Twitter for Marketing Basics

Nov 9, 2010Download as PPTX, PDF1 like353 views

The document discusses Twitter and microblogging. It defines Twitter as a free social media and microblogging platform where users share short bursts of information. Key aspects of Twitter discussed include following other users, hashtags to tag topics, trends showing popular topics, and the ability to see what your connections are doing in real-time. The document also notes some challenges of using Twitter for marketers in getting users to listen to brands among the large amount of information shared on the platform.

@pfrulas
“If I had more time, I would
have written a shorter letter”
- Mark Twain -

@pfrulas
Microblogging
• Twitter
• Jaiku
• Pownce
• Placeshout

@pfrulas
What is “Twitter” ?
• Twitter is :
– “a short burst of inconsequential information”
– “chirps from birds”
• Twitter is also a:
• Free
• Social Media
• Microblogging
• What are you doing ?

@pfrulas
Microblogging ?
• Jack Dorsey had grown interested in the simple
idea of being able to know what his friends
were doing
• 140 Characters
• To Follow or to be Followed ?

@pfrulas
Trending Topics
• Popular Topics
– RIGHT NOW
– TODAY
– THIS WEEK
• What are these good for ?
• What are you monitoring ?

@pfrulas
A new way of communicating
• SMS
• STATUS
• SHORT
• FAST
• REALTIME

@pfrulas
Build your network
• What does it mean to Follow ?
• Who Follows you ?
• Focus on convesation
– Who will you listen
– Who listens to you

@pfrulas
Marketer’s Nightmare
• You can choose who to listen, but there is little
you can do to make somebody listen to you !
– Marketer’s nightmare !

@pfrulas
“People on MySpace arent running away
from pedophiles and stalkers. They’re
running away from marketers and
advertisers”
Giovanni Gallucci, co-founder , Dexterity Media

@pfrulas
NOISE
• Who cares ?
– Follow High value
twitters
– Filter
– Dashboards

@pfrulas
Some Basics
• Follow
• Followers
• What are you doing ?

@pfrulas
Some More
• Trends
• Search
• Hastag

@pfrulas
Search Twitter
http://search.twitter.com/

@pfrulas
What is a hastag ? #
• Hashtags
– Hashtags are a community-driven convention for adding additional context
and metadata to your tweets. They're like tags on Flickr, only added inline
to your post. You create a hashtag simply by prefixing a word with a hash
symbol: #hashtag.
• http://twitter.pbworks.com/

@pfrulas
Hashtags
• Events or conferences,
– "Tara's presentation on communities was great! #barcampblock"
• Disasters:
– "#sandiegofire A shelter has opened up downtown for fire refugees."
• Memes:
– "My #themeword for 2008 is conduct."
• Context:
– "I can't believe anyone would design software like this! #microsoftoffice"
• Recall:
– "Buy some toilet paper. #todo"
• Quote:
– "Great minds discuss ideas. Average minds discuss events. Small minds
discuss people." ~Eleanor Roosevelt #quote

@pfrulas
#SB44
• NFL suggests #SB44 hashtag, builds site around it
– http://www.nfl.com/superbowl/44/fans

@pfrulas
Twitter Lists
• Filter Filter Filter
• Provide a personality
– #POLITICA
– #webmkt _iteso
– #foodies
– #mkt

@pfrulas
Activity
• Begin Microblogging
• Tweet
• Follow
• Get Followed
• Use a #

This document discusses microblogging and the social media platform Twitter. It defines Twitter as "a short burst of inconsequential information" or "chirps from birds". Twitter allows for posting short messages of 140 characters or less. It also discusses features of Twitter like following others, hashtags, trends, and search. Hashtags are described as a way to add context and metadata by prefixing words with a # symbol. The document recommends creating lists and filtering tweets by topic to avoid noise. It encourages activity on Twitter through tweeting, following others, using hashtags, and getting followers.

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Twitter for Marketing Basics

1. @pfrulas Webmarketing Microblogging

2. @pfrulas “If I had more time, I would have written a shorter letter” - Mark Twain -

3. @pfrulas Microblogging • Twitter • Jaiku • Pownce • Placeshout

4. @pfrulas What is “Twitter” ? • Twitter is : – “a short burst of inconsequential information” – “chirps from birds” • Twitter is also a: • Free • Social Media • Microblogging • What are you doing ?

5. @pfrulas Microblogging ? • Jack Dorsey had grown interested in the simple idea of being able to know what his friends were doing • 140 Characters • To Follow or to be Followed ?

6. @pfrulas Twitter

7. @pfrulas Twitter

8. @pfrulas Twitter

9. @pfrulas Trending Topics • Popular Topics – RIGHT NOW – TODAY – THIS WEEK • What are these good for ? • What are you monitoring ?

10. @pfrulas Twitter

11. @pfrulas Sign Up • You can actually change your user name !

12. @pfrulas A new way of communicating • SMS • STATUS • SHORT • FAST • REALTIME

13. @pfrulas Build your network • What does it mean to Follow ? • Who Follows you ? • Focus on convesation – Who will you listen – Who listens to you

14. @pfrulas Marketer’s Nightmare • You can choose who to listen, but there is little you can do to make somebody listen to you ! – Marketer’s nightmare !

15. @pfrulas “People on MySpace arent running away from pedophiles and stalkers. They’re running away from marketers and advertisers” Giovanni Gallucci, co-founder , Dexterity Media

16. @pfrulas NOISE • Who cares ? – Follow High value twitters – Filter – Dashboards

17. @pfrulas Some Basics • Follow • Followers • What are you doing ?

18. @pfrulas Some Basics • Follow • Followers • What are you doing ?

19. @pfrulas Some Basics • Follow • Followers • What are you doing ?

20. @pfrulas Some Basics • Follow • Followers • What are you doing ?

21. @pfrulas Some More • Trends • Search • Hastag

22. @pfrulas Search Twitter http://search.twitter.com/

23. @pfrulas What is a hastag ? # • Hashtags – Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. • http://twitter.pbworks.com/

24. @pfrulas Hashtags • Events or conferences, – "Tara's presentation on communities was great! #barcampblock" • Disasters: – "#sandiegofire A shelter has opened up downtown for fire refugees." • Memes: – "My #themeword for 2008 is conduct." • Context: – "I can't believe anyone would design software like this! #microsoftoffice" • Recall: – "Buy some toilet paper. #todo" • Quote: – "Great minds discuss ideas. Average minds discuss events. Small minds discuss people." ~Eleanor Roosevelt #quote

25. @pfrulas #SB44 • NFL suggests #SB44 hashtag, builds site around it – http://www.nfl.com/superbowl/44/fans

26. @pfrulas Tráfico DF

27. @pfrulas #comegdl - #traficogdl

28. @pfrulas Twitter Lists • Filter Filter Filter • Provide a personality – #POLITICA – #webmkt _iteso – #foodies – #mkt

29. @pfrulas Activity • Begin Microblogging • Tweet • Follow • Get Followed • Use a #

30. @pfrulas Top Twitters

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Twitter for Marketing Basics

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