Third page of digi pack analysis
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This image depicts an artist in an "off guard" moment, walking and facing away from the camera with a thoughtful expression. While an informal photo, it fits well with the environment and will appeal to the target audience who are accustomed to casual images on social media. The background lighting highlights the artist and complements the quote from the song "What If I Go", which references going somewhere together.
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Second page of digi pack analysis
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This document provides details on an image for a music video, including a close-up shot of the artist that shows her expression and hair blowing in the wind. It also includes a quote from the song and identifies the background as a brightly colored urban setting with stairs. The document notes that displaying the song as the number one track will attract attention from the target audience.Collated album research
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This document summarizes research on the design of digipak album covers. It finds that front covers typically feature the artist in the center, with the artist's name in a different font than the album title. Female artists are often depicted in a voyeuristic manner up close or in provocative poses. The back covers continue colors and fonts from the front for continuity, include song lists, and sometimes frame the artist to allow more space. Inside covers may include close-up photos of the artist and posters, along with messages from artists to their fans.Andrew Goodwins Theory
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Andrew Goodwin's theory from his book "Dancing in the Distraction Factory" identifies several characteristics commonly found in music videos. These include: a relationship between the lyrics and visuals; a relationship between the music and visuals; demands from record labels to feature the artist prominently; frequent references to voyeurism and the objectification of women; intertextual references to other music videos and popular media; and characteristics common to certain genres, like the sexual objectification of women in rap and hip-hop videos. The document provides several examples to illustrate these different characteristics.Inspirational texts
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The three Ariana Grande products share a similar black and white color scheme and bold "Dangerous Women" font. The album artwork, website, and "Into You" music video all tie together the theme of power and danger through these visual elements.
The Shawn Mendes products use green and blue colors and a simple, subtle font to hint at themes of loneliness and vulnerability. These colors and fonts connect the Illuminate album, website, and "Treat You Better" music video.
Dua Lipa's bright colors, simple title font, and unusual graphics and designs link her self-titled album, website/social media, and "Be The One" music video under a cohesiveQ1
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The document discusses how the media product uses and develops conventions of real music videos and other media. It summarizes that the music video takes a performance and concept-based approach, like some of Jason Mraz's real music videos. It challenges some conventions around motifs and voyeurism. The magazine advert and digi-pack were influenced by real examples, taking styles and layouts but developing them, like including a coyote-ears screenshot in the advert. Overall the goal was to create a product in Mraz's typical simple and conceptual style, using and developing conventions from his real media.Task 2
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The document discusses the creation of a star image for a DJ named Strio through various marketing materials including an album cover, website, and music video. These materials were designed based on conventions of similar EDM artists like Knife Party, Pendulum, and Feed Me. The album cover features a small image of the artist with neon colors and a parental advisory sticker. The website and video continue the color scheme and feature images of the artist performing live. Social media is also used to engage fans and build the star image across online and real-world platforms. The combination of these materials works to brand the artist and attract an audience in both the physical and online worlds.creating digipak
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The document discusses the process of designing the packaging for a music album called "Homeward Bound". The designer chose a black and white color scheme to reflect the folk rock genre. An image of someone at a train station was used on the front cover to represent the song lyrics. Draft designs of the back cover and spine were created using editing tools to manipulate maps and text. The designer plans to survey people on their preferences for the draft designs.creating digipak
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The document discusses the process of designing a digipak for an album. It describes choosing a black and white color scheme to reflect the folk rock genre. An image of an actor at a train station was selected for the front cover to represent the song lyrics. Draft designs included a map image on the back cover to symbolize travel. Feedback will be gathered through surveys to help determine the best designs for the front, back, and spine. The finished digipak layout incorporated these elements along with track listings, credits, and barcodes.creating digipak 
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The document discusses the process of designing a digipak for an album. It describes choosing a black and white color scheme to fit the folk rock genre. An image of an actor at a train station was used for the front cover to reflect the song lyrics. Draft designs included a map image on the back cover to represent travel and journeying. Various editing tools were used to refine the designs. Draft spine designs included the necessary text information in a light gray color. Multiple design options are presented for feedback to select the final versions.Case study 3- ariana
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This document discusses CD cover designs for various artists and what design elements were effective at representing the music's genre and mood, as well as attracting the target audience. The author analyzes covers for Example, Cornershop, Jason Mraz, and Nizlopi. Elements like use of artist logos, vibrant colors, images from music videos are discussed. The author concludes they will incorporate these techniques like use of their music video images in their own CD cover design to promote recognition and appeal to their audience.Album artwork
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The document summarizes and evaluates several album covers:
1. The first cover is in a cartoon format with the album title in the top right and a warning logo in the bottom left, focusing on the cartoon style background. The color scheme of pink and purple breaks stereotypes.
