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Curriculum Vitae
Terri Beirne 76 King George Road Hyde Manchester SK14 5HT
Beirneterri@gmail.com - Mobile: 07909 292423
Key Skills
Responsibility and Leadership
I enjoy the challenge that responsibility offers and look to lead by example. My last 10 years has
seen me managing a number of staff from varying backgrounds and experience within the B2B
arena. I have successfully adapted my natural style in order to ensure that the individuals not only
attain their targets and goals but also develop as individuals. At Lyreco I was often asked to assist
in managing other teams (in addition to my own) and to present at leadership training.
Knowledge and Understanding
I understand the concept of pricing and margin management and the importance a sales force can
make in order to differentiate from the competitors. Competent in business planning,
forecasting, understanding contract lifecycle, budget and target setting, and cost to serve
models as required to be successful in B2B environment. Successful in recruitment, induction
and training programs; business reviews, appraisals, performance plans I am also fully
aware of the importance of a fair, supportive and knowledgeable manager.
Fully conversant with: Miller Heiman Conceptual Selling; Miller Heiman Strategic Selling; Salesforce
CRM system; Microsoft Excel, Word, PowerPoint
Planning and Organisation
Strong organisational and planning skills have been key to my success and maintaining my sanity!
Ability to set Clear and Focussed Objectives. Full working knowledge of CRM system –
Salesforce.com. Familiar with HR procedures and working within Health & Safety policies.
Communication and Interpersonal Skills
Building and maintaining relationships at all levels, internal and external: Active listening skills,
questioning skills, understanding of HR processes, counselling and coaching-These skills are
essential in the career path I have chosen. Recognition of the type of language (and content)
dependent on who you are dealing with is key and I am as comfortable talking at board level as I am
with the general public (of all ages).
I have undertaken a number of projects which have involved working with different departments and a
at Lyreco I was often involved in non-sales projects as a project manager this involved managing
colleagues from varying head office departments and presenting to Lyreco’s board.
Enthusiasm and Self Motivation
Passion is present in everything I tackle both at work and in my personal life. It is a matter of pride
that I give a 100% and my greatest motivator is the sense of achievement when I succeed. As a
manager I was constantly complimented on my ability to motivate both my teams and the individuals -
I enjoyed watching them develop and gain promotion (although it then left me with a recruitment head
ache). On a personal level, I have undertaken a variety of projects, including running my own
business, learning Spanish, the saxophone and achieving a private pilot’s licence.
Curriculum Vitae
Terri Beirne 76 King George Road Hyde Manchester SK14 5HT
Beirneterri@gmail.com - Mobile: 07909 292423
Experience
Head of Internal Sales
Office Depot
Manchester
September 2014 – December
2014
Corporate Sales Manager
Office Depot
Manchester
December 2013 – August
2014
Regional Sales Manager
Office Depot
Manchester
April 2012 – December 2013
In June 2014 OD placed the whole of the sales force under
redundancy notice whilst they restructured. My position was no
longer available and as a result I applied for voluntary redundancy.
Senior management then approached me to set up a new team of
internal key account managers. In July 2014 I began the lengthy
progress of recruiting twelve new sales executives. The new team
(17 in total) was formed in September 2014 and reported directly to
myself, we had a portfolio in excess of £30 million with a diverse set
of accounts. The original plan had been for two internal sales
managers however the two roles were merged and the ‘Head of’
role created which I was asked to apply for and secured.
Unfortunately around the same time as the redundancy notice was
given (in June) my father’s health began to deteriorate this came to
a head in December and I made the difficult decision to turn down
the Head of Internal Sales role and take the redundancy (which had
been frozen) with 3 months’ pay in lieu in order to spend time with
my father.
Following the departure of a long serving sales manager and a
restructure this role became available. Once again I found myself
managing a ‘damaged’ team of key account managers who (whilst
longstanding) had been through a terrible 18 months and had very
little trust in the company or senior management. Over the last 6
months I have worked hard to remove the negativity and to gain
their respect and trust as a result when we were disbanded we
were 102% on revenue and 106% cash margin against target
(annual targets of: £8.5m revenue and £2.4m margin)
Responsible for a team of 8 regional sales executives (£1.8m
turnover). The team had been without a manager for over 4
months and morale was low and results poor so there were a
number of challenges to overcome. When I left the team (due to my
promotion) we were projecting 101%. Achievements: Stability and
trust from the team. One internal promotion for existing team
member. Securing of 2 ‘major’ accounts (£220k and £100k)
Promotion to Corporate Sales Manager.
