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Treatment and pitch ideas for south and city

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Beth Kavanagh

South and City College in Birmingham provides courses and training to around 12,000 students across 10 campuses. The college has various specialized facilities including a construction center, hair and beauty salons, a fine dining restaurant run by students, and music and sound recording rooms. 95% of students pass their courses at South and City College. The document outlines two potential advertising ideas - one framing choosing a college as "finding the right path" and using sound effects of someone lost in the woods being helped. The second idea presents a game show format to showcase what makes the college experience different from school. Both draft scripts and budgets for production and airing the ads are provided.

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B Y B E T H A N Y K A V A N A G H Treatment and pitch ideas for South and City College Birmingham Bethany Kavanagh
South And City College ? Provide courses and training to around 12,000 students and have ten campuses and centres across Birmingham. ? A purpose built construction centre, hair and beauty salons which are open to the public, a fine dining restaurant run by students, music and sound recording rooms, a industry standard auditorium and much more. ? 95% of our students pass their courses. Bethany Kavanagh
Introduction/purpose ? I intend to make this advert to promote The South and City College facilities and to attract 16 to 18 year olds as well as to reassure the parents or guardians of the students that wish to enrol. ? The message I am trying to put across is that choosing south and city college will be beneficial and has the best possible facilities the college can have. Bethany Kavanagh
A D V E R T I D E A O N E Finding the right path South and City College Birmingham Bethany Kavanagh
Style & content ? The tone of voice that I would have in the advert is a happy and jolly voice. However the voice would still have to be a soft tone to be able to trust and be reassuring. The Script overlook ; ?Tagline - Discover your future is the college tagline however for the advert. Can¡¯t find the right path look through the right magnifying glass. ?The script needs to include the information about the facilities and courses of the college (about the college). ?The music style I would use would be a strong beated song to engage the target audience. The music would be at a medium pace but not over power the voiceover or the sound effects. ?The sound effects Bethany Kavanagh
(The script 1) ? Searching/rumiging (SFX) Voice one: Finding the right path..... voice oneQ: Are you struggling? Voice twoA: Yes Voice oneQ: Wish to be treated like an adult? Voice twoA: Yes Voice oneQ: Why different from school? Voice twoA: Not teachers ... Tutors :no uniform Narration : Cant find the right path? Look through the right looking glass. Contact south and city college on 0800 111 6311 thats 0800 111 6311 Bethany Kavanagh
(The script 2) Bethany Kavanagh ? (footsteps skipping on a path)(isolated sound as in forest/woods) ? Girl: (Humming happy) Oh no which path shall i go down ? ? Boy: Roar!!!! (to scare the young girl) ? Girl: (Screams: ahhh!!!!!)(Scared voice) ? Boy: Don't worry I'm not really scary. I'm south and city college and we can help guide you to the right path towards your future. Narration: Contact south and city college on 0800 111 6311 thats 0800 111 6311
Budget ? 2 Voice over artist ?300 (?250 + ?50 inc radio usage)(Equity and Radio usage.co.uk) ? Studio Hire 2hours = ?60 (http://www.univibeaudio.co.uk/ ) ? Slot on air (air time) Capital fm ?50 ? MusicBackground, music and Sound effects will all be royalty free. ? Scheduling ?1590 Bethany Kavanagh
A D V E R T I D E A T W O Game show South and City College Birmingham Bethany Kavanagh
Style and content ? The style of this advert is a more informal style along side the humorous genre. ? In the advert the content needs to include laughter and happy voices that will intrigue people into the college because it shows that the college is welcoming. This will appeal to both the younger audience and also their parents and guardians. Bethany Kavanagh
Script 1 (idea 2) *Open with laughter and applause* V1: Ok fingers on buzzers V1: What do you call your ¡®teachers¡¯ in college? *Two different Buzzers* V2: Miss or sir? V1: Incorrect ? *Incorrect buzzer* V3: By their first names? V1: Correct! *Correct tone* Next question . Do you wear uniform? *Two Buzzers* V2: No only your college pass to be identified V1: Correct! ... Express yourself! Narration :South and City college is different to school in many ways ¨C you could choose from our range of courses call 0800 111 6311 Bethany Kavanagh Demo
Script 2 (idea 2) *Open with laughter and applause* V1: Ok fingers on buzzers V1: On average how many courses do south and city have to choose from ? *Two different Buzzers* V2: 100 V1: Incorrect ? *Incorrect buzzer* V3: 200 V1: Correct! *Correct tone* Next question . What percentage of students passed their courses at south and city college? *Two Buzzers* V2: 95% V1: Correct! ... Narration : Discover your future at South and city college¨C you can choose from our wide range of courses call 0800 111 6311 or visit www.sccb.ac.uk Bethany Kavanagh
Budget ? 2 Voice over artist ?500 (?150x3 + ?50 inc radio usage)(Equity and Radio usage.co.uk) ? Studio Hire 3hours = ?90 (http://www.univibeaudio.co.uk/ ) ? Slot on air (air time) Capital fm ?50 ? MusicBackground, music and Sound effects will all be royalty free. ? Scheduling ?1360 Bethany Kavanagh
Time Constraints Bethany Kavanagh

