際際滷

際際滷Share a Scribd company logo
C M Y K
BALANCE
FINE table matters
Coimbatore takes pride in
its own breed of specialty
restaurants. Catering to the
palate of the city's
discerning hard-to-please
foodie, standalone
restaurants are
experimenting with
flavours, textures and
cooking methods.
HARINI SRIRAM takes a
sneak peek at what's
cooking in Coimbatore
TIMES TRENDS TIMES TRENDS TIMES TRENDST I M E S T R E N D S ~ [ 1 0 ]
C M Y K
TIMES TRENDS TIMES TRENDS TIMES TRENDST I M E S T R E N D S ~ [ 1 1 ]
It's
not easy to crack the palate of a Coimbatorean. You might think that he
digs South Indian food. You could be right. But, every once in a while, he
likes to experiment. That's when he likes his kebab platter, or a plate of dim
sums; if he is adventurous, he opts for a serving of ravioli or sushi, perhaps. Push him
a bit more, and he gives up, and heads straight to Annapoorna for his favourite crispy
ghee dosa with generous servings of chutney and sambhar. The city's restaurateurs
know this only too well; which is why they tread the fine line between playing-it-safe
and experimenting, when it comes to cuisine. It's a balancing act, really.
When Rangeeta Murada, a qualified chef with work experience at the Marriott Group
in Mumbai, decided to return to her hometown, Coimbatore, she was determined to
open a restaurant. Together with her sister, Ranjana, who lived in Tirupur at the time,
she put together a continental menu. "Based on the groundwork we did before opening
the restaurant, we realised that the city was not ready for continental food yet," says
Rangeeta, "So we re-did the menu, and gave it a North Indian touch." When That's Y
Food, their restaurant, opened on the swanky TV Swamy Road, RS Puram, in 2002, it
revolutionised the concept of standalone restaurants in the city. "Back then, there
weren't many standalone restaurants in Coimbatore, and the ones that existed served
only South Indian food. So it was a huge challenge," she says. Besides, people in the city
hadn't quite warmed up to the idea of reserving tables prior to that. "They got so used to
C M Y K
TIMES TRENDS TIMES TRENDS TIMES TRENDST I M E S T R E N D S ~ [ 1 2 ]
walking right in and occupying any empty table at the restaurant. Many people
would gete offended when we asked them if they had a reservation! Now, of course,
all that is changing," she adds.
But the change has been very gradual. As many experts agree, the city still
retains a conservative approach to food, and is sceptical about experimenting with
new, alien flavours. Erine Louis, General Manager at The Residency, Coimbatore
says, "Coimbatore has its own take on multi-cuisine, even international cuisine here
is tweaked to incorporate local flavours. That's why Indian Chinese is popular here,
like anywhere else across South India!" Chin Chin, the hotel's in-house Chinese
restaurant specialises in Indian Chinese, and has been a popular joint for over 14
years. He says, "People here like to stick to familiar flavours; even when they eat out,
they like to stick to the kind of food they'd eat at home. So, in a sense, that hasn't
changed. However, their approach to food is changing, as they are now aware of the
importance of eating healthy, organic food, for instance. Authenticity of flavours is
also an important aspect, for the well-travelled foodie from the city."
Restaurants have been quick to adapt to the changing times and the tastes of
their customers. "At That's Y Food, for instance, we have a universal menu now, with
favourites like pasta and other international dishes,
apart from North Indian food," says Rangeeta, "Yet,
people are hesitant to order food that is outside of their
"comfort food zone". If I am on the floor, I suggest some of our
regulars to try something different, if they do not like the taste,
they do not have to pay. We hope that this will encourage people to be
more adventurous when it comes to placing their orders." Rangeeta also runs
another restaurant called On The Go, which specialises in serving continental
and North Indian food.
The opening of Cream Centre, on Race Course Road, last year, made the people
of Coimbatore swoon over the Mumbai brand's trademark channa bhaturas and
nachos. In Coimbatore, big hotels co-exist alongside standalone restaurants, local
eateries and fast food joints. However, most restaurateurs feel that the concept of
"fine dining" may not really take off in the city just yet. As Erine Louis says,
"Coimbatore does not have a single fine dining restaurant. It has specialty and
multi-cuisine restaurants." Rangeeta agrees, "In fact, our restaurant leans
towards the casual side of fine dining. Fine dining would imply impeccable
presentation, an eye for detail, and it caters to a very niche segment comprising
of well-travelled, well-read clients."
What it lacks in fine dining though, Coimbatore more than makes up for in
terms of hospitality. According to Geeta Doctor, a Chennai-based food critic, in
Coimbatore, fine dining starts at the homes of its people, where rich South Indian
food is cooked and served traditionally. "The simplicity and hospitality with
which it is served is what I cherish the most about food in Coimbatore," she says,
"My favourite moments in the city were spent sipping tea and gobbling up
elaborate English breakfasts, complete with marmalade and eggs, at the
Coimbatore Club. That was a long time ago; yet, the flavours were authentic, and
the hospitality, top-notch."
With its legacy of good food and hospitality, the city has had an exciting, if not
very adventurous, culinary journey, where traditional local food and other
cuisines continue to tease the taste buds of its people. Yet, the average
Coimbatorean's sophisticated, sometimes, whimsical food palate continues to
baffle restaurateurs!
ALL PHOTOS FOR REPRESENTATIVE PURPOSE ONLY

