Validating marketing assumptions - Online Advertising Conference 2017
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§±§â§Ö§Ù§Ö§ß§ä§Ñ§è§Ú§ñ §ß§Ñ §¤§Ö§à§â§Ô§Ú §®§Ñ§Ý§é§Ö§Ó, §á§â§Ö§Õ§ã§ä§Ñ§Ó§Ö§ß§Ñ §ß§Ñ Online Advertising Conference 2017 §ß§Ñ §ä§Ö§Þ§Ñ §Ü§Ñ§Ü §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ §á§â§Ö§Õ§Ú §Õ§Ñ §ß§Ñ§á§â§Ñ§Ó§Ú§Þ §Ô§à§Ý§Ö§Þ§Ú§ä§Ö §Ú§ß§Ó§Ö§ã§ä§Ú§Ó§Ú§Ú §ß§Ñ §â§Ö§ã§å§â§ã§Ú.
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- 1. §³§Ú§Ô§å§â§ß§à §ã§Ú §ã§á§à§Þ§ß§ñ§ä§Ö §Ü§Ñ§Ü§Ó§à §ã§ä§Ñ§ß§Ñ §ã iphone 6, §Ü§à§Ô§Ñ§ä§à §Ò§Ö§ê§Ö §á§å§ã§ß§Ñ§ä §à§ä Mtel - §Þ§ß§à§Ô§à §Ô§à§Ý§ñ§Þ §Ú§ß§ä§Ö§â§Ö§ã...
- 2. ¡ §ß§à §Ú §Þ§ß§à§Ô§à §ç§à§â§Ñ §Ú§Ù§á§à§Ý§Ù§Ó§Ñ§ç§Ñ §à§Ò§ñ§Ó§Ö§ß§Ñ§ä§Ñ §è§Ö§ß§Ñ, §Ù§Ñ §Õ§Ñ §Ú§Ù§â§Ñ§Ù§ñ§ä §ß§Ö§ã§ì§Ô§Ý§Ñ§ã§Ú§Ö§ä§à §ã§Ú §ã §ä§à§Ó§Ñ §Ü§à§Ý§Ü§à §ã§ä§â§å§Ó§Ñ §ä§Ö§Ý§Ö§æ§à§ß§Ñ §á§â§Ú §á§å§ã§Ü§Ñ§ß§Ö§ä§à §Þ§å §ß§Ñ §á§Ñ§Ù§Ñ§â§Ñ.
- 3. ¡ §ß§ñ§Ü§à§Ú §Õ§Ñ§Ø§Ö §Ô§à §ß§Ñ§â§Ö§Ü§à§Ø§Ñ Mtelgate ;)
- 4. ¡ §¡ §ä§Ñ§Ü§Ñ §Ú§Ù§Ô§Ý§Ö§Ø§Õ§Ñ §ã§Ñ§Û§ä§Ñ §ß§Ñ §¢§Ñ§ß§Ü§Ñ §¥§³§¬ §Ó §Þ§à§Þ§Ö§ß§ä§Ñ. §³§ì§ã §ã§Ú§Ô§å§â§ß§à§ã§ä §ä§à§Û §Þ§à§Ø§Ö §Õ§Ñ §Ö §á§à-§á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ã§Ü§Ú §à§â§Ú§Ö§ß§ä§Ú§â§Ñ§ß, §ã §Þ§à§Õ§Ö§â§ß§Ñ §Ó§Ú§Ù§Ú§ñ, §ß§à §ß§Ñ §á§â§Ñ§Ü§ä§Ú§Ü§Ñ §Ö §ä§Ñ§Ü§ì§Ó §Ú §á§â§Ö§Ù 2017 §Ô.
- 5. ¡ §¡ §á§â§Ú§é§Ú§ß§Ñ§ä§Ñ §è§Ö§ß§Ú§ä§Ö §á§â§Ú §á§å§ã§Ü§Ñ§ß§Ö §ß§Ñ §Õ§Ñ§Õ§Ö§ß §á§â§à§Õ§å§Ü§ä §ß§Ñ §á§Ñ§Ù§Ñ§â§Ñ §Õ§Ñ §ã§Ñ §á§à-§Ó§Ú§ã§à§Ü§Ú, §Õ§Ñ §ß§Ö §ã§Ö §á§â§Ö§Þ§Ú§ß§Ñ§Ó§Ñ §Ü§ì§Þ §ß§à§Ó §ã§Ñ§Û§ä §Ú §ä.§ß. §ã§Ñ §ã§Ó§ì§â§Ù§Ñ§ß§Ú §ã §Þ§ß§à§Ø§Ö§ã§ä§Ó§à§ä§à §á§â§à§è§Ö§ã§Ú, §â§Ö§ã§å§â§ã§Ú §Ú §Ú§Ù§é§Ú§ã§Ý§Ö§ß§Ú§Ö §ß§Ñ ROI (§Ó§ì§Ù§Ó§â§ì§ê§Ñ§Ö§Þ§à§ã§ä) §Ú §Þ§ß§à§Ø§Ö§ã§ä§Ó§à§ä§à §å§é§Ñ§ã§ä§Ó§Ñ§ë§Ú §Ó §á§â§à§è§Ö§ã§Ñ §ß§Ñ §Ó§Ù§Ö§Þ§Ñ§ß§Ö §ß§Ñ §Ò§Ú§Ù§ß§Ö§ã §Ú §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §â§Ö§ê§Ö§ß§Ú§ñ §Ó §Ö§Õ§ß§Ñ §à§â§Ô§Ñ§ß§Ú§Ù§Ñ§è§Ú§ñ...
- 6. ¡ §Ó §ã§ì§ë§à§ä§à §Ó§â§Ö§Þ§Ö §Ù§Ñ §å§ã§á§Ö§ê§ß§à §â§Ñ§Ò§à§ä§Ö§ë§Ú §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä§Ú §â§Ö§ã§å§â§ã§Ú §Ú§Þ§Ñ, §Ú §ä§Ö§Ù§Ú §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §â§Ö§ê§Ö§ß§Ú§ñ §ã§Ö §ß§Ñ§Õ§Ô§â§Ñ§Ø§Õ§Ñ§ä. §¯§Ñ§á§â§Ú§Þ§Ö§â §Õ§Ú§Ô§Ú§ä§Ñ§Ý§ß§Ú§ñ §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §ß§Ñ Lidl Bulgaria...
