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The walk to stop the silence
- 1. CONFIDENTIAL DO NOT COPY OR SHARE The Walk to Stop the Silence (Europe) 31 countries 31 capital cities 1 great cause November 6, 2012
- 2. CONFIDENTIAL - DO NOT COPY OR SHARE 2 TITLE The Walk to Stop the Silence (Europe) OVERVIEW Visit all the capital cities in the European Union (EU) by foot, to raise awareness about child sexual abuse (CSA), build solidarity between organizations and communities, support survivors, and influence social and political change. The Walk will begin in London, starting in May of 2013, and end in Edinburgh. It is expected to take approximately 18 months to complete. It will pass through the capital cities of each of the European Unions (EUs) 27 member states (including the four nations of the United Kingdom - UK) as well as Geneva (Switzerland). This Walk is being supported by and supports the programming of Stop the Silence: Stop Child Sexual Abuse, Inc. (Stop the Silence) in partnership with National Center for Prosecution of Child Abuse, a program of the National District Attorneys Association (NDAA), and forming local partnerships with non-profit groups throughout the project. CSA is not one groups problem; by expert accounts, it is a silent epidemic throughout the world, creating social havoc for the children, adult survivors, and society as a whole. It can be prevented and it can be treated with a conscious and sustained effort. Stop the Silence helps provide that effort through awareness, accountability, prevention and healing efforts. Visit www.stopcsa.org for more information. MISSION The Mission of the Walk to Stop the Silence (Europe) is to increase awareness, educate, further catalyze network-building, and impact policy initiatives throughout the European Union (EU). Below are our SMART (Specific, Measurable, Achievable, Realistic, and Time-Bound) Objectives. OBJECTIVES 1. Within one year of in-country meetings (see below, Process), increase the number of specific plans, actions and activities by existing universities, violence prevention and service delivery organizations that provide programming (e.g., educational outreach, counseling) for CSA child victims, survivors, and perpetrators; 2. Within one year of in-country meetings, substantially increase the number of countries that re-examine, refine, and/or alter government policies with regard to age of consent legislation and statute of limitations. 3. As a result of in-country outreach and presence of the Walk to Stop the Silence, increase media exposure, carry out face-to-face meetings with community members including self-identified survivors, and conduct town hall sessions in each of the 31 capital cities in order to build awareness amongst survivors about available service provision by local agencies.
- 3. CONFIDENTIAL - DO NOT COPY OR SHARE 3 4. Throughout the duration of the Walk, enhance networking and sharing of information between child protection agencies and organizations that support survivors of CSA in the EU, developed and shown through mechanisms like the development of and organizations opting into a comprehensive online database as a resource for the public and a networking vehicle for organizations. 5. Throughout the period of the Walk, build momentum, empower survivors, inspire others to walk/raise money/build awareness in other parts of the world, and encourage a worldwide movement by gathering affirmations and testimony from survivors in each location that is shared (as permission is granted) on the Walk Web site, blogs, with media, and others mechanisms. Photo: Matthew McVarish, Stop the Silence European Ambassador "For violence prevention to have a substantial impact at national and local levels requires that, in addition to their own objectives, violence prevention stakeholders support efforts to achieve a few carefully selected goals." - THE VIOLENCE PREVENTION ALLIANCE GLOBAL CAMPAIGN FOR VIOLENCE PREVENTION: PLAN OF ACTION FOR 2012-2020 Geneva, Switzerland, 21 May 2012 The Walk to Stop the Silence (Europe) promotes four (4) of the six (6) goals outlined in the above- mentioned Plan. They are: 1. Intensify communication and advocacy; 2. Increase individual and institutional capacity for violence prevention and the delivery of services for victims and perpetrators; 3. Strengthen data collection and research on violence; 4. Implement evidence-informed violence prevention strategies, including promoting access to services and resources aimed at mitigating the consequences of violence and reducing its re-occurrence for victims and perpetrators. PROCESS In each city we visit during The Walk to Stop the Silence (Europe), we will meet with relevant university departments, local survivors, local agencies, local celebrities, local politicians, and the media; provide screenings of an educational film with after-show educational programming; provide public speaking venues to shed light on CSA issues; share knowledge; help build networks and educational
