Uses and gratifications media
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Uses and gratifications theory suggests that people actively seek out specific media to fulfill certain needs. It identifies five main categories of needs that media can satisfy: cognitive needs for knowledge, affective needs for emotional connection, personal integrative needs for self-esteem, social integrative needs for social interaction, and tension-free needs for escape. Different forms of media are better suited for some needs over others, such as television excelling at affective needs and social media satisfying social integrative needs.
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Uses and Gratifications Theory examines how audiences actively engage with media to fulfill various needs. It was developed by Blumler and Katz who argued that people's social and psychological origins generate expectations of media that lead to differential exposure patterns fulfilling needs and other consequences. The theory suggests that media use fulfills cognitive needs for knowledge, affective needs for emotion/pleasure, personal integrative needs for status/self-esteem, and social integrative needs for social interaction. The internet has expanded media options and allowed audiences more control over fulfilling these needs.what needs of public media gratify
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This is the latest issuance on PMES as replacement of RPMS. Kindly message me to gain full access of the presentation. BỘ TEST KIỂM TRA GIỮA KÌ 2 - TIẾNG ANH 10,11,12 - CHUẨN FORM 2025 - GLOBAL SU...
BỘ TEST KIỂM TRA GIỮA KÌ 2 - TIẾNG ANH 10,11,12 - CHUẨN FORM 2025 - GLOBAL SU...Nguyen Thanh Tu Collection
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https://app.box.com/s/ij1ty3vm7el9i4qfrr41o756xycbahmgMastering Soft Tissue Therapy & Sports Taping
Mastering Soft Tissue Therapy & Sports TapingKusal Goonewardena
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Mastering Soft Tissue Therapy & Sports Taping: Pathway to Sports Medicine Excellence
This presentation was delivered in Colombo, Sri Lanka, at the Institute of Sports Medicine to an audience of sports physiotherapists, exercise scientists, athletic trainers, and healthcare professionals. Led by Kusal Goonewardena (PhD Candidate - Muscle Fatigue, APA Titled Sports & Exercise Physiotherapist) and Gayath Jayasinghe (Sports Scientist), the session provided comprehensive training on soft tissue assessment, treatment techniques, and essential sports taping methods.
Key topics covered:
✅ Soft Tissue Therapy – The science behind muscle, fascia, and joint assessment for optimal treatment outcomes.
✅ Sports Taping Techniques – Practical applications for injury prevention and rehabilitation, including ankle, knee, shoulder, thoracic, and cervical spine taping.
✅ Sports Trainer Level 1 Course by Sports Medicine Australia – A gateway to professional development, career opportunities, and working in Australia.
This training mirrors the Elite Akademy Sports Medicine standards, ensuring evidence-based approaches to injury management and athlete care.
If you are a sports professional looking to enhance your clinical skills and open doors to global opportunities, this presentation is for you.Hannah Borhan and Pietro Gagliardi OECD present 'From classroom to community ...
Hannah Borhan and Pietro Gagliardi OECD present 'From classroom to community ...EduSkills OECD
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Hannah Borhan, Research Assistant, OECD Education and Skills Directorate and Pietro Gagliardi, Policy Analyst, OECD Public Governance Directorate present at the OECD webinar 'From classroom to community engagement: Promoting active citizenship among young people" on 25 February 2025. You can find the recording of the webinar on the website https://oecdedutoday.com/webinars/
BỘ TEST KIỂM TRA GIỮA KÌ 2 - TIẾNG ANH 10,11,12 - CHUẨN FORM 2025 - GLOBAL SU...
BỘ TEST KIỂM TRA GIỮA KÌ 2 - TIẾNG ANH 10,11,12 - CHUẨN FORM 2025 - GLOBAL SU...Nguyen Thanh Tu Collection
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Uses and gratifications media
- 2. Definition Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience centered approach to understanding mass communication.
- 3. The 5 categories • Cognitive needs • Affective needs • Personal Integrative needs • Social Integrative needs • Tension free needs
- 4. Cognitive needs • intellectual needs to acquire knowledge • want to gain more knowledge • newspaper, magazines, TV, internet, etc. • People who read/watch to increase knowledge can feel accomplished after.
- 5. Affective needs • emotional needs • television is the best form of media to please affective needs • relating to the people on TV or in a magazine/book. • something bad happens to them we feel sadness or when something good happens we feel happiness.
- 6. Personal Integrative Needs • also known as the self esteem need • advertisements on TV and in magazines fulfil our personal integrative needs • People will change their lifestyle to be like the people they see on TV and in magazines. • This can give people goals in life if they want to aspire to be like someone, but can also have a negative impact if the goals are unrealistic.
- 7. Social Integrative Needs • Facebook, Twitter and Instagram satisfy social integrative needs • On these social sites people can see what there friends are doing. • People can interact online quickly and easily. • People can read up on new trends.
- 8. Tension Free Needs • People use tension free needs as an outlet to escape from problems and everyday life. • A person can relax while listening to their favourite song or artist or watching their favourite show. • Good way to calm/wind down.