The Future of Storytelling

Apr 2, 20147 likes1,729 views

Vectorform

By Kevin Foreman / Director of Product Vision, Vectorform How technology can enhance the way we tell stories

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Kevin Foreman
2
Director of Product Vision | Vectorform

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 3
Vectorform invents digital products and experiences. As an
elite team of artists, engineers, entrepreneurs and intellectuals,
Vectorform is a global design and technology firm specializing
in emerging digital experiences for the world’s leading brands.

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 5
MULTI-PLATFORM ≠ TRANSMEDIA

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 6
MOVIE
GAME
BOOK
TYPICAL MEDIA FRANCHISE
Thewhole is less than the sum of the parts.
Dissatisfyingconclusion to consumingall media.
TRANSMEDIA EXPERIENCE
Whole is more than the sum of the parts.
Euphoria of collecting and connecting the pieces.
MOVIE
BOOKGAME

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Pandemic 1.0: A TransmediaExperience at Sundance
7

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 8
SOCIAL NETWORKS INTERNET 50 NEXUS S DEVICES
600 NFC TAGS MICROSOFT SURFACE LARGE-SCREENDISPLAYS

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 9
2011 2014+

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 10
Wearable Technology

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
WHYWEARABLES?
11
Wearable computing allows us to blend our
physical and digital worlds together in one
seamlessly cohesive experience.

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Desktop PC
12
Allows personal access to digital tools.
Only availablein home, in front of screen.

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Smartphones
13
Allow access to digital information anywhere in the world.
Still require a transition from the physical to the digital world.

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 14

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Google Glass
15
Opportunitiesfor Augmented Reality

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 16

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Google Glass
17
CaptureMoments from your Perspective

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 18

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Nymi
19
Measureyour cardiovascular system.
Identifiesperson based on cardiac rhythm
Measuresheartbeat
Motion and proximity detection

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Myo
20
Control and manipulateyour environment.

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
iBeacon & BLE
21
Precise proximity detection and event triggering.

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 22
I see two iBeacons
Hello, there! I am here!
DEDICATED
HARDWARE
iOS DEVICE
iOS DEVICE

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 23
PROXIMITY MARKETING
CONTACTLESSPAYMENTS
CHECKIN COUPONS
INDOOR LOCATION

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 24
30m
UNKNOWN
FAR
NEAR
IMMEDIATE
BEACON
30m 30m

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 25
BLE
RANGE Up to 50 m Up to 20cm
TECHNOLOGY
Bluetooth LE
(Low Energy Requirements)
Based on RFID Standards
(No Energy Required After Using a “Tag”)
SUPPORTEDSYSTEMS
iOS7, Android 4.3,
and Windows Phone 8 (Update 3)
Devicewith NFC-Chip Required
ESTIMATEDCOSTS
Dueto the High Range a
Small Number of Beacons are Required
NFC-Tagshave to be put on any product type
individually which means a high number are required.
NFC

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 26
The Evolution of Transmedia Storytelling
ARCADE ONLINE
WORLD OF WARCRAFT
SECOND LIFE
CONSOLE
CASUAL GAMING
SOCIAL
FARMVILLE
CANDY CRUSH SAGA
MOBILE
ANGRY BIRDS
CANDY CRUSH
CLOUD
PS4/XBOX ONE
CLASH OF CLANS
WEARABLES
NUE GAMES IN
YOUR ENVIROMENT

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
TRON: Legacy
27
Disney’s TRON: Legacy

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Play Fanta
28
Saving the Source

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 29
GRAPHICAL USER INTERFACE
GUI
NATURAL USER INTERFACE
NUI
NATURAL USER ENVIRONMENT
NUE

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 30

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 31
NUI Devices
LIMITEDHCI STREAMS
Touch
Audio
Wearables
MANY HCI STREAMS
Location
Visual
Audio
Biometric
Neurological / Brain Wave
Cardiovascular
Endocronic
Kinetic

TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE
Let’s start the discussion.
Kevin Foreman (kforeman@vectorform.com)
VectorformGmbH
Arnulfstrasse37
80636 München
Thankyou.