- 7. ¡ §Ü§Ñ§Ü§ä§à §Ú§Þ§Ñ §Ú §â§Ö§ã§å§â§ã§Ú (§ß§Ñ §æ§Ú§â§Þ§Ñ§ä§Ñ, §Ú§Ý§Ú §á§â§Ú§Ó§Ý§Ö§é§Ö§ß§Ú §á§â§Ú §ß§å§Ø§Õ§Ñ) §Ù§Ñ §Þ§å§Ý§ä§Ú§á§Ý§Ú§è§Ú§â§Ñ§ß§Ö §ß§Ñ §å§ã§á§Ö§ê§Ö§ß §Þ§à§Õ§Ö§Ý - §ß§Ñ§á§â§Ú§Þ§Ö§â §à§ä§Ü§â§Ú§Ó§Ñ§ß§Ö §ß§Ñ §ß§à§Ó §à§Ò§Ö§Ü§ä §ß§Ñ §¶§Ñ§ß§ä§Ñ§ã§ä§Ú§Ü§à¡
- 8. ¡ §à§ë§Ö §Ö§Õ§Ú§ß §á§â§Ú§Þ§Ö§â §Ù§Ñ §å§ã§á§Ö§ê§Ö§ß §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §á§à§Õ§ç§à§Õ, §Ü§à§Û§ä§à §ã§Ö §Þ§å§Ý§ä§Ú§á§Ý§Ú§è§Ú§â§Ñ §Ú §á§à§Ó§ä§Ñ§â§ñ¡
- 9. ¡ §Ú §Ó§ì§á§â§Ö§Ü§Ú §ä§à§Ó§Ñ §Ü§à§Þ§á§Ñ§ß§Ú§ñ§ä§Ñ §ß§Ö §Ñ§Ü§è§Ö§ß§ä§Ú§â§Ñ §ß§Ñ §â§Ñ§Ù§Ó§Ú§ä§Ú§Ö §ß§Ñ §ã§Ñ§Û§ä§Ñ §ã§Ú §Ú§Ý§Ú §ß§Ñ §Ý§Ö§ß§Õ§Ú§ß§Ô §ã§ä§â§Ñ§ß§Ú§è§Ñ¡
- 10. ¡ §Ù§Ñ§ë§à§ä§à §Ú§Þ§Ñ §à§ä§Ý§Ú§é§ß§à §â§Ñ§Ò§à§ä§Ö§ë§Ú §æ§Ú§Ù§Ú§é§Ö§ã§Ü§Ú §ä§à§é§Ü§Ú §ß§Ñ §Ü§à§ß§ä§Ñ§Ü§ä §ã §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö, §ß§Ö§Ù§Ñ§Ó§Ú§ã§Ú§Þ§à, §é§Ö §Þ§à§Ø§Ö §Õ§Ñ §Ú§Þ§Ñ §à§ë§Ö §á§à-§Õ§à§Ò§â§Ú §â§Ö§Ù§å§Ý§ä§Ñ§ä§Ú. §ª§Ý§Ú §á§ì§Ü §Þ§à§Ø§Ö §Ò§Ú §ß§ñ§Þ§Ñ §Õ§Ñ §ã§Ñ §ä§à§Ý§Ü§à§Ó§Ñ §â§Ñ§Ù§Ý§Ú§é§ß§Ú, §é§Ö §Õ§Ñ §ã§Ú §Ù§Ñ§ã§Ý§å§Ø§Ñ§Ó§Ñ§ä §Ú§ß§Ó§Ö§ã§ä§Ú§è§Ú§ñ§ä§Ñ?
- 11. §¬§Ñ§Ü §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ§ä§Ñ §á§â§Ö§Õ§Ú §Õ§Ñ §ß§Ñ§á§â§Ñ§Ó§Ú§Þ §Ô§à§Ý§Ö§Þ§Ú§ä§Ö §Ú§ß§Ó§Ö§ã§ä§Ú§è§Ú§Ú §ß§Ñ §â§Ö§ã§å§â§ã§Ú?
- 12. 1. §©§Ñ§ë§à §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö?
- 13. §©§Ñ§ë§à §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö? §©§Ñ§ë§à§ä§à §á§Ñ§â§Ú §Ú§Þ§Ñ §Ù§Ñ §¸§¦§¯§¯§°§´§° §Ù§Ñ §Ü§Ý§Ú§Ö§ß§ä§Ñ §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ö §ß§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö
- 14. §©§Ñ§ë§à §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö? §©§Ñ§ë§à§ä§à §á§Ñ§â§Ú §Ú§Þ§Ñ §Ù§Ñ §¸§¦§¯§¯§°§´§° §Ù§Ñ §Ü§Ý§Ú§Ö§ß§ä§Ñ §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ö §ß§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §©§Ñ§ë§à§ä§à §ß§Ö§ë§Ñ§ä§Ñ §Ó §ã§Ó§Ö§ä§Ñ §²§Á§¥§¬§° §ã§Ñ 0/1 §Ú§Ý§Ú §Ö§Õ§ß§à§Ü§â§Ñ§ä§ß§Ú
- 15. §©§Ñ§ë§à §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö? §©§Ñ§ë§à§ä§à §á§Ñ§â§Ú §Ú§Þ§Ñ §Ù§Ñ §¸§¦§¯§¯§°§´§° §Ù§Ñ §Ü§à§Þ§á§Ñ§ß§Ú§ñ §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ö §ß§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §©§Ñ§ë§à§ä§à §ß§Ö§ë§Ñ§ä§Ñ §Ó §ã§Ó§Ö§ä§Ñ §²§Á§¥§¬§° §ã§Ñ 0/1 §Ú§Ý§Ú §Ö§Õ§ß§à§Ü§â§Ñ§ä§ß§Ú §©§Ñ§ë§à§ä§à §Ó§ì§á§â§à§ã§Ú§ä§Ö §ã§Ñ §Þ§ß§à§Ô§à §Ú §Ó§Ú§Ö §µ§¹§¡§³§´§£§¡§´§¦ §Ó §à§ä§Ô§à§Ó§à§â§Ú§ä§Ö
- 16. §©§Ñ§ë§à §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö? §©§Ñ§ë§à§ä§à §á§Ñ§â§Ú §Ú§Þ§Ñ §Ù§Ñ §¸§¦§¯§¯§°§´§° §Ù§Ñ §Ü§à§Þ§á§Ñ§ß§Ú§ñ §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ö §ß§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §©§Ñ§ë§à§ä§à §ß§Ö§ë§Ñ§ä§Ñ §Ó §ã§Ó§Ö§ä§Ñ §²§Á§¥§¬§° §ã§Ñ 0/1 §Ú§Ý§Ú §Ö§Õ§ß§à§Ü§â§Ñ§ä§ß§Ú §©§Ñ§ë§à§ä§à §Ó§ì§á§â§à§ã§Ú§ä§Ö §ã§Ñ §Þ§ß§à§Ô§à §Ú §Ó§Ú§Ö §å§é§Ñ§ã§ä§Ó§Ñ§ä§Ö §Ó §à§ä§Ô§à§Ó§à§â§Ú§ä§Ö, §ã§Ý§Ö§Õ §Ü§Ñ§ä§à §ã§ä§Ö §µ§´§°§¹§¯§ª§§ª §£§¼§±§²§°§³§ª§´§¦
- 18. MTEL §£§Ñ§Ý§Ú§Õ§Ú§â§Ñ§ß§à: 1. §¶§à§â§å§Þ§ì§ä §Ú§Þ§Ñ §Ñ§Ü§ä§Ú§Ó§ß§Ú §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ 1. §®§à§Ø§Ö§Þ §Õ§Ñ §Ú§Ù§Þ§Ú§ã§Ý§Ú§Þ §Þ§Ö§ç§Ñ§ß§Ú§Ü§Ñ, §Ü§à§ñ§ä§à §Õ§Ñ §Ö §Ý§Ö§ã§ß§Ñ §Ù§Ñ §Ü§à§Þ§å§ß§Ú§Ü§Ú§â§Ñ§ß§Ö 2. §®§à§Ø§Ö§Þ §Õ§Ñ §Ú§Ù§Þ§Ú§ã§Ý§Ú§Þ §Ú §â§Ö§Ñ§Ý§Ú§Ù§Ú§â§Ñ§Þ§Ö §Ú§Ô§â§à§Ó§Ú§Ù§Ñ§è§Ú§ñ, §à§ä §Ü§à§ñ§ä§à §ß§ñ§Þ§Ñ §Õ§Ñ §Õ§à§Û§Õ§Ñ§ä ¡°power §Ú§Ô§â§Ñ§é§Ú§ä§Ö¡± §±§â§Ú§Þ§Ö§â §Ü§Ñ§Ü §Ù§Ñ§â§Ñ§Õ§Ú §ß§Ñ§Ô§â§Ñ§Õ§Ú§ä§Ö §Ù§Ñ 1 §Ô§à§Õ§Ú§ß§Ñ §à§ä §ã§ì§Ù§Õ§Ñ§Ó§Ñ§ß§Ö§ä§à §ß§Ñ §æ§à§â§å§Þ§Ñ §ß§Ñ §®§ä§Ö§Ý (§Ú §ß§Ö§Ù§Ñ§Ó§Ú§ã§Ú§Þ§à §à§ä §ã§ì§Ù§Õ§Ñ§Õ§Ö§ß§Ñ§ä§Ñ §Þ§Ö§ç§Ñ§ß§Ú§Ü§Ñ, §ä§ñ§ã§ß§à §à§Ò§Ó§ì§â§Ù§Ñ§ß§Ñ §ã§ì§ã §ã§ì§Õ§ì§â§Ø§Ñ§ß§Ú§Ö§ä§à §ß§Ñ §æ§à§â§å§Þ§Ñ) - §Ù§Ñ§â§Ñ§Õ§Ú §ß§Ñ§Ô§â§Ñ§Õ§Ú§ä§Ö §æ§à§â§å§Þ§ì§ä §Ó §Þ§Ö§ã§Ö§è§Ñ §ß§Ñ §Ñ§Ü§ä§Ú§Ó§Ñ§è§Ú§ñ§ä§Ñ §Ú§Þ§Ñ §á§â§Ö§Õ§Ú§Þ§ß§à §Ø§Ö§ß§Ú, §Ù§Ñ §â§Ñ§Ù§Ý§Ú§Ü§Ñ §à§ä §ã§ä§Ñ§ß§Õ§Ñ§â§ä§ß§Ñ§ä§Ñ §ã§Ú §Ñ§å§Õ§Ú§ä§â§à§â§Ú§ñ.