Owner
Vogue Beauty Salon
Woodley, Stockport
SK6 1RJ
May 2010 – April 2012
Full responsibility of running a busy beauty salon (£111k turnover).
Including Sales & Marketing. Payroll, Accounts, Recruitment,
HR, Stock Control. Identification of new opportunities,
attracting and retaining new customers.
Curriculum Vitae
Terri Beirne 76 King George Road Hyde Manchester SK14 5HT
Beirneterri@gmail.com - Mobile: 07909 292423
Corporate Sales Manager
Lyreco
Telford
December 2005 – May 2010
Responsible for a successful North West corporate sales team of
Key and National Account Managers (Turnover £12m). Involving
recruitment, training, coaching. Setting of targets (turnover and
margin), 1-2-1’s and monthly sales meetings. Assisting in pricing
and tenders including E-Auctions.
Achievements: The team consistently won Platinum partner
competitions which resulted in numerous prices including trips
abroad. Involved in the internal recruitment program to promote
Field Sales to Corporate Accounts. Successfully ran and completed
a number of high profile internal projects.
National Account Manager
Lyreco
Telford
April 2003 – December 2005
Based in the North West caring for accounts between £250k to
£1m. Key functions were retention and identifying new business
within the existing account base.
Achievements: Introduction of new methodology currently still used
in the Corporate Division. National Account Manager of the Year
2004. Global Account Manager of the year 2004. Finalist in National
Sales Awards 2006.
Corporate Sales Executive
Bentley Software
Guildford
November 1999 – April 2003
Worked for the software house selling CAD systems into Blue Chip/
Corporate engineering and Architectural companies.
Business Development Mgr Responsible for both telesales team and engineers in a local CAD
CADassist dealership. Ran the company in the owner’s absence and liaised
Bramhall with the software house AutoCAD
April 1996 – November 1999
CAD Consultant
Jonathan Farrington & Co
Cambridge
November 1994 – April 1996
Providing training courses and consultancy to the AutoCAD
dealerships in the North West. Included sales training, management
training and engineer commercial training. Also designed, wrote
and presented a number of National AutoCAD courses.
Before entering the stationery industry I had spent over 20 years in computers firstly supporting
accounts systems such as Sage and Pegasus before entering sales. As a sales person I sold
accounting systems and fee earning software and then migrated to CAD software. I had a brief
interlude at Bupa where I sold Corporate Health Care until returning back to the computer industry.
Curriculum Vitae
Terri Beirne 76 King George Road Hyde Manchester SK14 5HT
Beirneterri@gmail.com - Mobile: 07909 292423
Salford College,
Ashton Grammar School
Education
BTEC Business Studies (Distinction) Marketing
3 A-Levels [Economics, English Literature, Domestic Science]
8 O-Levels
Other Achievements and interests
I have recently taken up running and last year commenced dance lessons which I attend each week
with my husband and friends. I am always keen to learn new skills and relish a challenge hence my
desire in the past to learn to fly, speak Spanish and play the saxophone.
I have a full clean driving licence and have attended emergency first aid in the workplace training.
References are available on request.
