Web Analytics 1
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First in a series on Digital Analytics, part of a complete course on Digital Marketing and Analytics.
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This document discusses different categories of web analytics data:
1. Referrers show where visitors came from like search engines or other websites. Referrers are important for understanding traffic sources and are critical for marketing success.
2. Temporal data analyzes metrics over time like by month, week, day or hour. Time on site and between pages provides insights but requires custom reports and works best with other data.
3. Geographic data is important for understanding and segmenting markets. Location data has low error rates and cultural factors are relevant. It also impacts operations like load balancing.
4. Technology data covers operating systems, browsers, devices and security levels. It defines markets and combines with other internalWeb Analytics 2
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At Publishers Launch Frankfurt, Frankfurt Book Fair, 8 October 2013
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Most internal auditors recognize the need for data analytics and the improved coverage it offers. But did you know that even small audit teams can effectively leverage data analytics in their audit programs?
It is time to get through the excuses and join our experts as they as they debunk the myth that only large audit teams can use data analytics. This webinar discusses how small audit firms can start with an analytics program; how to leverage analytic techniques along with critical thinking at various phases of the audit process, including risk assessment, macro level audit planning and micro-level audit planning; and finally a methodical plan on how small teams can grow their data analytics program to increase their effectiveness and confidence in the internal audit process.
SLIDESHARE: www.slideshare.net/CaseWare_Analytics
WEBSITE: www.casewareanalytics.com
BLOG: www.casewareanalytics.com/blog
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