The document discusses transmedia storytelling and provides advice for creators. It defines transmedia as stories that immerse audiences across multiple media platforms, with an integrated and coordinated experience. The author discusses their background and experience in film, games, TV and comics. Tips are provided on formats like novels, films, games and how to pitch transmedia projects. Challenges and issues in different formats are also addressed.
Transmedia is a buzz word thats been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, were seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audienceswith the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how its significant for marketers and where its going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedias evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/
The document discusses transmedia storytelling and provides advice for creators. It defines transmedia as stories that immerse audiences across multiple media platforms, with an integrated and coordinated experience. The author discusses their background and experience in film, games, TV and comics. Tips are provided on formats like novels, films, games and how to pitch transmedia projects. Challenges and issues in different formats are also addressed.
Transmedia is a buzz word thats been in use for a while now, and the idea behind it goes back many decades. But from Hollywood to Madison Avenue, were seeing more and more content creators adopting transmedia practices: creating stories, characters or themes that arc over various platforms, providing consumers with multiple entry points. For marketers, transmedia presents new opportunities for creatively engaging audienceswith the potential to enhance brand mythology and create more brand evangelists.
This report takes a look at why this trend is bubbling up right now, how its significant for marketers and where its going. It includes a half-dozen case studies, insights from transmedia experts, a guide to finding more information (from events to podcasts to books and video clips) and a timeline charting some milestones in transmedias evolution.
You can download the full report here: http://www.jwtintelligence.com/trendletters2/