Toyota
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Toyota aims to appeal to college students, business professionals, and racing enthusiasts through an online promotional campaign with targeted messaging and placements. The campaign will utilize blogs, videos, social media, and ads to rebuild Toyota's image and profit from racing by positioning products as stylish for students, smart and economical for professionals, and expertly engineered for racing enthusiasts. Budget is allocated 50% for student targeting, 20% for professionals, and 30% for enthusiasts, with ads costing $0.50-$1.53 per click.
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Toyota presentation
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This document outlines an online promotion strategy for Toyota targeting three key customer groups: students, business professionals, and racing car enthusiasts. It recommends developing customized themes, content, and social media approaches for each group. Key goals are to appeal to college students, rebuild Toyota's image, and profit from its new hybrid racing car. The proposed strategy includes search engine optimization, social media campaigns, ads on platforms like Google and Facebook, and metrics to track success.Toyota presentation
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This document outlines an online promotion strategy for Toyota targeting three key customer groups: students, business professionals, and racing car enthusiasts. It recommends developing customized themes, content, and social media approaches for each group. Key goals are to appeal to college students, rebuild Toyota's image, and profit from its new hybrid racing car. The proposed strategy includes search engine optimization, social media campaigns, news releases, and advertising on Google platforms tailored for each customer niche. Success will be measured through analytics, monitoring tools, and actual profit increases. The budget allocates most funds to targeting students, with ads peaking at the start of semesters.Toyota
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Toyota
- 1. T oyota Online Promotion By Tian Tian New media driver license
- 2. Customer Business man Students (new trend)
- 3. G oals Appeal to collage customers Rebuild the image Profiting from racing car
- 4. T heme STUDENTS: "Moving Forward" BUISNESS MEN: change for the better ( Kaizen) RACING : On the way
- 5. SEO Students: stylish and trendy with encouragement Business man: smart and economic Racing car buyers: special lifestyle with expert tone
- 6. Blog, YouTube 1.Creative and interesting for S 2. practical for B 3. professional for R Most popular: Toyota commercials racing video president of Toyota
- 7. Facebook, Google Plus, Twitter, Lin kedIn different niches and styles Facebook: communicating with students actively LinkedIn: building relationship with businessman News release (philanthropy for image)
- 8. Ads Campaign Ad words, Google tools 1)S (competitive price) B (smart look) R (new style with new features)
- 9. Budget Every ad: $ 0.50 per day, max $1.53 CPC. 50% Ads for S (peaks on the beginning of semesters) 20% for B 30% for R (peaks of the new styles)