狠狠撸

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5
YEARS
AGO
obesity has not yet become
global issue.
Therefore, Nowadays people concern about balancing
consuming calories
Objective :
Create a campaign that is
less about preaching the nutritional value
of particular foods, but instead focuses
on motivating people to take
part in regular physical activity.
People tend to be lazy to take
exercise because it take a time


But people always have time for
eating
what if encourage people
for doing exercise before they
      grab their food?
We make strategic partnership with McDonalds
           to spread the message
Key Message :

burning calories as fun as eat them
introducing
Pay your food with exercise
In International Health Day (April 7th)
Departement of Health will collaborate with
Mc Donald to held program Tread Meal.
We change the      calories burned


     price menu
                                       250 cal


     display with
                                                      calories burned                    calories burned                    calories burned

                                                                        600 - 1220 cal                     550 - 1190 cal                     780 - 1400 cal

     amount of
  calories which
should be burned
                                                      calories burned                    calories burned                    calories burned
                             Happy Burning Calories                     450 - 1080 cal                     400 - 1030 cal                     500 - 1120 cal
And we create special treadmill as calculator calory,
then put it in front of cashier
Everyone who want to order, lining up
in front of the treadmeal.
                                                                               Calories To Burn


They can pay their food through take               1 Big Mac         700 cal



some exercise in tread meal machine during
                                                                                         1200
                                                   1 French Fries    300 cal

                                                   1 Coke            200 cal


spesific time
                                                                    1200 cal
                                                                                                                     Cal
If they do it, they will get their food for free




                         Ms.                                                                      treadmeal’s display
                         Cashier




                                                                                                         1 Big Mac             700 cal

                                                                                                         1 French Fries        300 cal

                                                                                                         1 Coke                200 cal

                                                                                                                              1200 cal



                                                                                                         Happy Burning Calories
                                                                                                          because exercise as fun as eat



                                                                                                               partnership with :




                                                                                                         McDonalds bill
TREADMEAL’s flow :

                                                    MENU
                                                                     Choose The Menu. In menu display,
                                                                     We change price display into
                                                                     total amount each food calories

                                                250 cal   1200 cal

       STORE
        Go to McD Store




                 If you want do some exercise                        Enjoy your free food
                 you will get free food.
Now exercise can be happy activity
Treadmeal
Ad

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Ad

Treadmeal

  • 1. 5 YEARS AGO obesity has not yet become global issue. Therefore, Nowadays people concern about balancing consuming calories
  • 2. Objective : Create a campaign that is less about preaching the nutritional value of particular foods, but instead focuses on motivating people to take part in regular physical activity.
  • 3. People tend to be lazy to take exercise because it take a time But people always have time for eating
  • 4. what if encourage people for doing exercise before they grab their food?
  • 5. We make strategic partnership with McDonalds to spread the message
  • 6. Key Message : burning calories as fun as eat them
  • 8. Pay your food with exercise In International Health Day (April 7th) Departement of Health will collaborate with Mc Donald to held program Tread Meal.
  • 9. We change the calories burned price menu 250 cal display with calories burned calories burned calories burned 600 - 1220 cal 550 - 1190 cal 780 - 1400 cal amount of calories which should be burned calories burned calories burned calories burned Happy Burning Calories 450 - 1080 cal 400 - 1030 cal 500 - 1120 cal
  • 10. And we create special treadmill as calculator calory, then put it in front of cashier
  • 11. Everyone who want to order, lining up in front of the treadmeal. Calories To Burn They can pay their food through take 1 Big Mac 700 cal some exercise in tread meal machine during 1200 1 French Fries 300 cal 1 Coke 200 cal spesific time 1200 cal Cal If they do it, they will get their food for free Ms. treadmeal’s display Cashier 1 Big Mac 700 cal 1 French Fries 300 cal 1 Coke 200 cal 1200 cal Happy Burning Calories because exercise as fun as eat partnership with : McDonalds bill
  • 12. TREADMEAL’s flow : MENU Choose The Menu. In menu display, We change price display into total amount each food calories 250 cal 1200 cal STORE Go to McD Store If you want do some exercise Enjoy your free food you will get free food.
  • 13. Now exercise can be happy activity