The thieves

•Download as PPTX, PDF•

0 likes•111 views

Fraudulent traffic on your campaigns is a pain. There are some bad guys out there trying to make you think your campaign is running well or guys just want your cost per click budget to run out. Be aware of them. And get rid of them in your reports but also in reality.

https://commons.wikimedia.org/wiki/File:Thief.png, By JamesDrury creative commons – share alike

Catch your Advertising Money Thieves
• Is someone stealing your advertising money?
• Who or what is producing invalid traffic at your cost?
• You want to get alerted when suspicious traffic kicks in (Fraud)?
• You want a clean and accurate basis for your Marketing Analytics
without fraud traffic?

Best possible Source for DATA = Logs
Best possible Analytics Engine =

Before we start – some “good to know”
• The data we are talking about does not live long (GDPR compliance).
• IP Address processing is necessary for the purposes of the legitimate interests pursued by the
controller - Security and Fraud detection are two legitimate interests.
• You need to understand what can appear as “direct campaign traffic” means.
Learn about it here: https://www.youtube.com/watch?v=8oGlkqq_0Ao
• Be very careful with your analysis and ask a security specialist for a second
opinion before you report your findings.
• Expect Fraud everywhere but also be aware that some users show strange click
flows.
• Read this: https://www.wfanet.org/adfraud

Prerequiste: Get the Logs into New Relic
• Define New Relic the endpoint of your Logs in your CDN or from your servers (in case no CDN is
used)
• Check if logs arrive
(Example for Fastly) (Logs arrived in New Relic)

Make sense of the of the data
Focus for this use case only on traffic coming from your paid campaigns (Paid Search,
Paid Social etc.)
Most thieves hide themselves by using sophisticated scripts run on a variety of servers. Expect to see
one thieve use multiple IP addresses.
A good starting point is to count the calls of UTM Campaign traffic and separate it by IP address.
Select count(client_ip) as 'Requests'
from Log
where request_user_agent not like '%bot%'
and request_query_string like '%utm_campaign%'
and request_referer not like '%yourdomain.%'
facet client_ip
limit 50 since 1 day ago
xxx.xx.xx.xx
xxx.xx.xx.xx
xxx.xx.xx.xx
xxx.xx.xx.xx

Narrow down to get more intelligence
• Ask Questions
What campaigns are affected?
Is this real fraud?
xxx.xx.xx.xx
xxx.xx.xx.xx
xxx.xx.xx.xx
xxx.xx.xx.xx
Click to
filter
Campaigns
Called
Red Flag ’Cost
per Click’
Campaign

Is the specific IP address known as Fraud?
• Various platforms provide databases of known fraud traffic Ips
• Example: https://scamalytics.com/
• Confirms my assumption: Most likely fraud !

Further Analysis
• Check the log entry further for
 Is a referral present?
 Is a gclid present? (you might need it for reporting it to google)
 Is anything else looking suspicious?
A starred as request
language…suspicious
Export gclid
directly from New
Relic

Create an outlier alert to get notified!

Automate Fraud detection
• Implement a script using the NR APIs to get the list of possible fraud
Ips
• Query the https://scamalytics.com/ API and send the results (as
custom events) into New Relic using the ingestion API.
• Now you can query the data easily and get alerted on high fraud
traffic based on public available data

Report identified Thieves
• https://support.google.com/googleads/troubleshooter/2557048?rd=1
• Make sure the ALL the data requested by Google. The better you report the faster
Google can react and probably refund you. All requested data should be available
in your logs.

This document discusses how to analyze web traffic logs to distinguish between real human users and non-human traffic such as bots, spiders, and crawlers. It recommends sending logs to New Relic for analysis and using queries to: 1) Identify bot and crawler traffic by searching for those terms in the user agent field. 2) Exclude known browsers like Mozilla to find real users. 3) Combine the queries to see totals for machine traffic versus real human traffic. 4) Also look for suspicious user agents showing atypical traffic patterns that could indicate fraud.

