Twitter for Marketing Basics
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The document discusses Twitter and microblogging. It defines Twitter as a free social media and microblogging platform where users share short bursts of information. Key aspects of Twitter discussed include following other users, hashtags to tag topics, trends showing popular topics, and the ability to see what your connections are doing in real-time. The document also notes some challenges of using Twitter for marketers in getting users to listen to brands among the large amount of information shared on the platform.
Twitter for Marketing Basics
- 2. @pfrulas ¡°If I had more time, I would have written a shorter letter¡± - Mark Twain -
- 3. @pfrulas Microblogging ? Twitter ? Jaiku ? Pownce ? Placeshout
- 4. @pfrulas What is ¡°Twitter¡± ? ? Twitter is : ¨C ¡°a short burst of inconsequential information¡± ¨C ¡°chirps from birds¡± ? Twitter is also a: ? Free ? Social Media ? Microblogging ? What are you doing ?
- 5. @pfrulas Microblogging ? ? Jack Dorsey had grown interested in the simple idea of being able to know what his friends were doing ? 140 Characters ? To Follow or to be Followed ?
- 9. @pfrulas Trending Topics ? Popular Topics ¨C RIGHT NOW ¨C TODAY ¨C THIS WEEK ? What are these good for ? ? What are you monitoring ?
- 10. @pfrulas Twitter
- 11. @pfrulas Sign Up ? You can actually change your user name !
- 12. @pfrulas A new way of communicating ? SMS ? STATUS ? SHORT ? FAST ? REALTIME
- 13. @pfrulas Build your network ? What does it mean to Follow ? ? Who Follows you ? ? Focus on convesation ¨C Who will you listen ¨C Who listens to you
- 14. @pfrulas Marketer¡¯s Nightmare ? You can choose who to listen, but there is little you can do to make somebody listen to you ! ¨C Marketer¡¯s nightmare !
- 15. @pfrulas ¡°People on MySpace arent running away from pedophiles and stalkers. They¡¯re running away from marketers and advertisers¡± Giovanni Gallucci, co-founder , Dexterity Media
- 16. @pfrulas NOISE ? Who cares ? ¨C Follow High value twitters ¨C Filter ¨C Dashboards
- 17. @pfrulas Some Basics ? Follow ? Followers ? What are you doing ?
- 18. @pfrulas Some Basics ? Follow ? Followers ? What are you doing ?
- 19. @pfrulas Some Basics ? Follow ? Followers ? What are you doing ?
- 20. @pfrulas Some Basics ? Follow ? Followers ? What are you doing ?
- 21. @pfrulas Some More ? Trends ? Search ? Hastag
- 23. @pfrulas What is a hastag ? # ? Hashtags ¨C Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. ? http://twitter.pbworks.com/
- 24. @pfrulas Hashtags ? Events or conferences, ¨C "Tara's presentation on communities was great! #barcampblock" ? Disasters: ¨C "#sandiegofire A shelter has opened up downtown for fire refugees." ? Memes: ¨C "My #themeword for 2008 is conduct." ? Context: ¨C "I can't believe anyone would design software like this! #microsoftoffice" ? Recall: ¨C "Buy some toilet paper. #todo" ? Quote: ¨C "Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote
- 25. @pfrulas #SB44 ? NFL suggests #SB44 hashtag, builds site around it ¨C http://www.nfl.com/superbowl/44/fans
- 28. @pfrulas Twitter Lists ? Filter Filter Filter ? Provide a personality ¨C #POLITICA ¨C #webmkt _iteso ¨C #foodies ¨C #mkt
- 29. @pfrulas Activity ? Begin Microblogging ? Tweet ? Follow ? Get Followed ? Use a #