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Typography
AN INTRODUCTION
Anatomy of Type

ABCDEFGHIJKLM
NOPQRSTUVWX
YZabcdefghijklmn
opqrstuvwxyz
1234567890

Serif
Slab Serif
Sans Serif
Semi-Sans
Point Size
Stroke
Axis
Contrast
Counter
Bowl
Aperture
Terminal
Typography
A VISUAL HISTORY
Early Communication 3500BC
Egyptian,
3500 BC - AD 400
Logographic
Early Writing 1050 BC
Phoenician
1050 BC
22 letters
Adjab = no
vowels
Southern
Europe to
Middle East to
Northern Africa

Phoenician Alphabet
Early Writing 1000 BC
Hebrew 1000 BC
22 letters  Adjab = no vowels
Asia Minor

Hebrew Inscription in Italy
Early Writing 900 BC
Greek
900 BC
24 letters 
vowels
Asia Minor &
Southern
Europe

Greek Inscription
Early Writing 800 BC
Etruscan
800-100 BC
26 letters  vowels
Southern Italy

Latin Inscription

Latin
700 BC
21 letters  vowels
Southern Italy > Western Europe
Evolution of Written Language

Letter B
Transition to Movable Type

Paper invented in
East Asia c. 105 AD
Woodblock Printing
Korea, 800 AD
Movable Type
China, Sung
Dynasty C. 1000AD

Koren woodblocks used for printing
The Written Word

Book of Kells, AD 800
Movable Type 1450
Johanes Gutenberg
develops technique
to cast individual
letters in lead and
use a modified olive
press.
Reproduction now
more economic and
efficient

Cast type and early printing press
Movable Type 1900s

Linotype Machine
Type in the Digital Age

Offset Lithography
Typeface Movements
Simulate handwriting

Blackletter
Simulated handwriting
Humanist axis; penformed serifs, large
aperture

Renaissance
15-16th century

Baroque
17th century

Variable axis, modelled
serifs, moderate
aperture
Typeface Movements

Neoclassical
18th century

Vertical axis, modulated
stroke, refined serifs,
tear-drop terminals,
moderate aperture

Vertical axis; high
contrast, thin serifs,
ball terminals, small
aperature

Romantic
18-19th century
Typeface Movements
Vertical axis,
unmodulated stroke,
serifs = stroke, or
absent, small aperture

Realist
19th -20th century

Geometric Modernist
20th century

Vertical axis;
unmodulated stroke,
no serifs, moderate
aperature
Typeface Movements
Realist Revisted
Vertical axis,
unmodulated stroke,
serifs = stroke, or
absent, small aperture

Swiss Movement
International Typeface Movement
mid 20th century
Ad

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Type history