Google analyticsDeepak Kumawat

��

This document discusses Google Analytics and how it can be used to track website traffic and user behavior. It provides instructions on setting up Google Analytics by adding the tracking code to webpages, defining goals, and linking the Analytics and AdWords accounts. The key sections of Google Analytics are outlined such as Dashboards, Audience, Acquisition, Behavior, and Conversions. Benefits of using Goals in Google Analytics are described as helping to improve site content and design by understanding where visitors may be dropping off. Disadvantages of Google Analytics including limitations of custom reports and goals, and filtering or blocking of the tracking code are also noted.

Web Analytics ExplainedTim Wilson

��

Web analytics tools use JavaScript tags on web pages to track visitor and traffic source data. When a visitor loads a page, JavaScript detects information like the page URL, whether the user is new or returning, and any campaign codes in the URL. It then makes a call to the web analytics server with this data, allowing for analysis of visitor behavior and campaign effectiveness. Questions about how web analytics works can be directed to the contact provided.

Google analytics traning for beginner ( part 1) Magenest

��

A digital analytics tool called Google Analytics is introduced that measures website activities and performance for free. It works by setting up an account, configuring properties for the domain, installing tracking code on pages, and waiting 24 hours for verification. The tool provides key metrics on traffic, sources, medium, goals, conversions, and audiences to understand user behavior and optimize the site. Dashboards and shortcuts can be used to view customized reports and saved configurations.

Making google work_for_you_digital_summitColleen Harris

��

This document summarizes a workshop on using Google Analytics more effectively. It introduces the presenter, Colleen Harris, and covers topics like setting up alerts in Google Analytics, defining goals for engagement and conversions, and using custom channels and sequence segments for attribution modeling to better understand the customer journey. The goal is to help users work smarter by cleaning up their Google Analytics data and configurations.

clickstream analysisERSHUBHAM TIWARI

��

This document discusses clickstream analysis, which involves analyzing the paths users take while browsing websites. Clickstream data records users' clicks and is useful for market research and analyzing user behavior. The document then discusses how clickstream data can be collected from server logs, analyzed to identify popular and unpopular pages, and used to improve websites and target marketing strategies. It also discusses how clickstream data combined with other data sources can enable personalization.

Advanced Remarketing in Google Analytics Using CRM Datametricmogul

��

Learn how to use Universal Analytics and dimension widening to import CRM data into Google Analytics, and then remarket to those segments. I also share my tips for organising a large Google Analytics implementation, plus a trick to simplifying your reporting with Custom Metrics. This talk was given at MeasureCamp London on 20th September 2014. The organisation document referenced in this presentation will be uploaded separately. Find out more at: www.metricmogul.co.uk @edbrocklebank

StubHub's Field Guide To Preventing Competitor Price Scraping, Unwanted Trans...G3 Communications

��

Digital marketing tools onlineInês Gomes Pinto

��

The document discusses various advertising, affiliate, analytics, and competitive intelligence tools. AdAlysis and Adbeat are tools mentioned for ad and PPC testing and insights. Fraudlogix, Has Offers, Impact Radius, UnsubCentral, LeadiD, ScrubKit, Skimlinks, Viewbix, Viglinks, and OfferVault are mentioned as affiliate tools focused on fraud prevention and management. CAKE and KISSmetrics are analytics tools. CPADetective, Compete, and NerdyData are competitive intelligence and research tools, while Quantcast provides measurement and advertising capabilities.

Mystery Shopping Inside the Ad-Verification BubbleShailin Dhar

��

This document summarizes an experiment conducted to test the effectiveness of various ad fraud detection solutions. The experiment involved setting up a fake celebrity news website and sourcing robotic traffic to monetize the site. Several major fraud detection partners were integrated, including Integral Ad Science, MOAT, Oxford-BioChronometrics and DataDome. The traffic passed verification from all solutions, demonstrating how easy it is to generate fraudulent traffic that evades common detection methods. The conclusions warn that sole reliance on third-party verification is not sufficient, and that fraud is a serious issue that requires more aggressive action from all stakeholders.

