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TdRo Skype Q2 2014 Offering.
morningevening
late afternoon afternoon
Facebook Feed
Video Calling
Audio Calling
Screen Sharing
Chat
Skype
Mobile Users:
681,820 monthly
active users and
163,201 daily active
users.
Skype Desktop
Users:
1,505,413 monthly
active users and
657,581 daily
active users.
SOURCE: Skype Internal Data
Join
moments
that matter
on multiple
devices.
Romania, March 2014
SOURCE: Skype Internal Data, September 2012
SOURCE: Skype Internal Data, December 2013
Connect with a huge and growing audience
RO, March 2014
Female 18-24 yo, 110,000 unique active users/month
Female 25-34 yo, 89,000 unique active users/month
Male 18-24 yo, 298,000 unique active users/month
Male 25-34 yo, 181,274 unique active users/month
TARGETING:
Age: 13-15;16-17;18-20;21-24;25-29;30-34;35-39;40-49;50-64;65+
Gender: Female / Male
Skype Advertising Opportunities
Join the
Conversation
2014 Special Packages
Desktop only
Skype
NEW formats
Homepage Chat
Window Ads
Chat Window
Ad Views: 1,000,000
Ad Type: 728x90, 234x60
2,000 EUR NET
(!) BOTH ad types are
compulsory?
Targeting:
Age: 13-15; 16-17; 18-20;
21-24; 25-29; 30-34; 35-
39; 40-49; 50-64; 65+
Gender: Female / Male
728x90px
234x60px
Skype
New packages
3+1 Standard
Homepage Take Over
Estimated Ad Views: 1,9 mil
Ad Type: 650x170px standard
3,300 EUR NET
(!) 3 days paid + 1 day bonus
Homepage Ads
3+1 Expandable Home
Page Take Over
Estimated Ad Views: 1,9mil
Ad Type: 650x170>650x340px,
rich media
5,000 EUR NET
(!) AdServing included for
banners up to 5MB
Skype
New packages
Homepage + In
conversation Window
Guaranteed ad views: 1,000,000
Ad Type: 300x250
2,000 EUR NET
Homepage Ads
3+1 Homepage Click to
Full Screen
Estimated Ad Views: 1,9 mil
? Ad Type: 300x250 > full screen
5,200 EUR NET
(!) AdServing included for banners
up to 5MB
(!) Click to view demo
2014 Special Packages
Mix: Mobile + Desktop
JASMINE (display + mobile)
1 day, mobile roadblock, 300x50/640x100
estimated impressions: 150,000 | estimated reach: 30,000
4 days standard (display) homepage takeover 650x170
estimated impressions: 2,000,000 | estimated reach: 650,000
anytime, 1,000,000 on 300x250(display) homepage + in-conversation banners
4,700 EUR NET (eCPM 1.5 EUR)
Skype
New packages
ROSE (display only)
4 days Homepage + In conversation
WINDOW)
2,000,000 impressions on 300x250 >
full screen on homepage 4 days
1,500,000 impressions on 300x250 in-
conversation banner on impression
Estimated reach: 650,000
6,000 EUR NET (eCPM=1.7 EUR)
&
DAISY(display + mobile)
1,000,000 impressions: 650x170
placed on homepage
500,000 impressions: 300x250 in
conversation window
500,000 impressions: 300x50&
640x100 placed on Skype mobile,
homepage + message screen
3,550 EUR NET (eCPM= 1.77
EUR)
ORCHID (display)
24 HRS full day roadblock
estimated impressions: 430,000 on 650x170 standard
estimated impressions: 825,000 on 300x250 ¨C in conversation window
estimated reach: 500,000
1,850 EUR NET (eCPM= 1.50 EUR)
Skype
New packages
MAGNOLIA(display + mobile)
1,000,000 impressions on 300x250
homepage banner + in conversation
window (display)
500,000 impressions on 320x50/640x100
homepage + message screen (mobile)
2,500 EUR NET(eCPM=1.66 EUR)
&
Thank You!
Ad

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Ad

TdRo Skype Q2 2014 Offering.

