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By: Kate Poppe, Amanda Nwosu, Nestor
Zavala-Bedolla, and Jeremy Song
Objectives








History
Structure
Impact on Media
New Apps and App Updates
Social TV
Discussion Questions
History
What is Twitter?
http://www.youtube.com/watch?v=xr3Tl7T6fIQ
Twitter is one of the most popular social used today
Created by Three Programmers @Jack , @Ev and
@Biz
With over 554,750,000 subscribers and 135,000 NEW
subscribers every day
How did twitter get its name?
a short burst of inconsequential information
History Contd.





Why 140 characters only?
Twitter spreads the news!
If you could define twitter in a tweet what would
it be?
o Alone Together
o Communicative disease
 LIKE FAMILY, ITS NEEDED IN SMALL DOSES,
OR IT CAN TAKE OVER YOUR LIFE.
Information System of Twitter






API client
Inline media
Open source
Collection - Storage - Visualization Monitoring
Basic Structure of Twitter
Impact on Media
On January 8, 2011, 19 people including U.S.
Representative Gabrielle Giffords were shot during in
Tucson shopping center in Arizona. NPR reported that
Giffords has been shot and killed during the public event.
Newscaster did not identify where NPR obtained that
information. Then NPRs social media editor tweeted her
death. NPR had 2 million followers and false report were
spread in seconds. CNN, Fox News, and The New York
Times reported her death using NPR as the source.
Mobile Apps



Twitter





Twitter offers a mobile app for iPhone,
iPad, Android, Windows Phone,
Blackberry, Nokia S40.
Mobile app allows users to access
Twitter from anywhere via a mobile
device.
As of September, 60% of tweets were
sent out via mobile device
New Twitter owned apps - Vine and
#Music
Update 5.12 for iOS






Keep up with
Facebook and
Instagram with updates
Released October 29
Allows previews of
Twitter photos and
Vine videos on news
feed
Simplified Tweet
actions - now below
individual tweets on
timeline
Advantages and
Vine






Introduced January 24, 2013
Allows users to capture and share 6
second looping videos with followers

Application available for iPhone and
Android
Has been spread to users such as
advertisers, journalists, record
companies, etc.
Vines element of comedy has helped
it grow to over 40 million users as of
August

http://www.youtube.com/watch?v=OLfWBh8XjD8
#Music






Introduced April 13, 2013
Service that uses Twitter activity to
detect popular tracks and emerging
artists
Allows users to:
o View artists profiles
o Listen to songs by followed
artists
o Tweet new songs
o Find new artists based on
follows
Failed - Closing after 6 months
Bluefin Labs: Social TV





Acquired by Twitter: February 5, 2013
What is Bluefin?: http://www.youtube.com/watch?v=lC5UPN8n8KA
Goal- To analyze viewers responses to TV shows
How it works:
o Tweet about a show
o Collect the data
o Organize and filter the data
o Present it to advertisers
o Results: Advertising made specifically to

target market audience
Comcast and Twitter Partnership
See It New Feature
 Twitter is branching out to the TV Network
 Turning a Social Network into a TV service
 Watch
 Record
 Remind
 New earnings to make future profit for its
release of its IPO
Discussion Questions
1. Using Twitter, people can freely express and deliver
messages, including offensive and hateful ones. How
can Twitter sensor negative messages without breaching
freedom of speech?
2. With Twitter becoming a publicly traded stock, do you
think its profitable activities coming from its connection
with TV will help the company grow? Would you invest
your money in Twitter?
3. Do you think music is a good industry for Twitter to
enter into, even after their first failed attempt?

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Twitter Presentation

  • 1. By: Kate Poppe, Amanda Nwosu, Nestor Zavala-Bedolla, and Jeremy Song
  • 2. Objectives History Structure Impact on Media New Apps and App Updates Social TV Discussion Questions
  • 3. History What is Twitter? http://www.youtube.com/watch?v=xr3Tl7T6fIQ Twitter is one of the most popular social used today Created by Three Programmers @Jack , @Ev and @Biz With over 554,750,000 subscribers and 135,000 NEW subscribers every day How did twitter get its name? a short burst of inconsequential information
  • 4. History Contd. Why 140 characters only? Twitter spreads the news! If you could define twitter in a tweet what would it be? o Alone Together o Communicative disease LIKE FAMILY, ITS NEEDED IN SMALL DOSES, OR IT CAN TAKE OVER YOUR LIFE.
  • 5. Information System of Twitter API client Inline media Open source Collection - Storage - Visualization Monitoring
  • 7. Impact on Media On January 8, 2011, 19 people including U.S. Representative Gabrielle Giffords were shot during in Tucson shopping center in Arizona. NPR reported that Giffords has been shot and killed during the public event. Newscaster did not identify where NPR obtained that information. Then NPRs social media editor tweeted her death. NPR had 2 million followers and false report were spread in seconds. CNN, Fox News, and The New York Times reported her death using NPR as the source.
  • 8. Mobile Apps Twitter Twitter offers a mobile app for iPhone, iPad, Android, Windows Phone, Blackberry, Nokia S40. Mobile app allows users to access Twitter from anywhere via a mobile device. As of September, 60% of tweets were sent out via mobile device New Twitter owned apps - Vine and #Music
  • 9. Update 5.12 for iOS Keep up with Facebook and Instagram with updates Released October 29 Allows previews of Twitter photos and Vine videos on news feed Simplified Tweet actions - now below individual tweets on timeline Advantages and
  • 10. Vine Introduced January 24, 2013 Allows users to capture and share 6 second looping videos with followers Application available for iPhone and Android Has been spread to users such as advertisers, journalists, record companies, etc. Vines element of comedy has helped it grow to over 40 million users as of August http://www.youtube.com/watch?v=OLfWBh8XjD8
  • 11. #Music Introduced April 13, 2013 Service that uses Twitter activity to detect popular tracks and emerging artists Allows users to: o View artists profiles o Listen to songs by followed artists o Tweet new songs o Find new artists based on follows Failed - Closing after 6 months
  • 12. Bluefin Labs: Social TV Acquired by Twitter: February 5, 2013 What is Bluefin?: http://www.youtube.com/watch?v=lC5UPN8n8KA Goal- To analyze viewers responses to TV shows How it works: o Tweet about a show o Collect the data o Organize and filter the data o Present it to advertisers o Results: Advertising made specifically to target market audience
  • 13. Comcast and Twitter Partnership See It New Feature Twitter is branching out to the TV Network Turning a Social Network into a TV service Watch Record Remind New earnings to make future profit for its release of its IPO
  • 14. Discussion Questions 1. Using Twitter, people can freely express and deliver messages, including offensive and hateful ones. How can Twitter sensor negative messages without breaching freedom of speech? 2. With Twitter becoming a publicly traded stock, do you think its profitable activities coming from its connection with TV will help the company grow? Would you invest your money in Twitter? 3. Do you think music is a good industry for Twitter to enter into, even after their first failed attempt?