Field Guide To Preventing Competitor Price Scraping, Unwanted Transactions, B...Distil Networks

��

Like most ecommerce sites, StubHub’s competitors try to scrape their prices, and monitor inventory and customer behavior. Meanwhile, other nefarious actors attempt brute force attacks and transaction fraud. Learn advanced website security and web infrastructure management strategies from StubHub, the world’s largest ticket marketplace, and Distil Networks, the global leader in bot detection and mitigation. Learn how to: - Protect prices and product listings from being scraped or monitored by competitors - Defend your site against brute force login attacks and carding - Ensure brand secrets and pricing schedules are kept safe - Increase revenues by ensuring traffic is from legitimate sources - Protect your brand image, reputation and SEO rankings

DEFCON 23 - Mark Ryan Talabis - The Bieber ProjectFelipe Prado

��

1) The document discusses ad fraud and non-human traffic in digital advertising. It describes how some publishers and traffic vendors try to artificially increase ad impressions through techniques like hidden ads, ad stacking, and using bot and non-human traffic. 2) The document also explains how some ads networks have served illegal or malicious ads containing malware, adware, and scams. 3) It details a research project called the "Bieber Project" where the author set up a honeypot disguised as a Justin Bieber fan site to attract fraudulent traffic aiming to artificially increase ad impressions. The data collected provides clues to the presence of bot traffic, traffic from hijacked browsers, and traffic sourced from pop

Are Bot Operators Eating Your Lunch?Distil Networks

��

Did you know 30% of Ecommerce website visitors are unsavory competitors, hackers, and fraudsters? Fact is, online retailers are particularly susceptible to the effects of advanced bot threats, including competitive tactics like price scraping, product matching, variation tracking and availability targeting. Even worse, security breaches such as transaction fraud and account takeovers endanger the overall security of your website, customer base, and brand. When aggressive scrapers caused repeated site slowdowns, Brian Gress, Director of IT Systems & Governance at Hayneedle, said enough was enough. Key takeaways include how to: - Stop competitors from scraping your prices and monitoring your inventory - Reduce chargeback fees due to transaction fraud, carding and account hijacking - Optimize your conversion funnel and enjoy clean analytics and KPIs - Protect your brand image, reputation and SEO rankings

Preventing click fraudBenHamminton

��

This document discusses click fraud and how to prevent it. Click fraud occurs when publishers use bots or scripts to artificially inflate the number of clicks on ads to earn more money from pay-per-click advertising. To prevent click fraud, advertisers can filter clicks by country using an IP database to ignore clicks from known click farm locations, and can also check an IP proxy database to cancel clicks from proxy IP addresses. These strategies should significantly reduce fraudulent clicks while protecting advertising profits.

Phishing: Analysis and CountermeasuresIRJET Journal

��

This document discusses phishing attacks and countermeasures. It begins by defining phishing as a type of email fraud where perpetrators send seemingly legitimate emails to collect personal and financial information. It then describes how phishing works, outlining the typical stages: creating fake websites, sending phishing emails with links to these sites, and hoping victims provide sensitive data or get infected with malware when they click the links. Specific phishing scams like spear phishing, whaling, pharming, spoofing, and vishing are also explained. The document concludes by listing warning signs of phishing websites and attacks.

ComplianceBriefDaryl McNutt

��

The document discusses the growing problem of bot traffic in online advertising and how it undermines the industry. It notes that as much as 36% of online traffic may be from bots. Bots are sophisticated software that can mimic human behavior to fraudulently generate ad views and traffic. This costs advertisers and undermines metrics. The document outlines Adaptive Media's three-pronged approach to addressing the problem, including vetting publishers, using third-party validation of traffic quality, and participating in industry groups to tackle the issue and establish standards.

Phishing: Swiming with the sharksNalneesh Gaur

��

The document discusses phishing attacks and how they work. It describes common phishing techniques like fraudulent links and forms in emails that steal personal information. It also explains how phishing kits are used to launch attacks and how money mules are recruited to launder stolen funds. Technical aspects like address bar spoofing and DNS hijacking are also covered, showing how phishers exploit systems and social engineering to target victims.

