The new public relations
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The document discusses how social media is changing the landscape of public relations. It argues that social media drives authenticity by allowing brands to interact directly with customers, establishes brand familiarity through constant online presence and communication, and facilitates mass communication between companies and audiences without traditional intermediaries. It provides examples of how social media has helped and hurt brand reputations and gives cases of politicians and TV shows using social media for outreach. It concludes that social media will lead to new divisions, jobs and opportunities in the field of public relations.
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Parr, Ben. "Facebook Like Data and People Search Coming to Bing [LIVE]." Social
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Warren, Christina. "How PR Pros Are Using Social Media for Real Results." Social
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2010.](https://image.slidesharecdn.com/thenewpublicrelations-101109090812-phpapp02/85/The-new-public-relations-10-320.jpg)
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Harnessing Modern Media Thom Fox
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Presentation discussing the growth of social media, current demographic data, Facebook, Twitter, and applicable strategies non-profits, and others, can use to maximize online networking. (NIU) Finding the Me in Social Media
(NIU) Finding the Me in Social MediaMichael Gaspar
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PPTX. Educational/Introductory. American Marketing Association. Northern Illinois University. November 3, 2010Making Friends and Influencing People
Making Friends and Influencing PeopleEvgeny Tsarkov
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This document provides an overview of social media marketing and guidelines for businesses. It defines social media, discusses key statistics on social media usage, debunks common myths, and outlines 10 principles ("Commendments") for successful social media marketing. These include focusing on people over technology, building conversations rather than campaigns, using content to fuel discussions, and adding value to audiences' lives. The document also describes 8 steps for a strategic approach, such as defining objectives, monitoring conversations, understanding audiences, and continually testing and optimizing strategies.The new public relations
- 1. The New Public Relations: Social Media and the Changing Landscape Kirstie Hamel
- 2. Why Should We Care? Social media is critical to successful public relations. Drives authenticity Establishes brand familiarity Communicates effectively with mass audiences
- 3. So, What Are We Talking About? Public Relations: The art or science of establishing and promoting a favorable relationship with the public. Social Media: The online forms of communicating to the masses, which include blogs, microblogs, social networking sites and podcasts.
- 4. Authenticity Brands are held to their promises and public image Social Media allows users to: Follow a brand Receive offers and promotions View brands community See actions taken Does it really work?
- 5. Authenticity Success/Failure Stories: St. Louis Blues The Tea Party and Barack Obama BP and the oil spill George Bush
- 6. Brand Familiarity Claire McCaskill: Missouri Democrat Twitter Facebook Updates familiarize users with names and faces- McCaskills accounts remind Missourians who is representing them in Washington. True Blood: HBO Program Twitter Facebook Reminds users about show throughout the year. Handles cast news, products, and company updates. Handles controversial topics from episodes. Repetition, Repetition, Repetition
- 7. PR facilitates communication between companies and their audiences. Eliminates the middle man. Platform for questions and answers directly from the source. Communication
- 8. The Power of the Mass Audience:
- 9. The Future of Public Relations: NEW Divisions NEW Jobs NEW Opportunities
- 10. Works Cited: "Changing the Metrics of PR Measurement." Asian Press Release Distribution - ACN Newswire. 19 Oct. 2010. Web. 19 Oct. 2010. "Driving Sales Through Social Media: A WOMMA Wine Wednesday Event Hosted by Affect Strategies - KansasCity.com." Kansas City's Best Source for News, Weather, Sports & More | KansasCity.com. Web. 19 Oct. 2010. Parr, Ben. "Facebook Like Data and People Search Coming to Bing [LIVE]." Social Media News and Web Tips Mashable The Social Media Guide. Web. 19 Oct. 2010. "Public Relations Pros Must Be Social Media Ready." Social Media Explorer 但Social Media Consulting, Public Speaking and Education. 10 Aug. 2009. Web. 19 Oct. 2010. "Social Media Is The Responsibility Of Public Relations." Social Media Explorer 但 Social Media Consulting, Public Speaking and Education. Web. 19 Oct. 2010. Warren, Christina. "How PR Pros Are Using Social Media for Real Results." Social Media News and Web Tips Mashable The Social Media Guide. Web. 19 Oct. 2010.