2. The second cover features the artist with the album title on the right, using pink to break stereotypes and make the artist stand out against the background colors.
3. The third cover follows conventions but has the artist not looking at the camera, using a red and white color scheme throughout.
4. The covers are evaluated as minimalist, focusing on the artist with clear album titles that are easily recognizable onMusic Video Ideas Generation
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The document discusses considerations for creating a music video for the genre of electronic rock. It outlines conventions for lighting, editing, and genre in electronic rock music videos. Common lighting uses darker colors and everyone appears equal. Editing typically uses tripod camera movements with close-up shots and fast scene transitions. Genre conventions show little movement from subjects. The document also discusses setting, props, and iconography that align with the song's lyrics to help tell the story and create effect.Q1 tam
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1. A music video is a visual representation of a song that is used to promote the artist. It should relate to the lyrics and feature close-ups of the artist to excite audiences and help build a fan base.
2. Successful music videos, like Michael Jackson's "Thriller" and PSY's "Gangnam Style" clearly show the artist and engage broad audiences through their visuals and dances.
3. Music video conventions theorists like Carol Vernallis and Andrew Goodwin emphasize using edits that stand out and linking the video visually to the genre's characteristics.Media coursework question 1
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This document discusses how a media product for an indie artist's album uses, develops, and challenges conventions of the indie music genre. It describes elements of the album packaging, advertisements, magazine feature, music video, and their narrative that follow conventions - such as the use of hats, guitars, and scruffy clothing as visual cues. It also discusses elements that challenge conventions, such as the use of bright colors, close-ups, stop motion, and ambiguous storylines. The goal was to clearly signal the artist's genre while also adding individuality and appealing to a wider audience.Q1 In what ways does your media product use, develop or challenge forms and c...
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1. A music video is a visual representation of a song that is used to promote the artist. It should relate to the lyrics and feature close-ups of the artist to excite audiences and help build a fan base.
2. Successful music videos, like Michael Jackson's "Thriller" and PSY's "Gangnam Style" clearly show the artist and engage broad audiences through their visuals and dances.
3. There are several theories about conventions in music videos, including using edits like jump cuts (Carol Vernallis), linking the video to the genre of the music (Andrew Goodwin), and challenging perspectives like only showing the female artist fully clothed (Laura Mulvey). AncApplying goodwins theory to enter shikari
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The document outlines Goodwin's theory of 8 principles for analyzing music videos: 1) Links between lyrics and visuals, 2) Links between music and visuals, 3) Genre characteristics, 4) Intertextual references, 5) Notions of looking, 6) Voyeurism, 7) Demands of record labels, and 8) Narrative or performance-based elements. It then analyzes the music video for "No Sleep Tonight" by Enter Shikari based on these principles, finding examples that fit lyrics matching visuals, music style matching video speed, genre conventions of showing the band, notions of gaze, and a simple linear narrative.Song details and initial ideas
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The document discusses initial plans for a music video for the song "Techno Girl" by Jedward. It will allow interesting editing techniques and shots to be incorporated. The genre is pop, chosen by the group. A performer has not been decided yet but they have candidates in mind. Shooting locations being considered are Wimbledon Village and London Bridge, which would need sunny weather to match the happy vibe of the song.Ben Howard Advertisement analysis
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The document discusses Goodwin's theory of 8 principles for analyzing music videos: 1) Links between lyrics and visuals, 2) Links between music and visuals, 3) Genre characteristics, 4) Intertextual references, 5) Notions of looking, 6) Voyeurism, 7) Demands of record labels, and 8) Narrative or performance-based videos. It then applies these principles to analyze the music video for "No Sleep Tonight" by Enter Shikari, finding examples that match the fast music, rock genre, direct gaze, independence from record labels, and linear narrative.Andrew goodwin
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The document discusses ancillary tasks created to promote a new album, including a digipak, magazine advert, and album cover. Research showed that successful soul albums featured the singer prominently. Accordingly, the singer's face was used on the album cover and magazine article to follow soul music conventions. Fonts, background images, and the artist's name were kept consistent across materials to provide a cohesive branded look. This unified theme across the main music video and ancillary promotion materials is believed to effectively promote the artist and new album to both current and new audiences.Evaluation Of Ancillary Tasks
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The document summarizes the design choices made for an album cover. Key elements included prominently displaying the artist name and album title using different text styles. The artist's image was edited to obscure his expression and make him appear mysterious against a plain white background. Additional elements like thought bubbles and reaching hands were included to convey meaning without a visible expression.Q1