- 4. CONFIDENTIAL - DO NOT COPY OR SHARE 4 programming; leverage media opportunities; and help influence change in countries where change is needed. PRINCIPALS Matthew McVarish Actor, Playwright, Singer/Songwriter, Activist Matthew will walk the route and leverage his personal experiences and the success of his off-Broadway play To Kill A Kelpie to engage with people he meets along the way. Matthew lives in Glasgow/London and he is the European Ambassador for Stop the Silence, which has a mission to expose and stop child sexual abuse and help survivors heal worldwide. Scott Carman Communications Specialist Scott will follow Matthew in a vehicle and provide personal support and communications expertise to help document Matthews journey by coordinating local, national, and international media attention, and through the use of social media. Scott lives in Winnipeg, Canada, and is a seasoned communications professional with more than 12 years of experience in journalism, corporate communications, media relations, public relations, and event planning. Pamela Pine, PhD, MPH Founder, Stop the Silence: Stop Child Sexual Abuse, Inc., International Public Health Specialist Pamela Pine, PhD, MPH, is thrilled to be a part of and support the Walk to Stop the Silence (Europe). The walk creates a phenomenal opportunity to raise awareness on a broad scale about the global pandemic of child sexual abuse, to underline it as the public health issue it is, and to move forward policy and community action. She and Stop the Silence staff and volunteers will be supporting and managing efforts States side. For more information about the Principals involved, including contact information, please see Page 8. SPONSORS We will need to raise a significant amount of money to cover the costs of the walk. Sponsors will be sought in the following specific areas of need: AUTO: van/camper/motor home/follow car PETROL: gas for follow vehicle TRAVEL: boats/flights along the route TELECOM: cell phone services, Internet, web hosting STAFF: salary for support staff/communications TECH: computer, camera, video camera, walkie-talkies, GPS
- 5. CONFIDENTIAL - DO NOT COPY OR SHARE 5 GEAR: walking shoes, clothes, rain gear, maps, books, first aid supplies FOOD: food, water, gift cards from EU-wide chain stores ADMIN: miscellaneous office supplies Sponsors can be rewarded with LOGO RECOGNITION on the follow car, on the website/blog, and on the Facebook page; recognition can occur in social media mentions and photo opportunities; sponsors can receive acknowledgment in any media following the successful completion of the walk (possible book, television documentary). The level of giving will determine the level of recognition. Other cash sponsorship/donations will be required to help fund general costs. This may come from a variety of sources including government/philanthropic grants, planned fundraising events, and private donations. BUDGET Budget based on 550 days or 18 months Staff $5,750/mo. all-inclusive $103,500.00 Auto Estimated $75,000.00 Food $20/day pp x2 x550 $22,000.00 Petrol $25/day x550 $13,750.00 Tech Estimated $10,000.00 Travel Estimated $10,000.00 Telecom $250/mo. x2 x18 $9,000.00 Gear Estimated $5,000.00 Admin Estimated $5,000.00 Collateral Estimated $500.00 Miscellaneous Estimated $500.00 Emergency Fund Repairs/insurance/doctor $10,000.00 Total $264,250.00 COMMUNICATIONS AND PUBLIC RELATIONS The success of the walk will be largely dependent upon communications and getting people engaged before, during, and after the walk. We will accomplish this through: MOBILE APP: Allows people to follow progress/contribute to the cause WEB SITE: Web site for daily blog entries with photos and video FACEBOOK: Facebook page for followers TWITTER: Twitter account for followers
