Trends 2012 ver3
0 likes314 views
亠亟亳舒 仗仗舒 AEGIS 仗亠亟仍仂亢亳仍亳 舒于仂于舒 于 仗亠亟从舒亰舒仆亳亳 弍亟亠亞仂, 仂 舒亟仂 亳 亟亠仍舒仍. 弌 亠 仗仂 仄仂亠 仄仆亠仆亳亠 仆亠 亳亰仄亠仆亳仍仂, 弍亟亠亠 仍亠亟亠 仄仂亳仄 从舒亰舒仆亳礆.
Trends 2012 ver3
- 1. 亠亠仄亠仆 亠弍ﾑ 仆舒亳 亠亟舒! 亠亰亠仆舒亳 亟仍 舒仄仂亞仂 从仂亞仂 仂弍亳 于仂 于亠仄仆亳 亳 于 仗仂舒仆于亠 AEGIS FutureLab, 2011
- 2. 于亠亳 从仂仂亠 仄亠仆ﾑ
- 3. 于亠亳 从仂仂亠 仆亠 仄亠仆ﾑ
- 6. ...舒 亠 亰舒于舒
- 8. 仂 仄仂亢仆仂 亞舒亟舒 亰舒于舒
- 9. 丼仂 仄 仂仆仂 亰仆舒亠 仂 亰舒于舒?
- 10. 于仂 2012
- 12. 弍仂 于 舒仍舒仄亠仆
- 14. 仂仆亠 于亠舒
- 16. 仄亠仆仆仂 于 舒从仂亶 仗仂仍亠亟仂于舒亠仍仆仂亳: 弍仂仍, 于弍仂, 从仂仆亠 于亠舒. 丼仂 仍仂亞亳仆仂!
- 17. 亢亳于亠 仍亳 亠仍亠于亳亟亠仆亳亠 仗仂仍亠 从仂仆舒 于亠舒?
- 19. 仂仍亳亠于仂 从舒仆舒仍仂于 舒亠 0 25 50 2005 2011 丐 从舒仆舒仍
- 20. 丐亠仆亳亠从亳亠 仂于舒 从舒仆舒仍仂于 舒
- 21. 丶亳仂于仂亠 亳仆仂亠 亠仍亠于亳亟亠仆亳亠 0% 25% 50% 75% 100% 2007 2008 2009 2010 2011 2012(仗) 10% 39% 52%54%56%59%66% 32% 30%30% 29% 30% 28% 20% 18% 16% 14% 10% 6% 弌仗仆亳从 舒弍亠仍 仆舒仍仂亞仂于亶 亳 丶亳仂于仂亶 亳 0% 25% 50% 75% 100% 2007 2008 2009 2010 2011 2012(仗) 6% 28% 37%38%41%43%48% 56% 54%52% 51%52% 49% 10%9%9% 7% 5% 3% 弌仗仆亳从 舒弍亠仍 仆舒仍仂亞仂于亶 亳 丶亳仂于仂亶 亳 仂亞仆仂亰 舒仗亠亟亠仍亠仆亳 亟/ 仗仂 亳仗 仗亳亠仄舒. 丕从舒亳仆舒 仂亞仆仂亰 舒仗亠亟亠仍亠仆亳 亟/ 仗仂 亳仗 仗亳亠仄舒. 仂仂亟舒 50 .+
- 22. 仂仍亳亠于仂 亠仍亠于亳亰仂仂于 舒亠 0% 25% 50% 75% 100% 2004 2006 2008 2010 亟亳仆 亠仍亠于亳亰仂 于舒 亠仍亠于亳亰仂舒 丐亳 亳 弍仂仍亠亠 亠仍亠于亳亰仂舒
- 23. Source: Eurodata TV Worldwide / Relevant partners All rights reserved 9 France United Kingdom Italy Spain CRT old style TV Flat screen SD (standard definition) Flat screen HD (high definition) Sales of TV sets (in thousands of units) Source: GfK Sales of new TV equipment boomed! 0 2,500 5,000 7,500 10,000 2006 2009 2009 0 2,500 5,000 7,500 10,000 2006 0 2,500 5,000 7,500 10,000 2006 2009 0 2,500 5,000 7,500 10,000 2006 2009 Germany 0 2,500 5,000 7,500 10,000 2006 2009 x4 x3,5 x4 x5,5 x4 Source : Eurodata TV Worldwide / GfK - Tous droits r辿serv辿s
- 24. 舒亠于仂 亠仍亠于亳亰仂仂于 舒亠 0% 25% 50% 75% 100% 2004 2006 2008 2010 仆仂亞仂从舒仆舒仍仆亶 6-8从仆仂仗仂仆亶/仂舒亳仂仆仆亶
- 25. 弌仄仂亠仆亳亠 仆亠 仄亠仆磳 0:00:00# 1:12:00# 2:24:00# 3:36:00# 4:48:00# 6:00:00# ###2001# ###2002# ###2003# ###2005# ###2006# ###2007# ###2008# ###2009# ###2010# ###2011# atv# ats#