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This document discusses how the media product uses and challenges conventions of real music videos. It summarizes that the media product is a music video for Jason Mraz's song "Coyotes" that uses a performance and concept-based style like some of Mraz's other videos. It challenges some conventions like keeping the artist well-lit instead of in shadows and having female dancers fully covered. The document also discusses how the magazine advert and album packaging were influenced by real examples but tailored to Mraz's style of simple designs. Overall, the goal was to create a product that would seem like one Mraz might produce while also challenging some conventions.Digipack Analysis
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The document analyzes the cover art, booklet, and music videos for a pop album in order to identify elements of synergy across the different promotional materials and attract target audiences. Key points of synergy include the use of the artist's image, black and white color schemes, religious symbols, and themes of romance shown through flowers. Characteristics like revealing costumes and seductive poses are used to attract male viewers, while pink colors and flowers appeal more to female audiences. Overall, a high level of synergy in visual elements and themes is maintained across all of the album's promotional materials.Media treatment
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The document proposes a video project where ink is added to water to represent the changing moods of the main character from depression to happiness. The color of the ink would change throughout the video according to a graph showing initial black ink for depression and more colorful ink later for happiness. Dancers would portray the narrative through movement like in the music videos for "Love Yourself" and "Lotus Flower." Shooting would take place outside at an urban location like a warehouse with projections enhancing the story.Untitled presentation
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The document discusses ideas for designing a digipak for a song. It analyzes digipaks from various artists like Jamie T, Gorillaz, Eliza Doolittle, and Kate Nash. The author notes design elements like cartoon drawings, bright colors, and childlike themes that appeal to wide audiences. For their own digipak, the author considers incorporating a child's drawing, photos from filming, or creating original artwork in the style of Kate Nash to represent the song.Conventions of a Music Video
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Music videos use a variety of camera techniques and arrangements of performers and props (mise-en-scene) to visually represent the song. They commonly include long, mid, and close-up shots of the artist to emphasize emotions and sync body movements with lyrics. Camera movements like tilts and tracks follow the artist. Mise-en-scene involves arranging people and objects in a scene to represent something. For example, Ellie Goulding's "Burn" video uses her isolation in settings and fiery props and lighting to match the song's mood. Editing techniques like jump cuts allow abrupt scene changes, while fades and dissolves create transitional effects between shots. Lighting and the use of black and white can alsoFront cover of digi pack analysis
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The document summarizes the design choices for a pop album cover, including font matching the target audience, use of the common "Parental Advisory" logo to imply mature content, choosing an image of the artist that directly engages the viewer's eye, and selecting a color scheme of green, black, and white for the front cover and advertisements to match the background and clothing colors.Audience feedback on digi pack draft 1
Audience feedback on digi pack draft 1shaniceA
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The document discusses a digital music packaging design project. It summarizes that the urban style of the artist depicted fits well with the chosen locations, making it relatable. The back cover contains the proper conventions but could benefit from a border to look like a CD case. Overall the digital packaging looks well-constructed and uses Photoshop skills effectively, though consistency in font between the front and back cover names would improve it.More Related Content
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The document discusses Ariana Grande's music video for "No Tears Left To Cry" and how it can inspire the creation of the author's own music video. It notes the video's use of New York City shots, bold central text displaying the artist's name, fairy lights for lighting and props, close-up shots of Ariana looking at the camera, effects and editing techniques like overlay, and its range of both urban and suburban locations.Cd cover research
Cd cover researchsharpy955
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This document discusses CD cover designs for various artists and what design elements were effective at representing the music's genre and mood, as well as attracting the target audience. The author analyzes covers for Example, Cornershop, Jason Mraz, and Nizlopi. Elements like use of artist logos, vibrant colors, images from music videos are discussed. The author concludes they will incorporate these techniques like use of their music video images in their own CD cover design to promote recognition and appeal to their audience.Album artwork
Album artworkleebrown134
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The document summarizes and evaluates several album covers:
1. The first cover is in a cartoon format with the album title in the top right and a warning logo in the bottom left, focusing on the cartoon style background. The color scheme of pink and purple breaks stereotypes.
