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this ain’t
your daddy’s
      job-search
    a conversation on social media




                                                      Matt LeBlanc
                                     www.linkedin.com/in/mattleblanc
                                     www.twitter.com/matthewjleblanc
Who are they?
Statler and Waldorf are a pair of Muppet characters. They are two ornery, disagreeable old men
who first appeared in the television series The Muppet Show heckling the rest of the cast from
their balcony seats.

They appeared in every episode of the show, except for one. (In one episode, Waldorf appeared
alone at the beginning, explaining that Statler was sick, and that Waldorf's wife would
substitute. Her name turned out to be "Astoria." She looked remarkably like Statler wearing a
dress.)
why use social media at all?


more specifically, why use it in your job-search?
things you need to know
  before you get to know
  what you need to know
what it takes to be successful




        Expert
         Thought Leader
 Guru
             Evangelist
  Ninja
                  Jedi
  FUTURIST

     Visionary
don’t advertise being unemployed
developing a catalogue of “shareable” info
boolean
          AND                                                             OR

  civil         engineer                                    civil              engineer
 (MUST)             (MUST)      (…) forcing the order      (MIGHT)             (MIGHT)

  civil AND engineer                                         civil OR engineer
                               civil          mechanical
                             (MIGHT)           (MIGHT)


                                     engineer
          NOT (-)                                                   “ ”   (exact match)
                                     (MUST)

                                                            civil              engineer
  civil         engineer          engineer AND
                              (civil OR mechanical)        (NOT)                 (NOT)
 (MUST)             (NOT)

                                                              “civil engineer”
   civil NOT engineer
site: operator

                                                site:dell.com AND (director OR vp)



site:

– Limits results to certain keywords within a
  specific site or domain

– There can be no space between site: and
  the search phrase
This Ain't Your Daddy's Job-Search
knowing what your profile is


                   Résumé      LinkedIn profile
maximizing your profile




                          You can have the best LinkedIn profile
                          in the whole wide world but if
                          someone cannot contact you does it
                          really matter?
showing off your resume
showing off your resume
who to connect with


connect with recruiters locally (both corporate and 3rd party)

connect with recruiters who works for companies on your target list

connect with recruiters nationally who recruits people just like you



connect with everyone who manages the people who do what you do

connect with everyone who does what you do / what you want to do

connect with everyone who supports the people who do what you do
staying on point
sharing relevant content
easy sharing on linkedin
x-ray searches
site:linkedin.com AND inurl:pub AND ("hr"         site:linkedin.com AND inurl:pub AND
OR "human resources") AND ("phr" OR               ("@comcast.net" OR "@gmail.com" OR
"sphr") AND "greater nashville area" -inurl:dir   "@yahoo.com" OR "@hotmail.com" OR
                                                  "@aol.com") AND ("hr" OR "human
                                                  resources") AND ("phr" OR "sphr") -inurl:dir
signal
This Ain't Your Daddy's Job-Search
This Ain't Your Daddy's Job-Search
why even bother?


                                 +                                 <
it’s a database of 500,000,000 potential hiring managers, & candidates, and networking contacts
twitter in ten seconds

  You have 140 characters to say something. SAY IT!

  Twitter is one of the best learning tools out there – find smart people and follow them

  You can use hashtags (#Oracle) to make what you are tweeting searchable by the masses

  You can search Twitter through keywords, hashtags, or by X-raying it

  If you use the @ + a Twitter handle (@matthewjleblanc) in a tweet it is a ‘mention’ and will
  go directly to that person in a public fashion

  You can send someone a direct message through Twitter to anyone who follows you

  160 characters + a picture + a link = your twitter bio. FILL IT OUT!
what to do with twitter



  Build a following and spread your message (that you are awesome, know HR, etc)


  Follow really, really smart people that you can learn from


  Find and interact with every single HR person you can
attracting followers


  Be famous


  Be really, really, ridiculously good looking


  Pay for followers


  Be funny, interesting, or entertaining
the motivation behind a follow



              “What motivates you to follow someone?”
           55% Retweet / Mention from someone they follow
the motivation behind a follow

            What Motivates People To Retweet / Mention?


                        92% interesting content
                        84% humor
                        66% personal connection
                        32% offered incentive
searching people out through twitter

                                 site:twitter.com AND intitle:"on twitter" AND
                                 ("hr" OR "human resources") AND ("phr" OR
                                 "sphr") -hiring -bull.hn -inurl:members -
                                 inurl:following -inurl:status -inurl:jobs




     #jobsearch AND #nashville
some of the best of the rest…
This Ain't Your Daddy's Job-Search
WebStagram (web.stagram.com) is an online
viewer for Instagram that can be x-rayed

site:web.stagram.com AND "software engineer“
This Ain't Your Daddy's Job-Search
site:plus.google.com AND ("java" OR "jee5" OR
"jee6") AND ("hibernate" OR "spring" OR
"struts" OR "developer" OR "engineer" OR
"sde" OR "swe") AND "seattle"
This Ain't Your Daddy's Job-Search
site:about.me AND ”java“ AND “seattle”
best social media explanation ever…
connect

