The state of voice, Open Voice episode 2
0 likes187 views
As of July 2018, the Apple HomePod, despite its 4.1% market share, contributed significantly to the smart speaker market growth, garnering a reach of 54.4 million in the U.S. The document emphasizes the urgency of adopting voice technology for businesses, indicating it is a rapidly growing sector with substantial opportunities. The potential for voice commerce is highlighted as a key area for future growth, urging companies to integrate voice services into their strategies.
1 of 17
Download to read offline
Ad
Recommended
Open Voice #02 - Maarten Lens-FitzGerald - State of Voice
Open Voice #02 - Maarten Lens-FitzGerald - State of Voiceopenvoice
油
The smart speaker market is growing rapidly, with Apple HomePod driving 31% of growth between January and May 2018 despite having only 4.1% market share. Over 54 million people in the US now use smart speakers, up 15% since January. Smart speakers have sold over 7 million units across several European countries and their adoption rate may be faster than mobile phones. Creating voice services requires significant focus on design to ensure a good user experience.Showcasedagen 2015 | Samsung s6 | Move on
Showcasedagen 2015 | Samsung s6 | Move onTrigger
油
This document outlines a marketing campaign for the Samsung S6 Edge smartphone called "Move On". The campaign focuses on how phones have become integral parts of our lives and relationships. It aims to show how the new S6 features can help users improve their "relationships" with their phones in a fun way. The campaign includes [1] releasing a parody ad about relationship issues, [2] an online quiz comparing users' relationships to their phones vs partners, [3] an ambassador program on "five steps" to improve relationships, and [4] editorial content on how technology can support real relationships instead of getting in the way. The goal is to generate buzz around the new S6 phones and their human-centered innovations during the springThe SEO secret sauce to international success
The SEO secret sauce to international successOban International
油
This document discusses the importance of localization for international SEO success. It emphasizes understanding local language, culture, and search behaviors. Localization means getting under the hood of what audiences want and how they search. The document provides examples showing how keywords, meanings, and user behaviors vary widely between countries and cultures. It argues that localization, including asking questions, researching local languages and cultures, and applying findings, is the "secret sauce" to effective international SEO.Conva x ddma state of voice 2018
Conva x ddma state of voice 2018malens
油
The document discusses the rapid growth and market dynamics of voice technology as of August 2018, highlighting major players like Amazon and Google, and their respective market shares and product offerings. It emphasizes the urgency for businesses to adopt voice technology due to its unprecedented growth rate, comparable to mobile technology adoption. The document outlines the challenges and opportunities in voice commerce, urging companies to focus on customer-centric strategies and design effective voice services.Deezer - NOAH19 Berlin
Deezer - NOAH19 BerlinNOAH Advisors
油
Noah Berlin from Deezer highlights the company's strong market position, having 14 million monthly active users and ranking as the #4 music streaming platform globally. In 2018, Deezer expanded its MENA presence and grew its self-paying subscriber base over 30%, supported by innovative product features and local content strategies. The document also discusses industry trends, competitive challenges, and outlines Noah Advisors' financial expertise in the digital market space.Voice x sierteelt marketing event
Voice x sierteelt marketing eventLensFitzgerald
油
Typing is being replaced by talking as the preferred method of communication with devices like smart speakers, which are growing rapidly in popularity and capabilities. Amazon is currently the market leader in smart speakers, having sold over 50 million devices with over 50,000 skills available. Google is catching up but still has around half the market share of Amazon with over 13 million of its Home devices sold and over 5,000 actions available. The adoption of smart speakers is happening very quickly and may drive changes in how companies develop voice applications and brand themselves without visual interfaces.Chris millington doro july 2010
Chris millington doro july 20103GDR
油
The document provides an overview of Doro, a company that develops mobile phones and other telecommunication products designed for seniors and people with disabilities. It discusses Doro's history and expansion internationally and into different product categories. It highlights Doro's focus on user-centered design and inclusive products that are easy to use, hear, and see. The document also covers Doro's marketing strategies, product lines, and key features that help seniors communicate simply and stay connected.11framesh-mbafinance-220806072513-82e53078.pptx
11framesh-mbafinance-220806072513-82e53078.pptxmanav gupta
油
This document provides an overview of entrepreneur Aman Gupta and his company boAt. Some key points:
- Aman Gupta is the co-founder and CMO of boAt, a consumer electronics startup that is now the 5th largest wearable brand globally.
- boAt started in 2016 as a cable manufacturer and has since expanded into audio products. It focuses on affordable yet high-quality and fashionable audio accessories.
- Under Aman's leadership, boAt has raised $116 million in funding and achieved a $2.2 billion valuation. It has grown to over 20% market share in India's audio segment.
