Transforming Corner-Office Strategy into Frontline Action.pptx

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Southwest Airlines has seen tremendous stock price growth due to sticking to its clear and memorable strategic principle of "Meet customers' short-haul travel needs at fares competitive with the cost of automobile travel." This strategic principle distills Southwest's unique strategy into a concise phrase that communicates it throughout the company and allows them to maintain focus while empowering workers to innovate and seize opportunities. An effective strategic principle helps companies balance decentralized decision making with coherent strategic action, which is important for success in a rapidly changing world.

Sales

z
Transforming Corner-
Office Strategy into
Frontline Action

z
translating the vision
Southwest Airlines keeps soaring. Its stock price rose a compounded 21,000%
between 1972 and 1992 and leapt 300% between 1995 and 2000.
Why does Southwest succeed while so many other airlines fail? Because it
sticks to its powerful strategic principle: "Meet customers' short-haul travel
needs at fares competitive with the cost of automobile travel." This pithy,
memorable, action-oriented phrase distills Southwest's unique strategy and
communicates it throughout the company.

z
An effective strategic principle lets a company simultaneously:
 maintain strategic focus
 empower workers to innovate and take risks
 seize fleeting opportunities
 create products and services that meet subtle shifts in customers' needs.

z
In today's rapidly changing world, companies must integrate decentralized decision making
with coherent, strategic action. A well-crafted, skillfully implemented strategic principle lets
them strike that delicate balance

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Transforming Corner-Office Strategy into Frontline Action.pptx

1. z Transforming Corner- Office Strategy into Frontline Action

2. z translating the vision Southwest Airlines keeps soaring. Its stock price rose a compounded 21,000% between 1972 and 1992 and leapt 300% between 1995 and 2000. Why does Southwest succeed while so many other airlines fail? Because it sticks to its powerful strategic principle: "Meet customers' short-haul travel needs at fares competitive with the cost of automobile travel." This pithy, memorable, action-oriented phrase distills Southwest's unique strategy and communicates it throughout the company.

3. z An effective strategic principle lets a company simultaneously:  maintain strategic focus  empower workers to innovate and take risks  seize fleeting opportunities  create products and services that meet subtle shifts in customers' needs.

4. z In today's rapidly changing world, companies must integrate decentralized decision making with coherent, strategic action. A well-crafted, skillfully implemented strategic principle lets them strike that delicate balance

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Transforming Corner-Office Strategy into Frontline Action.pptx

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