際際滷

際際滷Share a Scribd company logo
Travel inequality
 or why travel startups fail
Bayram Annakov, App in the Air
Power law in travel
%ofrespondents
0
15
30
45
60
Number of trips
0 1-2 3-4 5+
Gallup research, 2015
Power law in travel
US Bureau of Transport Statistics, 2015
鍖ights(M)
0
75
150
225
300
% of population
87%of Americans customers 鍖y with the airline
only once per year - Scott Kirby, President, AA
5%of Deltas passengers give 25% of our revenue
- Tim Mapes, SVP Marketing, Delta
Power law in travel
Impact and tactics
Retention tactic Business model
5+ email integration
subscription
3-4
geo fencing & frequent
updates
1-2 ASO & SMM one-time payment
or free with strong
viral component0
familyuse case / taxi
drivers
Books worth reading
https://github.com/appintheair

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