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Protecting your trademarks online

FA C T S & FA Q s
2
 TRADEMARK CLEARINGHOUSE 101 

Protecting your trademarks online
The launch of new web addresses, known as generic top level domain names (gTLDs) will greatly expand
the domain name system (DNS), offering brands and businesses massively more choice over their web

addresses. However, with so many new possibilities on the horizon, concerns have been raised about

how brands with trademarks can be best protected during the period of significant change online.

As each new TLD is rolled out, the threat to intellectual property is set to increase as the breadth of
opportunities for cybersquatting and other potentially infringing activities becomes available. As

part of preparations for the launch of new gTLDs, ICANN developed, through its unique processes,
mechanisms that enable trademark holders to protect their rights during the DNS expansion.

When a new gTLD is released by ICANN, the verified data in the Trademark Clearinghouse will be
used to support two services known as the the Sunrise Process and Trademark Claims Process. The
Trademark Clearinghouse will play an important role within the new gTLD programme and in the
ongoing protections of trademark rights on the internet.
How will registering trademarks
with the Trademark Clearinghouse
protect companies intellectual
property?油

4
The Trademark Clearinghouse functions by be-

ing a unique, global repository of authenticated

information from trademark (rights) holders and
then providing this information in a standard

form to the domain name services industry (registries and registrars). The benefits of recording a

trademark in the Clearinghouse include access

to Sunrise Period registration within each new
gTLD and the Trademark Claims service.
1.	

Sunrise油is an initial period of at least 30 days

before domain names are offered to the general public.油Trademark油owners can take ad-

vantage of the油Sunrise油Period to safeguard
the domain name or names that matches
their trademark/s. A油Sunrise油Period is man-

datory for all new gTLDs and having a verified trademark entry in the Clearinghouse is

the minimum requirement to participate in
this limited pre-registration period. So, to be
prepared for the biggest油Sunrise油ever, you

must make sure that you enter any trademark

that needs protection into the Clearinghouse.

2.	 The油Trademark

Claims油 service

follows

the油 Sunrise Period. It is a notification ser-

vice  mandated by油ICANN for all new gTLDs
 to warn both potential domain name reg-

istrants as well as trademark holders (with
their marks in the Clearinghouse) of possible
infringements.

The service works as follows:
	 Potential domain name registrants receive a

warning notice prior to registering a domain
name that matches a trademark term in the
TMCH

	 If, after receiving and accepting the notice, the

domain name applicant does continue to register the domain name, the trademark holder

with a corresponding mark will receive noti-

fication of the domain name registration, so

they can take any appropriate action should
they so wish.
I want to participate in a Sunrise.
Does my trademark have to be
registered in the Trademark
Clearinghouse?

6
Yes  the only way to register a domain name

matching your trademark during a new gTLD
Sunrise Period is with the Signed Mark Data

(SMD) file. This file is generated by the Clear-

inghouse and only provided once a trademark
record has been verified.
Does the Trademark Clearinghouse
use a first come first served principle?油

8
No. As there is no first come first serve prin-

It nevertheless makes sense to submit trade-

record by the Clearinghouse, identical terms can

cally possible to make sure that the verification

same way was they exist in trademark registries

might be interested in goes live. To give you an

tiple Apple trademarks recorded in the Clear-

created an Early Bird period. This means that the

as current, valid trademarks.

the first new gTLD goes live.

ciple in terms of verification of the trademark

marks to the Clearinghouse as soon as practi-

co-exist in the Trademark Clearinghouse in the

of your trademark occurs before the TLD you

all over the world. For example there can be mul-

additional peace of mind, the Clearinghouse has

inghouse, provided that they all are registered

first annual billing period will only start when
What sense does it make
to record a mark in the
Clearinghouse
for multiple years?
油

10
Deciding to record a mark in the Trademark

Future rounds of the new gTLD programme 

of peace of mind. No one can be sure how long

confirmed. However, as TMCH was created spe-

Clearinghouse for multiple years is a matter

the roll out of the new Top Level Domains will
take and ICANN has stated that it intends open
additional TLD rounds in the future. Entering
trademarks for more than one year means that

businesses only have to go through the registration process once in order to ensure that

they can protect their trademarks as new TLDs

are released. In addition, a discount is given to

trademark holders who enter their trademark

record in the Clearinghouse for more than 1 year.

including TMCH involvement  have not been
cifically by ICANN as the only authorised and

universal means to protect their trademarks
during the new gTLD rollout, we expect that we

will continue to support the new gTLD initiative
if future rounds take place.
Will all Sunrise periods
for the new gTLDs
operate in the
same way?

