The Social Benefits of On-demand Transit

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The document analyzes survey data from 1,342 users of an on-demand transit service to understand its social benefits. Most users have low incomes and do not own vehicles. They use the service frequently for a variety of purposes, especially work commutes. User satisfaction is high but could be improved in areas like reliability. The on-demand transit provides opportunities for riders to participate more in activities at night that increase their well-being.

JUNE 4, 2020
STEVEN FARBER, YIXUE ZHANG, MISCHA YOUNG
THE SOCIAL BENEFITS OF ON-DEMAND
TRANSIT

BACKGROUND
? New mobility technologies create new opportunities for improving the
lives and wellbeing of socially disadvantaged groups
? Municipalities and transit authorities are inundated by new
opportunities to partner with companies to pilot new mobility services
? How should we be evaluating the “return on investment” for transport
interventions targeted at disadvantaged groups?
2

3
Lucas, K. (2012). Transport and social exclusion: Where are we now?. Transport policy, 20, 105-113.
Social Exclusion
Inaccessibility
Transport
Poverty
Transport
Disadvantage
e.g. no car, poor
transit service
Social
Disadvantage
e.g. no job,
low income,
poor health

ACCESSIBILITY AND ACTIVITY PARTICIPATION
5

RESEARCH QUESTIONS
? How can we quantify the social benefits of on-
demand transit?
1. Who are the users?
2. Use frequency and purpose?
3. What are their satisfaction levels with the
service?
4. What opportunities have the services provided?
6

SURVEY DATA COLLECTION
7
? November 12 – December 21, 2019
? 1,342 of them have used the service for at least once.
? Recruitment via email and fliers
? 263 responses. 19.60% response rate.

AGE, GENDER, HOUSEHOLD SIZE
9
Note: We only collect responses from riders who are over 15 years old.
The minimum age in our sample is 16, and the maximum is 63.

EMPLOYMENT STATUS AND INCOME
10
75% International,
mostly India

PART 4
WHAT OPPORTUNITIES
HAS ODT PROVIDED
FOR RIDERS?
18

More Frequent:
- Work
- Recreation/Social
- Visiting
- Shopping
- Groceries
No Change:
- Appointments
- School
- Exercise

The Social Benefits of On-demand Transit

CONCLUSIONS
? ODT is providing a service to low-income, mostly employed, riders
? Riders are frequent, and frequency is on the rise
? Much of the ridership being drawn from active modes
? Satisfaction is fairly high, but riders suggested improvements to
reliability and wait times
? The majority of riders (72%) used the ODT for night commute.
? ODT gives riders opportunities to participate in recreational and
social activities at night, which increased their well-being.
22

ACKNOWLEDGEMENTS
? Team: Yixue Zhang and Mischa Young
? Funders: Social Sciences and Humanities Research Council of Canada,
CUTRIC
? Partners: Pantonium Inc., Belleville Transit

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The Social Benefits of On-demand Transit

1. JUNE 4, 2020 STEVEN FARBER, YIXUE ZHANG, MISCHA YOUNG THE SOCIAL BENEFITS OF ON-DEMAND TRANSIT

2. BACKGROUND ? New mobility technologies create new opportunities for improving the lives and wellbeing of socially disadvantaged groups ? Municipalities and transit authorities are inundated by new opportunities to partner with companies to pilot new mobility services ? How should we be evaluating the “return on investment” for transport interventions targeted at disadvantaged groups? 2

3. 3 Lucas, K. (2012). Transport and social exclusion: Where are we now?. Transport policy, 20, 105-113. Social Exclusion Inaccessibility Transport Poverty Transport Disadvantage e.g. no car, poor transit service Social Disadvantage e.g. no job, low income, poor health

4. 4

5. ACCESSIBILITY AND ACTIVITY PARTICIPATION 5

6. RESEARCH QUESTIONS ? How can we quantify the social benefits of on- demand transit? 1. Who are the users? 2. Use frequency and purpose? 3. What are their satisfaction levels with the service? 4. What opportunities have the services provided? 6

7. SURVEY DATA COLLECTION 7 ? November 12 – December 21, 2019 ? 1,342 of them have used the service for at least once. ? Recruitment via email and fliers ? 263 responses. 19.60% response rate.

8. PART 1 WHO ARE THE USERS? 8

9. AGE, GENDER, HOUSEHOLD SIZE 9 Note: We only collect responses from riders who are over 15 years old. The minimum age in our sample is 16, and the maximum is 63.

10. EMPLOYMENT STATUS AND INCOME 10 75% International, mostly India

11. VEHICLE OWNERSHIP AND ACCESS 11

12. PART 2 USE FREQUENCY AND PURPOSE? 12

13. Frequency and Mode Switching

14. ODT TRIP PURPOSES 14

15. PART 3 ODT USER SATISFACTION 15

16. 16 PERFORMANCE

17. 17 SERVICE QUALITY

18. PART 4 WHAT OPPORTUNITIES HAS ODT PROVIDED FOR RIDERS? 18

19. More Frequent: - Work - Recreation/Social - Visiting - Shopping - Groceries No Change: - Appointments - School - Exercise

22. CONCLUSIONS ? ODT is providing a service to low-income, mostly employed, riders ? Riders are frequent, and frequency is on the rise ? Much of the ridership being drawn from active modes ? Satisfaction is fairly high, but riders suggested improvements to reliability and wait times ? The majority of riders (72%) used the ODT for night commute. ? ODT gives riders opportunities to participate in recreational and social activities at night, which increased their well-being. 22

23. ACKNOWLEDGEMENTS ? Team: Yixue Zhang and Mischa Young ? Funders: Social Sciences and Humanities Research Council of Canada, CUTRIC ? Partners: Pantonium Inc., Belleville Transit

Editor's Notes

#4: SIMPLIFY – Adapted from Lucas. Ask @JeffAllen… he’s got it done already.
#14: Get rid of other groups, and only show group 1. Change time period 1, 2, 3 to: Before Night Bus, During fixed route, During ODT Only keep 2 of 4 plots.
#24: ADD a logo from CUTRIC

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