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Treadmeal

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Bayu Bagus
Bayu Bagus

The document proposes a campaign called "Tread Meal" that encourages physical activity by allowing customers to "pay" for their McDonald's order by burning calories on a treadmill first. The campaign would be launched on International Health Day in partnership with McDonald's. Customers would see the calorie amounts of menu items and could obtain their food for free by exercising for the required time on a special treadmill in the store. The goal is to motivate people to exercise by making it a fun way to earn their food, rather than focusing on nutrition education.

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5 YEARS AGO obesity has not yet become global issue. Therefore, Nowadays people concern about balancing consuming calories
Objective : Create a campaign that is less about preaching the nutritional value of particular foods, but instead focuses on motivating people to take part in regular physical activity.
People tend to be lazy to take exercise because it take a time But people always have time for eating
what if encourage people for doing exercise before they grab their food?
We make strategic partnership with McDonalds to spread the message
Key Message : burning calories as fun as eat them
introducing
Pay your food with exercise In International Health Day (April 7th) Departement of Health will collaborate with Mc Donald to held program Tread Meal.
We change the calories burned price menu 250 cal display with calories burned calories burned calories burned 600 - 1220 cal 550 - 1190 cal 780 - 1400 cal amount of calories which should be burned calories burned calories burned calories burned Happy Burning Calories 450 - 1080 cal 400 - 1030 cal 500 - 1120 cal
And we create special treadmill as calculator calory, then put it in front of cashier
Everyone who want to order, lining up in front of the treadmeal. Calories To Burn They can pay their food through take 1 Big Mac 700 cal some exercise in tread meal machine during 1200 1 French Fries 300 cal 1 Coke 200 cal spesific time 1200 cal Cal If they do it, they will get their food for free Ms. treadmeal’s display Cashier 1 Big Mac 700 cal 1 French Fries 300 cal 1 Coke 200 cal 1200 cal Happy Burning Calories because exercise as fun as eat partnership with : McDonalds bill
TREADMEAL’s flow : MENU Choose The Menu. In menu display, We change price display into total amount each food calories 250 cal 1200 cal STORE Go to McD Store If you want do some exercise Enjoy your free food you will get free food.
Now exercise can be happy activity
Treadmeal

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Treadmeal

  • 1. 5 YEARS AGO obesity has not yet become global issue. Therefore, Nowadays people concern about balancing consuming calories
  • 2. Objective : Create a campaign that is less about preaching the nutritional value of particular foods, but instead focuses on motivating people to take part in regular physical activity.
  • 3. People tend to be lazy to take exercise because it take a time But people always have time for eating
  • 4. what if encourage people for doing exercise before they grab their food?
  • 5. We make strategic partnership with McDonalds to spread the message
  • 6. Key Message : burning calories as fun as eat them
  • 8. Pay your food with exercise In International Health Day (April 7th) Departement of Health will collaborate with Mc Donald to held program Tread Meal.
  • 9. We change the calories burned price menu 250 cal display with calories burned calories burned calories burned 600 - 1220 cal 550 - 1190 cal 780 - 1400 cal amount of calories which should be burned calories burned calories burned calories burned Happy Burning Calories 450 - 1080 cal 400 - 1030 cal 500 - 1120 cal
  • 10. And we create special treadmill as calculator calory, then put it in front of cashier
  • 11. Everyone who want to order, lining up in front of the treadmeal. Calories To Burn They can pay their food through take 1 Big Mac 700 cal some exercise in tread meal machine during 1200 1 French Fries 300 cal 1 Coke 200 cal spesific time 1200 cal Cal If they do it, they will get their food for free Ms. treadmeal’s display Cashier 1 Big Mac 700 cal 1 French Fries 300 cal 1 Coke 200 cal 1200 cal Happy Burning Calories because exercise as fun as eat partnership with : McDonalds bill
  • 12. TREADMEAL’s flow : MENU Choose The Menu. In menu display, We change price display into total amount each food calories 250 cal 1200 cal STORE Go to McD Store If you want do some exercise Enjoy your free food you will get free food.
  • 13. Now exercise can be happy activity