- boAt utilizes celebrities and social media for marketing andVoice Marketing
Voice MarketingR3
油
The document discusses the growing adoption of voice marketing through smart speakers, noting that the global smart speaker market reached $7.9 billion in 2018 and is forecast to exceed $32 billion by 2023. While smart speakers are primarily used for listening to music and getting information, the document suggests voice activated functions will become more integrated over time. It encourages marketers to seize the opportunity to incorporate voice marketing as a key part of their overall digital strategy as the technology advances.際際滷s r boutonbookstreaming
際際滷s r boutonbookstreamingR辿mi Bouton
油
The document discusses the evolution and impact of digital streaming services on the music industry, highlighting how streaming has overtaken digital downloads as the primary revenue source in several regions, especially in Northern Europe. It predicts a similar transformation for the book industry, noting that while digital book sales currently represent a small percentage of the market, consumer habits and technological integrations may drive future growth. Challenges remain due to the local nature of books and the diversity of incompatible reading devices compared to the more uniform music listening experience.IRI Special Report: Private Label in Western Economies, 2016
IRI Special Report: Private Label in Western Economies, 2016 IRI, INTL
油
In 2015, private label market share in Europe declined, reaching 38.3% for value and 47.4% for unit share, with notable struggles in France and Spain, while the UK saw a slight increase. The food sector continued to dominate private label sales, especially in frozen and chilled products, but concerns over quality and competition from national brands persisted. Overall, despite some regions, like Italy and the UK, showing growth, the general trend for private labels across western economies remains downward.Digiday Publishing Summit | Entercom Presentation
Digiday Publishing Summit | Entercom Presentation Digiday
油
The document discusses the rise of smart speakers and voice-activated devices, highlighting their rapid adoption and significance in the audio market. It presents insights on the changing landscape of audio consumption, preferences among smart speaker users, and the potential for brands to engage with consumers through voice technology. Additionally, it addresses the effectiveness and reach of audio advertising, particularly in relation to traditional media and podcasting.The Success story of Aman Gupta co-founder of BoAt
The Success story of Aman Gupta co-founder of BoAtRayalaseema University, Kurnool
油
Boat, co-founded by Aman Gupta and Sameer Mehta in 2016, is a leading consumer electronics startup specializing in fashionable and affordable audio products, achieving a valuation of $300 million with over 800,000 customers. The company has successfully expanded its product catalog while maintaining a strong focus on consumer satisfaction and market trends, capturing significant market share in India and the USA. Aman Gupta, who has invested in startups through 'Shark Tank India,' emphasizes the brand's mission to sell lifestyle accessories rather than just electronics.Business PowerPoint Template
Business PowerPoint Template Improve Presentation
油
The 2014 digital music report highlights significant growth in the music subscription services market, with revenues surpassing $1 billion for the first time and Norway leading globally. The document outlines a strategic timeline for company plans and milestones, emphasizing a strong market expansion in regions like Argentina and Chile. It concludes with a focus on the importance of corporate culture and a commitment to innovation in a rapidly evolving digital landscape.Audio Matter: An Intro to Podcasting & Storytelling
Audio Matter: An Intro to Podcasting & StorytellingForum One
油
This document summarizes an interactive presentation on podcast technology and creative storytelling. The presentation covers who the speakers are, an agenda that includes sections on the audio industry, storytelling, editing audio content, and breaking into the industry. It provides tips on compelling storytelling using audio, how to record and edit professional-quality audio content, and advice for getting started in the audio industry as a beginner. The overall message is that audio matters because podcast listenership is growing, audio provides an intimate way to engage audiences, and it's the perfect time for newcomers to start a podcast.iPod
iPodNashfi
油
Apple Inc., founded in 1976, is known for its consumer electronics such as the iPod, Mac, and iPhone. The iPod, launched in 2001, has several models and has sold over 225 million units, primarily appealing to young adults and teens with a focus on music and technology. Despite having competitors, the iPod dominates the market due to effective advertising and brand loyalty.10 messages to remember from STIMAC
10 messages to remember from STIMACThe House of Marketing
油
The document provides 10 messages to remember about marketing strategies. It recommends (1) using paid media to boost earned media by displaying customer interactions, (2) still believing in advertising as $1 spent generates $5 in GDP, and (3) taking advantage of competitors' successes by promoting related hashtags. It also suggests (4) creating strong physical experiences to complement digital efforts, (5) connecting customers by enabling shared experiences, and (6) measuring word of mouth by number of people talking, shares, and content sharing. The document further advises (7) tracking customer behavior as the sum of motivation, ability and triggers, (8) being prepared for subscription models ruled by AI in 2030, and (9)IKO System cross-border prospecting webinar September 2016
IKO System cross-border prospecting webinar September 2016IKO System
油
The document discusses a webinar on cross-border prospecting strategies for sales professionals across various countries, emphasizing the importance of cultural awareness in international sales. It highlights specific sales approaches for France, Germany, Italy, the U.S., and the U.K., detailing preferences in communication style and legal considerations for cold outreach. Key advice includes the need for personalized engagement and understanding local business customs to foster better client relationships.Buzzer @ ADC 2011 in Frankfurt
Buzzer @ ADC 2011 in FrankfurtWillem Sodderland
油
The document discusses the significance of word of mouth marketing (WOM), emphasizing that it's not merely about what consumers hear, but what they choose to share. It highlights the evolving nature of WOM in advertising, the importance of engaging storytelling, and the need for brands to create shareable experiences. The conclusion suggests integrating word of mouth with traditional advertising to foster more meaningful brand conversations.Bang & Olufsen Presentation
Bang & Olufsen PresentationChaseTodaro1
油
Bang & Olufsen is a luxury audio brand founded in Denmark in 1925. They generate revenue through selling high-end audio equipment through multiple channels, including stand-alone stores, online retailers, and multi-brand stores. Their target customers are those with moderate to high incomes who value innovative, multi-functional products. To maintain relationships and loyalty, Bang & Olufsen focuses on partnerships that create lifestyle experiences and addresses customer issues through software updates. The company seeks future growth through brand partnerships with influential figures like Selena Gomez.Ibangle (a apple product) presentation
Ibangle (a apple product) presentationAldebaran Solutions
油
Apple is introducing a new product called the iBangle, which is an MP3 player in the form of a bracelet. It has a 2GB capacity and various size options to fit different wrists. The iBangle will provide a unique music listening experience and function as both an MP3 player and accessory. Apple aims to use the iBangle to penetrate the MP3 player market and gain market share. Their marketing strategy involves targeting over 200 million potential customers aged 15-64 to forecast sales growth and profit. The iBangle will differentiate itself from competitors through its innovative design as both a piece of technology and jewelry.Publi groupe presentation swiss equity forum version 7 september 2011 present...
