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Unconventional Social Media Marketing Strategy: Pinterest

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Stacey Miller
Stacey Miller

Here's a 15 minute crash course on Pinterest social media marketing for any brand! I gave this presentation to the Chesapeake Regional Tech Council's Social Media Marketing Forum in September, 2014.

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Social Media Marketing Forum: Unconventional Marketing Strategies A Pinterest Crash Course in 15 Minutes Stacey Miller Senior Social & Media Relations Manager OutMarket
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
B2B B2C Retail Associations Non-Profits Education Finance Healthcare Real Estate Entertainment Food & Beverage
Unconventional Social Media Marketing Strategy: Pinterest
Industries you wouldnt 艶恰沿艶界岳
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
6 Reasons to Use Pinterest A visual way to represent a brand that engages new prospects or customers Drive awareness Humanize the brand and engage a visual community Discover trending content for content marketing Drive traffic Drive sales
What to Pin Photos and graphics from your website Customer testimonials Product screenshots Photos of employees Lifehacks your product/service achieves Industry knowledge or graphics Helpful visual resources Repin other pins like a RT or FB share
How to pin
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Pinterest in 5 min a day Follow three new Pinners Like five new pins Repin two pins from other Pinners Pin 1-2 images of your own to your own boards **Bonus: Pin your images to group boards
Analytics New profile metrics show which of your Pins and boards appeal to people the most Audience data tells you whos interacting with Pins from your site, and which ones they like most Site metrics shows how Pins from your site are doing with repins and clickthroughs
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Pinterest in Google Analytics https://www.outmarket.com/blog/social-infographic https://www.outmarket.com/blog/social-infographic/? utm_medium=social&utm_source=pinterest&u tm_campaign=infographic&utm_term=wed-1pm
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Tools to use with Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Unconventional Social Media Marketing Strategy: Pinterest
Make the most out of Pinterest Create a content strategy Leave no image unpinned Link every single image back to a page on your website Include hashtags and a call to action where appropriate Remember that its a social community just like Twitter or Facebook
Tweet me: @staceylamiller Email me: smiller@outmarket.com

More Related Content

Unconventional Social Media Marketing Strategy: Pinterest

  • 1. Social Media Marketing Forum: Unconventional Marketing Strategies A Pinterest Crash Course in 15 Minutes Stacey Miller Senior Social & Media Relations Manager OutMarket
  • 4. B2B B2C Retail Associations Non-Profits Education Finance Healthcare Real Estate Entertainment Food & Beverage
  • 6. Industries you wouldnt 艶恰沿艶界岳
  • 17. 6 Reasons to Use Pinterest A visual way to represent a brand that engages new prospects or customers Drive awareness Humanize the brand and engage a visual community Discover trending content for content marketing Drive traffic Drive sales
  • 18. What to Pin Photos and graphics from your website Customer testimonials Product screenshots Photos of employees Lifehacks your product/service achieves Industry knowledge or graphics Helpful visual resources Repin other pins like a RT or FB share
  • 22. Pinterest in 5 min a day Follow three new Pinners Like five new pins Repin two pins from other Pinners Pin 1-2 images of your own to your own boards **Bonus: Pin your images to group boards
  • 23. Analytics New profile metrics show which of your Pins and boards appeal to people the most Audience data tells you whos interacting with Pins from your site, and which ones they like most Site metrics shows how Pins from your site are doing with repins and clickthroughs
  • 29. Pinterest in Google Analytics https://www.outmarket.com/blog/social-infographic https://www.outmarket.com/blog/social-infographic/? utm_medium=social&utm_source=pinterest&u tm_campaign=infographic&utm_term=wed-1pm
  • 32. Tools to use with Pinterest
  • 38. Make the most out of Pinterest Create a content strategy Leave no image unpinned Link every single image back to a page on your website Include hashtags and a call to action where appropriate Remember that its a social community just like Twitter or Facebook
  • 39. Tweet me: @staceylamiller Email me: smiller@outmarket.com