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U Z E M A P P P R O P O S A L B R I E F

Current Market Analysis
Technology Market Overview
Services Market Overview
Actual Product
Core Benefits
Competitive Analysis
Strategy & Targeting
Positioning
Product Demo
9.00 AM
12.30 PM
Coffee Break
Lunch Break
2.30 PM
4.00 PM
Coffee Break
Finish / Dinner
5.00 PM
TABLE OF
CONTENTS

2017
AS A RESULT OF EGYPT ADOPTION A STRICT ECONOMIC REFORM
P R I VAT E
I N V E S T M E N T S
F O R E I G N
D I R E C T
I N V E S T M E N T S
N E W LY
E S TA B L I S H E D
C O M PA N I E S
5
10
15
20
25
30

According to ministry of communications &
Informational Technology
(MCIT)

Mobile Users in Egypt Reached
100M with 111%

Smartphone users in Egypt increased
23.6 M2017
Expected to be 28M 2019

Mobile Internet Users in Egypt increased
Apr 2016 27.4 M (27.37%)
Apr 2017 33.2 M (33.22%)

April 2016 March 2017 April 2017 December 2017
30.45M 49.23 M
INTERNET USERS IN EGYPT INCREASED
33.19 M26.8M

2015 2017 2020
Expectations
$ 2.1 B $ 15 B
EGYPT ONLINE PURCHASE
$ 5B

CLEANING SERVICES MARKET SIZE
WORLDWIDE EGYPT
Earlier Market $ 37.217 B
(Commercial 2015)
*There are no official Financial statistics in Egypt, due to the lack of actual percentages of Tax submission and Governmental
interaction in this industry.
40 % (32,988,000)
2009
Annual Growth(CAGR)
Current Market
Current Market Transactions
Expectations
6.2% 25.2 %
$ 44.913 B
(Commercial 2018)
Over 15 Billion EGP/year
--- 67.5% (66,532,980) trans
$ 74.299 B (2022) ---

LOCAL DELIVERY AND COURIER SERVICES MARKET SIZE
WORLDWIDE EGYPT
Earlier Market $ 40 billion
(2015)
76% (69,775,600) trans
2014
Annual Growth(CAGR)
Current Market
Expectations
5.3% 27.5 %
$ 46 B ---
--- 93% (91,667,661) trans
$ 55 B (2020) 117% (115,323,832) 2020
Global Market by 2020 $ 503 Billion, Parcel & local deliveries 11% = $ 55 Billion

RIDE SHARING, LIMOUSINE AND PRIVATE DRIVER SERVICES MARKET SIZE
WORLDWIDE EGYPT
Annual Growth(CAGR)
Current Market
Expectations
16.3 % 41.3%
$ 59.6 B EGP 20 B
EGP 13.8 B (Uber & Careem)
--- 60 M trans
7.5 M trans (Uber & Careem)
$ 109 B (2022) EGP 33.3 B
100 M trans (2022)

THROUGH CONDUCTING A
MARKET RESEARCH WE
FOUND OUT THAT THE
SPECIFIC NEEDS OF THE
EGYPTIAN MARKET ARE

PERSONAL TRAINERS & CLASSES
RESERVATIONS

WE DECIDED TO BE THE ONE, AND PROUDLY
PRESENT THE NEW QUALITY ENVIRONMENT
"UZEM�� MOBILE APP & WEBSITE

THE FIRST ONLINE PLATFORM THAT
AIMS TO ENSURE
YOUR PEACE OF MIND

WITH A MULTIPLE OF SERVICES RANGING
FROM HELPERS, DRIVERS TO PICK & DROP
DELIVERY, TO COVER ALL
HOUSEHOLD NEEDS WITH
JUST ONE TOUCH

UNIQUE HIGH QUALITY PRE-SCREENED,
TRAINED SERVICE PROVIDERS WITH THE
LATEST TECHNOLOGY OF MONITORING AND
TRACKING ENSURING THE HIGHEST SECURITY
FOR YOU AND YOUR FAMILY

IT HAS BEEN DECIDED TO START WITH
THE FIRST HIGHLY DEMANDED SERVICES
FIXED HOUSE HELPERS
NANNY
DEEP CLEANING HELPERS
CAPTAIN
PICK & DROP DELIVERY

UZEM Has direct competitors in Deep Cleaning Service
and indirect in Delivery and partial in part time Captains

USER
? Age: 20 - 65
? Gender: Male & Female
? Social Class: Niche Market
? Location: Cairo - Alexandria
Differentiation strategy segmentation

WORKER
? Educational Standards: Scholar - Bachelor Degrees Professionals
? Gender: Male & Female
? Age: 16 - 50
? Location: Cairo - Alexandria
Differentiation strategy segmentation

THE APPLICATION WILL BE DOWNLOADED THROUGH
for iOS Users
for Android Users

A COOPERATION HAS BEEN DONE WITH THE BIGGEST NAMES
IN THE WORLD��S TECHNOLOGY MARKET SUCH AS

UZEM IS QUALITY ORIENTED AND
WILL MAINTAIN
THE HIGHEST LEVEL OF QUALITY

THAT IS WHY UZEM NEW ENVIRONMENT
HAS BEEN CREATED FOR ALLTHE
UZEMIANS

UZEM NEW ENVIRONMENT WILL CHANGE THE
NATURE AND CRITERIA OF QUALITY IN THE
SOCIETY AND WILL IMPOSE ITSELF AND
OTHERS WILL FOLLOW

UZEM NEW ENVIRONMENT WILL BE
THE COMFORT ZONE
FOR EACH AND EVERY UZEMIAN WHETHER
SERVICE RECEIVER OR PROVIDER

IF YOU ARE SEEKING QUALITY,
UZEM ENVIRONMENT IS
YOUR SUITABLE PLACE

Other apps successful stories
in Egypt and Mena Region
EGYPT IS A FERTILE MARKET
for services mobile apps and here is
some of the successful stories

COMPANY STARTUP YEAR
STARTUP YEAR
IN EGYPT
STARTUP FUND
TOTAL ROUND
FUND RAISED
FROM START-2017
TRANSACTION IN 2017 VALUE
2009 2015 200K $ + 1.25M $ (Round) 9.9B $ 4,000,000 in Egypt 90B $ (2017)
2012 2016 1.7 M $ Seed Fund 421.7M $ 3,500,000 in Egypt 1.2B $ (2017)
SWVL ��. Mar-17 8.5 M $ Seed Fund 9.1% 8.5M $ 300,000 in 9 Months
85M $ (Startup)
467M $ (Mar 2018)
��. 2011 1.6 M $ Seed Fund 11M $ 1,320,000 in EGYPT N/A
2012 ��. 200K $ Seed + 1.25M $ Round 40M $ 72,000,000 all Arab countries 79.8B $ (2016)

SOURCES
? Statista.com
? Eurometer.com
? Businessofapps.com
? Uber
? Wiki
? Forbes
? BusinessInsider
? Crunchbase
? Bloomberg
? Ernest.com
? Benenson Strategy Group
? Bureau of Labor Statistics
? FutureAdvisor
? DHL; Various sources (Market Intelligence)
? Fedex
Sources:

THANKS FOR
JOINING US !
HAVE A NICE DAY !

�ݺ�ߣ

UZEM APP - Brief Proposal

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