12
The Trademark Clearinghouse does not have
any authority to decide how the Sunrise Service
will operate for each new gTLD. Decisions about

how each Sunrise period will work are made by

the individual domain registries. The role of the
Clearinghouse is to be an authoritative source of

verified data to support the relevant processes.
14

What options will a trademark owner
have when challenging a domain
name registration if someone tries to
register a new web address using a
companys trademark?
Sunrise

services allow

The Trademark

Claims pe-

trademark holders an ad-

riod follows Sunrise and runs

domain names correspond-

opening of general registra-

vance opportunity to register
ing to their marks  either de-

fensively or with a view to exploiting a valuable
new web address - before new names are made

available to the public. New gTLD registries are
required to offer a Sunrise period of at least 30
days.

for at least 90 days after the

tion. During the Trademark

Claims period, anyone attempting to register a

domain name matching a mark that is recorded
in the Trademark Clearinghouse will receive a

notification displaying the relevant mark information.

If the notified party goes ahead and registers

the domain name, the Trademark Clearinghouse

will send a notice to the one or more trademark
holders with matching records in the Clearing-

house, informing them that someone has registered the domain name.

g
Additional protections are also available to
rights owners, but these are limited to reacting

to a domain name registration once registered.
In order to take advantage of the global rights
protection mechanisms built into ICANNs new

gTLD programme launch, submissions to the
Trademark Clearinghouse are necessary.

Post launch, additional options include:

Uniform Domain-Name Dispute-Resolution Policy (UDRP)
The UDRP is a dispute resolution mechanism for

trademark owners to resolve clear cases of badfaith, abusive registration and use of domain

names  or when domain names are confusingly
similar to a trademark or service mark in which

the complainant has rights. To prevail in a UDRP
complaint, the complainant must further dem-

onstrate that the domain name registrant has
no rights or legitimate interests in the disputed

domain name, and that the disputed domain

name has been registered and is being used in

bad faith. In the event of a successful claim, the
infringing domain name registration is transferred to the complainants control.

16
Uniform Rapid Suspension (URS)

Inclusion in the Trademark Clearinghouse is not

Uniform Rapid Suspension (URS) is a rights pro-

proof of any right, nor does it create any legal

ing UDRP by offering a lower-cost, faster path to

Clearinghouse should not be perceived to be a

clear-cut cases of infringement. Implemented

of any rights, nor can any negative influence be

tection mechanism that complements the exist-

rights. Failure to submit trademarks into the

relief for rights holders experiencing the most

lack of vigilance by rights holders or a waiver

for cases of unambiguous trademark abuse, un-

drawn from such failure.

der the URS, the only remedy is the temporary

suspension of a domain name for the duration

of the registration period - which may be extended by the prevailing complainant for one
year, at commercial rates.
Can the Trademark Clearinghouse
register domain names for you in a
new gTLD?

18
Domain names themselves cannot be registered
with the Trademark Clearinghouse directly. 	

Domain names are registered in a registry and

through a domain name registrar, who will man-

age this process. However, Sunrise registrations
require a recorded mark in the Clearinghouse.

Can the Trademark Clearinghouse
be used to register a new TLD?
The applications for top level domains (e.g. .food,
.scotland) closed last year. ICANN has indicated
an intent to open up additional new rounds of

TLDs but the timing for this is very uncertain
and may be a long time away.
 TRADEMARK CLEARINGHOUSE 101 
How will registering trademarks with the Trademark
Clearinghouse protect companies intellectual property?油

6	

I want to participate in a Sunrise. Does my trademark have
to be registered in the Trademark Clearinghouse?

8	

Does the Trademark Clearinghouse use a first come first
served principle?油

10	

What sense does it make to record a mark in the
Clearinghouse for multiple years?

12	

Will all Sunrise periods for the new gTLDs 	
operate in the same way?

14	

tmch@register.it

What options will a trademark owner have when
challenging a domain name registration if someone
tries to register a new web address using a companys
trademark?

18	

+ 39 055 200 21 787

Can the Trademark Clearinghouse register domain names
for you in a new gTLD?

