University uses Call-Em-All text messaging to communicate with incoming freshman and students
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The University of Louisville struggled to effectively communicate with thousands of incoming freshman students each year. They needed a solution to quickly and easily contact all incoming students. The university began using Call-Em-All text messaging in 2010 to send multiple text blasts to incoming freshman and current students about campus events. The text blasts only take a few minutes to set up through the easy-to-use Call-Em-All platform. This allows the university to easily reach students and track responses.
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University uses Call-Em-All text messaging to communicate with incoming freshman and students
- 1. Case Study: Education University of Louisville University uses Call-Em-All text messaging to communicate with incoming freshman and students School Overview The University of Louisville is a state-supported research university located in Ken- tucky's largest metropolitan area. With a student body that exceeds 22,000, UofL is comprised of 11 colleges and schools that boast more than 30 nationally recognized ¡°We needed a academic programs. solution that would Problem allow us to quickly Every year, University of Louisville struggled to effectively communicate with thousands and easily contact of prospective students and approximately 2,600 incoming students. UofL freshman were met with a flurry of information while they hastily assimilated to campus culture. all of our incoming students. The Call- ¡°It was an ongoing challenge to effectively update students with information about Em-All platform campus events, orientation activities, contests and special programs,¡± said Elizabeth is easy-to-use & Fitzgerald, coordinator of communications for UofL¡¯s office of admissions. ¡°Prospec- tive students typically aren¡¯t accustomed to checking their e-mail regularly. We incredibly user- needed a solution that would allow us to quickly and easily contact all of our friendly. We can set incoming students.¡± up text message Solution blasts in under two Beginning in June 2010, UofL used Call-Em-All to send multiple text message minutes!¡± blasts to incoming freshman and students who had opted in to receive information on campus events, contests and more. ¡ª Elizabeth Fitzgerald, Admissions Coordinator, One text message blast offered incoming freshman a week of free campus parking if they responded with a text citing the three things that they were most looking forward to University of Louisville during the upcoming school year. The flood of responses was astounding. ¡°We always challenge ourselves to find fun and creative ways to communicate with our Wanna try automated students,¡± said Fitzgerald. ¡°Students love to text and we found that it¡¯s the easiest messaging? and fastest way to get a response.¡± Contact Call-Em-All today to More Benefits of Text Message Blasts learn more about out our Each text message blast takes just minutes to set up ¨C allowing UofL to issue messages automated messaging service. on the fly. ¡°The Call-Em-All platform is easy-to-use and incredibly user-friendly,¡± said Fitzgerald. ¡°We can set up text message blasts in under two minutes!¡± 877.226.3080 call-em-all.com Furthermore, Call-Em-All enables UofL to easily track how many students receive and open each text message. This allows the admissions office to know which stu- dents they may need to contact using additional outreach strategies. In the future, UofL plans to use Call-Em-All text to reach out to prospective students with information on campus visits, application deadlines, and more.