Publi groupe presentation swiss equity forum version 7 september 2011 present...PubliGroupe
油
PubliGroupe reported results for FY 2010 and HY1 2011 that confirmed its successful transformation into a leading digital media services provider. Key highlights include:
1) Results showed double-digit growth in operational results on a like-for-like basis, demonstrating the ability to adapt to changing economic conditions.
2) Cost savings of over CHF 124.5 million were achieved over three years through reorganization and cost reduction efforts.
3) Investments continue in growth areas like performance marketing and local search to build market leading positions in these fields.
4) Online revenues grew strongly, driven by Zanox and Namics, expanding PubliGroupe's role as a key online player in"The Journalist Within"
"The Journalist Within"IAN fr脱丹slusetur
油
This document provides an overview of a presentation given by Stef叩n Hrafn Hagal鱈n on content marketing and the role of in-house journalists. It discusses the rise of content marketing and how producing engaging content can help build trust and retain customers over time, rather than expecting immediate sales. It also shares Oddi's approach to content marketing, which includes publishing content regularly on Facebook and working with an illustrator, R叩n Flygenring, to create memorable ads that stand out and help maximize the marketing budget. Key points are that Oddi's marketing budget has decreased by 40% since adopting this approach, while brand awareness has increased by 30%.Apple i phone marketing plan
Apple i phone marketing planDivyesh Mali
油
The document provides an iPhone marketing plan with the following key points:
1. It outlines Apple's history and introduces their plan to launch the iPhone in 2007 as a smartphone combining internet, music, and video capabilities.
2. A situational analysis examines political, economic, social, technological, environmental, and competitive factors impacting the iPhone launch.
3. A SWOT analysis identifies strengths like innovation and brand awareness, and weaknesses like price and interface challenges. Opportunities include expanding markets, and threats include competition.
4. The marketing strategy outlines the product, price, placement, and promotion mix for a global iPhone rollout and advertising campaign. Marketing research targets different age groups.Paal-Andr辿 Schwital: Partner, Metro Branding (Norway)
Paal-Andr辿 Schwital: Partner, Metro Branding (Norway)The Content Council
油
This document discusses trends in mobile usage and content marketing in Norway and Europe. Some key points:
- Norway has very high smartphone and tablet penetration rates, and most searches are performed on mobile devices, showing Norway is a leader in mobile usage.
- Most Norwegian businesses plan to increase spending on digital content and believe in the positive effects of content marketing, though many lack a clear content strategy.
- Examples are provided of how companies like KLM, Volkswagen, and Mazda are successfully using tailored content marketing strategies in countries like the Netherlands, Germany, and the UK.Ipod creating an_iconic_brand
Ipod creating an_iconic_brandTuna Ta
油
The document summarizes key aspects of the iconic Apple iPod brand. It discusses how the iPod was launched in 2001 and went on to capture 70% of the digital music player market, selling over 300 million units. The iPod is described as having a high-quality, innovative and simple design that provided users freedom and was seen as cool. The document also examines Apple's successful marketing of the iPod through celebrity endorsements and positioning iPod users as unique through its closed iTunes ecosystem. It notes Apple's decision to expand distribution beyond retailers helped further boost sales. In conclusion, it suggests Apple should continue innovating the iPod and leverage its mobile experience to develop new game-compatible and customized local market iPod offerings.Chinese business template for african market
Chinese business template for african marketOyindeinbofa Nicholas.Ere
油
This document discusses strategies for Chinese and other foreign companies to succeed in the African market. It notes that the Chinese have effectively tailored their products to the African market by producing durable, affordable goods suited to Africa's infrastructure and economic conditions. It provides examples of Chinese phone companies that design long-lasting batteries for areas with unreliable power grids. The document advises foreign companies to identify target countries, study existing companies' strategies, make local contacts, visit in-person, and partner with or invest in local businesses to gain market knowledge and compete with established Chinese firms.An Post Am叩rach Research Presentation February 2012
An Post Am叩rach Research Presentation February 2012Amarach Research
油
The document discusses the changing dynamics of the Irish consumer market, highlighting factors such as 'opportunity shocks' and a growing disparity between Irish and UK consumer behaviors. It notes that while Irish consumers exhibit a high level of online engagement and a relatively positive outlook towards advertising, they share increasing distrust towards institutions. The document suggests that Irish consumer spending is set to grow significantly by 2016, offering new opportunities, but stresses the need for tailored marketing strategies to effectively engage this demographic.Voice intro robotica & kunstmatige intelligentie in educatie
Voice intro robotica & kunstmatige intelligentie in educatieLensFitzgerald
油
1) Voice assistants like Alexa and Google Assistant are becoming increasingly popular interfaces as their adoption grows at a fast pace and they get integrated into more devices beyond just smartphones and speakers.
