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Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
DERK BOSKER 
Program manager @ department of Alumni 
Relations & Fundraising 
Rijksuniversiteit Groningen
MARC SCHOUTENS 
Managing Director Mobillion
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
VOORBEREIDING
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring
Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring

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Vakdag Fondsenwerving 2014 - Mobillion en Universiteit Groningen delen crowdfunding ervaring

Editor's Notes

  • #17: Begin niet zo maar en wacht ook niet af. Een mooi instrument om de voorbereiding mee te starten is vragen te beantwoorden met een zgn. Business modelling canvas. Indien nodig is daar een kort filmpje voor ingelast.
  • #20: Crowdfunding kan gestart worden met een bodempje als lokkertje, maar kan zelf ook dienen als seed money voor de grotere donaties (zie EB)
  • #23: Crowdfunding is ingebed in een groep andere activiteiten. Dus andere activiteiten zijn ook heel belangrijk voor crowdfunding. Zet ze dan ook in! Zie Gift400: meegelift met publiciteit rond 400 jarig bestaan, met de Gift400 wedstrijd, en lustrumteam ingezet om horecasponsoring rond te krijgen, benefiet diner: grotendeels uitbesteed aan lustrumteam. Recent: voor het Tools&Materials Fund wordt ook een belcamapnge ingezet, doel is het fonds een boden te geven (seed money!)
  • #25: Cre¨¦er urgentie voor de campagne, maar niet voor het project. De campagne kent drie fasen: een stille fase, een rumoerige fase en weer een stille fase. In de tweede stille fase kan nog heel veel geld opgehaadld worden.Het Noordse Stern project sloot na campagne op 22.000 euro, maar staat nu op € 38.274!!
  • #26: Van bestuur, de onderzoeksgroep ¨¦n van de wetenschapper zelf. Denk ook aan folluw up: wetenschappers zijn dan vaak al weer verder met hun plannen terwijl ze de rewards nog moeten afhandelen.
  • #27: Een goede case for support is niet altijd een garantie voor succes.
  • #31: Geen knollen voor citroenen, maar ook geen goudklompje voor citroenen als rewards Rewards: niet te duur, niet te bewerkelijk; publiekslezingen in een speciaal jasje kunnen ook weer fondsen genereren.