Rtp rsp16-distil networks-final-deckG3 Communications

��

The State of Credential Stuffing and the Future of Account Takeovers.Jarrod Overson

��

Jarrod Overson discusses the evolution of credential stuffing attacks and where they may go in the future. He summarizes that credential stuffing started as basic automated login attempts but has evolved through generations as defenses were put in place, such as CAPTCHAs and behavior analysis. The next generation involves more sophisticated imitation attacks that flawlessly emulate human behavior using real device fingerprints to blend in. Beyond credential stuffing, malware may start scraping user accounts and environments directly from infected machines. As defenses raise the cost of attacks, fraudsters will diversify methods to preserve the value of valid accounts and user data.

Digital ad fraud superheroes the good guys by augustine fouDr. Augustine Fou - Independent Ad Fraud Researcher

��

Detecting fraud through traffic analyticsSven Hezel

��

This document discusses fraud in online marketing and provides best practices for detecting and preventing fraudulent traffic. It notes that 18% of paid web traffic and up to 40% of mobile traffic is fraudulent. It recommends analyzing conversion rates, referral URLs, affiliate screening, IP addresses, and other metrics to identify fraudulent affiliates and networks. Proper screening techniques can help advertisers ensure their traffic is high quality and drive fraudsters away.

Amazon & E BaySabyasachi Dasgupta

��

This document discusses security risks in e-commerce. It outlines several points of vulnerability for attackers, including tricking shoppers, snooping their computers by exploiting security weaknesses, sniffing traffic on unencrypted networks, guessing passwords through automation, and launching denial of service attacks to overwhelm servers. The risks include theft of personal and financial information, disruption of services, and potential shutdown of e-commerce businesses.

SANSFIRE18: War Stories on Using Automated Threat Intelligence for DefenseJohn Bambenek

��

Between limited resources and a lack of trained professionals on one hand and the increasing quantity and quality of attacks on the other, securing enterprises and responding to incidents has placed defenders on the losing end of a digital arms race. Even managing the amounts of threat data and open-source intelligence has become a challenge. This talk will cover the possibilities and perils of integrating all the various sources of threat intelligence data to protect an organization. With all the various open-source and paid-source data, simply dumping it all into a firewall or DNS RPZ zone can be problematic. What to do about compromised websites or shared hosting environments? What about DGA domains that use full words and may collide with actual innocent websites? What about how to handle threat data that is lacking in context to make appropriate decisions on its validity and accuracy? This talk will present several case studies in how these problems can be tackled and how using multi-domain analysis can help reduce the risk and maximize the value of automated protection using these types of data.

How to detect affiliate fraudSven Hezel

��

This document discusses fraud in online marketing traffic. It notes that 18% of paid web traffic and 40% of mobile traffic is fraudulent. Common fraud practices include using proxies, bots that automate clicks and conversions, duplicate IP addresses, and cookie dropping. The document provides tips for detecting fraud such as analyzing referral URLs, conversion rates, session times, IP patterns, and user agents. Careful ongoing analysis of traffic data is needed to minimize fraudulent traffic.

10 ways to protect your e commerce site from hacking & fraudWebSitePulse

��

According to a report, the number of websites compromised by hackers is increasing yearly and cybercrime damages are projected to hit $6 trillion by 2020. The document provides 10 ways for eCommerce sites to enhance security, including using SSL/TLS encryption, defining network access layers, installing firewalls, choosing secure hosting providers, and regularly testing websites for vulnerabilities. It stresses the importance of security given customers trust sites with sensitive financial data.

Iab bots how to_find_them_webinar_2014_03_27IABmembership

��

Bots and fraudulent traffic are a growing problem in digital advertising that threatens the integrity of the industry. Speakers at the webinar discussed how bots and botnets operate, how fraud occurs, and techniques used by fraudsters to generate fake impressions and clicks. They also outlined various methods for detecting fraudulent traffic, including behavioral analysis of cookies, activity patterns, and technical signals. Publishers were encouraged to proactively prevent fraud using third-party verification of traffic sources and viewability. Industry groups are working on standards and best practices to address issues around viewability, measurement, and improving traffic quality.