2) Voice assistants have many potential applications in education, such as reading aloud, playing music, doing math problems, spelling exercises, and more.
3) Designing effective voice interactions requires more focus on design aspects like creating a brand persona, testing dialogs extensively before coding, and discovering the key questions rather than designing complex flow charts.More Related Content
Similar to The state of voice, Open Voice episode 2 (20)
Voice Marketing
Voice MarketingR3
油
The document discusses the growing adoption of voice marketing through smart speakers, noting that the global smart speaker market reached $7.9 billion in 2018 and is forecast to exceed $32 billion by 2023. While smart speakers are primarily used for listening to music and getting information, the document suggests voice activated functions will become more integrated over time. It encourages marketers to seize the opportunity to incorporate voice marketing as a key part of their overall digital strategy as the technology advances.際際滷s r boutonbookstreaming
際際滷s r boutonbookstreamingR辿mi Bouton
油
The document discusses the evolution and impact of digital streaming services on the music industry, highlighting how streaming has overtaken digital downloads as the primary revenue source in several regions, especially in Northern Europe. It predicts a similar transformation for the book industry, noting that while digital book sales currently represent a small percentage of the market, consumer habits and technological integrations may drive future growth. Challenges remain due to the local nature of books and the diversity of incompatible reading devices compared to the more uniform music listening experience.IRI Special Report: Private Label in Western Economies, 2016
IRI Special Report: Private Label in Western Economies, 2016 IRI, INTL
油
In 2015, private label market share in Europe declined, reaching 38.3% for value and 47.4% for unit share, with notable struggles in France and Spain, while the UK saw a slight increase. The food sector continued to dominate private label sales, especially in frozen and chilled products, but concerns over quality and competition from national brands persisted. Overall, despite some regions, like Italy and the UK, showing growth, the general trend for private labels across western economies remains downward.Digiday Publishing Summit | Entercom Presentation
Digiday Publishing Summit | Entercom Presentation Digiday
油
The document discusses the rise of smart speakers and voice-activated devices, highlighting their rapid adoption and significance in the audio market. It presents insights on the changing landscape of audio consumption, preferences among smart speaker users, and the potential for brands to engage with consumers through voice technology. Additionally, it addresses the effectiveness and reach of audio advertising, particularly in relation to traditional media and podcasting.The Success story of Aman Gupta co-founder of BoAt
The Success story of Aman Gupta co-founder of BoAtRayalaseema University, Kurnool
油
Boat, co-founded by Aman Gupta and Sameer Mehta in 2016, is a leading consumer electronics startup specializing in fashionable and affordable audio products, achieving a valuation of $300 million with over 800,000 customers. The company has successfully expanded its product catalog while maintaining a strong focus on consumer satisfaction and market trends, capturing significant market share in India and the USA. Aman Gupta, who has invested in startups through 'Shark Tank India,' emphasizes the brand's mission to sell lifestyle accessories rather than just electronics.Business PowerPoint Template
Business PowerPoint Template Improve Presentation
油
The 2014 digital music report highlights significant growth in the music subscription services market, with revenues surpassing $1 billion for the first time and Norway leading globally. The document outlines a strategic timeline for company plans and milestones, emphasizing a strong market expansion in regions like Argentina and Chile. It concludes with a focus on the importance of corporate culture and a commitment to innovation in a rapidly evolving digital landscape.Audio Matter: An Intro to Podcasting & Storytelling
Audio Matter: An Intro to Podcasting & StorytellingForum One
油
This document summarizes an interactive presentation on podcast technology and creative storytelling. The presentation covers who the speakers are, an agenda that includes sections on the audio industry, storytelling, editing audio content, and breaking into the industry. It provides tips on compelling storytelling using audio, how to record and edit professional-quality audio content, and advice for getting started in the audio industry as a beginner. The overall message is that audio matters because podcast listenership is growing, audio provides an intimate way to engage audiences, and it's the perfect time for newcomers to start a podcast.iPod
iPodNashfi
油
Apple Inc., founded in 1976, is known for its consumer electronics such as the iPod, Mac, and iPhone. The iPod, launched in 2001, has several models and has sold over 225 million units, primarily appealing to young adults and teens with a focus on music and technology. Despite having competitors, the iPod dominates the market due to effective advertising and brand loyalty.10 messages to remember from STIMAC
10 messages to remember from STIMACThe House of Marketing
油
The document provides 10 messages to remember about marketing strategies. It recommends (1) using paid media to boost earned media by displaying customer interactions, (2) still believing in advertising as $1 spent generates $5 in GDP, and (3) taking advantage of competitors' successes by promoting related hashtags. It also suggests (4) creating strong physical experiences to complement digital efforts, (5) connecting customers by enabling shared experiences, and (6) measuring word of mouth by number of people talking, shares, and content sharing. The document further advises (7) tracking customer behavior as the sum of motivation, ability and triggers, (8) being prepared for subscription models ruled by AI in 2030, and (9)IKO System cross-border prospecting webinar September 2016