19	

Can the Trademark Clearinghouse be used to register a
new TLD?  

TCMH 101 EN JUNE 2013 || imagesoure: dreamstime.com

4

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Tmch 101 -u587_en_june_2013_screen

  • 1. Protecting your trademarks online FA C T S & FA Q s
  • 2. 2
  • 3. TRADEMARK CLEARINGHOUSE 101 Protecting your trademarks online The launch of new web addresses, known as generic top level domain names (gTLDs) will greatly expand the domain name system (DNS), offering brands and businesses massively more choice over their web addresses. However, with so many new possibilities on the horizon, concerns have been raised about how brands with trademarks can be best protected during the period of significant change online. As each new TLD is rolled out, the threat to intellectual property is set to increase as the breadth of opportunities for cybersquatting and other potentially infringing activities becomes available. As part of preparations for the launch of new gTLDs, ICANN developed, through its unique processes, mechanisms that enable trademark holders to protect their rights during the DNS expansion. When a new gTLD is released by ICANN, the verified data in the Trademark Clearinghouse will be used to support two services known as the the Sunrise Process and Trademark Claims Process. The Trademark Clearinghouse will play an important role within the new gTLD programme and in the ongoing protections of trademark rights on the internet.
  • 4. How will registering trademarks with the Trademark Clearinghouse protect companies intellectual property?油 4
  • 5. The Trademark Clearinghouse functions by be- ing a unique, global repository of authenticated information from trademark (rights) holders and then providing this information in a standard form to the domain name services industry (registries and registrars). The benefits of recording a trademark in the Clearinghouse include access to Sunrise Period registration within each new gTLD and the Trademark Claims service. 1. Sunrise油is an initial period of at least 30 days before domain names are offered to the general public.油Trademark油owners can take ad- vantage of the油Sunrise油Period to safeguard the domain name or names that matches their trademark/s. A油Sunrise油Period is man- datory for all new gTLDs and having a verified trademark entry in the Clearinghouse is the minimum requirement to participate in this limited pre-registration period. So, to be prepared for the biggest油Sunrise油ever, you must make sure that you enter any trademark that needs protection into the Clearinghouse. 2. The油Trademark Claims油 service follows the油 Sunrise Period. It is a notification ser- vice mandated by油ICANN for all new gTLDs to warn both potential domain name reg- istrants as well as trademark holders (with their marks in the Clearinghouse) of possible infringements. The service works as follows: Potential domain name registrants receive a warning notice prior to registering a domain name that matches a trademark term in the TMCH If, after receiving and accepting the notice, the domain name applicant does continue to register the domain name, the trademark holder with a corresponding mark will receive noti- fication of the domain name registration, so they can take any appropriate action should they so wish.
  • 6. I want to participate in a Sunrise. Does my trademark have to be registered in the Trademark Clearinghouse? 6
  • 7. Yes the only way to register a domain name matching your trademark during a new gTLD Sunrise Period is with the Signed Mark Data (SMD) file. This file is generated by the Clear- inghouse and only provided once a trademark record has been verified.
  • 8. Does the Trademark Clearinghouse use a first come first served principle?油 8
  • 9. No. As there is no first come first serve prin- It nevertheless makes sense to submit trade- record by the Clearinghouse, identical terms can cally possible to make sure that the verification same way was they exist in trademark registries might be interested in goes live. To give you an tiple Apple trademarks recorded in the Clear- created an Early Bird period. This means that the as current, valid trademarks. the first new gTLD goes live. ciple in terms of verification of the trademark marks to the Clearinghouse as soon as practi- co-exist in the Trademark Clearinghouse in the of your trademark occurs before the TLD you all over the world. For example there can be mul- additional peace of mind, the Clearinghouse has inghouse, provided that they all are registered first annual billing period will only start when
  • 10. What sense does it make to record a mark in the Clearinghouse for multiple years? 油 10
  • 11. Deciding to record a mark in the Trademark Future rounds of the new gTLD programme of peace of mind. No one can be sure how long confirmed. However, as TMCH was created spe- Clearinghouse for multiple years is a matter the roll out of the new Top Level Domains will take and ICANN has stated that it intends open additional TLD rounds in the future. Entering trademarks for more than one year means that businesses only have to go through the registration process once in order to ensure that they can protect their trademarks as new TLDs are released. In addition, a discount is given to trademark holders who enter their trademark record in the Clearinghouse for more than 1 year. including TMCH involvement have not been cifically by ICANN as the only authorised and universal means to protect their trademarks during the new gTLD rollout, we expect that we will continue to support the new gTLD initiative if future rounds take place.
