際際滷

際際滷Share a Scribd company logo
Using social media to drive
traffic to your website
                    Richard Bolton
Introductions
Why are Businesses Using Social
               Media?
   Generating Exposure
   Increasing Website Traffic
   Improving Search Rankings
   New Business Partnerships
   Generating Qualified Leads
   Reducing Overall Marketing Expenses
   Improved Sales
Others
 Customer Service
 Feedback/Opinion
 Recruiting
 Competitive Advantage
Using social media to drive traffic to your website   centricity360
Using social media to drive traffic to your website   centricity360
Using social media to drive traffic to your website   centricity360
Using social media to drive traffic to your website   centricity360
How do you use social media
   to drive traffic to your
          website?
Using social media to drive traffic to your website   centricity360
Why?
                      Objective? Strategy?
-   Build trust with prospects.
-   Convert business.
-   Marketing campaign  Target Landing Page.
-   Notify of specials, discounts or sales.
-   New products or services to existing customers.
-   Read a blog post. Thought leader.
-   New event promotion.
-   E-Commerce store.
1
        Cross Promotion Marketing

Using existing marketing tactics and connecting them to
                 your social channels.

                     Examples:
     Email Marketing Updates to Social Channels
Using social media to drive traffic to your website   centricity360
2
          Link 2 LinkedIn Groups

Posting content in LinkedIn Groups where your target
                  prospects will be.

                     Examples:
                  Link to an Event
        Blog Post of Tips, Tricks or Top Tens
Using social media to drive traffic to your website   centricity360
3
            Be My Guest..blogger.

Being a guest blogger on a partner , vendors or customers
                          blog.

                        Example:
       Blog in Partnership  Links and Anchor Text
Using social media to drive traffic to your website   centricity360
4
     I have just the one comment

Commenting on other blogs specific to your industry and
          linking back to your site or blog

                    Example:
          Commenting on a colleagues blog
Using social media to drive traffic to your website   centricity360
5
              You Tube or not Tube

Create a You Tube channel, post a video of your business,
     link it to your website, name it for local search.

                      Example:
                Car Wash Milton Ontario
Using social media to drive traffic to your website   centricity360
6
             E-zine Articles that Link

Writing and posting articles that link to your website, dont
                   forget to anchor text!


                         Example:
       A helpful guidejust make sure its linked.
                           Extra:
Write 3 different articles on the top 3 business pains you
                solve for your customers.
Using social media to drive traffic to your website   centricity360
7
             Local Forums count too!

Posting content or advertising for your business that links to
                       your website.

                         Example:
                     Hawthorne Villager
Using social media to drive traffic to your website   centricity360
8
        Healthy Link Bait, Go Fishin!
       Dont Bait your Hook with Spam

   Using Twitter and Facebook to draw attention to your
                      website or Blog.

                         Example:
Notify your social channels of fresh content on your website
                       and link to it.
Using social media to drive traffic to your website   centricity360
9
     Everyone Share.Shareslide

Share your PowerPoint presentations on
       際際滷sharebe an expert.

              Example:
           My PowerPoints
Using social media to drive traffic to your website   centricity360
Sum it up!
-   Be Website Centric  Drive traffic to your site.
-   Create healthy links to content. Link, link, link. Backlinks
    count!
-   Target your prospects.
-   Have a keyword and key questions strategy.
-   Develop your own tactics
-   Establish objectives and a strategy.
Centricity360 Consulting

              Richard Bolton
           Tel: 905.691.0652
   Email: rbolton@centricity360.com
    Website: www.centricity360.com
Blog: www.centricity360.wordpress.com/
    Twitter: @rbolton @centricity360

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Using social media to drive traffic to your website centricity360

  • 1. Using social media to drive traffic to your website Richard Bolton
  • 3. Why are Businesses Using Social Media? Generating Exposure Increasing Website Traffic Improving Search Rankings New Business Partnerships Generating Qualified Leads Reducing Overall Marketing Expenses Improved Sales Others Customer Service Feedback/Opinion Recruiting Competitive Advantage
  • 8. How do you use social media to drive traffic to your website?
  • 10. Why? Objective? Strategy? - Build trust with prospects. - Convert business. - Marketing campaign Target Landing Page. - Notify of specials, discounts or sales. - New products or services to existing customers. - Read a blog post. Thought leader. - New event promotion. - E-Commerce store.
  • 11. 1 Cross Promotion Marketing Using existing marketing tactics and connecting them to your social channels. Examples: Email Marketing Updates to Social Channels
  • 13. 2 Link 2 LinkedIn Groups Posting content in LinkedIn Groups where your target prospects will be. Examples: Link to an Event Blog Post of Tips, Tricks or Top Tens
  • 15. 3 Be My Guest..blogger. Being a guest blogger on a partner , vendors or customers blog. Example: Blog in Partnership Links and Anchor Text
  • 17. 4 I have just the one comment Commenting on other blogs specific to your industry and linking back to your site or blog Example: Commenting on a colleagues blog
  • 19. 5 You Tube or not Tube Create a You Tube channel, post a video of your business, link it to your website, name it for local search. Example: Car Wash Milton Ontario
  • 21. 6 E-zine Articles that Link Writing and posting articles that link to your website, dont forget to anchor text! Example: A helpful guidejust make sure its linked. Extra: Write 3 different articles on the top 3 business pains you solve for your customers.
  • 23. 7 Local Forums count too! Posting content or advertising for your business that links to your website. Example: Hawthorne Villager
  • 25. 8 Healthy Link Bait, Go Fishin! Dont Bait your Hook with Spam Using Twitter and Facebook to draw attention to your website or Blog. Example: Notify your social channels of fresh content on your website and link to it.
  • 27. 9 Everyone Share.Shareslide Share your PowerPoint presentations on 際際滷sharebe an expert. Example: My PowerPoints
  • 29. Sum it up! - Be Website Centric Drive traffic to your site. - Create healthy links to content. Link, link, link. Backlinks count! - Target your prospects. - Have a keyword and key questions strategy. - Develop your own tactics - Establish objectives and a strategy.
  • 30. Centricity360 Consulting Richard Bolton Tel: 905.691.0652 Email: rbolton@centricity360.com Website: www.centricity360.com Blog: www.centricity360.wordpress.com/ Twitter: @rbolton @centricity360