IKO System cross-border prospecting webinar September 2016IKO System
油
The document discusses a webinar on cross-border prospecting strategies for sales professionals across various countries, emphasizing the importance of cultural awareness in international sales. It highlights specific sales approaches for France, Germany, Italy, the U.S., and the U.K., detailing preferences in communication style and legal considerations for cold outreach. Key advice includes the need for personalized engagement and understanding local business customs to foster better client relationships.Buzzer @ ADC 2011 in Frankfurt
Buzzer @ ADC 2011 in FrankfurtWillem Sodderland
油
The document discusses the significance of word of mouth marketing (WOM), emphasizing that it's not merely about what consumers hear, but what they choose to share. It highlights the evolving nature of WOM in advertising, the importance of engaging storytelling, and the need for brands to create shareable experiences. The conclusion suggests integrating word of mouth with traditional advertising to foster more meaningful brand conversations.Bang & Olufsen Presentation
Bang & Olufsen PresentationChaseTodaro1
油
Bang & Olufsen is a luxury audio brand founded in Denmark in 1925. They generate revenue through selling high-end audio equipment through multiple channels, including stand-alone stores, online retailers, and multi-brand stores. Their target customers are those with moderate to high incomes who value innovative, multi-functional products. To maintain relationships and loyalty, Bang & Olufsen focuses on partnerships that create lifestyle experiences and addresses customer issues through software updates. The company seeks future growth through brand partnerships with influential figures like Selena Gomez.Ibangle (a apple product) presentation
Ibangle (a apple product) presentationAldebaran Solutions
油
Apple is introducing a new product called the iBangle, which is an MP3 player in the form of a bracelet. It has a 2GB capacity and various size options to fit different wrists. The iBangle will provide a unique music listening experience and function as both an MP3 player and accessory. Apple aims to use the iBangle to penetrate the MP3 player market and gain market share. Their marketing strategy involves targeting over 200 million potential customers aged 15-64 to forecast sales growth and profit. The iBangle will differentiate itself from competitors through its innovative design as both a piece of technology and jewelry.Publi groupe presentation swiss equity forum version 7 september 2011 present...
Publi groupe presentation swiss equity forum version 7 september 2011 present...PubliGroupe
油
PubliGroupe reported results for FY 2010 and HY1 2011 that confirmed its successful transformation into a leading digital media services provider. Key highlights include:
1) Results showed double-digit growth in operational results on a like-for-like basis, demonstrating the ability to adapt to changing economic conditions.
2) Cost savings of over CHF 124.5 million were achieved over three years through reorganization and cost reduction efforts.
3) Investments continue in growth areas like performance marketing and local search to build market leading positions in these fields.
4) Online revenues grew strongly, driven by Zanox and Namics, expanding PubliGroupe's role as a key online player in"The Journalist Within"
"The Journalist Within"IAN fr脱丹slusetur
油
This document provides an overview of a presentation given by Stef叩n Hrafn Hagal鱈n on content marketing and the role of in-house journalists. It discusses the rise of content marketing and how producing engaging content can help build trust and retain customers over time, rather than expecting immediate sales. It also shares Oddi's approach to content marketing, which includes publishing content regularly on Facebook and working with an illustrator, R叩n Flygenring, to create memorable ads that stand out and help maximize the marketing budget. Key points are that Oddi's marketing budget has decreased by 40% since adopting this approach, while brand awareness has increased by 30%.Apple i phone marketing plan
Apple i phone marketing planDivyesh Mali
油
The document provides an iPhone marketing plan with the following key points:
1. It outlines Apple's history and introduces their plan to launch the iPhone in 2007 as a smartphone combining internet, music, and video capabilities.
2. A situational analysis examines political, economic, social, technological, environmental, and competitive factors impacting the iPhone launch.
3. A SWOT analysis identifies strengths like innovation and brand awareness, and weaknesses like price and interface challenges. Opportunities include expanding markets, and threats include competition.
4. The marketing strategy outlines the product, price, placement, and promotion mix for a global iPhone rollout and advertising campaign. Marketing research targets different age groups.Paal-Andr辿 Schwital: Partner, Metro Branding (Norway)
Paal-Andr辿 Schwital: Partner, Metro Branding (Norway)The Content Council
油
This document discusses trends in mobile usage and content marketing in Norway and Europe. Some key points:
- Norway has very high smartphone and tablet penetration rates, and most searches are performed on mobile devices, showing Norway is a leader in mobile usage.
- Most Norwegian businesses plan to increase spending on digital content and believe in the positive effects of content marketing, though many lack a clear content strategy.