  • 12. Will all Sunrise periods for the new gTLDs operate in the same way? 12
  • 13. The Trademark Clearinghouse does not have any authority to decide how the Sunrise Service will operate for each new gTLD. Decisions about how each Sunrise period will work are made by the individual domain registries. The role of the Clearinghouse is to be an authoritative source of verified data to support the relevant processes.
  • 14. 14 What options will a trademark owner have when challenging a domain name registration if someone tries to register a new web address using a companys trademark?
  • 15. Sunrise services allow The Trademark Claims pe- trademark holders an ad- riod follows Sunrise and runs domain names correspond- opening of general registra- vance opportunity to register ing to their marks either de- fensively or with a view to exploiting a valuable new web address - before new names are made available to the public. New gTLD registries are required to offer a Sunrise period of at least 30 days. for at least 90 days after the tion. During the Trademark Claims period, anyone attempting to register a domain name matching a mark that is recorded in the Trademark Clearinghouse will receive a notification displaying the relevant mark information. If the notified party goes ahead and registers the domain name, the Trademark Clearinghouse will send a notice to the one or more trademark holders with matching records in the Clearing- house, informing them that someone has registered the domain name. g
  • 16. Additional protections are also available to rights owners, but these are limited to reacting to a domain name registration once registered. In order to take advantage of the global rights protection mechanisms built into ICANNs new gTLD programme launch, submissions to the Trademark Clearinghouse are necessary. Post launch, additional options include: Uniform Domain-Name Dispute-Resolution Policy (UDRP) The UDRP is a dispute resolution mechanism for trademark owners to resolve clear cases of badfaith, abusive registration and use of domain names or when domain names are confusingly similar to a trademark or service mark in which the complainant has rights. To prevail in a UDRP complaint, the complainant must further dem- onstrate that the domain name registrant has no rights or legitimate interests in the disputed domain name, and that the disputed domain name has been registered and is being used in bad faith. In the event of a successful claim, the infringing domain name registration is transferred to the complainants control. 16
  • 17. Uniform Rapid Suspension (URS) Inclusion in the Trademark Clearinghouse is not Uniform Rapid Suspension (URS) is a rights pro- proof of any right, nor does it create any legal ing UDRP by offering a lower-cost, faster path to Clearinghouse should not be perceived to be a clear-cut cases of infringement. Implemented of any rights, nor can any negative influence be tection mechanism that complements the exist- rights. Failure to submit trademarks into the relief for rights holders experiencing the most lack of vigilance by rights holders or a waiver for cases of unambiguous trademark abuse, un- drawn from such failure. der the URS, the only remedy is the temporary suspension of a domain name for the duration of the registration period - which may be extended by the prevailing complainant for one year, at commercial rates.
  • 18. Can the Trademark Clearinghouse register domain names for you in a new gTLD? 18
  • 19. Domain names themselves cannot be registered with the Trademark Clearinghouse directly. Domain names are registered in a registry and through a domain name registrar, who will man- age this process. However, Sunrise registrations require a recorded mark in the Clearinghouse. Can the Trademark Clearinghouse be used to register a new TLD? The applications for top level domains (e.g. .food, .scotland) closed last year. ICANN has indicated an intent to open up additional new rounds of TLDs but the timing for this is very uncertain and may be a long time away.
  • 20. TRADEMARK CLEARINGHOUSE 101 How will registering trademarks with the Trademark Clearinghouse protect companies intellectual property?油 6 I want to participate in a Sunrise. Does my trademark have to be registered in the Trademark Clearinghouse? 8 Does the Trademark Clearinghouse use a first come first served principle?油 10 What sense does it make to record a mark in the Clearinghouse for multiple years? 12 Will all Sunrise periods for the new gTLDs operate in the same way? 14 tmch@register.it What options will a trademark owner have when challenging a domain name registration if someone tries to register a new web address using a companys trademark? 18 + 39 055 200 21 787 Can the Trademark Clearinghouse register domain names for you in a new gTLD? 19 Can the Trademark Clearinghouse be used to register a new TLD? TCMH 101 EN JUNE 2013 || imagesoure: dreamstime.com 4