Distil Network Sponsor Presentation at the Property Portal Watch Conference -...Property Portal Watch

��

This document discusses ensuring security of property portal listing data from web scraping. It begins by defining web scraping as the automated copying of large amounts of data from websites. While some scraping is acceptable, malicious scraping can result in the theft of intellectual property like pricing, content, images and proprietary data from real estate portals. This damages brands through inaccurate data presentation and SEO impacts. The document notes that the cost of scraping has decreased while bot sophistication has increased, posing a growing problem for portals. However, most portals rely on outdated tools like IP blocking to address scraping that modern bots easily evade. Effective defenses require techniques like device fingerprinting and behavioral analysis. The session aims to help portals avoid expensive litigation by securing

Buy Followers on Instagram in viewtifuldayvairam13

��

Anatomy of a Brand, a framework for branding projects by BRINKJoshua Belhumeur

��

How the creatives and strategists at BRINK approach branding projects from the ground up. The old cliché "your brand is a story" is inaccurate. Your brand is a character that shows up in stories. No matter what you do don't become beholden to frameworks. Consider making your brand guidelines look a lot more like how a Hollywood writer or a novelist might keep track of the characters in their stories. Talk about it in a plain spoken way, avoid hollow words like “authentic” or “inspiring”. Try to get to something sticky, tangible and unique — like any great character from any great story you've enjoyed. As for your distinctive brand assets: instead of creating 40 pages of rules, identify the 3-5 most critical distinctive brand elements you will rally behind and focus on those. Usually the logo is one of those, of course. Beyond that, instead of checking a bunch of boxes down a pre-canned list of actions, put more thought and craft into a few key splashy elements that can stand out in the space you operate: A bold color. A distinctive sound. A funky mascot. A repeated motion. A novel art style. And one last thought — your brand may not be a story, but it has a backstory based on the founder of the organization and the people in the room giving it life. Be sure to make the process inclusive and enjoyable. A good process yields a good product.

More Related Content

Similar to The thieves (20)

StubHub's Field Guide To Preventing Competitor Price Scraping, Unwanted Trans...G3 Communications

��

Digital marketing tools onlineInês Gomes Pinto

��

Mystery Shopping Inside the Ad-Verification BubbleShailin Dhar

��

Field Guide To Preventing Competitor Price Scraping, Unwanted Transactions, B...Distil Networks

��

DEFCON 23 - Mark Ryan Talabis - The Bieber ProjectFelipe Prado

��

Are Bot Operators Eating Your Lunch?Distil Networks

��

Preventing click fraudBenHamminton

��

Phishing: Analysis and CountermeasuresIRJET Journal

��

ComplianceBriefDaryl McNutt

��

Phishing: Swiming with the sharksNalneesh Gaur

��

Rtp rsp16-distil networks-final-deckG3 Communications

��

The State of Credential Stuffing and the Future of Account Takeovers.Jarrod Overson

��

Digital ad fraud superheroes the good guys by augustine fouDr. Augustine Fou - Independent Ad Fraud Researcher

��

Detecting fraud through traffic analyticsSven Hezel

��

Amazon & E BaySabyasachi Dasgupta

��

SANSFIRE18: War Stories on Using Automated Threat Intelligence for DefenseJohn Bambenek

��

How to detect affiliate fraudSven Hezel

��

10 ways to protect your e commerce site from hacking & fraudWebSitePulse

��

Iab bots how to_find_them_webinar_2014_03_27IABmembership

��

Distil Network Sponsor Presentation at the Property Portal Watch Conference -...Property Portal Watch

��

StubHub's Field Guide To Preventing Competitor Price Scraping, Unwanted Trans...G3 Communications

��

Digital marketing tools onlineInês Gomes Pinto

��

Mystery Shopping Inside the Ad-Verification BubbleShailin Dhar

��

Field Guide To Preventing Competitor Price Scraping, Unwanted Transactions, B...Distil Networks