- Examples are provided of how companies like KLM, Volkswagen, and Mazda are successfully using tailored content marketing strategies in countries like the Netherlands, Germany, and the UK.Ipod creating an_iconic_brand
Ipod creating an_iconic_brandTuna Ta
油
The document summarizes key aspects of the iconic Apple iPod brand. It discusses how the iPod was launched in 2001 and went on to capture 70% of the digital music player market, selling over 300 million units. The iPod is described as having a high-quality, innovative and simple design that provided users freedom and was seen as cool. The document also examines Apple's successful marketing of the iPod through celebrity endorsements and positioning iPod users as unique through its closed iTunes ecosystem. It notes Apple's decision to expand distribution beyond retailers helped further boost sales. In conclusion, it suggests Apple should continue innovating the iPod and leverage its mobile experience to develop new game-compatible and customized local market iPod offerings.Chinese business template for african market
Chinese business template for african marketOyindeinbofa Nicholas.Ere
油
This document discusses strategies for Chinese and other foreign companies to succeed in the African market. It notes that the Chinese have effectively tailored their products to the African market by producing durable, affordable goods suited to Africa's infrastructure and economic conditions. It provides examples of Chinese phone companies that design long-lasting batteries for areas with unreliable power grids. The document advises foreign companies to identify target countries, study existing companies' strategies, make local contacts, visit in-person, and partner with or invest in local businesses to gain market knowledge and compete with established Chinese firms.An Post Am叩rach Research Presentation February 2012
An Post Am叩rach Research Presentation February 2012Amarach Research
油
The document discusses the changing dynamics of the Irish consumer market, highlighting factors such as 'opportunity shocks' and a growing disparity between Irish and UK consumer behaviors. It notes that while Irish consumers exhibit a high level of online engagement and a relatively positive outlook towards advertising, they share increasing distrust towards institutions. The document suggests that Irish consumer spending is set to grow significantly by 2016, offering new opportunities, but stresses the need for tailored marketing strategies to effectively engage this demographic.More from LensFitzgerald (14)
Voice intro robotica & kunstmatige intelligentie in educatie
Voice intro robotica & kunstmatige intelligentie in educatieLensFitzgerald
油
1) Voice assistants like Alexa and Google Assistant are becoming increasingly popular interfaces as their adoption grows at a fast pace and they get integrated into more devices beyond just smartphones and speakers.
2) Voice assistants have many potential applications in education, such as reading aloud, playing music, doing math problems, spelling exercises, and more.
3) Designing effective voice interactions requires more focus on design aspects like creating a brand persona, testing dialogs extensively before coding, and discovering the key questions rather than designing complex flow charts.Voice x Omniplayer
Voice x OmniplayerLensFitzgerald
油
The document discusses the rise of voice interfaces and assistants like Amazon Alexa and Google Assistant. It notes that voice is the natural next step beyond graphical user interfaces and mobile interfaces. It outlines the major players in the voice assistant market, with Amazon as the current leader. The document advocates that organizations design for voice and develop voice services to engage customers as voice interaction becomes more common across many devices and platforms.Are you talking to me?
Are you talking to me?LensFitzgerald
油
The document discusses the evolution and importance of voice technology, positioning it as a natural progression over past decades rather than a disruption. It highlights the market leaders, notable integration and device sales, and emphasizes the necessity of voice design in service creation. Additionally, it addresses challenges faced in understanding and engagement, and underscores the need for companies to listen and adapt in order to successfully navigate the voice technology landscape.Who can help make the In N Out Layer
Who can help make the In N Out LayerLensFitzgerald
油
This document describes an In-N-Out Burger layer definition for a mobile application. It includes details on the tags, icons, titles, colors and other design elements for the layer. It also specifies application programming interfaces (APIs) for obtaining location addresses, additional location information pages, and launching directions. Filters and actions are defined, including accessing a secret menu and taking the user to a location in Google Maps.Winning Layar Vodafone Mobile Challange Pitch
Winning Layar Vodafone Mobile Challange PitchLensFitzgerald
油
The document is a reference to a video available on YouTube. The link provided leads to the specific video for viewing. No additional context or information is given in the document.Maartens Journey presentation for Healthcare 2.0 event
Maartens Journey presentation for Healthcare 2.0 eventLensFitzgerald
油
The document details the journey of Maarten Lens-Fitzgerald, a 37-year-old man who shares his cancer diagnosis and treatment experiences via social media. It highlights how transparency and online support from friends and the community improved his treatment process and emotional well-being. Maarten's blog and Twitter updates about his health challenges have engaged thousands, demonstrating the importance of shared experiences in healthcare.Maartens Journey presentatie voor Zorg 2.0 event
Maartens Journey presentatie voor Zorg 2.0 eventLensFitzgerald
油
Presentatie voor het Zorg 2.0 event in Nijmegen op 24 maart 2009.
Eerste keer dat ik mn ziekte op een podium deel. de preso bevat video's die niet te zien zijn in slide share.
http:/maartensjourney.com
http://www.mindz.com/events/Zorg_2_0_EventLung Scans
Lung ScansLensFitzgerald
油
Scans of my lungs where you can see there is a tumor between my lungs in the upper middel part.Sushi Sessie 24 Januari 2008 Le Web 3 Mlf & Ms
Sushi Sessie 24 Januari 2008 Le Web 3 Mlf & MsLensFitzgerald
油
The document discusses insights from various speakers on modern marketing and technology at an event in 2008, focusing on simplicity in design, the changing nature of work, and the relationship between enterprises and consumers. Key themes include the importance of trust in social software, the evolution of product design towards minimalism, and the challenges of online advertising amidst increasing spam. The discussions highlight the need for businesses to adapt to consumer needs and leverage technology for better engagement and transparency.Effectief Email Design
Effectief Email DesignLensFitzgerald
油
RapidSugar preso van RapidSession 19 november: Effectief Email design. Gemaakt door Byanka, Chiel en BasFunda Mmmmm
Funda MmmmmLensFitzgerald
油
de kenmerken van moderne marketing met moderne middelen vlgens maarten op een rij, plus cases en idee谷n voor de vastgoed sector. Preso gegeven op 12 juni 2007 bij Funda aan een groep vastgoed makelaars.Ad
Recently uploaded (20)
Best 6 Industry-Specific Press Release Distribution Channels That Convert
Best 6 Industry-Specific Press Release Distribution Channels That Converthttps://anewswire.com/
油
Generic press release distribution is like shouting into a crowded room and hoping someone cares. You might get noticed, but you probably won't get the right kind of attention from the people who actually matter for your business.