Sales, sales opener, sales support, sales exec, sales advisor, inbound sales, Customer Service, Service
Delivery, business to business sales, business to business sales exec, business to business
sales executive, direct sales, field sales, new business sales executive, sales, sales exec, sales
executive, sales representative, sales rep, field sales exec, field sales executive, account
manager, business development sales, business sales, B2B sales, recruitment, Sales Manager,
Account Manager, Account Management, Business to Business Sales, Negotiation, Leadership, Management,
Pricing, Margin Management, Targets, KPI, responsibility, Miller Heiman, Microsoft Office, Passion, Driven,
Field Sales, Direct Sales, Forecasting, Budgets, Coaching, Developing, Presentations, Board Level, Cost to
serve, Business Plan, Recruitment, Performance, Sales and Margin, Retention, Penetration,

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Terri _CV

  • 1. Curriculum Vitae Terri Beirne 76 King George Road Hyde Manchester SK14 5HT Beirneterri@gmail.com - Mobile: 07909 292423 Key Skills Responsibility and Leadership I enjoy the challenge that responsibility offers and look to lead by example. My last 10 years has seen me managing a number of staff from varying backgrounds and experience within the B2B arena. I have successfully adapted my natural style in order to ensure that the individuals not only attain their targets and goals but also develop as individuals. At Lyreco I was often asked to assist in managing other teams (in addition to my own) and to present at leadership training. Knowledge and Understanding I understand the concept of pricing and margin management and the importance a sales force can make in order to differentiate from the competitors. Competent in business planning, forecasting, understanding contract lifecycle, budget and target setting, and cost to serve models as required to be successful in B2B environment. Successful in recruitment, induction and training programs; business reviews, appraisals, performance plans I am also fully aware of the importance of a fair, supportive and knowledgeable manager. Fully conversant with: Miller Heiman Conceptual Selling; Miller Heiman Strategic Selling; Salesforce CRM system; Microsoft Excel, Word, PowerPoint Planning and Organisation Strong organisational and planning skills have been key to my success and maintaining my sanity! Ability to set Clear and Focussed Objectives. Full working knowledge of CRM system – Salesforce.com. Familiar with HR procedures and working within Health & Safety policies. Communication and Interpersonal Skills Building and maintaining relationships at all levels, internal and external: Active listening skills, questioning skills, understanding of HR processes, counselling and coaching-These skills are essential in the career path I have chosen. Recognition of the type of language (and content) dependent on who you are dealing with is key and I am as comfortable talking at board level as I am with the general public (of all ages). I have undertaken a number of projects which have involved working with different departments and a at Lyreco I was often involved in non-sales projects as a project manager this involved managing colleagues from varying head office departments and presenting to Lyreco’s board. Enthusiasm and Self Motivation Passion is present in everything I tackle both at work and in my personal life. It is a matter of pride that I give a 100% and my greatest motivator is the sense of achievement when I succeed. As a manager I was constantly complimented on my ability to motivate both my teams and the individuals - I enjoyed watching them develop and gain promotion (although it then left me with a recruitment head ache). On a personal level, I have undertaken a variety of projects, including running my own business, learning Spanish, the saxophone and achieving a private pilot’s licence.
  • 2. Curriculum Vitae Terri Beirne 76 King George Road Hyde Manchester SK14 5HT Beirneterri@gmail.com - Mobile: 07909 292423 Experience Head of Internal Sales Office Depot Manchester September 2014 – December 2014 Corporate Sales Manager Office Depot Manchester December 2013 – August 2014 Regional Sales Manager Office Depot Manchester April 2012 – December 2013 In June 2014 OD placed the whole of the sales force under redundancy notice whilst they restructured. My position was no longer available and as a result I applied for voluntary redundancy. Senior management then approached me to set up a new team of internal key account managers. In July 2014 I began the lengthy progress of recruiting twelve new sales executives. The new team (17 in total) was formed in September 2014 and reported directly to myself, we had a portfolio in excess of £30 million with a diverse set of accounts. The original plan had been for two internal sales managers however the two roles were merged and the ‘Head of’ role created which I was asked to apply for and secured. Unfortunately around the same time as the redundancy notice was given (in June) my father’s health began to deteriorate this came to a head in December and I made the difficult decision to turn down the Head of Internal Sales role and take the redundancy (which had been frozen) with 3 months’ pay in lieu in order to spend time with my father. Following the departure of a long serving sales manager and a restructure this role became available. Once again I found myself managing a ‘damaged’ team of key account managers who (whilst longstanding) had been through a terrible 18 months and had very little trust in the company or senior management. Over the last 6 months I have worked hard to remove the negativity and to gain their respect and trust as a result when we were disbanded we were 102% on revenue and 106% cash margin against target (annual targets of: £8.5m revenue and £2.4m margin) Responsible for a team of 8 regional sales executives (£1.8m turnover). The team had been without a manager for over 4 months and morale was low and results poor so there were a number of challenges to overcome. When I left the team (due to my promotion) we were projecting 101%. Achievements: Stability and trust from the team. One internal promotion for existing team member. Securing of 2 ‘major’ accounts (£220k and £100k) Promotion to Corporate Sales Manager. Owner Vogue Beauty Salon Woodley, Stockport SK6 1RJ May 2010 – April 2012 Full responsibility of running a busy beauty salon (£111k turnover). Including Sales & Marketing. Payroll, Accounts, Recruitment, HR, Stock Control. Identification of new opportunities, attracting and retaining new customers.