2. The second cover features the artist with the album title on the right, using pink to break stereotypes and make the artist stand out against the background colors.
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Music Video Ideas GenerationConnor1998
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Q1 tamgroupfourcandimedia
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1. A music video is a visual representation of a song that is used to promote the artist. It should relate to the lyrics and feature close-ups of the artist to excite audiences and help build a fan base.
2. Successful music videos, like Michael Jackson's "Thriller" and PSY's "Gangnam Style" clearly show the artist and engage broad audiences through their visuals and dances.
3. Music video conventions theorists like Carol Vernallis and Andrew Goodwin emphasize using edits that stand out and linking the video visually to the genre's characteristics.Media coursework question 1
Media coursework question 1joshgreen2013
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This document discusses how a media product for an indie artist's album uses, develops, and challenges conventions of the indie music genre. It describes elements of the album packaging, advertisements, magazine feature, music video, and their narrative that follow conventions - such as the use of hats, guitars, and scruffy clothing as visual cues. It also discusses elements that challenge conventions, such as the use of bright colors, close-ups, stop motion, and ambiguous storylines. The goal was to clearly signal the artist's genre while also adding individuality and appealing to a wider audience.Q1 In what ways does your media product use, develop or challenge forms and c...
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1. A music video is a visual representation of a song that is used to promote the artist. It should relate to the lyrics and feature close-ups of the artist to excite audiences and help build a fan base.
2. Successful music videos, like Michael Jackson's "Thriller" and PSY's "Gangnam Style" clearly show the artist and engage broad audiences through their visuals and dances.
3. There are several theories about conventions in music videos, including using edits like jump cuts (Carol Vernallis), linking the video to the genre of the music (Andrew Goodwin), and challenging perspectives like only showing the female artist fully clothed (Laura Mulvey). AncApplying goodwins theory to enter shikari
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油
The document outlines Goodwin's theory of 8 principles for analyzing music videos: 1) Links between lyrics and visuals, 2) Links between music and visuals, 3) Genre characteristics, 4) Intertextual references, 5) Notions of looking, 6) Voyeurism, 7) Demands of record labels, and 8) Narrative or performance-based elements. It then analyzes the music video for "No Sleep Tonight" by Enter Shikari based on these principles, finding examples that fit lyrics matching visuals, music style matching video speed, genre conventions of showing the band, notions of gaze, and a simple linear narrative.Song details and initial ideas
Song details and initial ideaszakswindell92
油
The document discusses initial plans for a music video for the song "Techno Girl" by Jedward. It will allow interesting editing techniques and shots to be incorporated. The genre is pop, chosen by the group. A performer has not been decided yet but they have candidates in mind. Shooting locations being considered are Wimbledon Village and London Bridge, which would need sunny weather to match the happy vibe of the song.Ben Howard Advertisement analysis
Ben Howard Advertisement analysiskelseyhaslam
油
Ben Howard is shown diving into the ocean in the advertisement to promote his new album. The ocean setting represents the calm and peaceful nature of his folk music. It may also relate to his first album which was called "These Waters." Diving into the ocean suggests that Howard is fully immersing himself in his musical style and talent. The blue and green color scheme and natural lighting reinforce the natural environment theme of Howard's music.Applying goodwins theory to enter shikari
Applying goodwins theory to enter shikariJackTann93
油
The document discusses Goodwin's theory of 8 principles for analyzing music videos: 1) Links between lyrics and visuals, 2) Links between music and visuals, 3) Genre characteristics, 4) Intertextual references, 5) Notions of looking, 6) Voyeurism, 7) Demands of record labels, and 8) Narrative or performance-based videos. It then applies these principles to analyze the music video for "No Sleep Tonight" by Enter Shikari, finding examples that match the fast music, rock genre, direct gaze, independence from record labels, and linear narrative.Andrew goodwin