- 19. §±§â§Ú§Þ§Ö§â §Ù§Ñ §à§ä§Ý§Ú§é§Ö§ß §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä (§Ö§Ý§Ö§Ü§ä§â§à§ß§Ö§ß §Ü§Ñ§Ý§Ü§å§Ý§Ñ§ä§à§â §Ù§Ñ §Ü§â§Ö§Õ§Ú§ä), §ß§à §ã §Ô§Ö§Û§Þ§Ú§æ§Ú§Ü§Ñ§è§Ú§ñ, §Ü§à§ñ§ä§à §Ú§Ù§Ü§â§Ú§Ó§ñ§Ó§Ñ §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ö§ä§à §ß§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö
- 20. 1. §©§Ñ§ë§à §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö? 2. §¬§à§Ö §Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö?
- 21. §®§ß§à§Ô§à §é§Ö§ã§ä§à §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö §Ö, §é§Ö §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §ë§Ö §Þ§Ú§ß§Ñ§ä §ä§à§é§ß§à §á§à §á§ì§ä§Ö§Ü§Ñ§ä§Ñ, §Ü§à§ñ§ä§à §ã§Þ§Ö §Ú§Ù§Þ§Ú§ã§Ý§Ú§Ý§Ñ §á§à §Ó§â§Ö§Þ§Ö §ß§Ñ §Ò§â§Ö§Û§ß§ã§ä§à§â§Þ§Ú§ß§Ô ;)
- 22. ¡ §ß§à §Ú§Þ§Ñ §Ú §â§Ö§Ñ§Ý§ß§Ú §à§á§Ñ§ê§Ü§Ú, §Ü§à§Ú§ä§à §ã§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§ß§Ú, §é§Ö §ã§Ö §ã§Ý§å§é§Ó§Ñ§ä¡
- 26. Sex or no sex
- 28. §³§Ö§Ü§ã§ì§ä §á§â§à§Õ§Ñ§Ó§Ñ §Ý§Ú? §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: §³§Ö§Ü§ã§ì§ä §á§â§à§Õ§Ñ§Ó§Ñ ¡ §Ó§ã§ì§ë§ß§à§ã§ä §á§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ú§Ö§ä§à §ß§Ö §Ö ¡°§ã§Ö§Ü§ã§ì§ä §á§â§à§Õ§Ñ§Ó§Ñ¡±¡
- 29. §³§Ö§Ü§ã§ì§ä §á§â§à§Õ§Ñ§Ó§Ñ §Ý§Ú? §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: §¬§à§ß§ä§Ö§Ü§ã§ä§ì§ä §ß§Ñ §ã§Ö§Ü§ã §Ú/§Ú§Ý§Ú §ß§Ñ§ã§Ú§Ý§Ú§Ö §ß§Ñ §Õ§Ñ§Õ§Ö§ß§à §ä§Ö§Ý§Ö§Ó§Ú§Ù§Ú§à§ß§ß§à §á§â§Ö§Õ§Ñ§Ó§Ñ§ß§Ö §á§à§Þ§Ñ§Ô§Ñ §á§â§Ú §Ó§ì§Ù§á§â§Ú§Ö§Þ§Ñ§ß§Ö§ä§à §ß§Ñ §â§Ö§Ü§Ý§Ñ§Þ§Ú§ä§Ö §ß§Ñ §á§â§à§Õ§å§Ü§ä§Ú §Ó §ä§Ñ§Ù§Ú §à§Ò§Ý§Ñ§ã§ä http://www.researchgate.net/publication/7624 485_Violence_and_Sex_in_Television_Program s_Do_Not_Sell_Products_in_Advertisements
- 30. 1. §©§Ñ§ë§à §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö? 2. §¬§à§Ö §Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö? 3. §¬§Ñ§Ü§Ó§Ú §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ?
