actionable.3. STPD
3. STPDDr. Parveen Kaur Nagpal
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Segmentation, Targeting, positioning, differentiation, bases of segmentation, advantages of segmentation, types of targeting, Steps in Segmentation, Targeting, and Positioning Lecture 3 Market Segmentation.pptx
Lecture 3 Market Segmentation.pptxRavneet Singh Bhandari
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Market segmentation involves dividing a heterogeneous market into homogeneous sub-units. It divides the overall market for a product into segments based on variables like geography, demographics, psychographics, and behavior. Effective segmentation allows companies to target specific segments, develop appropriate marketing strategies for each segment, and improve marketing efficiency. The key advantages of segmentation include helping target the right customers, tapping selected markets effectively, identifying less satisfied customer segments, and making marketing more efficient.Market Segmentation PPT
Market Segmentation PPTDr. Durgaprasad Navulla
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Market segmentation involves dividing a heterogeneous market into homogeneous sub-units. It divides the overall market for a product into segments based on characteristics like geography, demographics, psychographics, and behavior. Effective segmentation allows companies to target specific groups, make marketing more efficient, and better meet customer needs. Some common bases for segmentation include geographic, demographic, cultural, behavioral, and psychographic factors. Market targeting then involves selecting which segments a business will focus its marketing efforts on. Common targeting strategies include single segment concentration, selective specialization, product specialization, and full market coverage.Bus169 Kotler Chapter 07
Bus169 Kotler Chapter 07Alwyn Lau
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The document discusses market segmentation, which involves dividing a market into distinct subgroups of customers with different needs, characteristics, or behaviors. It outlines the key steps in target marketing: segmenting the market, evaluating segments, and selecting segments to target. The document also discusses different bases for segmenting consumer and business markets, such as geographic, demographic, psychographic, and behavioral variables. It emphasizes that effective segmentation results in segments that are measurable, accessible, substantial, and actionable.segmentation-180714184534 (2).pdf for pharmacy students
segmentation-180714184534 (2).pdf for pharmacy students????? ?????? ???????????? - ??? ??
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New product dedisions provide a dear path to the business. New product development
astep by step process. A Complete idea is required behind new product.
1 1deal Generation: The development of a product starts with the concept and idea.
The remaining process is depending on that idea.
2 Screening of Idea: This step is cruial to ensure that unsuitable ideas, for whatever
reason, are rejected as soon as possible. Ideas need to be considered objectively,
ideally by a group or committee.
3. Concept Development and Testing: After having an idea, next is the sreening
stage. The idea should now convert into concept. It has depth information which can
be visualizing by the consumer.
4. Anaysis of business: After finalization of concept, a business case needs to be kept
algTStogether to consider whether the new service /product will be gainful.
2665.Product Development If the nev product is approved, it will be approved to the
2marketing and technical development step.
6. Test Marketing: Market testing (test marketing or) is different to consumer testing.
in that it introduces the product that follows proposed plan of marketing.
od7. Commercialization: When the concept has been tested and developed, final
0decisions are required to move the product to its introduction into the market.
8. Launch: A detailed plan of launch is required for this step. This is the important
stage for success of a product
New Drug Development
So In present business atmosphere, it is more important to take smart decisions for
business. Innovative approaches and new products can put an organization on proper
pathway and to make a big success if appropriately analyzed and executed. Make it simpler
(Fig.2.1).0
Following parameters should keep in mind for a better decision:
Analyzing existing service and product portfolio frequently.
Knowing the position of functions of business, projects of departments and
initiatives.
Understanding the distribution of funds and assessing efficiency.
Having understanding of market for new opportunities and possible competition.
2.B PRODUCT BRANDING, PACKAGING AND LABELLING DEC?SIONs
2.8.1 Branding
Branding has its existence from ancient era. According to Nilson (2000), the first example
of branding is found in the oil lamps' manufacture on the Greek islands thousands of years
back. Brand elements are name, sign, term, symbol, design or distinguishing characteristics.
Brand is not only a graphical design or a logo; it is the unique identity of the product.