  • 2. morningevening late afternoon afternoon Facebook Feed Video Calling Audio Calling Screen Sharing Chat
  • 3. Skype Mobile Users: 681,820 monthly active users and 163,201 daily active users. Skype Desktop Users: 1,505,413 monthly active users and 657,581 daily active users. SOURCE: Skype Internal Data Join moments that matter on multiple devices. Romania, March 2014
  • 4. SOURCE: Skype Internal Data, September 2012
  • 5. SOURCE: Skype Internal Data, December 2013 Connect with a huge and growing audience RO, March 2014 Female 18-24 yo, 110,000 unique active users/month Female 25-34 yo, 89,000 unique active users/month Male 18-24 yo, 298,000 unique active users/month Male 25-34 yo, 181,274 unique active users/month TARGETING: Age: 13-15;16-17;18-20;21-24;25-29;30-34;35-39;40-49;50-64;65+ Gender: Female / Male
  • 8. Skype NEW formats Homepage Chat Window Ads Chat Window Ad Views: 1,000,000 Ad Type: 728x90, 234x60 2,000 EUR NET (!) BOTH ad types are compulsory? Targeting: Age: 13-15; 16-17; 18-20; 21-24; 25-29; 30-34; 35- 39; 40-49; 50-64; 65+ Gender: Female / Male 728x90px 234x60px
  • 9. Skype New packages 3+1 Standard Homepage Take Over Estimated Ad Views: 1,9 mil Ad Type: 650x170px standard 3,300 EUR NET (!) 3 days paid + 1 day bonus Homepage Ads 3+1 Expandable Home Page Take Over Estimated Ad Views: 1,9mil Ad Type: 650x170>650x340px, rich media 5,000 EUR NET (!) AdServing included for banners up to 5MB
  • 10. Skype New packages Homepage + In conversation Window Guaranteed ad views: 1,000,000 Ad Type: 300x250 2,000 EUR NET Homepage Ads 3+1 Homepage Click to Full Screen Estimated Ad Views: 1,9 mil ? Ad Type: 300x250 > full screen 5,200 EUR NET (!) AdServing included for banners up to 5MB (!) Click to view demo
  • 11. 2014 Special Packages Mix: Mobile + Desktop
  • 12. JASMINE (display + mobile) 1 day, mobile roadblock, 300x50/640x100 estimated impressions: 150,000 | estimated reach: 30,000 4 days standard (display) homepage takeover 650x170 estimated impressions: 2,000,000 | estimated reach: 650,000 anytime, 1,000,000 on 300x250(display) homepage + in-conversation banners 4,700 EUR NET (eCPM 1.5 EUR) Skype New packages ROSE (display only) 4 days Homepage + In conversation WINDOW) 2,000,000 impressions on 300x250 > full screen on homepage 4 days 1,500,000 impressions on 300x250 in- conversation banner on impression Estimated reach: 650,000 6,000 EUR NET (eCPM=1.7 EUR) & DAISY(display + mobile) 1,000,000 impressions: 650x170 placed on homepage 500,000 impressions: 300x250 in conversation window 500,000 impressions: 300x50& 640x100 placed on Skype mobile, homepage + message screen 3,550 EUR NET (eCPM= 1.77 EUR)
  • 13. ORCHID (display) 24 HRS full day roadblock estimated impressions: 430,000 on 650x170 standard estimated impressions: 825,000 on 300x250 ¨C in conversation window estimated reach: 500,000 1,850 EUR NET (eCPM= 1.50 EUR) Skype New packages MAGNOLIA(display + mobile) 1,000,000 impressions on 300x250 homepage banner + in conversation window (display) 500,000 impressions on 320x50/640x100 homepage + message screen (mobile) 2,500 EUR NET(eCPM=1.66 EUR) &