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Andrew Goodwin is a media theorist who studies music genres and their characteristics. In his work, he analyzes typical visual elements of different music video genres, such as close-ups of singers in rap videos, colorful costumes in pop videos, and wide shots of bands in indie videos. He also examines how music video imagery relates to and illustrates the lyrics of songs.Evaluation 2
Evaluation 2Rachel Lock
油
The document discusses ancillary tasks created to promote a new album, including a digipak, magazine advert, and album cover. Research showed that successful soul albums featured the singer prominently. Accordingly, the singer's face was used on the album cover and magazine article to follow soul music conventions. Fonts, background images, and the artist's name were kept consistent across materials to provide a cohesive branded look. This unified theme across the main music video and ancillary promotion materials is believed to effectively promote the artist and new album to both current and new audiences.Evaluation Of Ancillary Tasks
Evaluation Of Ancillary Tasksaquaxkitty
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The document summarizes the design choices made for an album cover. Key elements included prominently displaying the artist name and album title using different text styles. The artist's image was edited to obscure his expression and make him appear mysterious against a plain white background. Additional elements like thought bubbles and reaching hands were included to convey meaning without a visible expression.Q1
Q1Shanandcris
油
This document discusses how the media product uses and challenges conventions of real music videos. It summarizes that the media product is a music video for Jason Mraz's song "Coyotes" that uses a performance and concept-based style like some of Mraz's other videos. It challenges some conventions like keeping the artist well-lit instead of in shadows and having female dancers fully covered. The document also discusses how the magazine advert and album packaging were influenced by real examples but tailored to Mraz's style of simple designs. Overall, the goal was to create a product that would seem like one Mraz might produce while also challenging some conventions.Digipack Analysis
Digipack Analysisrwatkins30
油
The document analyzes the cover art, booklet, and music videos for a pop album in order to identify elements of synergy across the different promotional materials and attract target audiences. Key points of synergy include the use of the artist's image, black and white color schemes, religious symbols, and themes of romance shown through flowers. Characteristics like revealing costumes and seductive poses are used to attract male viewers, while pink colors and flowers appeal more to female audiences. Overall, a high level of synergy in visual elements and themes is maintained across all of the album's promotional materials.Media treatment
Media treatmentMimi Lai
油
The document proposes a video project where ink is added to water to represent the changing moods of the main character from depression to happiness. The color of the ink would change throughout the video according to a graph showing initial black ink for depression and more colorful ink later for happiness. Dancers would portray the narrative through movement like in the music videos for "Love Yourself" and "Lotus Flower." Shooting would take place outside at an urban location like a warehouse with projections enhancing the story.Untitled presentation
Untitled presentationAmoDog
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The document discusses ideas for designing a digipak for a song. It analyzes digipaks from various artists like Jamie T, Gorillaz, Eliza Doolittle, and Kate Nash. The author notes design elements like cartoon drawings, bright colors, and childlike themes that appeal to wide audiences. For their own digipak, the author considers incorporating a child's drawing, photos from filming, or creating original artwork in the style of Kate Nash to represent the song.Conventions of a Music Video
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油
Music videos use a variety of camera techniques and arrangements of performers and props (mise-en-scene) to visually represent the song. They commonly include long, mid, and close-up shots of the artist to emphasize emotions and sync body movements with lyrics. Camera movements like tilts and tracks follow the artist. Mise-en-scene involves arranging people and objects in a scene to represent something. For example, Ellie Goulding's "Burn" video uses her isolation in settings and fiery props and lighting to match the song's mood. Editing techniques like jump cuts allow abrupt scene changes, while fades and dissolves create transitional effects between shots. Lighting and the use of black and white can alsoQ1 In what ways does your media product use, develop or challenge forms and c...
