User adoption process
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The document outlines a strategic approach to product adoption, emphasizing user research, market research, and awareness channels for reaching users. Key elements include leveraging influencers, social media marketing, and measuring traction to convert prospects into users, along with focusing on minimum viable product and user experience. The ultimate goal is to facilitate the transition from prospective to actual users through effective pre-launch and product design strategies.
User adoption process
- 1. User Research to explore user expectation Market Research to estimate size of the users. User awareness channels Cost of reaching users Viability Adoption Strategy How to turn Prospect into users Product Concept stage Assess User feedback to improve product Influencers & Bloggers to share reviews Channel partners for user conversion Social Media marketing Traction Measurement & pivot. Focus on Minimum Viable product User Experience to enhance product desirability Bring Influencers on board to spread positive word of mouth Build awareness about benefits on social media Pre-Launch Teaser Product Launch Product Design stage Adoption is the process of prospective users becoming actual users of a product