Trend Report
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The trend report identifies pastel coats, open toes, mellow yellow, and rich red as key trends for A/W 2015. It spotlights trendy areas in NYC and notes competitor Pandora needs to update visuals to relate better to its target market. The social media presents opportunities for newer brands. Regarding Pandora, it recommends focusing more on jewelry, gold offerings, influencer marketing, and tailoring holiday products and gifts to top spending consumers. A proposed theme is Americana, touching on mid-west styles, Barbie, consumerism and music festivals with a nod to the past and future.
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Trend Report
- 2. KEY TRENDS
- 3. Pastel Coats & Open Toes
- 7. rich辿 red
- 12. Gilt City
- 14. ABC Carpet & Home Duke Filco di Verdura Exhibit The Cooper Hewitt Archives SoHo, NoLiTa, Night Life What Goes Around Comes Around Seasonal Trade Shows Blogger friends My Fashion Network TRENDSPOTTING FAVES in NYC
- 16. The Magazines ThemUs Miranda Kerr is top trendsetter of today Cover says we dominate jewelry + style Color, vibrance, typography design Top brand lacks jewelry on cover Where is the color? Kyleigh should give powerful eye contact
- 17. The Social Media Tomorrows opportunities lie in social media. Newer brands can easily adapt and gain momentum.
- 18. The Categories Lets take a look at bracelets.
- 19. Assessment
- 20. Strengths Core message of interchangeable, unforgettable life memories is very strong Brand loyalty is reflected in social media, twitter The Universe gives inspiration stories and a look ahead to consumer Materials and price points have created a loyal consumer base for generations to come
- 21. Opportunities Take advantage of celeb & blogger influencers in 25-49 target market Growth opportunity in new, popular concept categories Trend Spotter role brings a progressive design method for a very visual market Market positioning allows for the brand to use resources to scale business
- 22. Expand necklace, earring and bracelet categories Update global concept visuals and moods Relate to the current and future target market more efficiently Introduce more of a gold offering as it is the most prominent metal color Focus more on the jewelry rather than a sub-concept in branding Curate and communicate better with the retailers who sell Pandora Adapt to the prominent future themes of the fashion world Recommendations
- 23. HOLIDAY ANALYSIS
- 24. product Strong Opportunity to create holiday capsules and RTW gift options tailored to consumer profiles who spend the most with Pandora (like the website). Presentation is key during the holiday shopping season when people share memories through gifting Overheard a salesperson getting personal with a woman who just lost her husband and was buying hockey charms in his memory.
- 25. product Gold is very strong st Macys during the holidays Macys Gold collection faced the back in store. Its very beautiful and should definitely be in the front for V-Day!
- 26. pricing PRIVATE LABEL SALES SWAROVSKI BOXED GIFTS <$125 >$250
- 30. DIRECTION PROPOSAL LETS LOOK AT THE MOST PROMINENT THEMES, RUN WITH THEM AND THEN TAILOR THE DESIGNS TO THE PANDORA CUSTOMER WHO LOVES AND EXPECTS TO WEAR STYLE DURING THEIR MOST UNFORGETTABLE MOMENTS
- 31. AMERICANA ...is the most prominent global theme. Lets look at how the mid-west, Barbie, Pop Iconography, Jeff Koons, Global Normcore, and the epic celebration of consumerism is taking over the world.
- 32. The mid-west , Ivy Leaguers & Surfers ...lets not forget the rappers, rockers bikers and skateboarders. American archetypes still fuel adolescent imaginations across the globe.
- 33. The mid-west , Ivy Leaguers & Surfers
- 34. Barbie , Consumerism & Glamour ...Barbie started the everywoman idea many years ago and American designer, Jeremy Scott for Italian house, Moschino, lets every one know it. The lack of directives in designer collections makes the consumer frenzy for more. Glamour still prevails, its the American way, now get ready for that SELFIE!
- 35. Barbie , Consumerism & Glamour
- 37. the music festival ...is an emerging trend that comes with an homage the past (70s) and a look into the future. EMERGING!!
- 38. ...celebrate the past as it relates to music.
- 39. ...the future is blue, expressive and overly dramatic.
- 46. If this is just the interview... imagine what I am like on the job! Thank you! -Gingie