際際滷

際際滷Share a Scribd company logo

Tips & traps in social media marketing

Chris Kenney
Chris Kenney

The document outlines tips and traps for using various social media platforms presented by Chris Kenney. It discusses setting up and using Facebook pages and profiles effectively, engaging audiences on Twitter, leveraging LinkedIn for professional networking and search engine optimization, optimizing videos on YouTube for traffic, and using maps and ratings. 際際滷share is also mentioned as a site for sharing presentations.

1 of 24
Download to read offline
Tips & Traps in Social Media Marketing Presenter Chris Kenney
Introductions Chris Kenney Principal, Coco Design Singer & Bass player, 4 Bands 583 sites on the Internet when I built my first website Internet marketing strategist Not an expert Tips & Traps in Social Media Marketing Chris Kenney 息 2011 2
Tips-n-Traps to expect today Facebook T N T Twitter T N T LinkedIn T N T YouTube T N T Tips & Traps in Social Media Marketing Chris Kenney 息 2011 3
Social media strategy Mapping Traditional and social web lines are blending and this is just the beginning LinkedIn Content Blogs / Wikis PR / Strategyhave one! Forums News Write it down S Web Social Part of your overall Workflow M Facebook communication / Site Media marketing plan M Search Twitter Establish SM policy Analytics Ratings Voices Message YouTube Frequency Bookmarks Etc. Tips & Traps in Social Media Marketing Chris Kenney 息 2011 4
Social media mantra Control is an illusion Power to the public, THEY are in control Control freaks are left behind Learn to let go yeah, tell that to the lawyers It is all about engagement Its not about you, its about us Its about connections, relationships Its about communicating with, not at Tips & Traps in Social Media Marketing Chris Kenney 息 2011 5
Facebook Set up a Fan Page - ask for article. Tip Do not use a personal profile for an organization Great communication channel Naming trap You only get one chance for both the page title and the vanity URL Naming Tip You need 25 fans (likes) to get a vanity URL - Facebook.com/username/ Facebook is a cocktail party, dont push Become a resource for your fans Promote events Tips & Traps in Social Media Marketing Chris Kenney 息 2011 6
Facebook Tip Do not use a personal profile for an organization Trap Created 4 profiles Trap Set up band as profile If you get a request from a business to be their friend they are in violation of the terms of use Tips & Traps in Social Media Marketing Chris Kenney 息 2011 6
Facebook naming traps Vanity URL Page Title Caps Tips & Traps in Social Media Marketing Chris Kenney 息 2011 7
Facebook promoting page Tips & Traps in Social Media Marketing Chris Kenney 息 2011 7
Facebook Fan Page Report
Facebook Fan Page Report
Twitter Great PR channel if used properly Opportunity to engage Monitor brand mentions Control learn to let go Tip 80/20 rule Be innovative Tips & Traps in Social Media Marketing Chris Kenney 息 2011 8
Twitter Christi McNeill is nuts about Southwest Air! 1m Monitor brand mentions Twitter only promotions Tip 80/20 rule Two events on twitter Kevin Smith - 1.7 Plane in the Hudson Tips & Traps in Social Media Marketing Chris Kenney 息 2011 8
Twitter View Mentions & Saved Search Quickly Tips & Traps in Social Media Marketing Chris Kenney 息 2011 8
LinkedIn JUST DO IT! Professional networking vs. social networking Twitter and blog feeds Tip Great incoming link opportunities for SEO to your website, blog & YouTube channel Tip Answer Questions Tips & Traps in Social Media Marketing Chris Kenney 息 2011 9
LinkedIn link juice Tips & Traps in Social Media Marketing Chris Kenney 息 2011 10
LinkedIn - Six degrees Tips & Traps in Social Media Marketing Chris Kenney 息 2011 10
LinkedIn - Questions & Answers Tips & Traps in Social Media Marketing Chris Kenney 息 2011 9
YouTube Excellent way to drive traffic Tip Front weight your title & description with keywords Tip Strong call to action in video description Tip Add keyword tags Tip Link back to your website Tips & Traps in Social Media Marketing Chris Kenney 息 2011 11
YouTube Haulers crashed our server 100 requests per sec 176,000 subscribers at the time Tips & Traps in Social Media Marketing Chris Kenney 息 2011 11
Maps & Ratings Tips & Traps in Social Media Marketing Chris Kenney 息 2011 12
Maps help with SEO Tips & Traps in Social Media Marketing Chris Kenney 息 2011 13
際際滷share (bonus) World's largest community for sharing presentations Business media site for sharing presentations, documents and pdfs Think of it as YouTube for presentations http://際際滷share.net / CocoDesign Tips & Traps in Social Media Marketing Chris Kenney 息 2011 14
Thank you thankyouverymuch LinkedIn.com / in / WebJunkie 際際滷Share.net / CocoDesign http://ChrisKenney.net Twitter.com / chriskenney chrisk@cocodesign.com Tips & Traps in Social Media Marketing Chris Kenney 息 2011 15