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The Future of Storytelling

1. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Presented By: How technology can enhance the way we tell stories. Kevin Foreman Director of Product Vision | Vectorform #TransmediaDay @vectorform #storytelling #wearables The Future of Storytelling

2. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Kevin Foreman 2 Director of Product Vision | Vectorform

3. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 3 Vectorform invents digital products and experiences. As an elite team of artists, engineers, entrepreneurs and intellectuals, Vectorform is a global design and technology firm specializing in emerging digital experiences for the world’s leading brands.

4. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 5 MULTI-PLATFORM ≠ TRANSMEDIA

5. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 6 MOVIE GAME BOOK TYPICAL MEDIA FRANCHISE Thewhole is less than the sum of the parts. Dissatisfyingconclusion to consumingall media. TRANSMEDIA EXPERIENCE Whole is more than the sum of the parts. Euphoria of collecting and connecting the pieces. MOVIE BOOKGAME

6. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Pandemic 1.0: A TransmediaExperience at Sundance 7

7. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 8 SOCIAL NETWORKS INTERNET 50 NEXUS S DEVICES 600 NFC TAGS MICROSOFT SURFACE LARGE-SCREENDISPLAYS

8. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 9 2011 2014+

9. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 10 Wearable Technology

10. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE WHYWEARABLES? 11 Wearable computing allows us to blend our physical and digital worlds together in one seamlessly cohesive experience.

11. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Desktop PC 12 Allows personal access to digital tools. Only availablein home, in front of screen.

12. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Smartphones 13 Allow access to digital information anywhere in the world. Still require a transition from the physical to the digital world.

13. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 14

14. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Google Glass 15 Opportunitiesfor Augmented Reality

15. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 16

16. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Google Glass 17 CaptureMoments from your Perspective

17. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 18

18. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Nymi 19 Measureyour cardiovascular system. Identifiesperson based on cardiac rhythm Measuresheartbeat Motion and proximity detection

19. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Myo 20 Control and manipulateyour environment.

20. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE iBeacon & BLE 21 Precise proximity detection and event triggering.

21. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 22 I see two iBeacons Hello, there! I am here! DEDICATED HARDWARE iOS DEVICE iOS DEVICE

22. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 23 PROXIMITY MARKETING CONTACTLESSPAYMENTS CHECKIN COUPONS INDOOR LOCATION

23. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 24 30m UNKNOWN FAR NEAR IMMEDIATE BEACON 30m 30m

24. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 25 BLE RANGE Up to 50 m Up to 20cm TECHNOLOGY Bluetooth LE (Low Energy Requirements) Based on RFID Standards (No Energy Required After Using a “Tag”) SUPPORTEDSYSTEMS iOS7, Android 4.3, and Windows Phone 8 (Update 3) Devicewith NFC-Chip Required ESTIMATEDCOSTS Dueto the High Range a Small Number of Beacons are Required NFC-Tagshave to be put on any product type individually which means a high number are required. NFC

25. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 26 The Evolution of Transmedia Storytelling ARCADE ONLINE WORLD OF WARCRAFT SECOND LIFE CONSOLE CASUAL GAMING SOCIAL FARMVILLE CANDY CRUSH SAGA MOBILE ANGRY BIRDS CANDY CRUSH CLOUD PS4/XBOX ONE CLASH OF CLANS WEARABLES NUE GAMES IN YOUR ENVIROMENT

26. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE TRON: Legacy 27 Disney’s TRON: Legacy

27. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Play Fanta 28 Saving the Source

28. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 29 GRAPHICAL USER INTERFACE GUI NATURAL USER INTERFACE NUI NATURAL USER ENVIRONMENT NUE

29. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 30

30. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE 31 NUI Devices LIMITEDHCI STREAMS Touch Audio Wearables MANY HCI STREAMS Location Visual Audio Biometric Neurological / Brain Wave Cardiovascular Endocronic Kinetic

31. TheFutureof Storytelling @Vectorform@kevforeman – #Storytelling #Transmedia#NUE Let’s start the discussion. Kevin Foreman (kforeman@vectorform.com) VectorformGmbH Arnulfstrasse37 80636 München Thankyou.

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