- 32. https://www.youtube.com/watch?v=nhciJcCQNCs ¡ §Õ§à§Ü§Ñ§ä§à §Ô§Ý§Ö§Õ§Ñ§ä§Ö §Ü§Ý§Ú§á§Ñ - §á§à§Þ§Ú§ã§Ý§Ö§ä§Ö §Ü§à§Ý§Ü§à §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ §ã§Ñ §Ú§Ù§á§à§Ý§Ù§Ó§Ñ§ß§Ú, §á§â§Ú §ã§ì§Ù§Õ§Ñ§Ó§Ñ§ß§Ö§ä§à §ß§Ñ §Ü§à§ß§è§Ö§á§è§Ú§ñ§ä§Ñ §ß§Ñ §Ü§Ý§Ú§á§Ñ. §¡§Ü§à §Ó§Ú§Õ§Ú§ä§Ö 0, 1 §Ú§Ý§Ú 2 - §Ù§Ñ§á§à§é§ß§Ö§ä§Ö §á§â§Ö§Ù§Ö§ß§ä§Ñ§è§Ú§ñ§ä§Ñ §à§ä§ß§Ñ§é§Ñ§Ý§à¡
- 33. §£§Ú§Õ§à§Ó§Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ §©§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §©§Ñ §á§â§à§Ò§Ý§Ö§Þ §©§Ñ §â§Ö§ê§Ö§ß§Ú§Ö §©§Ñ §á§â§Ú§Ý§Ñ§Ô§Ñ§ß§Ö
- 35. ¡ §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö - §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §à§ä §Ü§Ó§Ñ§â§ä§Ñ§Ý§Ñ §ë§Ö §Ú§Þ§Ñ§ä §ß§Ñ§Û- §Ô§à§Ý§ñ§Þ §Ú§ß§ä§Ö§â§Ö§ã, §ß§Ñ§Û- §Ô§à§Ý§ñ§Þ§Ñ §Ô§à§ä§à§Ó§ß§à§ã§ä §Õ§Ñ §á§à§ã§Ö§ä§ñ§ä, §Ú §Õ§Ñ §â§Ñ§Ù§Ó§Ú§ñ§ä §Ý§à§ñ§Ý§ß§à§ã§ä¡
- 36. ¡ §à§Ô§â§Ñ§ß§Ú§é§Ñ§Ó§Ñ§ß§Ö §ß§Ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ§ä§Ñ §ã§Ñ§Þ§à §Õ§Ñ §Ü§Ó§Ñ§â§ä§Ñ§Ý§Ñ¡
- 37. §£§Ú§Õ§à§Ó§Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ §©§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §©§Ñ §á§â§à§Ò§Ý§Ö§Þ §©§Ñ §â§Ö§ê§Ö§ß§Ú§Ö §©§Ñ §á§â§Ú§Ý§Ñ§Ô§Ñ§ß§Ö ¡ §å§Ó§Ö§Ý§Ú§é§Ñ§Ó§Ñ§ß§Ö §ß§Ñ §Ú§ß§ä§Ö§â§Ö§ã§Ñ (CTR)¡ §ª §å§Ó§Ö§Ý§Ú§é§Ö§ß§Ú §á§à§ã§Ö§ë§Ö§ß§Ú§ñ §Ó §á§Ú§è§Ñ§â§Ú§ñ§ä§Ñ. §£§¡§§ª§¥§ª§²§¡§¯§°!
- 38. §£§Ú§Õ§à§Ó§Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ §©§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §©§Ñ §á§â§à§Ò§Ý§Ö§Þ §©§Ñ §â§Ö§ê§Ö§ß§Ú§Ö §©§Ñ §á§â§Ú§Ý§Ñ§Ô§Ñ§ß§Ö
- 39. ¡ §â§å§ã§Ü§Ú§ä§Ö §ä§å§â§Ú§ã§ä§Ú §Ó §¢§å§â§Ô§Ñ§ã §Ò§Ú§ç§Ñ §Ú§Þ§Ñ§Ý§Ú §Ú§ß§ä§Ö§â§Ö§ã §Ü§ì§Þ §ç§å§Ò§Ñ§Ó §ã§å§ê§Ú §â§Ö§ã§ä§à§â§Ñ§ß§ä¡
- 40. §£§Ú§Õ§à§Ó§Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ §©§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §©§Ñ §á§â§à§Ò§Ý§Ö§Þ §©§Ñ §â§Ö§ê§Ö§ß§Ú§Ö §©§Ñ §á§â§Ú§Ý§Ñ§Ô§Ñ§ß§Ö
- 41. ¡ §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö - §â§å§ã§Ü§Ú§ä§Ö §ä§å§â§Ú§ã§ä§Ú §Ò§Ú§ç§Ñ §â§Ö§Ñ§Ô§Ú§â§Ñ§Ý§Ú §á§à§Ý§à§Ø§Ú§ä§Ö§Ý§ß§à §ß§Ñ §Ò§Ñ§ß§Ö§â§Ú §ß§Ñ §â§å§ã§Ü§Ú §Ö§Ù§Ú§Ü, §ã §ñ§ã§ß§Ú §á§à§ã§Ý§Ñ§ß§Ú§ñ, §Ù§Ñ§ë§à §ã§Ú §Ù§Ñ§ã§Ý§å§Ø§Ñ§Ó§Ñ §Õ§Ñ §á§à§ã§Ö§ä§ñ§ä §â§Ö§ã§ä§à§â§Ñ§ß§ä§Ñ ¡
- 43. ¡ §¯§ñ§Þ§Ñ §â§å§ã§Ü§Ñ §Ó§Ö§â§ã§Ú§ñ §ß§Ñ §Ý§Ö§ß§Õ§Ú§ß§Ô §ã§ä§â§Ñ§ß§Ú§è§Ñ§ä§Ñ (§à§á§ä§Ú§Þ§Ú§Ù§Ú§â§Ñ§ß§Ö §ß§Ñ §â§Ñ§Ù§ç§à§Õ§Ñ). §£§ì§á§â§Ö§Ü§Ú §ä§à§Ó§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §Ü§à§ß§ã§å§Þ§Ú§â§Ñ§ä §ã§ì§Õ§ì§â§Ø§Ñ§ß§Ú§Ö §Ù§Ñ §â§Ö§ã§ä§à§â§Ñ§ß§ä§Ñ (§á§â§Ö§ã§ä§à§Û §ß§Ñ §ã§ä§â§Ñ§ß§Ú§è§Ñ§ä§Ñ)¡
- 44. ¡ §â§Ö§ã§ä§à§ä§Ñ§ß§ä§ì§ä §Ö §á§â§Ö§á§ì§Ý§ß§Ö§ß §á§â§Ö§Õ§Ú§Þ§ß§à §ã §â§å§ã§Ü§Ú §ä§å§â§Ú§ã§ä§Ú. §£§¡§§ª§¥§ª§²§¡§¯§°!
- 45. §£§Ú§Õ§à§Ó§Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ §©§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §©§Ñ §á§â§à§Ò§Ý§Ö§Þ §©§Ñ §â§Ö§ê§Ö§ß§Ú§Ö §©§Ñ §á§â§Ú§Ý§Ñ§Ô§Ñ§ß§Ö
- 48. §£§Ú§Õ§à§Ó§Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ §©§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §©§Ñ §á§â§à§Ò§Ý§Ö§Þ §©§Ñ §â§Ö§ê§Ö§ß§Ú§Ö §©§Ñ §á§â§Ú§Ý§Ñ§Ô§Ñ§ß§Ö ¡ §Ó§ì§á§â§Ö§Ü§Ú, §é§Ö §Ö §ã§Ú§Ý§ß§à §á§â§Ö§á§à§â§ì§é§Ú§ä§Ö§Ý§ß§à - §ß§Ö §Ö §Ù§Ñ§Õ§ì§Ý§Ø§Ú§ä§Ö§Ý§ß§à §Ù§Ñ §â§å§ã§Ü§Ú §ä§å§â§Ú§ã§ä§Ú §Ó §¢§å§â§Ô§Ñ§ã §Õ§Ñ §Ú§Þ§Ñ §ã§á§Ö§è§Ú§Ñ§Ý§ß§Ñ §Ý§Ö§ß§Õ§Ú§ß§Ô §ã§ä§â§Ñ§ß§Ú§è§Ñ - §Þ§Ñ§Ý§Ü§à §à§ä §ä§ñ§ç§ß §Ò§Ú§ç§Ñ §ß§Ñ§á§â§Ñ§Ó§Ú§Ý§Ú §à§ß§Ý§Ñ§Û§ß §â§Ö§Ù§Ö§â§Ó§Ñ§è§Ú§ñ §£§¡§§ª§¥§ª§²§¡§¯§°!
- 49. 1. §©§Ñ§ë§à §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö? 2. §¬§à§Ö §Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö? 3. §¬§Ñ§Ü§Ó§Ú §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ? 4. §¬§Ñ§Ü §á§â§à§Ó§Ö§â§ñ§Ó§Ñ§Þ§Ö?
