Transmedia Movie Marketing and App: Twitter Movie Rebate
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The document proposes a Twitter app movie rebate program to help movies drive ticket sales on opening weekend. It notes that current movie marketing strategies are outdated, expensive, and difficult to measure. The proposed program would offer fans who tweet about an upcoming movie three times free tickets if they buy tickets on opening weekend. This would get more people into seats to see the movie, generate buzz through social media, and ensure marketing dollars directly result in ticket sales.
![Fans Tweet #[NewMovie] 3 times three days before opening weekend.Fans BUY TICKETS on opening weekendFirst _ _, 000 fans who tweeted get their movie tickets free (rebated)How it works #[NewMovie]](https://image.slidesharecdn.com/transmediamoviemarketingandapp-110719114243-phpapp02/85/Transmedia-Movie-Marketing-and-App-Twitter-Movie-Rebate-6-320.jpg)
Transmedia Movie Marketing and App: Twitter Movie Rebate
- 1. Transmedia Movie Marketing and AppTwitter App Movie Rebate
- 2. Movies want warm bodies in seats on opening weekendProblem
- 3. Expensive TV advertisementsAn expensive and outdated static website social mediaCutting edge Facebook pageCurrent Movie Marketing Strategy
- 4. Expensive $$$No way to measure your resultsHow many dollars of your advertising budget is actually going to getting bodies in those seats?OUT DATED, ANCIENT, INEFFECTIVE, UNMEASURABLEResults
- 5. 1) Get WARM BODIES in movie seats on opening weekend and spike ticket sales2) OWN word of mouth BUZZ3) Guarantee that 98% of every dollar is spent directlyon getting that warm body in a seat! Twitter App Movie Rebate
- 6. Fans Tweet #[NewMovie] 3 times three days before opening weekend.Fans BUY TICKETS on opening weekendFirst _ _, 000 fans who tweeted get their movie tickets free (rebated)How it works #[NewMovie]
- 7. 1) WARM BODIES in movie seats spike opening weekend sales!2) Creates word of mouth BUZZ through SOCIAL MEDIA3) 98% of every dollar is spent directlyon ticket sales to make QUANTIFIABLE RESULTS!SUCCESS!