Technology Development Thinking Framework
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Technology development thinking framework specially designed for startups. We @ ARM WorldWide (earlier known as ARM Digital) are a digital marketing & communication consulting company startup, we want to work to help startups grow. This tech framework will help you think right & do right, will help you save time & money when it comes to planning your technology development.
Technology Development Thinking Framework
- 1. Development Consulting Approach & Thinking Framework
- 2. Consulting Approach ? Consultation on Design & Wireframes of product. (What is right/ What is wrong/ What is industry trend) ? Consultation on marketing plans & suggestion on phases ARM to suggest on overall marketing plans with consultation on launching the websites in various phases. Example of approach # Basic website + community is required to kick start the digital marketing exercise. # Digital Marketing can be started with basic hygiene at a month before the launch of website. # Agile development methodology to be adopted to make the product full proof.
- 3. Consulting Approach ? Consultation of Webserver & technology (What is right/ What is wrong/ What is industry trend) ? Suggestion on payment gateway integrations. ? Consultation on community content & suggestions of ideas to involve bloggers, influencers & consumers for the community. ? Consultation on improvising the leads & traffic to website. Example: Use of research papers, reports with a lead based form.
- 7. Check List - Understanding 1. Questions to understand the business. ? About TG. ? About Products. ? About market places. ? What are the USP. ? What is the category of their products or services. ? How they are doing marketing of their products. 2 Questions to understand the current challenges. ? Why client wants to rebuild a new website if already presents. ? Accessibility. ? Readability. ? Compatibility. ? Usability. ? Speed. ? Security 3 Question for Reference. ? Is their any reference for the website ? What section you like in the referred website. ? How your products different from the others.
- 8. Check List - Knowledge 1. What should be the sitemap. 2. Competitors. 3. Type of website. 4. Payment gateways need to implement 5. Is SEO implemented? 6. What is the new trend in their category. 7. Plans for landing pages in future. 8. Is they are using seasonal changes. 9. Data migration. 10. Type of website.
- 9. Research Industry Mapping ? New trends ? References Analysis ? Experience involvement. ? Technology used. ? Modules should used. ? Security features. ? TG management. ? Type of Payment Gateways ? Data migration techniques. ? Success features of opponents. ? Suggestions. Behavior Mapping ? Demographics ? Internet Infrastructure ? SEO Stats ¨C Source Page, On Page Behavior, Bounce Rate, Time on Website, Exit Page ? Platform - Desktop, Tablet, Mobile ? How site will perform after new sitemaps. ? Are all the previous website URL covered or they are includes in the new pages ? Is new sitemap affects the ranking of website. Re route the old URL to new URL by 301 permanent redirection, so search engine can notice the new URL. ? Is key features for TG included in the website. ? All the necessary help URL present in the current web apps (in case of product website)
- 12. Draft of the Ideal State ? Creation of Website Wireframe ? Prototype Design of the Ideal State with Creative Team ? Improvement and 1st Hand Feedback on Prototype ? Slicing of the Prototype into Front End Code
- 17. Testing Final Product API Validation Automation Reusability of Code Staging Server Setup Check To submit the issues or remarks we will use open source tools like mentis. Which will increase the real time management. Tool can be us to categories the feedback into backend or frontend. Tool will help us to mana ge all the revision history of bug in a same page or can resolved, reopen or assign to different person in the same time.
- 18. Measurability Comparison of New vs Old ? Speed Test ? Platform Performance ? Server Load Time ? User Experience ? SEO Friendliness ? Mobile Optimization ? Is product site is working fine with old data which were input to DB with new website.
- 19. Measurability Team Effort Parameters ? Design Hours ? Front End Hours ? Back End Hours ? Optimization Hours ? Troubleshooting Hours ? Deployment ? Will be using toggle to measure the efforts into modules or websites.
- 20. feedback next steps Thank you.