- 50. ¡ §Ú§Þ§Ñ §Þ§ß§à§Ô§à §Ú§ß§ã§ä§â§å§Þ§Ö§ß§ä§Ú¡ §ß§à §à§ä §ä§ñ§ç §Ú§Þ§Ñ §ã§Þ§Ú§ã§ì§Ý, §Ñ§Ü§à §ã§Ñ §Ó §Ü§à§ß§Ü§â§Ö§ä§ß§Ñ§ä§Ñ §â§Ñ§Þ§Ü§Ñ §ß§Ñ §Ü§Ñ§Ü§Ó§à §Ù§Ñ§ë§à §Ú §Ü§Ñ§Ü §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö.
- 51. §±§à§Õ§ç§à§Õ - 1/2 §¬§Ñ§Ü§Ó§à §á§â§à§Ó§Ö§â§ñ§Ó§Ñ§Þ§Ö §¬§Ñ§Ü §á§â§à§Ó§Ö§â§ñ§Ó§Ñ§Þ§Ö §¬§Ñ§Ü §á§à§ä§Ó§ì§â§Ø§Õ§Ñ§Ó§Ñ§Þ§Ö
- 52. §±§à§Õ§ç§à§Õ 2/2 §¬§Ñ§Ü§Ó§à §Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö§ä§à §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ §¬§Ñ§Ü§Ó§à §ß§Ö §Ù§ß§Ñ§Ö§Þ
- 54. 1. §®§Ú§Ü§â§à§Þ§à§Þ§Ö§ß§ä§Ú §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §ª§ß§ã§ä§Ú§ß§Ü§ä§Ú§Ó§ß§à §±§à§Ý§Ù§Ó§Ñ§ä §å§ã§ä§â§à§Û§ã§ä§Ó§à §©§Ñ §Õ§Ñ §Ù§Ñ§Õ§à§Ó§à§Ý§ñ§ä §ã§Ó§à§ñ §ß§å§Ø§Õ§Ñ https://www.thinkwithgoogle.com/collections/micromoments.html
- 55. 1. §®§Ú§Ü§â§à§Þ§à§Þ§Ö§ß§ä§Ú §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §ª§ß§ã§ä§Ú§ß§Ü§ä§Ú§Ó§ß§à §±§à§Ý§Ù§Ó§Ñ§ä §å§ã§ä§â§à§Û§ã§ä§Ó§à §©§Ñ §Õ§Ñ §Ù§Ñ§Õ§à§Ó§à§Ý§ñ§ä §ã§Ó§à§ñ §ß§å§Ø§Õ§Ñ https://strategyzer.com/canvas/value-proposition-canvas
- 56. 1. §®§Ú§Ü§â§à§Þ§à§Þ§Ö§ß§ä§Ú §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §ª§ß§ã§ä§Ú§ß§Ü§ä§Ú§Ó§ß§à §±§à§Ý§Ù§Ó§Ñ§ä §å§ã§ä§â§à§Û§ã§ä§Ó§à §©§Ñ §Õ§Ñ §Ù§Ñ§Õ§à§Ó§à§Ý§ñ§ä §ã§Ó§à§ñ §ß§å§Ø§Õ§Ñ https://strategyzer.com/canvas/value-proposition-canvas
- 58. §¥§Ñ§ä§Ñ §ß§Ñ §á§â§à§Ó§Ö§Ø§Õ§Ñ§ß§Ö §ß§Ñ §ã§ì§Ò§Ú§ä§Ú§Ö§ä§à¡ §á§â§Ú§Þ§Ö§â §Ù§Ñ §Þ§Ú§Ü§â§à§Þ§à§Þ§Ö§ß§ä §Ù§Ñ §á§à§ä§Ö§ß§è§Ú§Ñ§Ý§ß§Ú §á§à§ã§Ö§ä§Ú§ä§Ö§Ý§Ú §ß§Ñ §Ò§Ö§Ù§á§Ý§Ñ§ä§ß§à §ã§ì§Ò§Ú§ä§Ú§Ö §¶§à§â§å§Þ §¢§â§Ö§Þ§Ö§ß§ß§à§ã§ä. §£§¡§§ª§¥§ª§²§¡§¯§° §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö §Ù§Ñ §Þ§Ú§Ü§â§à§Þ§à§Þ§Ö§ß§ä!
- 59. 2. §®§Ú§Ü§â§à§Þ§à§Þ§Ö§ß§ä§Ú §ª§Ý§Ú §Ô§Ú §á§Ö§é§Ö§Ý§Ú§ä§Ö §ª§Ý§Ú §ß§ñ§Ü§à§Û §Õ§â§å§Ô §Ô§Ú §á§Ö§é§Ö§Ý§Ú #§¬§°§« §¬§°§ª §´§²§Á§¢§£§¡ §¥§¡ §±§¦§¹§¦§§ª§´§¦ §³§¦§¤§¡, §¬§°§ª §¥§° §¬§²§¡§Á §¯§¡ §´§²§ª§®§¦§³§¦§¹§ª§¦§´§°, ... ¡ §Þ§Ú§Ü§â§à§Þ§à§Þ§Ö§ß§ä§ì§ä §ã §ß§Ñ§Ô§â§Ñ§Ø§Õ§Ñ§Ó§Ñ§ß§Ö§ä§à §ß§Ñ §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ö§ä§à §ä§å§Ü §Ö §Ú§Ù§Ô§å§Ò§Ö§ß, §ß§Ö §á§â§à§ã§ä§à §ß§Ö §Ö §ã§á§Ö§é§Ö§Ý§Ö§ß¡.
- 60. ¡ real time §á§â§Ú§Þ§Ö§â §Ù§Ñ §Þ§Ú§Ü§â§à§Þ§à§Þ§Ö§ß§ä (§ß§Ú§ë§à §à§Ò§ë§à §ã §á§â§à§Õ§å§Ü§ä§Ñ), §ß§à §Ñ§Õ§Þ§Ú§ß§Ú§ã§ä§â§Ñ§ä§à§â§Ú§ä§Ö §ß§Ñ §ã§ä§â§Ñ§ß§Ú§è§Ñ§ä§Ñ §ã§Ñ §á§Ý§Ñ§ß§Ú§â§Ñ§Ý§Ú §Õ§Ñ §ã§Ö §Ó§ì§Ù§á§à§Ý§Ù§Ó§Ñ§ä. §¥§Ñ§Ý§Ú §Ú §Õ§à §Ü§Ñ§Ü§Ó§Ñ §ã§ä§Ö§á§Ö§ß §ä§à§Ù§Ú §Þ§Ú§Ü§â§à§Þ§à§Þ§Ö§ß§ä §â§Ñ§Ò§à§ä§Ú §Ö §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö §Ú§Ý§Ú §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§ß§Ñ §Ó§Ö§é§Ö §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§ñ §à§ä §ä§ñ§ç §á§â§Ú §á§â§Ö§Õ§ç§à§Õ§ß§Ú §Ü§Ñ§Þ§Ñ§á§ß§Ú§Ú.