  • 3. Curriculum Vitae Terri Beirne 76 King George Road Hyde Manchester SK14 5HT Beirneterri@gmail.com - Mobile: 07909 292423 Corporate Sales Manager Lyreco Telford December 2005 – May 2010 Responsible for a successful North West corporate sales team of Key and National Account Managers (Turnover £12m). Involving recruitment, training, coaching. Setting of targets (turnover and margin), 1-2-1’s and monthly sales meetings. Assisting in pricing and tenders including E-Auctions. Achievements: The team consistently won Platinum partner competitions which resulted in numerous prices including trips abroad. Involved in the internal recruitment program to promote Field Sales to Corporate Accounts. Successfully ran and completed a number of high profile internal projects. National Account Manager Lyreco Telford April 2003 – December 2005 Based in the North West caring for accounts between £250k to £1m. Key functions were retention and identifying new business within the existing account base. Achievements: Introduction of new methodology currently still used in the Corporate Division. National Account Manager of the Year 2004. Global Account Manager of the year 2004. Finalist in National Sales Awards 2006. Corporate Sales Executive Bentley Software Guildford November 1999 – April 2003 Worked for the software house selling CAD systems into Blue Chip/ Corporate engineering and Architectural companies. Business Development Mgr Responsible for both telesales team and engineers in a local CAD CADassist dealership. Ran the company in the owner’s absence and liaised Bramhall with the software house AutoCAD April 1996 – November 1999 CAD Consultant Jonathan Farrington & Co Cambridge November 1994 – April 1996 Providing training courses and consultancy to the AutoCAD dealerships in the North West. Included sales training, management training and engineer commercial training. Also designed, wrote and presented a number of National AutoCAD courses. Before entering the stationery industry I had spent over 20 years in computers firstly supporting accounts systems such as Sage and Pegasus before entering sales. As a sales person I sold accounting systems and fee earning software and then migrated to CAD software. I had a brief interlude at Bupa where I sold Corporate Health Care until returning back to the computer industry.
  • 4. Curriculum Vitae Terri Beirne 76 King George Road Hyde Manchester SK14 5HT Beirneterri@gmail.com - Mobile: 07909 292423 Salford College, Ashton Grammar School Education BTEC Business Studies (Distinction) Marketing 3 A-Levels [Economics, English Literature, Domestic Science] 8 O-Levels Other Achievements and interests I have recently taken up running and last year commenced dance lessons which I attend each week with my husband and friends. I am always keen to learn new skills and relish a challenge hence my desire in the past to learn to fly, speak Spanish and play the saxophone. I have a full clean driving licence and have attended emergency first aid in the workplace training. References are available on request. Sales, sales opener, sales support, sales exec, sales advisor, inbound sales, Customer Service, Service Delivery, business to business sales, business to business sales exec, business to business sales executive, direct sales, field sales, new business sales executive, sales, sales exec, sales executive, sales representative, sales rep, field sales exec, field sales executive, account manager, business development sales, business sales, B2B sales, recruitment, Sales Manager, Account Manager, Account Management, Business to Business Sales, Negotiation, Leadership, Management, Pricing, Margin Management, Targets, KPI, responsibility, Miller Heiman, Microsoft Office, Passion, Driven, Field Sales, Direct Sales, Forecasting, Budgets, Coaching, Developing, Presentations, Board Level, Cost to serve, Business Plan, Recruitment, Performance, Sales and Margin, Retention, Penetration,