Unconventional Social Media Marketing Strategy: Pinterest
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The document outlines the benefits of using Pinterest for marketing, emphasizing its visual appeal to engage customers and drive sales. It offers practical tips on what to pin and how to maintain an active presence on the platform, alongside insights on analytics to measure effectiveness. Additionally, it suggests creating a content strategy and ensuring all images are linked back to the website.
Unconventional Social Media Marketing Strategy: Pinterest
- 1. Social Media Marketing Forum: Unconventional Marketing Strategies A Pinterest Crash Course in 15 Minutes Stacey Miller Senior Social & Media Relations Manager OutMarket
- 4. B2B B2C Retail Associations Non-Profits Education Finance Healthcare Real Estate Entertainment Food & Beverage
- 6. Industries you wouldnt 艶恰沿艶界岳
- 17. 6 Reasons to Use Pinterest A visual way to represent a brand that engages new prospects or customers Drive awareness Humanize the brand and engage a visual community Discover trending content for content marketing Drive traffic Drive sales
- 18. What to Pin Photos and graphics from your website Customer testimonials Product screenshots Photos of employees Lifehacks your product/service achieves Industry knowledge or graphics Helpful visual resources Repin other pins like a RT or FB share
- 19. How to pin
- 22. Pinterest in 5 min a day Follow three new Pinners Like five new pins Repin two pins from other Pinners Pin 1-2 images of your own to your own boards **Bonus: Pin your images to group boards
- 23. Analytics New profile metrics show which of your Pins and boards appeal to people the most Audience data tells you whos interacting with Pins from your site, and which ones they like most Site metrics shows how Pins from your site are doing with repins and clickthroughs
- 29. Pinterest in Google Analytics https://www.outmarket.com/blog/social-infographic https://www.outmarket.com/blog/social-infographic/? utm_medium=social&utm_source=pinterest&u tm_campaign=infographic&utm_term=wed-1pm
- 32. Tools to use with Pinterest
- 38. Make the most out of Pinterest Create a content strategy Leave no image unpinned Link every single image back to a page on your website Include hashtags and a call to action where appropriate Remember that its a social community just like Twitter or Facebook
- 39. Tweet me: @staceylamiller Email me: smiller@outmarket.com