Understanding Today's Mobile Culture -
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The document discusses research indicating that mobile engagement activates pleasure and altruism centers in the brain, suggesting a deep psychological connection to social interactions. It emphasizes the importance of understanding customer behavior and personal drivers when designing mobile strategies. The future of mobile is highlighted as needing to be helpful, honest, collaborative, personal, and playful to enhance the human experience.
Understanding Today's Mobile Culture -
- 1. Understanding Our Mobile Culture Brand Camp University October 9, 2014 @RobertCollins
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- 11. A look at some NIH + Duke Research Experiment #1: MRI scans shows that the pleasure side of the brain lights up when engaging on social – that same part that gets addicted to drugs Experiment #2: MRI scans shows that the altruism side of the brain lights up – that same part that is responsible for social interactions and sharing experiences that inspire @RobertCollins
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- 22. Mobile has Become Part of the Mental Memory Muscle of our Daily Lives @RobertCollins
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- 28. Designing an Effective Mobile Program @RobertCollins
- 29. Focus on Strategy Before Technology @RobertCollins
- 30. Mobile Captures and Enhances Experiences Brand Camp University October 9, 2014 @RobertCollins
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- 32. Focus on Understanding the Personal Drivers of your Customers Brand Camp University October 9, 2014 @RobertCollins Where are they?? What are their needs? What are they doing? What is your customer’s behavior when mobile?
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- 43. The Future of Mobile is… HELPFUL HONEST COLLABORTIVE PARTICIPATORY PERSONAL PASSIONATE PLAYFUL
- 44. To succeed in mobile you need to focus on understanding, celebrating and enhancing the human experience. Brand Camp University October 9, 2014 @RobertCollins
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