    LinkedIn          http://www.linkedin.com/in/mattleblanc

    Twitter           @matthewjleblanc

    Instagram         matthew_leblanc

    Recruiting Blog   http://www.12recruiters.wordpress.com

    Pinterest         http://www.pinterest.com/matthewleblanc

    Facebook          http://www.facebook.com/matthewleblanc

    Tumblr            http://matthewjleblanc.tumblr.com

    Quora             http://www.quora.com/Matthew-LeBlanc

    About.Me          http://about.me/mattleblanc
Ad

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Ad

This Ain't Your Daddy's Job-Search

  • 1. this ain’t your daddy’s job-search a conversation on social media Matt LeBlanc www.linkedin.com/in/mattleblanc www.twitter.com/matthewjleblanc
  • 2. Who are they? Statler and Waldorf are a pair of Muppet characters. They are two ornery, disagreeable old men who first appeared in the television series The Muppet Show heckling the rest of the cast from their balcony seats. They appeared in every episode of the show, except for one. (In one episode, Waldorf appeared alone at the beginning, explaining that Statler was sick, and that Waldorf's wife would substitute. Her name turned out to be "Astoria." She looked remarkably like Statler wearing a dress.)
  • 3. why use social media at all? more specifically, why use it in your job-search?
  • 4. things you need to know before you get to know what you need to know
  • 5. what it takes to be successful Expert Thought Leader Guru Evangelist Ninja Jedi FUTURIST Visionary
  • 7. developing a catalogue of “shareable” info
  • 8. boolean AND OR civil engineer civil engineer (MUST) (MUST) (…) forcing the order (MIGHT) (MIGHT) civil AND engineer civil OR engineer civil mechanical (MIGHT) (MIGHT) engineer NOT (-) “ ” (exact match) (MUST) civil engineer civil engineer engineer AND (civil OR mechanical) (NOT) (NOT) (MUST) (NOT) “civil engineer” civil NOT engineer
  • 9. site: operator site:dell.com AND (director OR vp) site: – Limits results to certain keywords within a specific site or domain – There can be no space between site: and the search phrase
  • 11. knowing what your profile is Résumé LinkedIn profile
  • 12. maximizing your profile You can have the best LinkedIn profile in the whole wide world but if someone cannot contact you does it really matter?
  • 15. who to connect with connect with recruiters locally (both corporate and 3rd party) connect with recruiters who works for companies on your target list connect with recruiters nationally who recruits people just like you connect with everyone who manages the people who do what you do connect with everyone who does what you do / what you want to do connect with everyone who supports the people who do what you do
  • 18. easy sharing on linkedin
  • 19. x-ray searches site:linkedin.com AND inurl:pub AND ("hr" site:linkedin.com AND inurl:pub AND OR "human resources") AND ("phr" OR ("@comcast.net" OR "@gmail.com" OR "sphr") AND "greater nashville area" -inurl:dir "@yahoo.com" OR "@hotmail.com" OR "@aol.com") AND ("hr" OR "human resources") AND ("phr" OR "sphr") -inurl:dir
  • 23. why even bother? + < it’s a database of 500,000,000 potential hiring managers, & candidates, and networking contacts
  • 24. twitter in ten seconds You have 140 characters to say something. SAY IT! Twitter is one of the best learning tools out there – find smart people and follow them You can use hashtags (#Oracle) to make what you are tweeting searchable by the masses You can search Twitter through keywords, hashtags, or by X-raying it If you use the @ + a Twitter handle (@matthewjleblanc) in a tweet it is a ‘mention’ and will go directly to that person in a public fashion You can send someone a direct message through Twitter to anyone who follows you 160 characters + a picture + a link = your twitter bio. FILL IT OUT!
  • 25. what to do with twitter Build a following and spread your message (that you are awesome, know HR, etc) Follow really, really smart people that you can learn from Find and interact with every single HR person you can
  • 26. attracting followers Be famous Be really, really, ridiculously good looking Pay for followers Be funny, interesting, or entertaining
  • 27. the motivation behind a follow “What motivates you to follow someone?” 55% Retweet / Mention from someone they follow
  • 28. the motivation behind a follow What Motivates People To Retweet / Mention? 92% interesting content 84% humor 66% personal connection 32% offered incentive
  • 29. searching people out through twitter site:twitter.com AND intitle:"on twitter" AND ("hr" OR "human resources") AND ("phr" OR "sphr") -hiring -bull.hn -inurl:members - inurl:following -inurl:status -inurl:jobs #jobsearch AND #nashville
  • 30. some of the best of the rest…
  • 32. WebStagram (web.stagram.com) is an online viewer for Instagram that can be x-rayed site:web.stagram.com AND "software engineer“
  • 34. site:plus.google.com AND ("java" OR "jee5" OR "jee6") AND ("hibernate" OR "spring" OR "struts" OR "developer" OR "engineer" OR "sde" OR "swe") AND "seattle"
  • 36. site:about.me AND ”java“ AND “seattle”
  • 37. best social media explanation ever…
  • 38. connect LinkedIn http://www.linkedin.com/in/mattleblanc Twitter @matthewjleblanc Instagram matthew_leblanc Recruiting Blog http://www.12recruiters.wordpress.com Pinterest http://www.pinterest.com/matthewleblanc Facebook http://www.facebook.com/matthewleblanc Tumblr http://matthewjleblanc.tumblr.com Quora http://www.quora.com/Matthew-LeBlanc About.Me http://about.me/mattleblanc