Using Facebook to Extend Customer Experience and Marketing Efforts
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A presentation from Febuary 2008 that guides businesses on how to use Facebook for their marketing and product efforts. This was created for my Information Systems course at the University of Washington.
Using Facebook to Extend Customer Experience and Marketing Efforts
- 1. Using Facebook to Extend Customer Experience and Marketing EffortsBrought to you by team Prot辿g辿 Aseem Badshah Eric Nicholson Grady Bone Michael Upton Shane Keller
- 2. The Facts about FacebookMark Zuckerberg created Facebook in 2004An average 250,000 new registrations per dayAccording to Comscore Facebook is the 6th most trafficked site in the US As of Jan 08 Facebook had a total of over 62 million active usersPeople spend an average of 20 minutes on the site daily
- 3. Free Marketing - Groups1,000,000 Strong for Stephen Colbert grew from zero to one million members in 9 days!
- 4. Free Marketing - PagesPages allow for more customization than groupsYou can message all the fans of your pageGet interactive traffic data for your page
- 5. Free Marketing Events & Newsfeeds
- 6. Paid Marketing Social Ads & PollsDEMO
- 7. Paid Marketing Integrated SolutionsHave a budget of $100,000 a month?
- 8. Applications/The Facebook PlatformThe Facebook Platform was released on May 24th 2007There are more than 16,000 applications on Facebook
- 9. Applications Customer ExperienceLive where your customers live!Installs: 14,163,200
- 10. Applications MarketingThe TripAdvisor brand is being exposed to over seven million people and all their friends!Installs: 7,236,300
- 11. Applications RevenueSource: adonomics.com
- 12. Competition
- 13. DisadvantagesCollege student stigmaStill behind in international marketsSecurityPotential for over advertising
- 14. AdvantagesHighest growth rate of any websitePeople are who they say they areMatured development platformLess clutter
- 15. Questions