UPAR 2017 03 Products & expectations

Jan 28, 2017Download as PPT, PDF1 like125 views

The document provides information about the Hometown News Release program, which takes service members' information and produces news stories that are marketed to local news agencies and family members. It lists examples of achievements and events that would warrant a news release, such as promotions, awards, deployments, and assuming command. Templates are available for common news release topics. The expectations of service members are to take and submit photos of training, write articles, contact staff with ideas/questions, and not directly release information to media. In return, staff will provide resources, editing support, and media training as needed.

UPAR Products & Expectations
MAJ Mike Petersen

Why a Hometown News Release?
The Hometown News Release program
takes the information provided and
produces a short story, then markets that
story to the news agencies in your
hometown areas and to those of your
family. This is done with the information
that you provide, so accuracy is extremely
important. It only takes a couple of minutes
to fill out the form so we can share the
Guard story with our local communities,
state and country.

When would I use a Hometown
News Release?
?Graduation from military schools
?Promotions to E-3 or higher
?Selection to E-9 or O-6 or higher
?Participation in major exercises or overseas
deployments
?Awards of Army Achievement Medal or higher
?Re-enlistment or retirements
?Individual achievements:
?Receipt of college degree, include field of study
?Non-Commissioned Officer of the Month
Quarter or Year
?Direct commissions and warrants
?Competition winners
?Assumption of command

External Media Opportunities
?Interesting Training Opportunities
?Open Houses
?Changes of Command
?Freedom Salutes
?Send-Offs
?Homecomings
?Operation ELF
?Breakfast with the Easter Bunny
?New Equipment
?Groundbreakings/Ribbon Cuttings
?VIP Visits
?Combined Training

Press Release Templates
?Promotions
?School Graduations
?Retirements
?Awards
?Change of Command
?Others

Checklist for Establishing Official
Social Media Pages

CTNG Social Media Admin
Information Form

Our Expectations of You
?Take Photos of Training and Send them in with CutlineTake Photos of Training and Send them in with Cutline
?Write ArticlesWrite Articles
?Contact Use Anytime with Ideas, QuestionsContact Use Anytime with Ideas, Questions
?Never Release ANY Info or Product Directly to the MediaNever Release ANY Info or Product Directly to the Media
?Notify Us of:Notify Us of:
?Change of Email AddressChange of Email Address
?Transfer units or leave the CTNGTransfer units or leave the CTNG
?Training eventsTraining events
?Become best friends with yourBecome best friends with your
Unit Readiness & Training NCOsUnit Readiness & Training NCOs

What You Can Expect From Us
?Availability via Email or Phone
?Recognition of Outstanding Work
?Provide Resources/Equipment as Needed and if
Available
?Editing & Feedback
?Assignments of Missions When Possible
?On-Site Assistance When Needed
?Media training for your unit

Some Parting Thoughts
? Remember: What we think is routine is cool to
civilians!
? “If your mother tells you she loves you, check it
out”
? Use language civilians understand (i.e.
operations, not G-3)
? Get out and get photos during drill weekend if
you can!
? If it is worth a picture, it is worth attention to
detail on the 5 Ws!

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UPAR 2017 03 Products & expectations

1. UPAR Products & Expectations MAJ Mike Petersen

2. Why a Hometown News Release? The Hometown News Release program takes the information provided and produces a short story, then markets that story to the news agencies in your hometown areas and to those of your family. This is done with the information that you provide, so accuracy is extremely important. It only takes a couple of minutes to fill out the form so we can share the Guard story with our local communities, state and country.

3. When would I use a Hometown News Release? ?Graduation from military schools ?Promotions to E-3 or higher ?Selection to E-9 or O-6 or higher ?Participation in major exercises or overseas deployments ?Awards of Army Achievement Medal or higher ?Re-enlistment or retirements ?Individual achievements: ?Receipt of college degree, include field of study ?Non-Commissioned Officer of the Month Quarter or Year ?Direct commissions and warrants ?Competition winners ?Assumption of command

4. Request for Coverage

5. External Media Opportunities ?Interesting Training Opportunities ?Open Houses ?Changes of Command ?Freedom Salutes ?Send-Offs ?Homecomings ?Operation ELF ?Breakfast with the Easter Bunny ?New Equipment ?Groundbreakings/Ribbon Cuttings ?VIP Visits ?Combined Training

6. Press Release Templates ?Promotions ?School Graduations ?Retirements ?Awards ?Change of Command ?Others

7. Checklist for Establishing Official Social Media Pages

8. CTNG Social Media Admin Information Form

9. Our Expectations of You ?Take Photos of Training and Send them in with CutlineTake Photos of Training and Send them in with Cutline ?Write ArticlesWrite Articles ?Contact Use Anytime with Ideas, QuestionsContact Use Anytime with Ideas, Questions ?Never Release ANY Info or Product Directly to the MediaNever Release ANY Info or Product Directly to the Media ?Notify Us of:Notify Us of: ?Change of Email AddressChange of Email Address ?Transfer units or leave the CTNGTransfer units or leave the CTNG ?Training eventsTraining events ?Become best friends with yourBecome best friends with your Unit Readiness & Training NCOsUnit Readiness & Training NCOs

10. What You Can Expect From Us ?Availability via Email or Phone ?Recognition of Outstanding Work ?Provide Resources/Equipment as Needed and if Available ?Editing & Feedback ?Assignments of Missions When Possible ?On-Site Assistance When Needed ?Media training for your unit

11. Some Parting Thoughts ? Remember: What we think is routine is cool to civilians! ? “If your mother tells you she loves you, check it out” ? Use language civilians understand (i.e. operations, not G-3) ? Get out and get photos during drill weekend if you can! ? If it is worth a picture, it is worth attention to detail on the 5 Ws!

12. QUESTIONS?

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