The medium is the message
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This document discusses Marshall McLuhan's concept that "the medium is the message" and how the medium used to communicate a message shapes society's understanding of the message. It explores different types of media like text, visual, and audiovisual content and how newer digital media like the internet are interactive and hyperlinked. The document encourages analyzing various cultural "texts" like art, literature, films and webpages to understand the truths of our time and culture. It notes that McLuhan predicted the internet's creation of a "global village" and examines characteristics of internet structure and how digital content differs from literature.
The medium is the message
- 1. ki THE MEDIUM IS THE MESSAGE mgr Radosaw Wolski
- 2. what is medium ?
- 3. let's play Roles: a medium a few noises of chorus / disturbers a message receivers / customers A scenes: phone calling a keyword without speaking call a ghost / virtual person
- 4. broadcaster, medium, receiver sender / broadcaster use medium to communicate can't separate content from medium
- 5. types of content text visual (graphic, images, icons, sign language) audio-visual
- 6. media, new media what we call a media? what media do U use? which from these do U like to use? which are interactive? link each other with characteristic type of content
- 7. yes, we (consumers) like interactivity and audio-visuals content imagine a museum with new technology and museum that we know from the past see, but don't touch anything!
- 9. media literacy competencies that enable people to analyze, evaluate, and create messages we read a text of culture a text of culture can be everything! (art painting, theatre play, clothes, games, webpages, literature, film, music, etc.)
- 10. analyze content https://archive.org/ conclusions can show us the truth of our time, culture & who we really are
- 11. the medium is the message Understanding media: the extensions of man 1964, Marshall McLuhan
- 17. internet M. McLuhan name world community as global village before internet era what is internet? what is the characteristic / structure of internet?
- 19. compare as media receiver, compare literature content with internet webpage
- 20. characteristic unlimited without beginning and without the end digital ontology is hyper (hypertext, hiperlinks, hyperspeed)
- 21. what is real, what is virtual?
- 31. think... how we get experience... how we discover world... do U use media? do U analyze what U receive?
- 32. we create... words images artifacts potentiality and virtual worlds we create the world. we create ourselves.