The companies that see real results from their press releases understand a fundamental truth: targeted distribution to industry-specific channels dramatically outperforms broad, unfocused approaches. When you reach journalists, analysts, and influencers who live and breathe your industry, your conversion rates skyrocket.
a.network - Brand Trust Index - Retail Report
a.network - Brand Trust Index - Retail ReportAListDaily
油
Ayzenberg Group, the company responsible for the industrys leading Index of earned media values, is releasing more research designed to help the industry face modern marketing challenges. The Ayzenberg Brand Trust Index (the [a] BTI) brings a scientific approach to quantifying and building brand trust.
Drawing on the research team of Dr. Galen Buckwalter, the man behind eHarmonys successful algorithms, and Ayzenbergs own Soulmates.ai technology, the [a] BTI help brands focus on building goodwill in the types of trust that are most important in their product categories. Ayzenberg Group is now making the Index publicly available via download.
Ready to start building connections with consumers that will stand the test of time? Just fill out the form below to gain immediate access to the research behind the [a] BTI and our first study on the Automotive Industry.The Power of Compound Creativity - Consistency drives business outcomes
The Power of Compound Creativity - Consistency drives business outcomesvikram sood
油
How to unleash the power of consistent creativity and other tools for brand establishment, RoI and sales.
Consistency drives business outcomes for UK and US brands, can is drive the same for Indian brands?
Are Indian ad agencies unable to bring consistency to the game?
Also, if you keep your agency and fire your CMO, you gain more as the agencies chances of bringing freshness is higher than someone focussed solely on keeping their job!!!Kenya Media Landscape 2025 By GeoPoll Kenya
Kenya Media Landscape 2025 By GeoPoll KenyaMoses Kemibaro
油
This presentation offers key insights into how Kenyans are consuming media in 2025, based on data collected through TuuCho GeoPolls new digital-first, real-time research platform. Covering all 47 counties with a sample of 1,471 respondents, the report provides a nationally representative view across age, gender, income, education, and urban-rural dynamics.
Key highlights include:
93% of Kenyans are online and using social media, across all demographics.
WhatsApp, Facebook, and TikTok dominate digital engagement.
TV remains relevant for mass reach and family viewing, with over 90% penetration.
Radio still resonates, especially in rural areas and among Gen X.
Mobile phones are now the primary media devices across formats.
The report captures the shift to a digital-first, mobile-centric, and multi-platform media ecosystem. From short-form video to talk radio, binge-worthy content to trusted news, Kenyans are consuming more content than ever but across fragmented channels.
While this is a preliminary dataset, with further analysis underway, it already signals critical shifts that marketers, media strategists, and policymakers must understand. The future of media in Kenya is hybrid, fast, and mobile-driven and your content and campaigns must reflect that reality.CHANDERI SILK DUPATTA SUIT SET PRESENTATION
CHANDERI SILK DUPATTA SUIT SET PRESENTATIONprekshachittorasingl
油
A Chanderi silk dupatta suit set is a three-piece ensemble featuring a kurta (top), pants, and a dupatta (scarf), typically made from Chanderi silk fabric. Chanderi silk is a lightweight, sheer fabric known for its lustrous texture and intricate woven patterns, often incorporating traditional motifs. The dupatta, also made of Chanderi silk or sometimes another fabric like organza, adds an elegant touch to the outfit. These suit sets are popular for their comfort, breathability, and versatility, making them suitable for various occasions. AI-Powered Digital Marketing Course by ODMT
AI-Powered Digital Marketing Course by ODMTKishoreChintu1
油
Digital Marketing Course in Telugu : ODMT brings you Telugus most Advanced Digital Marketing course now upgraded with AI-powered tools and automation. Whether youre a student, job seeker, entrepreneur, or housewife our course helps you build a successful career in digital marketing using both traditional strategies (like SEO, Google Ads, YouTube) and modern AI tools (like ChatGPT, Gemeni, Claude, Grok, DeepSeek, Perplexity, Gamma, Magnific, Midjourney, and Jasper, and 100+ others). Ready to stay ahead in the AI era? Join ODMT and master the skills that recruiters are now demanding.
