Top 10 marketing quotes from industry leaders
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Marketing quotes from: Seth Godin Howard Schultz David Packard David Ogilvy Leo Burnett Jef I. Richards Dave Ramsey Sue Naegle Peter Drucker Keith Kakadia
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- Develop long-term relationships with influencers by interacting with them before you need them for a campaign.
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This document summarizes the services of a creative strategy company called NashStrutton. They work with clients in the music and entertainment industries to develop engaging content strategies across various media platforms. Their services include media creation, media buying, influencer strategy, executive production, personal branding, and consulting. They have experience helping a variety of organizations effectively leverage networks and influence target audiences.NR Creative Group : NATHAN RICHIE
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Im going to offer you a very simplistic point of view about social media marketing. Here it goes: Build your stadium, fill your stadium, and make your fans cheer. Building your stadium is acquiring the media by setting up the pages correctly. Filling your stadium is growing your audience by attracting fans, followers and connections. Making them cheer is consistently posting valuable, engaging, and compelling content. Simple enough right? Well, for some. But I see a number of challenges with this formula. First and the most common one I encounter is that many people stop at Part 1. They call and ask me to set-up a page for them and assume thats all there is to it. Well social media is not a directory service so simply setting it up is just the starting point.
Another challenge: some will focus too much energy on either building their audience or posting great content. The truth is, there needs to be a balance of both. For example, if you spend hours writing content and you only have 7 Facebook fans its not doing you much good. While strong content is foundational, people wont magically flock to your page. At the same time, if you have 20,000 fans and horrible content, it simply means you have a large audience but you dont have their attention. Again, its a balance of both that make social media powerful.
Lets break this down further into the steps you need to take in order to achieve your social media ROI.
Now, comes the big question how do we receive a return on our investment of time and money into social media? In what ways can we monetize social media as a small business? Ill be honest with you. Its going to require some work, but fortunately for you, Im giving you the formula for actualizing your investment.Become a marketer
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The document provides advice and guidance for developing a business concept into a successful company. It emphasizes the importance of having a clear plan that includes defining the problem being solved, determining customer needs, creating a mission statement, developing marketing and budget plans, and enrolling others in the vision. The document also recommends focusing on differentiation and aiming high with big plans and goals.The Courageous Entrepreneur
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The document summarizes key points from a talk given by Jonathan Mildenhall of Coca-Cola about fostering creativity in content marketing. Some of the main ideas discussed include focusing on quality over quantity, embracing chaos and risk in the creative process, questioning conventions, and tapping into the creativity of diverse internal teams. Mildenhall advocates breaking rules and being willing to fail in order to drive innovation.Ingenious Content Marketing: Creative Inspiration from Coca-Colas Jonathan M...
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Leading Sectors and Categories
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Advertisers and Brands
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Sales Promotions
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Over 78,000 advertisers and 104,000 brands utilised print advertising in 2024. Among them, Maruti Suzuki India emerged as the top advertiser, while Honda Activa H Smart led the brand rankings. The top 10 advertisers collectively contributed 14% of the total ad space, with notable entries from Hero Motocorp, Honda Motorcycle & Scooter India, and Tata Motors.
Sales promotion ads played a significant role, occupying 32% of total ad space. Multiple promotions accounted for the largest share at 48%, followed by discount promotions at 39%. Brand promotion ads, without additional incentives, made up 65% of the ad space.
Festive Advertising
Deepavali remained the most prominent festival for print advertising, capturing 28% of the total ad space in 2024. It was followed by Navratri/Durga Puja at 21% and Christmas/New Year at 15%.
Ad Innovations and Positions
Ad innovation also marked a notable trend, with figured outline emerging as the leading innovative ad layout, followed by French window and tab formats. The top five innovative ad layouts collectively accounted for 0.6% of total ad space.
In terms of ad positioning, jacket-full page ads were the most preferred, with more than 8,400 brands opting for this format, led by Allen Career Institute.
Conclusion
The report highlights the resilience of print advertising, with sectors like auto, services, and education driving ad volumes, while festive themes and promotional strategies continue to shape the landscape.
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Top 10 marketing quotes from industry leaders
- 1. Top 10 Marketing Quotes By Influential Industry Leaders
- 2. Marketing is a contest for people's attention. Seth Godin Marketing/Thought Leader
- 3. Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising. Howard Schultz CEO - Starbucks
- 4. Marketing is too important to be left to the marketing department. David Packard
- 5. I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination. David Ogilvy Advertising Executive
- 6. Good advertising does not just circulate information. It penetrates the public mind with desires and belief. Leo Burnett Advertising Executive
- 7. Creative without strategy is called 'art.' Creative with strategy is called advertising. " Jef I. Richards
- 8. People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan. Dave Ramsey Financial Talk Show
- 9. Marketing is designed to bring people into something. Sue Naegle President of HBO
- 10. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker Management Consultant
- 11. Advertising has to be data driven, in order to achieve results that are optimal, firms cannot go off of what they think is correct! Keith Kakadia Agency CEO
- 12. VISIT OUR BLOG FOR MORE MARKETING TIPS & QUOTES http://lifestyle.sociallyin.com/ Follow me on Twitter @Keithsol