��

DEFCON 23 - Mark Ryan Talabis - The Bieber ProjectFelipe Prado

��

Are Bot Operators Eating Your Lunch?Distil Networks

��

Preventing click fraudBenHamminton

��

Phishing: Analysis and CountermeasuresIRJET Journal

��

ComplianceBriefDaryl McNutt

��

Phishing: Swiming with the sharksNalneesh Gaur

��

Rtp rsp16-distil networks-final-deckG3 Communications

��

The State of Credential Stuffing and the Future of Account Takeovers.Jarrod Overson

��

Digital ad fraud superheroes the good guys by augustine fouDr. Augustine Fou - Independent Ad Fraud Researcher

��

Detecting fraud through traffic analyticsSven Hezel

��

Amazon & E BaySabyasachi Dasgupta

��

SANSFIRE18: War Stories on Using Automated Threat Intelligence for DefenseJohn Bambenek

��

How to detect affiliate fraudSven Hezel

��

10 ways to protect your e commerce site from hacking & fraudWebSitePulse

��

Iab bots how to_find_them_webinar_2014_03_27IABmembership

��

Distil Network Sponsor Presentation at the Property Portal Watch Conference -...Property Portal Watch

��

Recently uploaded (20)

Buy Followers on Instagram in viewtifuldayvairam13

��

Anatomy of a Brand, a framework for branding projects by BRINKJoshua Belhumeur

��

Tapitag – The Future of Smart Networking with Digital & Review NFC Cards!Tapitag

��

This PowerPoint presentation showcases Tapitag’s Digital Business Cards and Review NFC Cards, highlighting their features, benefits, and how they revolutionize networking. It includes engaging visuals, step-by-step guides, and customization options to help businesses and professionals go digital effortlessly. Ideal for entrepreneurs, businesses, and teams looking for an eco-friendly, tech-driven solution. https://tapitag.co/collections/digital-business-cards

Top Electronic and Electrical Components Manufacturers and Suppliers in Indiaworkmintmedia

��

From Feed to Stories to Reels How Instagram Drives Event SuccessLuanWise

��

How to Increase Online Sales with a Well-Designed E-commerce Site: A Strategi...AceOneMaster

��

The Power of Digital Marketing: How to Grow Your Business Onlinesreemanreddymallu07

��

In today’s fast-paced digital era, businesses must adapt to the ever-evolving online landscape to remain competitive. Digital marketing has become an essential tool for reaching potential customers, increasing brand awareness, and driving sales. Whether you’re a small business owner or an entrepreneur, leveraging digital marketing strategies can significantly enhance your online presence and growth.

Snapshot of Consumer Behaviors of January 2025-EOLiSurvey (EN).pdfEastern Online-iSURVEY

��

How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdfWhiz Marketers

��

At Whiz Marketers, creating engaging content is more than just words and visuals—it's about crafting an experience that resonates. We dive deep into audience behavior, leveraging data insights, emotional storytelling, and strategic execution to create content that captivates and converts. From interactive social media campaigns to SEO-optimized articles, we ensure every piece is tailored to drive engagement and brand growth. In the fast-paced digital world, content isn’t just king—it’s the key to connection. Let’s make yours unforgettable.

THE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdframeesroshan789

��

Adventure 2025-Decor-Book - 2.10.25-1.pdfJimWilliams206540

��

LABUAN4D EXCLUSIVE SERVER STAR GAMING ASIA NO.1 TERPOPULER DI INDONESIA !!! R...alexiskandar061

��

Find Top 7 Keyword Tricks to Improve SEONeuvo WebTech

��

Restaurant marketing ideas and strategiesRohit Singh

��

Struggling to attract more customers to your restaurant? This comprehensive guide reveals powerful marketing strategies to help you stand out in the competitive food industry. Learn how to leverage social media, SEO, WhatsApp marketing, and influencer collaborations to boost visibility and drive more foot traffic. Discover the secrets of online reputation management, paid advertising, and customer retention tactics to increase revenue and build lasting relationships. Whether you're a new restaurant owner or looking to scale your existing business, this guide provides actionable insights to help you succeed. Unlock the potential of digital marketing and take your restaurant to the next level!

