The Digital Interactive Fairytale Service
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The document outlines a promotional campaign for Vedmezhuiky vitamins aimed at children and parents through an interactive digital puppet theater featuring finger toys. The campaign, executed from September to December 2014, achieved notable success with a 7% increase in brand sales and over 58,000 visits, exceeding planned campaign metrics. It emphasizes creativity and engagement to foster a love for the product among children.
The Digital Interactive Fairytale Service
- 2. TASK: TO BUILD AWARENESS OF VEDMEZHUIKY VITAMINS PROMO IN INTERACTIVE AND NON-STANDARD WAY.
- 3. THE GIFT:FINGER-TOYS FOR PUPPET THEATRE.
- 4. SO, INSTEAD OF REGULAR HUGE PROMO COPY EVERYWHERE, VEDMEZHUIKY IS ALL ABOUT KIDS ACTIVITY. FOR KIDS AND PARENTS. WE HAVE DECIDED TO MAKE A DIGITAL INTERACTIVE PUPPET THEATRE
- 5. BECAUSE IF KIDS WILL PLAY WITH THESE TOYS IN DIGITAL THEYLL LOVE THEM IN REAL LIFE.
- 6. WE ALREADY HAD ACTORS. THE ONLY THING THAT REMAINED WAS TO BUILD THE SCENERY. LETS DO IT LIKE KIDS! WITH PAPER, SCISSORS AND GLUE)))
- 7. IT WAS AN AMAZING TIME WITH CUTE RESULT. NOW EVERY KID CAN TRY TO BECOME A YOUNG SHEAKSPEARE OR MOLIERE.
- 8. HOW IT WORKS
- 9. WE NEEDED TO TELL ABOUT OUR FAIRYTALE SERVICE TO AS MANY PEOPLE AS POSSIBLE. SO WE HAD A POWERFUL SUPPORT IN ATL AND DIGITAL.
- 10. WE HAVE SECURED OF VALUE MS WITH KINDER BIOVITAL IN TERMS OF FALLING MARKETS AND, ABOVE ALL WEVE FULFILLED SALES TARGETS DURING ALL CAMPAIGN SINCE SEPTEMBER TO DECEMBER IN 2014. NICE WORK ALWAYS HAS COOL RESULTS! SALES OF A BRAND WERE UP 7%. KIBI VEDMEZHUIKY BRAND SALES SURGED 2.8 %.
- 11. MORE THAN 58 000 VISITS. AVERAGE CTR OF THE CAMPAIGN WAS 21.6% HIGHER THAN IT WAS PLANNED.
- 12. THANKYOU!