- 61. 3. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ã§Ü§Ñ §á§ì§ä§Ö§Ü§Ñ §Ù§Ñ §Ó§Ù§Ö§Þ§Ñ§ß§Ö §ß§Ñ §â§Ö§ê§Ö§ß§Ú§Ö §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §ª§Þ§Ñ§ä §ñ§ã§ß§à §â§Ñ§Ù§Ý§Ú§é§Ú§Þ§Ú §¦§ä§Ñ§á§Ú §£ §ã§Ó§à§Ö§ä§à §Ó§Ù§Ñ§Ú§Þ§à§Õ§Ö§Û§ã§ä§Ó§Ú§Ö §ã §Ò§â§Ñ§ß§Õ§Ñ
- 63. 3. §±§à§Õ§ç§à§Õ§Ú §á§à §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ã§Ü§Ñ§ä§Ñ §á§ì§ä§Ö§Ü§Ñ §ª§Ù§Ô§â§Ñ§Ø§Õ§Ñ§ß§Ö §ß§Ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú (§ä§â§Ñ§æ§Ú§Ü) §ª§Ù§Ô§â§Ñ§Ø§Õ§Ñ§Ñ§ß§Ö §ß§Ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú (§ã§Ñ§Þ§à§ã§Ö§Ô§Þ§Ö§ß§ä§Ú§â§Ñ§ß§Ö) §¯§Ñ§Þ§Ö§â§Ö§ß§Ú§Ö (fake door, concierge) §¬§à§ß§Ó§Ö§â§ã§Ú§Ú (concierge, §á§â§à§Õ§Ñ§Ø§Ò§Ú) ¡ §Ó§ã§Ö§Ü§Ú §à§ä §à§á§Ú§ã§Ñ§ß§Ú§ä§Ö §á§à§Õ§ç§à§Õ§Ú §Þ§à§Ø§Ö §Õ§Ñ §Ò§ì§Õ§Ö §ä§Ö§Þ§Ñ §ß§Ñ §à§ä§Õ§Ö§Ý§ß§Ñ §á§â§Ö§Ù§Ö§ß§ä§Ñ§è§Ú§ñ. §¡§Ü§à §Ö §â§Ö§Ý§Ö§Ó§Ñ§ß§ä§ß§à §Ù§Ñ §Ó§Ñ§ã - §á§à§ä§ì§â§ã§Ö§ä§Ö §Ó §Ú§ß§ä§Ö§â§ß§Ö§ä §Ü§à§ß§Ü§â§Ö§ä§ß§Ú §á§â§Ú§Þ§Ö§â§Ú, §Ú§Þ§Ñ §Þ§ß§à§Ô§à. ¡ §á§â§Ú§Þ§Ö§â §Ù§Ñ §Ú§Ù§á§à§Ý§Ù§Ó§Ñ§ß§Ö §ß§Ñ §á§à§Õ§ç§à§Õ §ß§Ñ §ã§Ñ§Þ§à§ã§Ö§Ô§Þ§Ö§ß§ä§Ú§â§Ñ§ß§Ö §Ú §ß§Ñ §Ü§à§ß§Ó§Ö§â§ã§Ú§Ú.
- 64. 3. §±§à§Õ§ç§à§Õ§Ú §á§à §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ã§Ü§Ñ§ä§Ñ §á§ì§ä§Ö§Ü§Ñ §ª§Ù§Ô§â§Ñ§Ø§Õ§Ñ§Ñ§ß§Ö §ß§Ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú (§ä§â§Ñ§æ§Ú§Ü) §ª§Ù§Ô§â§Ñ§Ø§Õ§Ñ§Ñ§ß§Ö §ß§Ñ §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú (§ã§Ñ§Þ§à§ã§Ö§Ô§Þ§Ö§ß§ä§Ú§â§Ñ§ß§Ö) §¯§Ñ§Þ§Ö§â§Ö§ß§Ú§Ö (fake door, concierge) §¬§à§ß§Ó§Ö§â§ã§Ú§Ú (concierge, §á§â§à§Õ§Ñ§Ø§Ò§Ú) ¡ §á§â§Ú§Þ§Ö§â§Ú §Ù§Ñ §á§à§Õ§ç§à§Õ §á§â§Ú §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ã§Ü§Ú §á§ì§ä§Ö§Ü§Ú §Þ§à§Ø§Ö§ä§Ö §Õ§Ñ §ß§Ñ§Þ§Ö§â§Ú§ä§Ö §ß§Ñ §ã§Ñ§Û§ä§Ñ §ß§Ñ Xplora §ß§Ñ https://goo.gl/OsywDN §Ü§Ñ§Ü§ä§à §Ú §ß§Ñ§á§â§Ú§Þ§Ö§â §ß§Ñ https://netpeak.net/bg/blog/
- 65. 1. §©§Ñ§ë§à §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö? 2. §¬§à§Ö §Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö? 3. §¬§Ñ§Ü§Ó§Ú §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ? 4. §¬§Ñ§Ü §á§â§à§Ó§Ö§â§ñ§Ó§Ñ§Þ§Ö? 5. §±§â§Ú§Þ§Ö§â§Ú
- 67. MTEL §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: 1. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §Ó sms §è§Ö§ß§ä§ì§â §ã§Ñ §è§Ö§ß§à§Ó§à §é§å§Ó§ã§ä§Ó§Ú§ä§Ö§Ý§ß§Ú §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ, §é§Ö §ß§Ö §Ù§ß§Ñ§Ö§Þ: 1. §±§Ñ§Ù§Ñ§â§å§Ó§Ñ§ä §Ý§Ú §à§ß§Ý§Ñ§Û§ß 2. §¬§Ý§Ú§Ö§ß§ä§Ú §Ý§Ú §ã§Ñ §ß§Ñ §®§ä§Ö§Ý ¡ §á§â§Ú§Þ§Ö§â §ã §à§æ§Ö§â§ä§Ñ §Ó §ã§Ö§Ü§è§Ú§ñ sms §è§Ö§ß§ä§ì§â.
- 68. MTEL §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: 1. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö, §ß§Ñ§ä§Ú§ã§ß§Ñ§Ý§Ú §Ü§à§ê§ß§Ú§è§Ñ§ä§Ñ §Ù§ß§Ñ§ñ§ä §Ü§Ñ§Ü§Ó§à §Ö §à§ß§Ý§Ñ§Û§ß §á§Ñ§Ù§Ñ§â§å§Ó§Ñ§ß§Ö §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ, §é§Ö §ß§Ö §Ù§ß§Ñ§Ö§Þ: 1. §¬§à§Ú §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §á§Ý§Ñ§ß§Ú§â§Ñ§ä §Õ§Ñ §Ü§å§á§ñ§ä §ä§Ö§Ý§Ö§æ§à§ß/§Õ§Ñ §á§à§Õ§á§Ú§ê§Ñ§ä §Õ§à§Ô§à§Ó§à§â ¡ §á§â§Ú§Þ§Ö§â §ã§ì§ã §ã§ä§Ñ§â§ä§Ú§â§Ñ§ß§Ö §ß§Ñ §á§ì§ä§Ö§Ü§Ñ §ß§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú, §ß§Ñ§ä§Ú§ã§ß§Ñ§Ý§Ú §Ü§à§ê§ß§Ú§è§Ñ§ä§Ñ §ß§Ñ §ã§Ñ§Û§ä§Ñ www.mtel.bg.