- 26. 3h03 3h04 3h05 3h07 3h09 3h12 2004 2005 2006 2007 2008 2009 A record worldwide daily viewing time: 3h12 (192 minutes) +9 minutes +3 minutes Average daily viewing time per individual, in hours, for target total individuals. Weighted averages based on the size of the total individual universes (76 territories in 2008).
- 27. North America 3 territories 325.4 Millions Middle East 10 territories 60.6 Millions Africa 3 territories 81.5 Millions Latin America 8 territories 133.4 Millions Asia -Pacific 19 territories 1,854.5 Millions Europe 43 territories 666.6 Millions 275minutes 272minutes 274minutes262minutes 232minutes 232minutes 222minutes217minutes 210minutes 209minutes 161minutes 158minutes Worldwide 86 territories 3,122.0 Millions 192minutes 189minutes 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009 2008 2009Universes: North America, leader since 1994 Average daily viewing time per individuals, in hours 4h354h32 4h34 4h22 3h52 3h423h37 3h303h29 2h412h38 3h123h09 3h52
- 28. United States United Kingdom Germany France In the major countries, small channels are getting big *Historical Leaders: USA: CBS, ABC, NBC, FOX / United Kingdom: BBC1, ITV1, Channel 4, BBC2, Five / Germany: ARD 3, ARD 1, ZDF, RTL, Sat1, Pro7 / France: TF1, France 2, France 3, M6, France 5/Arte, Canal+ Evolution of the market shares of the 束 challengers 損 (all channels except the historical leaders*) 31.8 54.0 67.4 75.6 16.6 26.2 42.1 27.727.0 7.5 11.2 27.9 0 10 20 30 40 50 60 70 80 90 100 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
- 29. 仂仍 仄仂亠仆亳 仆舒亳仂仆舒仍仆 从舒仆舒仍仂于 仗仂亠仍舒 76% 亟仂 69% 0 25 50 75 100 2004 2005 2006 2007 2008 2009 2010 2011 亰仄亠仆亠仆亳亠 仄仄舒仆仂亶 亟仂仍亳 仄仂亠仆亳 仆舒亳仂仆舒仍仆 从舒仆舒仍仂于. 亟亳仂亳 18-54 (亞仂仂亟舒 50 .+) Shr%
- 30. 亰仄亠仆亠仆亳亠 亟仂仍亳 仄仂亠仆亳 仆舒亳仂仆舒仍仆 从舒仆舒仍仂于 0 20 40 60 80 2004 2005 2006 2007 2008 2009 2010 2011 仆亠 弌丐 1+1 ICTV 丕从舒亳仆舒 仂于亶 丐 K1 TET 亠于亶 舒亳仂仆舒仍仆亶/亅舒 M1 5 舒仆舒仍
- 31. 亰仄亠仆亠仆亳亠 仄仄舒仆仂亶 亟仂仍亳 仄仂亠仆亳 从舒仆舒仍仂于, 亳仄亠于亳 于 2004 亞仂亟 亟仂仍 于亠 1% 0 20 40 60 80 100 2004 2005 2006 2007 2008 2009 2010 2011 Shr%
- 33. happy end