Digital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdfMed shouter

��

The Study of Consumer Perception and its intention towards Weekend StreetChampionPukhrambam

��

This project aims to explore and analyze consumer perception and its impact on their purchasing intentions toward Weekend Street, a street food business known for its noodles and BBQ offerings in Imphal. The study will focus on understanding how customers perceive the brand in terms of food quality, pricing, service experience, ambiance, and overall satisfaction. By collecting and analyzing customer feedback, social media engagement, and sales data, the project will identify key factors influencing customer loyalty and purchasing behavior. The research will employ both qualitative and quantitative methods, including surveys, online reviews, and social media comments, to gauge customer sentiment and expectations. Advanced data analytics tools like Google Data Analytics and visualization platforms will be used to interpret the findings effectively. The ultimate goal of this project is to provide actionable insights to help Weekend Street improve its customer experience, address existing challenges, and align its offerings with market demands. This will support the business in strengthening its market position, increasing customer retention, and driving future growth.

02.2025_Nordics MUG - Magnity x Grundfos (2).pptxMichaelKnudsen27

��

How to make engaging explainer videos by B2Wmarketingb2wtv

��

In today’s digital landscape, animated explainer video production are incredibly effective for simplifying complex ideas and engaging audiences online. As businesses continue to work in hybrid or fully virtual setups, using video has become critical for reaching and resonating with both customers and employees. From lead generation to enhancing internal communications, let’s explore the primary ways explainer videos can elevate your business strategy in this comprehensive video. https://www.b2w.tv/ #AnimatedExplainerVideos #ExplainerVideo #ExplainerVideoProduction

Biography of David KircusDavid Kircus

��

David Kircus serves as the Chief Operating Officer (COO) at TEAM Strategies, where he combines his experience as a retired NFL wide receiver with a strong leadership mindset to guide the company. In addition to his executive role, he is passionate about helping young athletes develop and often spends his summers volunteering at recruiting camps. During these camps, he works with incoming athletes to perfect their drills and techniques, preparing them for future challenges in their athletic careers. His commitment to helping others succeed is a key aspect of his leadership style.

Purchase an Old GitHub Account-100% Secure GuaranteeGitHub

��

You are at the ideal spot if you are quickly searching for former GitHub accounts. Our global professional Old GitHub account sales service is based on We provide reasonably priced, 100% safe Urgent Old GitHub accounts with complete verified credentials. Order on USAITSell if you like a secure, steady, completely confirmed GitHub account. We are 100% trustworthy; hence, losing your money is not likely. If you purchase a GitHub account from us, we will do our best to make you pleased with our service. Buy our service, and we believe it will be excellent for you. With our high-caliber offerings, we aim to please our clients. 24 Hours Reply/Contact Telegram: @usaitsell WhatsApp: +60138519726 Skype: usaitsell Email: usaitsell@gmail.com

Buy Followers on Instagram in viewtifuldayvairam13

��

Anatomy of a Brand, a framework for branding projects by BRINKJoshua Belhumeur

��

Tapitag – The Future of Smart Networking with Digital & Review NFC Cards!Tapitag

��

Top Electronic and Electrical Components Manufacturers and Suppliers in Indiaworkmintmedia

��

From Feed to Stories to Reels How Instagram Drives Event SuccessLuanWise

��

How to Increase Online Sales with a Well-Designed E-commerce Site: A Strategi...AceOneMaster

��

The Power of Digital Marketing: How to Grow Your Business Onlinesreemanreddymallu07

��

Snapshot of Consumer Behaviors of January 2025-EOLiSurvey (EN).pdfEastern Online-iSURVEY

��

How Does a Digital Marketing & Advertising Agency Create Engaging Content.pdfWhiz Marketers

