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Development
Consulting Approach & Thinking
Framework
Consulting Approach
 Consultation on Design & Wireframes of product.
(What is right/ What is wrong/ What is industry trend)
 Consultation on marketing plans & suggestion on phases
ARM to suggest on overall marketing plans with consultation on launching
the websites in various phases.
Example of approach
# Basic website + community is required to kick start the digital marketing
exercise.
# Digital Marketing can be started with basic hygiene at a month before the
launch of website.
# Agile development methodology to be adopted to make the product full
proof.
Consulting Approach
 Consultation of Webserver & technology
(What is right/ What is wrong/ What is industry trend)
 Suggestion on payment gateway integrations.
 Consultation on community content & suggestions of ideas to involve
bloggers, influencers & consumers for the community.
 Consultation on improvising the leads & traffic to website.
Example: Use of research papers, reports with a lead based form.
Approach for development
Thinking Framework
Phase1- Brief
Check	List	- Understanding
1. Questions	to	understand	the	business.
 About TG.
 About Products.
 About	market	places.
 What	are	the	USP.
 What	is	the	category	of	their	products	or	services.
 How	they	are	doing	marketing	of	their	products.
2 Questions	to	understand	the	current	challenges.
 Why	client	wants	to	rebuild	a	new	website	if	already	presents.
 Accessibility.
 Readability.
 Compatibility.
 Usability.
 Speed.
 Security
3 Question	for	Reference.
 Is	their	any	reference	for	the	website
 What	section	you	like	in	the	referred	website.
 How	your	products	different	 from	the	others.
Check	List	- Knowledge
1. What	should	 be	the	sitemap.
2. Competitors.
3. Type	of	website.
4. Payment	gateways	need	to	implement
5. Is	SEO	implemented?
6. What	is	the	new	trend	in	their	category.
7. Plans	for	landing	pages	in	future.
8. Is	they	are	using	seasonal	changes.
9. Data	migration.
10. Type	of	website.
Research
Industry	Mapping
 New	trends
 References	Analysis
 Experience	involvement.
 Technology	used.
 Modules	should	used.	
 Security	features.
 TG	management.
 Type	of	Payment	Gateways
 Data	migration	techniques.
 Success	features	of	opponents.
 Suggestions.
Behavior	Mapping
 Demographics
 Internet	Infrastructure
 SEO	Stats	 Source	Page,	On	Page	Behavior,	Bounce	Rate,	Time	on	
Website,	Exit	Page
 Platform	- Desktop,	Tablet,	Mobile
 How	site	will	perform	 after	new	sitemaps.
 Are	all	the	previous	 website	URL	covered	or	they	are	includes	in	the	new	
pages
 Is	new	sitemap	affects	the	ranking	of	website.	Re	route	the	old	URL	to	
new	URL	by	301	permanent	redirection,	so	search	engine	can	notice	the	
new	URL.
 Is	key	features	for	TG	included	in	the	website.
 All	the	necessary	help	URL	present	in	the	current	web	apps	(in	case	of	
product	website)
Ideation
Content	Type
Functional	Approach
User	Experience	Approach
Search	engine	friendly
Existing	Website
Ideation
For	Project	In	Process
Color	Schemas	from	Brand	Guideline	and	Learning
Implementation	of	Layout	Trend	/	Inspiration	from	Client
Device	Targeting
Selection	of	Technology	- Backend	&	CMS
Content	Fitting	&	Type	(if	new,	else	as	per	sitemap)
Draft of the Ideal State
 Creation of Website Wireframe
 Prototype Design of the Ideal State with Creative
Team
 Improvement and 1st Hand Feedback on
Prototype
 Slicing of the Prototype into Front End Code
Execution Process
Front	End	Development
Framework	
Implementation
Distribution	 into	
Sections
Priority	
Arrangement
Coding
Testing	&	
Reporting
Execution Process
Back	End	Development
Structuring	 the	
CMS
or	
Frameworks
Installation	of	the	
Platform
Database/3rd	Party	
Tool	
Implementation
Coding
Testing	&	
Reporting
Testing
Front	End	Development
W3C	Code	
Validation
Form	Input	
Validation
Load	Time	&	Speed	
Test
Responsive	Cross	
Platform	Test
Browser	
Compatibility
Testing
Back	End	Development
Framework	
Validation
Function	Validation
Server	Side	
Execution	Time
Server	Side	
Validation
Security	
Measurement
Testing
Final	Product
API	Validation Automation Reusability	of	Code
Staging	Server	
Setup	Check
To	submit	the	issues or	remarks	we	will	use	open	source	tools	like	mentis.	Which	will	increase	the	real	time	
management.	Tool	can	be	us	to	categories	the	feedback	into	backend	or	frontend.	 Tool	will	help	us	to	mana
ge	all	the	revision	history	of	bug	in	a	same	page	or	can	resolved,	reopen	or	assign	to	different	person	in	the	
same	time.
Measurability
Comparison of New vs Old
 Speed Test
 Platform Performance
 Server Load Time
 User Experience
 SEO Friendliness
 Mobile Optimization
 Is product site is working fine with old data which were input to DB with new website.
Measurability
Team Effort Parameters
 Design Hours
 Front End Hours
 Back End Hours
 Optimization Hours
 Troubleshooting Hours
 Deployment
 Will be using toggle to measure the efforts into modules or websites.
feedback next steps
Thank you.
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Technology Development Thinking Framework