More Related Content

Tips & traps in social media marketing

  • 1. Tips & Traps in Social Media Marketing Presenter Chris Kenney
  • 2. Introductions Chris Kenney Principal, Coco Design Singer & Bass player, 4 Bands 583 sites on the Internet when I built my first website Internet marketing strategist Not an expert Tips & Traps in Social Media Marketing Chris Kenney 息 2011 2
  • 3. Tips-n-Traps to expect today Facebook T N T Twitter T N T LinkedIn T N T YouTube T N T Tips & Traps in Social Media Marketing Chris Kenney 息 2011 3
  • 4. Social media strategy Mapping Traditional and social web lines are blending and this is just the beginning LinkedIn Content Blogs / Wikis PR / Strategyhave one! Forums News Write it down S Web Social Part of your overall Workflow M Facebook communication / Site Media marketing plan M Search Twitter Establish SM policy Analytics Ratings Voices Message YouTube Frequency Bookmarks Etc. Tips & Traps in Social Media Marketing Chris Kenney 息 2011 4
  • 5. Social media mantra Control is an illusion Power to the public, THEY are in control Control freaks are left behind Learn to let go yeah, tell that to the lawyers It is all about engagement Its not about you, its about us Its about connections, relationships Its about communicating with, not at Tips & Traps in Social Media Marketing Chris Kenney 息 2011 5
  • 6. Facebook Set up a Fan Page - ask for article. Tip Do not use a personal profile for an organization Great communication channel Naming trap You only get one chance for both the page title and the vanity URL Naming Tip You need 25 fans (likes) to get a vanity URL - Facebook.com/username/ Facebook is a cocktail party, dont push Become a resource for your fans Promote events Tips & Traps in Social Media Marketing Chris Kenney 息 2011 6
  • 7. Facebook Tip Do not use a personal profile for an organization Trap Created 4 profiles Trap Set up band as profile If you get a request from a business to be their friend they are in violation of the terms of use Tips & Traps in Social Media Marketing Chris Kenney 息 2011 6
  • 8. Facebook naming traps Vanity URL Page Title Caps Tips & Traps in Social Media Marketing Chris Kenney 息 2011 7
  • 9. Facebook promoting page Tips & Traps in Social Media Marketing Chris Kenney 息 2011 7
  • 12. Twitter Great PR channel if used properly Opportunity to engage Monitor brand mentions Control learn to let go Tip 80/20 rule Be innovative Tips & Traps in Social Media Marketing Chris Kenney 息 2011 8
  • 13. Twitter Christi McNeill is nuts about Southwest Air! 1m Monitor brand mentions Twitter only promotions Tip 80/20 rule Two events on twitter Kevin Smith - 1.7 Plane in the Hudson Tips & Traps in Social Media Marketing Chris Kenney 息 2011 8
  • 14. Twitter View Mentions & Saved Search Quickly Tips & Traps in Social Media Marketing Chris Kenney 息 2011 8
  • 15. LinkedIn JUST DO IT! Professional networking vs. social networking Twitter and blog feeds Tip Great incoming link opportunities for SEO to your website, blog & YouTube channel Tip Answer Questions Tips & Traps in Social Media Marketing Chris Kenney 息 2011 9
  • 16. LinkedIn link juice Tips & Traps in Social Media Marketing Chris Kenney 息 2011 10
  • 17. LinkedIn - Six degrees Tips & Traps in Social Media Marketing Chris Kenney 息 2011 10
  • 18. LinkedIn - Questions & Answers Tips & Traps in Social Media Marketing Chris Kenney 息 2011 9
  • 19. YouTube Excellent way to drive traffic Tip Front weight your title & description with keywords Tip Strong call to action in video description Tip Add keyword tags Tip Link back to your website Tips & Traps in Social Media Marketing Chris Kenney 息 2011 11
  • 20. YouTube Haulers crashed our server 100 requests per sec 176,000 subscribers at the time Tips & Traps in Social Media Marketing Chris Kenney 息 2011 11
  • 21. Maps & Ratings Tips & Traps in Social Media Marketing Chris Kenney 息 2011 12
  • 22. Maps help with SEO Tips & Traps in Social Media Marketing Chris Kenney 息 2011 13
  • 23. 際際滷share (bonus) World's largest community for sharing presentations Business media site for sharing presentations, documents and pdfs Think of it as YouTube for presentations http://際際滷share.net / CocoDesign Tips & Traps in Social Media Marketing Chris Kenney 息 2011 14
  • 24. Thank you thankyouverymuch LinkedIn.com / in / WebJunkie 際際滷Share.net / CocoDesign http://ChrisKenney.net Twitter.com / chriskenney chrisk@cocodesign.com Tips & Traps in Social Media Marketing Chris Kenney 息 2011 15