By American Marketing Association, Brand can be defined as name, term, sign, symbol
or design, or a combination of them intended to identijy the goods and services of one seller or
group of sellers and to diferentiate them from those of other sellersa54
Branding is a process, where a company generates loyalty among consumers in the
market. Brands are designed with a motive to communicate customers the reason for the
existence of their product. Brand should have a strong connection with customers; Market Segmentation ppt
Market Segmentation pptAsraful Islam Rayhan
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This document discusses market segmentation. It defines market segmentation as dividing a market into distinct subgroups of customers according to needs, characteristics, or behaviors. The key goals of segmentation are to evaluate new business opportunities and craft successful marketing offers for specific customer segments. Segments should be identifiable, accessible, measurable, substantial, with unique needs, and durable. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors. The document also discusses market targeting, positioning, marketing strategies like undifferentiated vs differentiated vs concentrated marketing, and the goals of market segmentation for organizations.17 marketing strategy
17 marketing strategyMazhar Iftikhar (mazhariftikhar@gmail.com)
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This document discusses key aspects of developing an effective marketing strategy, including customer orientation, competitor orientation, inter-functional coordination, strategy success indicators, market segmentation, criteria for segmentation, various segmentation bases (geographic, demographic, psychographic, behavioral), pricing for different segments, market targeting, differentiation, positioning, and undifferentiated marketing. The overall focus is on understanding customers, competitors, coordinating different business functions, measuring strategy success, segmenting markets, and developing targeted marketing programs for segments.Customer_driven_marketing_strategy.pptx
Customer_driven_marketing_strategy.pptxsteadyfalcon
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This document outlines steps for developing a customer-driven marketing strategy, including market segmentation, targeting, differentiation, and positioning. It discusses segmenting customers based on geographic, demographic, psychographic and behavioral variables. Companies must evaluate segment attractiveness and select targets. Positioning involves defining the product's place in customers' minds relative to competitors. The document also covers developing a value proposition and positioning statement to communicate the brand's unique benefits to chosen customer segments.STP
STPStudsPlanet.com
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The STP Process outlines the key steps in segmentation, targeting, and positioning: segmentation involves classifying customers into groups based on common characteristics, targeting evaluates each segment's attractiveness to select one or more segments to market to, and positioning ensures the product occupies a clear and desirable place relative to competitors in the consumer's mind.Segmentation and targeting
Segmentation and targetingVijyata Singh
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Segmenting the market into right set of groups and targeting the correct one is the key to successful marketing planning.Segmentation targeting and positioning
Segmentation targeting and positioningJorge Baraybar Cardini
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Market segmentation involves dividing markets into distinct segments based on characteristics like geography, demographics, behaviors, and psychographics. Effective segmentation creates segments that are measurable, accessible, substantial, differentiable, and actionable. Market targeting selects specific segments to target with tailored marketing strategies like differentiated, concentrated, or micromarketing. Positioning determines how a product is defined in consumers' minds relative to competitors based on important attributes. Choosing the right positioning strategy involves identifying competitive advantages, selecting a value proposition, and consistently communicating and delivering the chosen position through all marketing mix elements.Targeting & segmentation
- 2. Target Marketing Identifying those particular groups of customers which your product/service is capable of meeting their requirements (needs) most. Each of these groups constitute a market segment Selecting one or more segments to enter Establishing and communicating the product¡¯s key distinctive benefits in that market
- 3. Market Segment A large identifiable group within a market with similar wants, purchasing power, geographical locations, buying attitudes
- 4. Niche Marketing What is an attractive niche ? A distinct set of needs A premium can be charged Not likely to attract competition Gains certain economies through specialization Sufficient size, profit and growth potential
- 5. Local Marketing When the marketing mix is altered to suit the local conditions eg. Giving a higher/ lower discount than what¡¯s prevailing in the rest of the markets or implementing a different promotion scheme
- 6. Individualized Marketing When the firm deals with each customer on a one ¨C to ¨C one basis When products are customised for the customer
- 7. Bases for Segmentation Geographic ¨Cterritory demarcations Demographic ¨C age, family size, sex, income, education, religion, etc. Psychographic ¨C lifestyle, personality, values Behavioral ¨C knowledge, attitudes, usage
- 8. Behavioral variables Occasions ¨C birthdays, lunchtime, vacations Benefits ¨C eg.travel ¨C business, vacation, educational User status ¨C non users, ex users, first time users, regular users, potential users Usage rate ¨C light, medium, heavy Buyer Readiness ¨C unaware ¨C aware ¨C informed ¨C interested ¨C desire ¨C intention to buy
- 9. Market Targeting Single segment concentration Selective specialization Product specialization Market specialization Full Market coverage - Undifferentiated marketing Differentiated marketing
- 10. Undifferentiated Marketing Single product addressing all segments with a single marketing program. Mass production is possible giving scale economies Pushes price downwards enabling to attract price sensitive segments
- 11. Differentiated Marketing A separate market offering for every segment Marketing programs for every segment could be different Pushes up costs at various levels, necessitating sufficient volumes for viability Generates inter-segment rivalry
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