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Trusted	and	transparent	cloud	services	for	
innovation	and	growth	in	Europe
Dr James	Mitchell,	CEO	of	Strategic	Blue
Shades	of	Grey	exist	across	the	cloud	market
2
Good,	
except	for	this
Good,	
except	for	that
Debate	is	needed	to	reach	consensus	on	cloud	regulation,	cloud	
standards,	interoperability,	and	much	else	in	the	cloud	market
ARGUMENTUM	¨C a	process	for	debate
3
vA	¡°Volunteer¡±	introduces themselves,	and	then argues FOR each argument
vA	¡°Volunteer¡±	introduces	themselves,	and	then	argues	AGAINST each	
argument
vThe	audience	can	cut	off	the	speaker	at	anytime	after	2	minutes,	by	
shouting	¡°TIME¡±
vWe	will	then	vote	for	who	made	the	most	convincing	argument.
We¡¯re	debating	these	fundamental	issues	today:
4
A	market	of	the	few,	
or	the	many?
Standards	in	Cloud
Cloud	Buying	- Direct	
v.	Intermediaries
EC	support	v.	market	
forces
Private	Cloud	
v.
Public	Cloud
1:	Is	Private	Cloud	better	than	Public	Cloud?
21/09/17 footer
5
Private	Cloud	
v.
Public	Cloud
FOR
The	case	for	Private	Cloud,	
rather	than	Public.
AGAINST
The	case	for	Public	Cloud,	
rather	than	Private.
2:	Can	it	ever	be	a	good	thing	for	the	Cloud	market	
to	be	dominated	by	a	few	hyper-scale	vendors?
21/09/17 footer
6
A	market	of	the	few,	
or	the	many?
FOR
The	case	for	a	market	
dominated	by	a	few	
hyperscale vendors.
AGAINST
The	case	for	multiple	vendors	
of	cloud.
3:	Is	it	better	for	cloud	buyers	to	cut	out	te
middleman	and	buy	direct	from	the	provider?
21/09/17 footer
7
Cloud	Buying:
Direct	v.	
Intermediaries
FOR
The	case	for	buying	cloud	
direct	from	the	providers.
AGAINST
The	case	for	buying	cloud	
through	Intermediaries
4:	Should	standards	be	applied	to	cloud	computing	
whenever	possible?
21/09/17 footer
8
Standards
FOR
The	case	for	creating	
industry	standards.
AGAINST
The	case	against	creating	
industry	standards.
5:	Should	Europe	back	a	¡°champion¡±	IaaS cloud	
provider?
21/09/17 footer
9
EC	intervention
v.
Free	Markets	
FOR
The	case	for	EC	state	aid	to	
create	a	cloud	¡°super	supplier¡±.
AGAINST
The	case	against	intervention.
Read	our	Roadmap	for	more	on	this¡­
10
http://www.cloudwatchhub.eu/Roadmap-for-transparent-pricing

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