More Related Content

What's hot (13)

PPTX
Six-o-six
meghashri_dalvi
PPTX
My favorite food
Emperror U
KEY
San mateo startups
Claire Hunsaker
PPTX
Epc oral presentation (1)
Edy Wijaya
PPT
Customer journey
Carmen Van Hoylandt
DOCX
Street food in vn
Lulu Tocxu
PDF
Pu ing Restaurent Trifold brochure
Palin Lertpoonwasin
PDF
Turning the tables
Joe Lutrario
DOC
Sponsorship letter
guest9c44bcf
DOCX
Pizzeria
jairobaiano
PDF
Spring Summer 2016_selected-pages
Kayci Weaver
DOCX
Key summary-english-report
Thien Hee
PDF
English report
cynfang Fong
Six-o-six
meghashri_dalvi
My favorite food
Emperror U
San mateo startups
Claire Hunsaker
Epc oral presentation (1)
Edy Wijaya
Customer journey
Carmen Van Hoylandt
Street food in vn
Lulu Tocxu
Pu ing Restaurent Trifold brochure
Palin Lertpoonwasin
Turning the tables
Joe Lutrario
Sponsorship letter
guest9c44bcf
Pizzeria
jairobaiano
Spring Summer 2016_selected-pages
Kayci Weaver
Key summary-english-report
Thien Hee
English report
cynfang Fong

Similar to trends coimbatore (20)

PPTX
Tugas Petrus.pptx
TutiKazNat
PPTX
F & b presentation
Anji Bhardwaj
PDF
Pratima chabbi portfolio
PratimaChabbi2882
PDF
Buffet trends
ashok kumar
PPTX
Sshs eateries
Zeenat Chataiwala
DOCX
Report done (1)
Preston Liew
DOCX
Report done
Arthur Wilson
PPTX
Family-Friendly Restaurant Corby, Northampton.pptx
BijuDash1
PPTX
What makes the restaurant a best restaurant ?
pratibhaclaritech01
PPTX
Bangkok City presentation
Jack De Santis
PDF
Food Quest Profile 09042015
Dheeraj Lal
PDF
Interview Pullman
Desmond Carneiro
PDF
China Bistro | Brand Deck
Foodlink F&B Holdings India Pvt. Ltd
PDF
RESTAURANTS.pdf
Bandhan7
PPTX
The 20 Best Restaurants in Pune.pptx
PoojaKadam95830
DOCX
Indian Hut
Tom Aikins
PPTX
10 Best Restaurants in Chandigarh Trusted Business Reviews
Trusted Business Reviews
DOCX
Raj1 copy
jaiminwfp
DOCX
Raj1 cop
jaiminwfp
DOCX
Raj1 copy
jaiminwfp
Tugas Petrus.pptx
TutiKazNat
F & b presentation
Anji Bhardwaj
Pratima chabbi portfolio
PratimaChabbi2882
Buffet trends
ashok kumar
Sshs eateries
Zeenat Chataiwala
Report done (1)
Preston Liew
Report done
Arthur Wilson
Family-Friendly Restaurant Corby, Northampton.pptx
BijuDash1
What makes the restaurant a best restaurant ?
pratibhaclaritech01
Bangkok City presentation
Jack De Santis
Food Quest Profile 09042015
Dheeraj Lal
Interview Pullman
Desmond Carneiro
China Bistro | Brand Deck
Foodlink F&B Holdings India Pvt. Ltd
RESTAURANTS.pdf
Bandhan7
The 20 Best Restaurants in Pune.pptx
PoojaKadam95830
Indian Hut
Tom Aikins
10 Best Restaurants in Chandigarh Trusted Business Reviews
Trusted Business Reviews
Raj1 copy
jaiminwfp
Raj1 cop
jaiminwfp
Raj1 copy
jaiminwfp
Ad

More from Harini Sriram (7)

PDF
music column_August
Harini Sriram
PDF
5_11_10pg1
Harini Sriram
PDF
trends10&11
Harini Sriram
PDF
skill gap_Shine
Harini Sriram
PDF
25D_LCT14_P_DL_SHNFEATURE11 copy
Harini Sriram
PDF
Koti resorts
Harini Sriram
PDF
jodhpur
Harini Sriram
music column_August
Harini Sriram
5_11_10pg1
Harini Sriram
trends10&11
Harini Sriram
skill gap_Shine
Harini Sriram
25D_LCT14_P_DL_SHNFEATURE11 copy
Harini Sriram
Koti resorts
Harini Sriram
jodhpur
Harini Sriram
Ad