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Treatment and pitch ideas for south and city

  • 1. B Y B E T H A N Y K A V A N A G H Treatment and pitch ideas for South and City College Birmingham Bethany Kavanagh
  • 2. South And City College ? Provide courses and training to around 12,000 students and have ten campuses and centres across Birmingham. ? A purpose built construction centre, hair and beauty salons which are open to the public, a fine dining restaurant run by students, music and sound recording rooms, a industry standard auditorium and much more. ? 95% of our students pass their courses. Bethany Kavanagh
  • 3. Introduction/purpose ? I intend to make this advert to promote The South and City College facilities and to attract 16 to 18 year olds as well as to reassure the parents or guardians of the students that wish to enrol. ? The message I am trying to put across is that choosing south and city college will be beneficial and has the best possible facilities the college can have. Bethany Kavanagh
  • 4. A D V E R T I D E A O N E Finding the right path South and City College Birmingham Bethany Kavanagh
  • 5. Style & content ? The tone of voice that I would have in the advert is a happy and jolly voice. However the voice would still have to be a soft tone to be able to trust and be reassuring. The Script overlook ; ?Tagline - Discover your future is the college tagline however for the advert. Can¡¯t find the right path look through the right magnifying glass. ?The script needs to include the information about the facilities and courses of the college (about the college). ?The music style I would use would be a strong beated song to engage the target audience. The music would be at a medium pace but not over power the voiceover or the sound effects. ?The sound effects Bethany Kavanagh
  • 6. (The script 1) ? Searching/rumiging (SFX) Voice one: Finding the right path..... voice oneQ: Are you struggling? Voice twoA: Yes Voice oneQ: Wish to be treated like an adult? Voice twoA: Yes Voice oneQ: Why different from school? Voice twoA: Not teachers ... Tutors :no uniform Narration : Cant find the right path? Look through the right looking glass. Contact south and city college on 0800 111 6311 thats 0800 111 6311 Bethany Kavanagh
  • 7. (The script 2) Bethany Kavanagh ? (footsteps skipping on a path)(isolated sound as in forest/woods) ? Girl: (Humming happy) Oh no which path shall i go down ? ? Boy: Roar!!!! (to scare the young girl) ? Girl: (Screams: ahhh!!!!!)(Scared voice) ? Boy: Don't worry I'm not really scary. I'm south and city college and we can help guide you to the right path towards your future. Narration: Contact south and city college on 0800 111 6311 thats 0800 111 6311
  • 8. Budget ? 2 Voice over artist ?300 (?250 + ?50 inc radio usage)(Equity and Radio usage.co.uk) ? Studio Hire 2hours = ?60 (http://www.univibeaudio.co.uk/ ) ? Slot on air (air time) Capital fm ?50 ? MusicBackground, music and Sound effects will all be royalty free. ? Scheduling ?1590 Bethany Kavanagh
  • 9. A D V E R T I D E A T W O Game show South and City College Birmingham Bethany Kavanagh
  • 10. Style and content ? The style of this advert is a more informal style along side the humorous genre. ? In the advert the content needs to include laughter and happy voices that will intrigue people into the college because it shows that the college is welcoming. This will appeal to both the younger audience and also their parents and guardians. Bethany Kavanagh
  • 11. Script 1 (idea 2) *Open with laughter and applause* V1: Ok fingers on buzzers V1: What do you call your ¡®teachers¡¯ in college? *Two different Buzzers* V2: Miss or sir? V1: Incorrect ? *Incorrect buzzer* V3: By their first names? V1: Correct! *Correct tone* Next question . Do you wear uniform? *Two Buzzers* V2: No only your college pass to be identified V1: Correct! ... Express yourself! Narration :South and City college is different to school in many ways ¨C you could choose from our range of courses call 0800 111 6311 Bethany Kavanagh Demo
  • 12. Script 2 (idea 2) *Open with laughter and applause* V1: Ok fingers on buzzers V1: On average how many courses do south and city have to choose from ? *Two different Buzzers* V2: 100 V1: Incorrect ? *Incorrect buzzer* V3: 200 V1: Correct! *Correct tone* Next question . What percentage of students passed their courses at south and city college? *Two Buzzers* V2: 95% V1: Correct! ... Narration : Discover your future at South and city college¨C you can choose from our wide range of courses call 0800 111 6311 or visit www.sccb.ac.uk Bethany Kavanagh
  • 13. Budget ? 2 Voice over artist ?500 (?150x3 + ?50 inc radio usage)(Equity and Radio usage.co.uk) ? Studio Hire 3hours = ?90 (http://www.univibeaudio.co.uk/ ) ? Slot on air (air time) Capital fm ?50 ? MusicBackground, music and Sound effects will all be royalty free. ? Scheduling ?1360 Bethany Kavanagh