��

THE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdframeesroshan789

��

Adventure 2025-Decor-Book - 2.10.25-1.pdfJimWilliams206540

��

LABUAN4D EXCLUSIVE SERVER STAR GAMING ASIA NO.1 TERPOPULER DI INDONESIA !!! R...alexiskandar061

��

Find Top 7 Keyword Tricks to Improve SEONeuvo WebTech

��

Restaurant marketing ideas and strategiesRohit Singh

��

Digital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdfMed shouter

��

The Study of Consumer Perception and its intention towards Weekend StreetChampionPukhrambam

��

02.2025_Nordics MUG - Magnity x Grundfos (2).pptxMichaelKnudsen27

��

How to make engaging explainer videos by B2Wmarketingb2wtv

��

Biography of David KircusDavid Kircus

��

Purchase an Old GitHub Account-100% Secure GuaranteeGitHub

��

The thieves

1. https://commons.wikimedia.org/wiki/File:Thief.png, By JamesDrury creative commons – share alike

2. Catch your Advertising Money Thieves • Is someone stealing your advertising money? • Who or what is producing invalid traffic at your cost? • You want to get alerted when suspicious traffic kicks in (Fraud)? • You want a clean and accurate basis for your Marketing Analytics without fraud traffic?

3. Best possible Source for DATA = Logs Best possible Analytics Engine =

4. Before we start – some “good to know” • The data we are talking about does not live long (GDPR compliance). • IP Address processing is necessary for the purposes of the legitimate interests pursued by the controller - Security and Fraud detection are two legitimate interests. • You need to understand what can appear as “direct campaign traffic” means. Learn about it here: https://www.youtube.com/watch?v=8oGlkqq_0Ao • Be very careful with your analysis and ask a security specialist for a second opinion before you report your findings. • Expect Fraud everywhere but also be aware that some users show strange click flows. • Read this: https://www.wfanet.org/adfraud

5. Prerequiste: Get the Logs into New Relic • Define New Relic the endpoint of your Logs in your CDN or from your servers (in case no CDN is used) • Check if logs arrive (Example for Fastly) (Logs arrived in New Relic)

6. Make sense of the of the data Focus for this use case only on traffic coming from your paid campaigns (Paid Search, Paid Social etc.) Most thieves hide themselves by using sophisticated scripts run on a variety of servers. Expect to see one thieve use multiple IP addresses. A good starting point is to count the calls of UTM Campaign traffic and separate it by IP address. Select count(client_ip) as 'Requests' from Log where request_user_agent not like '%bot%' and request_query_string like '%utm_campaign%' and request_referer not like '%yourdomain.%' facet client_ip limit 50 since 1 day ago xxx.xx.xx.xx xxx.xx.xx.xx xxx.xx.xx.xx xxx.xx.xx.xx

7. Narrow down to get more intelligence • Ask Questions What campaigns are affected? Is this real fraud? xxx.xx.xx.xx xxx.xx.xx.xx xxx.xx.xx.xx xxx.xx.xx.xx Click to filter Campaigns Called Red Flag ’Cost per Click’ Campaign

8. Is the specific IP address known as Fraud? • Various platforms provide databases of known fraud traffic Ips • Example: https://scamalytics.com/ • Confirms my assumption: Most likely fraud !

9. Further Analysis • Check the log entry further for  Is a referral present?  Is a gclid present? (you might need it for reporting it to google)  Is anything else looking suspicious? A starred as request language…suspicious Export gclid directly from New Relic

10. Create an outlier alert to get notified!

11. Automate Fraud detection • Implement a script using the NR APIs to get the list of possible fraud Ips • Query the https://scamalytics.com/ API and send the results (as custom events) into New Relic using the ingestion API. • Now you can query the data easily and get alerted on high fraud traffic based on public available data

12. Fraud Scoring in New Relic

13. Report identified Thieves • https://support.google.com/googleads/troubleshooter/2557048?rd=1 • Make sure the ALL the data requested by Google. The better you report the faster Google can react and probably refund you. All requested data should be available in your logs.

�ݺ�ߣ

The thieves

Recommended

More Related Content

Similar to The thieves (20)

Recently uploaded (20)

The thieves