trends coimbatore

  • 1. C M Y K BALANCE FINE table matters Coimbatore takes pride in its own breed of specialty restaurants. Catering to the palate of the city's discerning hard-to-please foodie, standalone restaurants are experimenting with flavours, textures and cooking methods. HARINI SRIRAM takes a sneak peek at what's cooking in Coimbatore TIMES TRENDS TIMES TRENDS TIMES TRENDST I M E S T R E N D S ~ [ 1 0 ]
  • 2. C M Y K TIMES TRENDS TIMES TRENDS TIMES TRENDST I M E S T R E N D S ~ [ 1 1 ] It's not easy to crack the palate of a Coimbatorean. You might think that he digs South Indian food. You could be right. But, every once in a while, he likes to experiment. That's when he likes his kebab platter, or a plate of dim sums; if he is adventurous, he opts for a serving of ravioli or sushi, perhaps. Push him a bit more, and he gives up, and heads straight to Annapoorna for his favourite crispy ghee dosa with generous servings of chutney and sambhar. The city's restaurateurs know this only too well; which is why they tread the fine line between playing-it-safe and experimenting, when it comes to cuisine. It's a balancing act, really. When Rangeeta Murada, a qualified chef with work experience at the Marriott Group in Mumbai, decided to return to her hometown, Coimbatore, she was determined to open a restaurant. Together with her sister, Ranjana, who lived in Tirupur at the time, she put together a continental menu. "Based on the groundwork we did before opening the restaurant, we realised that the city was not ready for continental food yet," says Rangeeta, "So we re-did the menu, and gave it a North Indian touch." When That's Y Food, their restaurant, opened on the swanky TV Swamy Road, RS Puram, in 2002, it revolutionised the concept of standalone restaurants in the city. "Back then, there weren't many standalone restaurants in Coimbatore, and the ones that existed served only South Indian food. So it was a huge challenge," she says. Besides, people in the city hadn't quite warmed up to the idea of reserving tables prior to that. "They got so used to
  • 3. C M Y K TIMES TRENDS TIMES TRENDS TIMES TRENDST I M E S T R E N D S ~ [ 1 2 ] walking right in and occupying any empty table at the restaurant. Many people would gete offended when we asked them if they had a reservation! Now, of course, all that is changing," she adds. But the change has been very gradual. As many experts agree, the city still retains a conservative approach to food, and is sceptical about experimenting with new, alien flavours. Erine Louis, General Manager at The Residency, Coimbatore says, "Coimbatore has its own take on multi-cuisine, even international cuisine here is tweaked to incorporate local flavours. That's why Indian Chinese is popular here, like anywhere else across South India!" Chin Chin, the hotel's in-house Chinese restaurant specialises in Indian Chinese, and has been a popular joint for over 14 years. He says, "People here like to stick to familiar flavours; even when they eat out, they like to stick to the kind of food they'd eat at home. So, in a sense, that hasn't changed. However, their approach to food is changing, as they are now aware of the importance of eating healthy, organic food, for instance. Authenticity of flavours is also an important aspect, for the well-travelled foodie from the city." Restaurants have been quick to adapt to the changing times and the tastes of their customers. "At That's Y Food, for instance, we have a universal menu now, with favourites like pasta and other international dishes, apart from North Indian food," says Rangeeta, "Yet, people are hesitant to order food that is outside of their "comfort food zone". If I am on the floor, I suggest some of our regulars to try something different, if they do not like the taste, they do not have to pay. We hope that this will encourage people to be more adventurous when it comes to placing their orders." Rangeeta also runs another restaurant called On The Go, which specialises in serving continental and North Indian food. The opening of Cream Centre, on Race Course Road, last year, made the people of Coimbatore swoon over the Mumbai brand's trademark channa bhaturas and nachos. In Coimbatore, big hotels co-exist alongside standalone restaurants, local eateries and fast food joints. However, most restaurateurs feel that the concept of "fine dining" may not really take off in the city just yet. As Erine Louis says, "Coimbatore does not have a single fine dining restaurant. It has specialty and multi-cuisine restaurants." Rangeeta agrees, "In fact, our restaurant leans towards the casual side of fine dining. Fine dining would imply impeccable presentation, an eye for detail, and it caters to a very niche segment comprising of well-travelled, well-read clients." What it lacks in fine dining though, Coimbatore more than makes up for in terms of hospitality. According to Geeta Doctor, a Chennai-based food critic, in Coimbatore, fine dining starts at the homes of its people, where rich South Indian food is cooked and served traditionally. "The simplicity and hospitality with which it is served is what I cherish the most about food in Coimbatore," she says, "My favourite moments in the city were spent sipping tea and gobbling up elaborate English breakfasts, complete with marmalade and eggs, at the Coimbatore Club. That was a long time ago; yet, the flavours were authentic, and the hospitality, top-notch." With its legacy of good food and hospitality, the city has had an exciting, if not very adventurous, culinary journey, where traditional local food and other cuisines continue to tease the taste buds of its people. Yet, the average Coimbatorean's sophisticated, sometimes, whimsical food palate continues to baffle restaurateurs! ALL PHOTOS FOR REPRESENTATIVE PURPOSE ONLY