Note : Classes are available in English and Hindi as well SWOCC 30 jaar 11 juni - presentatie Roeland Dietvorst
SWOCC 30 jaar 11 juni - presentatie Roeland DietvorstSWOCC
油
Giep geloofde sterk dat merken vooral bestaan in het brein van de consument. Daarom vertelde Roeland Dietvorst(Strategisch consultant & Neurowetenschapper) over neurowetenschappelijke inzichten in merken en merkcommunicatie.Beyond Backlinks How Quality Blogger Outreach Builds Brand Equity
Beyond Backlinks How Quality Blogger Outreach Builds Brand EquityBlogger Outreach
油
Discover how quality blogger outreach goes beyond link building to shape brand equity. This approach builds trust, enhances brand perception, and drives authentic engagement through credible voices. Learn how strategic partnerships with niche bloggers can elevate your brands reputation, visibility, and long-term value in todays content-driven digital landscape.COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHA
COTTON BEDSHEET PRESENTATION UPLOAD BY PREKSHAprekshachittorasingl
油
Cotton bedsheets are popular for their breathability, softness, and durability, making them a comfortable and versatile choice for bedding. They are known for keeping you cool in the summer due to their ability to allow air circulation and wick away moisture. Cotton also tends to get softer with each wash. Indian Agency Bowling Championship 2025: A guidebook answering all your FAQs.pdf
Indian Agency Bowling Championship 2025: A guidebook answering all your FAQs.pdfSocial Samosa
油
Heres presenting the official guidebook for the Indian Agency Bowling Championship 2025 covering team rules, tournament format, dress code, and registration details.The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag Speaks
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag SpeaksDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
COTTON RUNNING FABRIC PRESENTATION PRESENT
COTTON RUNNING FABRIC PRESENTATION PRESENTprekshachittorasingl
油
Cotton running fabric is a versatile textile, typically made from natural cotton fibers, known for its breathability, softness, and comfort. It's commonly used in clothing, especially for everyday wear like shirts, kurtis, and salwars. The fabric can be woven or knitted and can be easily dyed into various colors. Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2025-EOLiSurvey (EN).pdfEastern Online-iSURVEY
油
PART: Survey of Second-hand Business Opportunity
PART: New consuming behavior following up for the past 6 monthsHow High School Spirit Wear Helps in Brand Promotions.pptx
How High School Spirit Wear Helps in Brand Promotions.pptxBurke Sporting Goods
油
Burke Sporting Goods offers premium high-end spirit wear that showcases school pride in style. From custom-designed hoodies and t-shirts to embroidered jackets and accessories, each piece reflects exceptional quality and craftsmanship. Perfect for students, alumni, and supporters, Burke Sporting Goods helps schools build a strong brand presence while fostering community spirit through fashionable and durable apparel.Bulk SMS Solutions for Business Growth Mishtel Services
Bulk SMS Solutions for Business Growth Mishtel ServicesMishtel Services Private Limited
油
Discover how Mishtels Bulk SMS services help businesses engage customers, send alerts, and automate communication. This guide covers how bulk SMS works, advanced features like smart links and dynamic messaging, and industry-specific use cases. Learn how to choose the right provider and leverage SMS for real-time, cost-effective outreach across retail, healthcare, finance, and more.Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
AI wont save your marketing team from bad processes, weak ideas, or generic content. In fact, it might make them worse. Like any tool, AI is only a game-changer to the extent that you understand where it excels and where it serves up polished mediocrity. In this keynote, youll get a practical, grounded understanding of what AI is doing under the hood and walk away with an AI strategy framework that boosts your productivity and polish without sacrificing originality or authenticity.
Key Takeaways:
1. How to use generative AI in a way that accomplishes your goals and enhances your output
2. How to create an AI strategy for your marketing organization using a memorable, versatile model
3. How to build workflows around AI's critical strengths, and mitigate the risks of incorporating bad or false informationGoogle AI Overviews: Smarter Search Is Here
Google AI Overviews: Smarter Search Is HereTextuar Communications LLP
油
Google AI Overviews: The Future of Search is Here!
Discover how AI is revolutionizing search with Googles AI Overviewsdelivering instant, summarized answers powered by Gemini. No more endless clickingjust quick, context-rich responses right at your fingertips!
How it works:
Understands your query intent
Aggregates high-quality sources
Generates concise, actionable answers
What it means for you:
Saves time with instant insights
More accurate for long-tail queries
SEO shifts toward expert-level content
Challenges? Googles on itimproving accuracy and balancing publisher impact.
The future? Personalized, voice-integrated, and smarter than ever!SWOCC 30 jaar 11 juni - presentatie Fons
SWOCC 30 jaar 11 juni - presentatie FonsSWOCC
油
Fons油van Dyck(Branding, marketing and Communications advisor & Vrije Universiteit Brussel) besprak hoe merken en bureaus zich bewegen in een wereld vol maatschappelijke onrust, technologische versnelling, klimaatproblemen en culturele polarisatie.The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag Speaks
The Brand Clarity Framework: The Stories We Tell - Chirag Nijjer, Chirag SpeaksDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...
Unsticking Marketing with Smart, Strategic AI Master Class - Scott Fenstermak...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
油
Ad
The state of voice, Open Voice episode 2
- 1. The state of voice July 2018 Maarten Lens-FitzGerald Founder Open Voice
- 4. Apple HomePod may only have 4.1% market share today, but it drove 31% of the smart speaker consumer growth between January and May 2018. 54.4 mln reach in US 15% rise since January
- 6. Austria France Ierland Italy UK Germany Spain Coming > mid 2018 Denmark Netherlands Norway Zweden ~7 mln sold
- 7. Will smart speakers just be a blip in de adoption graph?
- 10. $2.3 mlnraised
- 12. Ben Sauer Open Voice #1
- 13. So what is the urgency of voice? DONT MISS OUT The unprecedented adoption rate. Faster than mobile. Dont miss out. Short term PR opportunity, long term channel intergration. FULCRUM The fulcrum for unparalelled customer centricity. Break through silos, grow loyalty & intimacy. OPPORTUNITY Its a blue ocean. Voice commerce will be king they say. Get going: sell the tools or find your gold.
- 14. Creating voice services is 70% design and 30% development 90% 10%
- 15. Find your key question David Low, Amazon Alexa EU
- 17. Join and surf the voice opportunity!