- 69. MTEL §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: 1. §¯§Ñ§ê§Ú§ä§Ö §ä§Ñ§â§Ô§Ö§ä §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §Ø§Ö§Ý§Ñ§ñ§ä Samsung S6 §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ, §é§Ö §ß§Ö §Ù§ß§Ñ§Ö§Þ: 1. §¯§Ñ §Ü§à§Ý§Ü§à §ç§à§â§Ñ §ã§Þ§Ö §á§â§Ú§Õ§Ó§Ú§Ø§Ú§Ý§Ú §á§ì§ä§Ö§Ü§Ñ§ä§Ñ §Ù§Ñ §á§â§à§Õ§Ñ§Ø§Ò§Ñ 2. §¬§à§Ý§Ü§à §ä§Ö§Ü§å§ë§Ú §Ü§Ý§Ú§Ö§ß§ä§Ú §Ú§Þ§Ñ§ä §Ú§ß§ä§Ö§â§Ö§ã 3. Leads §ë§Ö §ã§Ñ §Ü§Ñ§é§Ö§ã§ä§Ó§Ö§ß§Ú ¡ §á§â§Ú§Þ§Ö§â §ã §Ü§Ñ§Þ§á§Ñ§ß§Ú§ñ §Ù§Ñ Samsung S6
- 70. MICROSOFT BULGARIA §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: 1. §¯§Ñ§ê§Ú§ä§Ö §ä§Ñ§â§Ô§Ö§ä §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §Ó§Ö§é§Ö §á§à§Ù§ß§Ñ§Ó§Ñ§ä §æ§à§â§Þ§Ñ§ä§Ñ §ß§Ñ e-books §Ú webinars 2. §©§ß§Ñ§Ö§Þ §Ü§Ñ§Ü§Ó§à §ã§ì§Õ§ì§â§Ø§Ñ§ß§Ú§Ö §Ö §á§à§Ý§Ö§Ù§ß§à §Ú §Ú§ß§ä§Ö§â§Ö§ã§ß§à §Ù§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ, §é§Ö §ß§Ö §Ù§ß§Ñ§Ö§Þ: 1. §¥§Ñ§Ý§Ú leads §ë§Ö §ã§Ñ §Ü§Ñ§é§Ö§ã§ä§Ó§Ö§ß§Ú 2. §¬§Ñ§Ü§Ó§à §ä§Ñ§â§Ô§Ö§ä§Ú§â§Ñ§ß§Ö §â§Ñ§Ò§à§ä§Ú §ß§Ñ§Û-§Õ§à§Ò§â§Ö ¡ §á§â§Ú§Þ§Ö§â §ã §Ü§Ñ§Þ§á§Ñ§ß§Ú§ñ §Ù§Ñ lead generation.
- 71. MICROSOFT BULGARIA §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: 1. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §Ò§Ú§ç§Ñ §Ó§Ù§Ñ§Ú§Þ§à§Õ§Ö§Û§ã§ä§Ó§Ñ§Ý§Ú §á§à§Ý§à§Ø§Ú§ä§Ö§Ý§ß§à §ã §á§à-casual §á§à§ã§ä§à§Ó§Ö §ß§Ñ Microsoft Bulgaria §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ, §é§Ö §ß§Ö §Ù§ß§Ñ§Ö§Þ: 1. §¥§Ñ§Ý§Ú haters §ë§Ö highjack- §ß§Ñ§ä §á§à§ã§ä§à§Ó§Ö§ä§Ö ¡ §á§â§Ú§Þ§Ö§â §ã engagement §ã§ì§Õ§ì§â§Ø§Ñ§ß§Ú§Ö.
- 72. TOYOTA §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: 1. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §Ù§ß§Ñ§ñ§ä §Ü§Ñ§Ü§Ó§à §ã§Ñ §ç§Ú§Ò§â§Ú§Õ§ß§Ú§ä§Ö §Ñ§Ó§ä§à§Þ§à§Ò§Ú§Ý§Ú 2. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §Ú§Þ§Ñ§ä §ß§å§Ø§Õ§Ñ §Õ§Ñ §â§Ñ§Ù§Ò§Ö§â§Ñ§ä §Ù§Ñ §à§ã§ß§à§Ó§ß§à§ä§à §Ó§Ñ§Ø§ß§à §Ù§Ñ §ä§ñ§ç USP §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ, §é§Ö §ß§Ö §Ù§ß§Ñ§Ö§Þ: 1. §¥§à §Ü§ì§Õ§Ö §Þ§à§Ø§Ö§Þ §Õ§Ñ §á§â§Ú§Õ§Ó§Ú§Ø§Ú§Þ §Õ§Ú§Ô§Ú§ä§Ñ§Ý§ß§Ñ§ä§Ñ §á§ì§ä§Ö§Ü§Ñ
- 73. 1 2 3 4
- 74. TOYOTA §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ: 1. §©§ß§Ñ§Ö§Þ, §é§Ö §Ú§Þ§Ñ§Þ§Ö §å§ã§á§Ö§ê§ß§à §â§Ñ§Ò§à§ä§Ö§ë§Ñ §Õ§Ú§Ô§Ú§ä§Ñ§Ý§ß§Ñ §á§ì§ä§Ö§Ü§Ñ §Ù§Ñ §Ü§à§ß§Ó§Ö§â§ã§Ú§Ú 2. §©§ß§Ñ§Ö§Þ §Ü§à§Ú §â§Ö§Ü§Ý§Ñ§Þ§ß§Ú §Ü§Ñ§ß§Ñ§Ý§Ú §Ü§Ñ§Ü §â§Ñ§Ò§à§ä§ñ§ä §á§à §á§ì§ä§Ö§Ü§Ñ§ä§Ñ 3. §©§ß§Ñ§Ö§Þ §Ü§à§ß§Ü§â§Ö§ä§ß§Ú§ñ §ä§Ñ§â§Ô§Ö§ä §ß§Ñ §Ñ§Ó§ä§à§Þ§à§Ò§Ú§Ý§Ñ 4. §©§ß§Ñ§Ö§Þ, §é§Ö §Ö §Ó §Ú§Ù§è§ñ§Ý§à §ß§à§Ó §ã§Ö§Ô§Þ§Ö§ß§ä §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: 1. §¥§Ö§æ§Ú§ß§Ú§â§Ñ§ß§Ñ§ä§Ñ §ä§Ñ§â§Ô§Ö§ä §Ñ§å§Õ§Ú§ä§à§â§Ú§ñ §ë§Ö §â§Ñ§Ù§á§à§Ù§ß§Ñ§Ö §Ó§Ñ§Ø§ß§Ú §Ù§Ñ §ä§ñ§ç USP §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ, §é§Ö §ß§Ö §Ù§ß§Ñ§Ö§Þ: 1. §¬§à§Ú §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú §Ó §Ú§ß§ä§Ö§â§ß§Ö§ä §à§ä §ä§Ñ§â§Ô§Ö§ä§Ñ §ë§Ö §Ü§à§ß§Ó§Ö§â§ä§Ú§â§Ñ§ä 2. §¬§à§Ú §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú §ë§Ö §Ü§à§ß§Ó§Ö§â§ä§Ú§â§Ñ§ä §ß§Ñ§Û- §Õ§à§Ò§â§Ö