- 6. CONFIDENTIAL - DO NOT COPY OR SHARE 6 MEDIA: coordinating media opportunities before, during, and after the walk including in each of the 31 capital cities (27 European Union nations, and including the four nations of the United Kingdom England, Northern Ireland, Scotland, and Wales, and Geneva); providing global outreach to various forms of media through our international PR team FACE-TO-FACE: coordinating in-person meetings with local survivors, agencies, celebrities, politicians including town hall sessions at local universities (held in conjunction with local agencies) COLLATERAL: business cards, fact sheets, backgrounders, policy statements (in multiple languages) We can measure the success of our communications by monitoring the number of website visits and the number of Facebook and Twitter followers, by tracking media mentions, and by doing follow-up with local contacts and agencies to quantify audience recognition/recall. TIMELINE Date Activity Destination Comments May 31, 2013 Leave London Paris, France London to Dover 75 miles (3 days); ferry to Calais; 163 miles (7 days) to Paris June 16 Leave Paris Luxemburg 202 miles (8 days) June 30 Leave Luxemburg Brussels, Belgium 120 miles (5 days) July 10 Leave Brussels Amsterdam, Netherlands 126 miles (5 days) July 20 Leave Amsterdam Berlin, Germany 406 miles (16 days) August 12 Leave Berlin Copenhagen, Denmark Berlin to Rostock 142 miles (6 days); boat to Gedser; 90 miles (4 days) to Copenhagen August 28 Leave Copenhagen Stockholm, Sweden 408 miles (16 days) September 20 Leave Stockholm Helsinki, Finland Boat September 24 Leave Helsinki Tallinn Estonia Boat September 28 Leave Tallinn Riga, Latvia 192 miles (8 days) October 11 Leave Riga Vilnius , Lithuania 180 miles (7 days) October 24 Leave Vilnius Warsaw , Poland 279 miles (11 days) November 11 Leave Warsaw Prague, Czech Republic 364 miles (15 days) December 3 Leave Prague Vienna , Austria 178 miles (7 days) December 15 Leave Vienna Bratislava, Slovakia 40 miles (2 days) December 21 Leave Bratislava Budapest, Hungary 114 miles (5 days) January 2, 2014 Leave Budapest Bucharest, Romania 481 miles (19 days) January 29 Leave Budapest Sofia, Bulgaria 237 miles (10 days) January 15 Leave Sofia Athens, Greece 497 miles (20 days) March 16 Leave Athens Nicosia, Cyprus Fly March 21 Leave Cyprus Valletta, Malta Fly March 25 Leave Malta Rome, Italy Boat to Salerno; Rome 169 miles (7 days) April 7 Leave Rome Ljubljana , Slovenia 470 miles (19 days)
- 7. CONFIDENTIAL - DO NOT COPY OR SHARE 7 May 4 Leave Ljubljana Geneva , Switzerland 498 miles (20 days) June 2 Leave Geneva Madrid, Spain 842 miles (34 days) July 17 Leave Madrid Lisbon, Portugal 389 miles (16 days) August 17 Leave Lisbon Cardiff Wales Lisbon to Santander 512 miles (20 days); boat to Plymouth; 93 miles (4 days) August 28 Leave Cardiff Dublin, Ireland Cardiff to Holyhead 112 miles (5 days); boat to Dublin September 8 Leave Dublin Belfast, Northern Ireland 110 miles (4 days) September 15 Leave Belfast Edinburgh, Scotland Boat to Troon; 71 miles (3 days) Sept. 18, 2014 Arrive in Edinburgh Matthew McVarish Actor, Playwright, Singer/Songwriter, Activist Matthew is an Actor, writer, European Ambassador for Stop the Silence and survivor of CSA. He has a BA in Acting and an MA in Classical and contemporary text from the Royal Conservatoire of Scotland (Previously RSAMD) and has performed in TV, theatre and radio for seven years, appearing daily in BBCs childrens TV show Me Too! in the UK, Europe, and Australia. Matthew is also a published playwright and songwriter. In 2008, Matthew wrote To Kill a Kelpie, about twin brothers who are survivors of CSA and the psychological devastation it left with them, set on the day they finally share their secret with each other. The story is based on Matthews family, and the catalyst for the writing of Kelpie was Dr. Pines organization, Stop the Silence, when Matthew went looking for information and help. Following its sell-out run in Glasgow, Matthew and his brothers finally spoke together about their experience and proceeded with legal action against their uncle, leading to a conviction and prison sentence. In 2011, Dr. Pine brought To Kill a Kelpie to the USA and conducted talkbacks with the audience after each performance. In each city, Stop the Silence reached out through the media and community-based groups with information on CSA and marketing for the play, and survivors in the audience disclosed histories of CSA in some cases, for the very first time and after up to fifty years of silence. In 2012, the Scottish government selected To Kill a Kelpie to represent Scottish theatre in New York, in an Off-Broadway production as part of NYCs Tartan Week. Dr. Pine again led talkbacks after each show creating yet more awareness and healing. The film version of Kelpie is also now complete, directed by award-
