The document proposes a campaign called "Tread Meal" that encourages physical activity by allowing customers to "pay" for their McDonald's order by burning calories on a treadmill first. The campaign would be launched on International Health Day in partnership with McDonald's. Customers would see the calorie amounts of menu items and could obtain their food for free by exercising for the required time on a special treadmill in the store. The goal is to motivate people to exercise by making it a fun way to earn their food, rather than focusing on nutrition education.