- 75. MEDIX §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: 1. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §ç§Ñ§â§Ö§ã§Ó§Ñ§ä §Ò§â§Ñ§ß§Õ§Ñ §Ú §Ò§Ú§ç§Ñ §Ó§Ù§Ñ§Ú§Þ§à§Õ§Ö§Û§ã§ä§Ó§Ñ§Ý§Ú §ã §ß§Ö§Ô§à §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ, §é§Ö §ß§Ö §Ù§ß§Ñ§Ö§Þ: 1. §¬§à§Ý§Ü§à §Ü§Ý§ð§é§à§Ó §Ö §ã§Ñ§Û§ä §ß§Ñ §Ü§à§Þ§á§Ñ§ß§Ú§ñ§ä§Ñ 2. §¥§à§Ü§à§Ý§Ü§à §è§Ö§ß§ß§Ú §ã§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö, §Õ§à §Ü§à§Ú§ä§à §Þ§à§Ø§Ö§Þ §Õ§Ñ §ã§ä§Ú§Ô§ß§Ö§Þ §Ó §Ú§ß§ä§Ö§â§ß§Ö§ä 3. §¥§à§Ü§à§Ý§Ü§à §Þ§à§Ø§Ö§Þ §Õ§Ñ §â§Ö§Ñ§Ü§ä§Ú§Ó§Ú§â§Ñ§Þ§Ö §ä§Ö§Ù§Ú §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú
- 76. MEDIX §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: 1. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö, §Ü§à§Ú§ä§à §Ó§Ö§é§Ö §ã§Þ§Ö §Ñ§ß§Ñ§Ô§Ø§Ú§â§Ñ§Ý§Ú §Þ§à§Ô§Ñ§ä §Õ§Ñ §Ò§ì§Õ§Ñ§ä §â§Ö§Ñ§ß§Ô§Ñ§Ø§Ú§â§Ñ§ß§Ú §á§à-§Ý§Ö§ã§ß§à §Ú §á§â§Ú §á§à-§ß§Ú§ã§ì§Ü §â§Ñ§Ù§ç§à§Õ §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ: 1. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §Ó§Ö§é§Ö §ã§Ñ §ã§Ö §Ñ§ß§Ô§Ñ§Ø§Ú§â§Ñ§Ý§Ú §ã §Ò§â§Ñ§ß§Õ§Ñ §Ú §Ú§Þ§Ñ§ä §á§à§Ù§Ú§ä§Ú§Ó§ß§à §à§ä§ß§à§ê§Ö§ß§Ú§Ö 2. §ª§Þ§Ñ§Þ§Ö §Õ§Ñ§ß§ß§Ú §Ù§Ñ §Ó§Ö§é§Ö §Ñ§ß§Ô§Ñ§Ø§Ú§â§Ñ§ß§Ú §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ, §é§Ö §ß§Ö §Ù§ß§Ñ§Ö§Þ: 1. §¬§à§Ý§Ü§à §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §Þ§à§Ø§Ö§Þ §Õ§Ñ §â§Ö§Ñ§Ü§ä§Ú§Ó§Ú§â§Ñ§Þ§Ö 2. §¬§Ñ§Ü§Ó§Ñ §Ö §è§Ö§ß§Ñ§ä§Ñ §Ù§Ñ §â§Ö§Ñ§Ü§ä§Ú§Ó§Ú§â§Ñ§ß§Ö
- 77. IUVO §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: 1. §ª§Þ§Ñ §Õ§Ó§Ö §à§ã§ß§à§Ó§ß§Ú §Ô§â§å§á§Ú §ä§Ñ§â§Ô§Ö§ä §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú 2. §±§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §ã§Ñ §ã§Ü§Ý§à§ß§ß§Ú §Õ§Ñ §Ú§ß§Ó§Ö§ã§ä§Ú§â§Ñ§ä §Ó peer-to-peer §á§â§à§Õ§å§Ü§ä§Ú, §á§â§Ú §á§â§Ñ§Ó§Ú§Ý§ß§à§ä§à §á§â§Ö§Õ§ã§ä§Ñ§Ó§ñ§ß§Ö §ß§Ñ USPs §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ, §é§Ö §ß§Ö §Ù§ß§Ñ§Ö§Þ: 1. §¬§à§Ú USPs §â§Ñ§Ò§à§ä§ñ§ä §ß§Ñ§Û-§Þ§ß§à§Ô§à 2. §¬§à§Ö §á§â§Ú§Õ§Ó§Ú§Ø§Ó§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú§ä§Ö §á§à §á§ì§ä§Ö§Ü§Ñ§ä§Ñ 3. §¬§à§Ý§Ü§à §Ö §Õ§ì§Ý§Ô§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ã§Ü§Ñ§ä§Ñ §á§ì§ä§Ö§Ü§Ñ
- 80. ¡ §á§â§Ú§Þ§Ö§â §ã §Ó§Ö§â§ã§Ú§ñ 1 §ß§Ñ pCloud transfer.
- 81. pCloud §±§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö: 1. §¡§Ü§à §Ü§à§á§Ú§â§Ñ§Þ§Ö §ß§Ñ§Ý§à§Ø§Ö§ß §Ú §å§ã§á§Ö§ê§Ö§ß §Þ§à§Õ§Ö§Ý §ß§Ñ §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§ã§Ü§Ñ §á§ì§ä§Ö§Ü§Ñ §Ù§Ñ web §ä§â§Ñ§ß§ã§æ§Ö§â §ß§Ñ §Ô§à§Ý§Ö§Þ§Ú §æ§Ñ§Û§Ý§à§Ó§Ö §ë§Ö §Ú§Þ§Ñ§Þ§Ö §à§á§ä§Ú§Þ§Ñ§Ý§ß§Ñ§ä§Ñ §á§ì§ä§Ö§Ü§Ñ §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ: 1. §µ§ã§Ý§å§Ô§Ñ§ä§Ñ §ß§Ú §Ö §Ñ§ä§â§Ñ§Ü§ä§Ú§Ó§ß§Ñ §Ù§Ñ §ß§Ñ§ê§Ú§ä§Ö §ä§Ñ§â§Ô§Ö§ä §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ú §¬§Ñ§Ü§Ó§à §Ù§ß§Ñ§Ö§Þ, §é§Ö §ß§Ö §Ù§ß§Ñ§Ö§Þ: 1. §¥§Ñ§Ý§Ú §ä§à§Ó§Ñ §Ö §à§á§ä§Ú§Þ§Ñ§Ý§ß§Ñ§ä§Ñ §á§ì§ä§Ö§Ü§Ñ 2. §¬§à§ñ §á§ì§ä§Ö§Ü§Ñ §â§Ñ§Ò§à§ä§Ú §Ù§Ñ §ß§Ñ§ê§Ú§ä§Ö §Ò§Ú§Ù§ß§Ö§ã §è§Ö§Ý§Ú
- 85. 1. §©§Ñ§ë§à §Õ§Ñ §Ó§Ñ§Ý§Ú§Õ§Ú§â§Ñ§Þ§Ö? 2. §¬§à§Ö §Ö §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§Ö? 3. §¬§Ñ§Ü§Ó§Ú §á§â§Ö§Õ§á§à§Ý§à§Ø§Ö§ß§Ú§ñ? 4. §¬§Ñ§Ü §á§â§à§Ó§Ö§â§ñ§Ó§Ñ§Þ§Ö? 5. §±§â§Ú§Þ§Ö§â§Ú 6. Recap
- 86. §¯§Á§¬§°§§¬§° §¬§°§¯§¬§²§¦§´§¯§ª §³§´§¼§±§¬§ª §±§²§¦§±§°§§°§¨§¦§¯§ª§¦ §£§ñ§â§Ó§Ñ§ß§Ö §§à§Ô§Ú§é§Ö§ã§Ü§Ñ §Ü§à§ß§ã§ä§â§å§Ü§è§Ú§ñ §¯§Ö§á§à§ä§Ó§ì§â§Õ§Ö§ß §æ§Ñ§Ü§ä
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