The 10 things you didnt know
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The document describes the global operations of Design Board, a creative agency. It details the locations of their offices in Brussels, Sofia, Istanbul, Cairo, Geneva, and their areas of expertise. Design Board has a long history working with prominent clients such as Procter & Gamble and Coca-Cola, and has won awards for projects like an Oriflame cosmetics identity. The agency aims to provide fully integrated brand solutions through a holistic approach informed by deep brand expertise.
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The 10 things you didnt know
- 4. ....is the foundation of the Design Board community and is the seat of our group's innovation driven team, headed by our knowledge leaders and creative guru's. Located in the capital of Europe, the Brussels offices' historically strong expertise in FMCG brands has carried it from its daring 60's origins until today. Inspired by the famous 'Atomium',the Brussels team created the first Ariel brand identity for Procter & Gamble back in 1967.
- 6. ....Brand Lovers, naturally. The Sofia office is where Western European expertise is enriched with cultural proximity and an adequate cost structure. A new model of excellence in creative thinking, design and implementation through an optimized process, flexibility and customized approach. Due to their optimal proximity, Design Board has developed a unique understanding of the Turkish market, unlocking doors to the Middle East.
- 8. Effectively, this is our window onto the Arabic world, an immense palette of cultures and religions. Design Board Cairo does not only provide cultural insights but also design expertise in Arabic typography and calligraphy. Mani required a product visual based in reality but inspired by cultural symbolism and well being.
- 10. At the crossroads of four Swiss cultures, our Geneva office was originally implanted in order to 'lovingly' service Procter & Gamble but now acts as a lookout for FMCG and pharmaceutical multinationals. Perfectionist by nature, the Geneva team provides design services of uncompromising accuracy while serving as an additional window into the Western European market. Winning a pitch challenge against other European agencies for the Coca Cola Company isn't easy but this plus other achievements has earned us the right to develop a relationship with this global client.
- 12. A fully holistic brand treatment to be specific. Our tree of services is not a closed systemic approach. It is built upon brand expertise and everyday experiences that naturally sustain several design solutions and both existing or new creative challenges, where a deeper understanding of core brand values are needed.
- 14. P&G and Ariel awarded Design Board with the challenge of creating a refreshing evolution of the identity with a converged packaging system for this region. We used this opportunity to reinforce and strengthen Ariel's iconic branding status re- acquainting consumers and the category with what makes this brand unique. Product benefit claims were replaced by consumer intuitive icons in order to facilitate a language neutral approach for a converged identity.
- 16. ....what we mean is, when we have something to shout about we can't wait to share. Our 'award winning' design for Oriflame was inspired by a brief to create a new cosmetics range infused with the essence of nature. This new positioning was designed to represent a 'dream consumer' desires of self expression, innovation and creativity. Our design entered the 2013 edition of the iF Design Awards against 3000 entries and 255 eventual finalists.
- 18. ....and quite literally so! The client Veritas wanted to surprise the generation XYZ with an accessible hosiery brand and packaging identity for everyday and every girl. Additional to the naming and creation of this new brand we created an understanding of how this offer would fit within their overall retail brand system. We took this opportunity to challenge the client by suggesting to reinvent the category visual language in a fresh style that both engages and attracts.
- 20. Patrick Marette CEO M: + 359 (0) 882 308 333 +32 (0) 486 59 89 59 E: patrick.marette@designboard.com W: www.designboard.com Contact me on Raya Tsanova business development director T: + 359 (0) 2 42 111 25 M: + 359 (0) 885 153 883 E: raya.tsanova@designboard.com W: www.designboard.com Contact me on