- 8. CONFIDENTIAL - DO NOT COPY OR SHARE 8 winning Director Edward M. Smith, one of Matthews brothers. Plans are now underway thus far for Stop the Silence to take Kelpie, in stage and film versions, around Europe, to Australia, Japan, and on further touring throughout the U.S. To raise money for the original production of Kelpie, Matthew walked the West Highland Way (96 miles from Glasgow to Fort William) and last year he walked 124 miles across the Pyrenees from Barcelona to Perpignan raising 贈3000 for Stop the Silence, which created a pilot project in preparation for The Walk to Stop the Silence (Europe), which hes been dreaming of for two years. A short blog about the pilot walk is available by clicking here. To contact Matthew, please email: mail@matthewmcvarish.com. Scott Carman Communications Specialist Scott began his career in communications as a journalist and photographer, working for several newspapers and magazines in and around Winnipeg after graduating with a degree in Creative Communications from Red River College in 2000. He made the leap from journalism into corporate communications in 2004, when he began working as a communications specialist for Canadas third-largest telecommunications company. In a volunteer capacity, he served for the past four years as Director of Media and Communications for Pride Winnipeg, the non-profit organization that plans and executes Pride festivities the largest between Vancouver and Toronto in Winnipeg each June. He has also served on the boards of several other non- profit organizations including OutWords Inc. (Manitobas monthly LGBT magazine), the Portage Womens Shelter, and the Winnipeg Press Club. In 2011, Scott won a Gold Quill Award of Excellence from the International Association of Business Communicators (IABC). He received the award at the IABC World Conference in San Diego, California. Since college, he has done additional training in the areas of working with the media, face-to-face communications, and social media. With more than 12 years of experience in journalism, corporate communications, media relations, public relations, and event planning, Scott is excited to offer his expertise to the Walk to Stop the Silence (Europe). To contact Scott, email: scott.a.carman@gmail.com.
- 9. CONFIDENTIAL - DO NOT COPY OR SHARE 9 Pamela Pine, PhD, MPH Founder and CEO, Stop the Silence: Stop Child Sexual Abuse, Inc. Pamela Pine, PhD, MPH, is the Founder of Stop the Silence: Stop Child Sexual Abuse, Inc. (Stop the Silence). The Mission of the organization is to stop child sexual abuse and help survivors heal worldwide. Stop the Silence focuses on Awareness, Prevention, and Healing regarding child sexual abuse (CSA) through a host of creative and impactful programming. Dr. Pine has been designing, managing, implementing, and providing technical assistance to a wide range of local, national, and international health programming (e.g., training; community outreach and education; community mobilization; media outreach, advocacy; social marketing; policy development) focused on enhancing the lives of the poor and otherwise underserved groups for over 25 years. She has worked on various health endeavors (e.g., reproductive health, HIV/AIDS, leprosy, immunization, nutrition, maternal/child health, societal violence) throughout the world (e.g., Albania, Egypt, Haiti, India, Philippines, Tunisia, Turkey, United States, Yemen, Zambia, Zaire). Dr. Pine continues, too, to provide assistance to national and international health and development programs and projects and holds adjunct appointments with two universities in the U.S. She is on the Executive Committee for the International Conference on Violence Abuse and Trauma (IVAT) and sits on the board and committees of other national and international programs. She speaks Arabic and French. To contact Pamela, please email: ppine@stopcsa.org.