Things no donor said, ever
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It's easy to make assumptions about what our donors are thinking. When those assumptions are unrealistic, they can make us do silly, off-target, unsuccessful fundraising.
Things no donor said, ever
- 1. Things no donor said, ever Or: Is your fundraising realistic? Jeff Brooks
- 2. This modern, edgy design really makes me think positively about this charity!
- 3. I don't feel educated enough about this cause to donate to it. Please give me more facts.
- 4. Please give me information about what it is you don't do.
- 5. Your logo isn't big enough!
- 6. Tell me again about how visionary your founder is.
- 7. This message is not consistent with the charity's brand guidelines. No way am I going to donate!
- 8. Puns! Wordplay! Finally! Now I'm on board with this cause!
- 9. Would you please tell me more about your wonderful wealthy donors who give far more than I ever could?
- 10. I get a warm feeling when you complain about how hard it is to raise funds.
- 11. That reading level is too low! You insult my intelligence! I will never donate again! I spit on your mother's grave!
- 12. Noted.
- 13. Wow! That's like my third impression from your campaign this month! Bravo!
- 15. From FutureFundraisingNow.com Jeff Brooks, Creative Director, TrueSense Marketing Email: jeff.brooks@truesense.com Twitter: @jeffbrooks 15