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Front cover of digi pack analysis
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The document summarizes the design choices for a pop album cover, including font matching the target audience, use of the common "Parental Advisory" logo to imply mature content, choosing an image of the artist that directly engages the viewer's eye, and selecting a color scheme of green, black, and white for the front cover and advertisements to match the background and clothing colors.Audience feedback on digi pack draft 1
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Pottential images for both productsshaniceA
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The document discusses potential images from a photo shoot at Leake Street in Waterloo for a digi-pack. It analyzes several photos of an artist crouching in front of graffiti, considering whether each image could work as the front cover or inside pages based on factors like the artist looking at the camera, her expression, how her clothing matches the background art, and how well the image fits with the genre and other digi-pack photos. Screenshots from the graffiti tunnel are also considered for inside pages or the back cover.Images used for digi pack and advetisement
Images used for digi pack and advetisementshaniceA
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This document discusses the selection of images for a music album's digipack and advertisement. Several images of the artist were chosen that show her facial expressions and outfit against complementary backgrounds. The images will be used on the front and back covers, as additional interior shots, and on the CD holder. They feature the artist in different poses, angles, and levels of closeness to appeal to the target audience and allow space for additional text and details about the album. The selected images are felt to cohesively showcase the artist across the products.Fifth page of digi pack analysis jhk
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This document discusses an image of an artist leaning on a railing in a graffiti tunnel. The artist is looking at the camera, allowing viewers to relate to her. Her blurred image and urban clothing complement the colorful, graffiti-filled background and are meant to relate to the target audience. This page from a digital album would contain the CD.Back cover of digi pack analysis
Back cover of digi pack analysisshaniceA
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The document describes the design elements and conventions used on the back cover of a digital album package. It lists the songs in a linear format rather than a list, includes a barcode and logos for the record label and copyright, and social media links. The background image depicts a graffiti scene to represent the target audience. The album title is displayed in a crossed-out font over the background.Fourth page of digi pack analysis
Fourth page of digi pack analysisshaniceA
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The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.Questionnaire (itself)
Questionnaire (itself)shaniceA
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This document is a survey asking for a respondent's preferences in music genres, gender, age range, sexuality, race, and preferred music streaming platforms. Respondents are given multiple choice options to select from for each question, including music genres like R&B, rock, pop, and dance/electronic, age ranges from 5-10 to 23 or older, and streaming services like SoundCloud, YouTube, and Spotify.Fourth page of digi pack analysis
Fourth page of digi pack analysisshaniceA
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The text is a quote from the song "What If I Go" that reads "you fill my head with madness". The quote was chosen because it fits well with the image of the artist holding her head and looking off into space, suggesting she is lost in thought. The image is a close-up of the artist that clearly shows her facial expression and stance. The background has an urban feel that matches the artist's black hoodie clothing, relating to the target audience that typically wears similar clothing.
Possible location
Possible locationshaniceA
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A graffiti tunnel was proposed as a filming location for a music video to provide vibrant, colorful backgrounds and incorporate conventions like centering the star. Goodwin's theory of keeping focus on the star would be supported by placing them in front of graffiti art. Test photos were taken at a graffiti tunnel to plan shots and get a feel for achieving the desired aesthetic.
Schedual planning
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The team scheduled in advance to complete their storyboard by October 11th and shoot the night scenes on October 14th at different locations like a funfair and bridge which would take several hours. They then decided to film the daytime scenes on November 6th to allow enough time to confirm availability of the artist and male star between the shooting dates.Audience feedback first draft
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This document contains reviews and feedback from multiple people on a draft album cover photograph. Some key points made include:
- The black and white effect makes the subject look serious but a spot is visible on his forehead.
- It looks like an average album cover but needs something more exciting to attract audiences.
- The subject looks attractive and the black and white suits the contemporary R&B genre.
- Comments suggest completing the full cover design before asking for further feedback.Digipak flat plans
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Third page of digi pack analysis
- 1. Image of artist: this is an off guard image of the artist. However it went well with the environment and will also relate to my target audience a lot more as they will be used to seeing off guard images that are commonly uploaded on social media along by those both their age and other artists. Text: this is another quote from the song we used for our music video What If I Go. I chose this specific quote as it reads; where ever you go, I go with you babe. In the image the artist is walking and facing in another direction which suggests she is walking somewhere, and her facial expression implies that she is thinking about where she is going. Background: the background of this image is light brightens the image of the artist well so she stands out.