Understanding Social Media Demographics
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The document emphasizes the importance of understanding social media demographics for effective marketing strategies. It includes global statistics on population, internet and social media penetration, and user demographics for major platforms like Facebook, Instagram, Twitter, and LinkedIn. Insights into age distribution and gender across these platforms highlight key marketing considerations.
Understanding Social Media Demographics
- 2. Helps Tweak marketing strategy Reach rightsetof people Create mostappropriate content IS IT REALLY IMPORTANT ?
- 4. Deeperaudience research and sharpercustomer targeting leadstoeffective marketing campaign IS IT REALLY IMPORTANT ?
- 5. GLOBAL STATISTICS M A C R O L E V E L U N D E R S T A N D I N G
- 6. World Population 7 . 6 B I L L I O N Sex Ratio 5 0 . 5 % M A L E S | 4 9 . 5 % F E M A L E S 100% 75% 50% 25% 0% Old (65+) Working Age (25-64) Youth (16-24) Children (0-15) 8% 50% 16% 26% Age Distribution
- 7. Internet Penetration 5 7 % | 4 . 3 B I L L I O N Europe and US with Maximum Penetration Average Time Spent 6 H O U R S 4 2 M I N U T E S
- 8. Social Media Penetration 4 5 % | 3 . 4 B I L L I O N Saudi Arabia with Maximum Penetration Average Time Spent 2 H O U R S
- 9. Popularity of Social Networks LinkedIn Twitter Instagram Facebook 2,500 2,000 1,500 1,000 500 0 2300 mn 1000 mn 330 mn 300 mn
- 10. FACEBOOK D E M O G R A P H I C S
- 11. User Base 2 . 3 B I L L I O N India and US with Maximum User BaseAverage Time Spent 3 8 - 4 0 M I N U T E S
- 12. 13-17 18-24 25-34 35-44 45-54 55-64 65+ 40 30 20 10 0 Male (57%) Female (43%) 2.6% 3.1% 16% 10% 19% 13% 10% 7.5% 5.1% 4.9% 2.7% 3.1% 2.1% 1.9% Age Distribution
- 13. INSTAGRAM D E M O G R A P H I C S
- 14. User Base 1 B I L L I O N US and Brazil with Maximum User BaseAverage Time Spent 2 7 M I N U T E S
- 15. 13-17 18-24 25-34 35-44 45-54 55-64 65+ 40 30 20 10 0 Male (48%) Female (52%) 3.4% 3% 16% 15% 16% 16% 7.1% 8.9% 3.2% 4.6% 1.1% 2% 1.1% 0.8% Age Distribution
- 16. TWITTER D E M O G R A P H I C S
- 17. User Base 3 3 0 M I L L I O N US and Japan with Maximum User BaseAverage Time Spent 3 M I N U T E S More than 80% Fortune 500 companies use twitter to engage with their customers.
- 18. 13-17 18-24 25-34 35-49 50+ 40 30 20 10 0 13% 4% 22% 10% 15% 9% 9% 4% Age Distribution 6% 6% Male 66% Female 34% Male (66%) Female (34%) Gender Distribution
- 19. LinkedIn D E M O G R A P H I C S
- 20. User Base 3 0 3 M I L L I O N US and India with Maximum User BaseAverage Time Spent 1 7 M I N U T E S P E R M O N T H
- 21. 18-24 25-34 35-49 50+ 40 30 20 10 0 Male (56%) Female (44%) 11% 20% Age Distribution 13% 18% 17% 13% 6% 3% Male 56% Female 44% Gender Distribution
- 22. COMING UP NEXT F I N D O U T B E S T T I M E T O P O S T O N S O C I A L M E D I A U S I N G S T A T U S B R E W J uly 4 th, 2 0 1 9