The document provides details on the levels and gameplay for a proposed mobile game called Swapzaar. It describes 6 levels of gameplay:
Level 1-4 can be played without registration and involve matching shoes, styling outfits, a fashion crossword, and a treasure hunt game across fashion cities. Level 5-6 require registration and include a fashion Sudoku game and a jackpot slot game. Scores are tracked across levels, and players must earn 500 points to access the jackpot level. The jackpot uses a multiplier of winnings based on prior score and allows betting virtual "buttons" on slot spins with fashion symbols. Revenue targets aim for a 70% jackpot payout rate from fees and button purchases
The luxury goods market saw significant declines during the recession but has since recovered, though consumer behaviors have changed. Younger consumers expect more experiential luxury rather than material goods, and emerging markets like China are growing in importance. For luxury retailers to succeed, they must manage their brand portfolios strategically, capitalize on growth markets, engage consumers through new channels, address counterfeiting, and leverage technology to enhance the customer experience.
With a flurry of activity, online vintage heats up bo f - the business of f...Veena Srinath
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1) Several new online vintage clothing sites launched in late 2012, aiming to disrupt eBay's dominance in the online vintage fashion resale market. These include Byronesque, Bib and Tuck, Nifty Thrifty, Vaunte, and Shop Hers.
2) These startups see an opportunity to improve on eBay by offering a more specialized, curated experience for buyers seeking vintage fashion. They aim to make the resale process easier for both buyers and sellers.
3) As consumers buy more clothes due to fast fashion but also want to reduce waste and costs, the online resale market is growing. These new sites hope to attract those looking for alternatives to eBay for their vintage fashion needs.
Ballantines theatre 2011 august - osage countyVeena Srinath
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The document provides an introduction and overview of the play "August: Osage County" by Tracy Letts. It discusses the plot, characters, themes of family dysfunction and conflicts. It also mentions that the play won several awards including the Pulitzer Prize and has been adapted into an upcoming film starring Meryl Streep and Julia Roberts. The document then introduces some Indian theater veterans who may potentially be part of an adaptation of the play in India.
This document provides an overview and outlook on luxury marketing trends for 2013. Some of the key points discussed include:
- Digital marketing, especially through social media, mobile integration, and ecommerce/mobile commerce, will be increasingly important but the store experience remains core.
- Marketers will focus on enhancing the brand experience across channels using technology, like mobile apps that provide tailored content depending on location.
- Storytelling through high-quality brand content online and in print publications will help assert expertise and immerse consumers in the brand world.
- Social media will take on a greater role in driving online sales as platforms integrate more commerce capabilities.
- Consistent branding and messaging across all channels, including interactive and personalized
A story about a young girl who aspires to be really successful, travel the world and experience the best in fashion- just like any other young woman.
The catch. of course, is that she isn't born rich: what's she going to do? How will she live her dreams? How far will she go?
1) Online sales of luxury fashion are expected to surge significantly in major markets like the US, UK, and Germany by 2018, growing from 3% to 17% of the total luxury market.
2) Consumer surveys found that while convenient return policies and free shipping were universally important, preferences varied in each market - Americans valued one-stop department store sites, Brits favored multi-brand sites like Net-a-Porter, and Germans expected high service levels.
3) To increase online sales, brands and retailers should focus on offering exclusive products, competitive pricing, and improving the customer experience through reviews, better websites, and tailored offerings for each market.
This document discusses the growing trend of the sharing economy, especially in the fashion resale market. Some key points:
- The sharing economy, which includes companies like AirBnB, Uber, and Rent the Runway, is growing significantly and could be worth $335 billion by 2025. Younger generations are more open to sharing and renting goods rather than ownership.
- Popular fashion resale companies like The RealReal and Rent the Runway have millions of members and hundreds of millions in revenues and valuations, showing the significant size of the resale market.
- The global second-hand luxury goods market was worth an estimated €16 billion in 2014. Emerging markets like India and
Ernst and Young rebirth-of ecommerce in India reportVeena Srinath
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The document discusses the evolution of e-commerce in India over two waves. The first wave from 1996-2000 saw the launch of early services like online classifieds for jobs and matrimony. Growth was limited due to low internet penetration and an underdeveloped ecosystem. The second wave from 2006 onward brought rapid growth as the ecosystem strengthened with rising internet usage, payment options, and devices. Online travel emerged as the largest segment initially, while retail is now growing rapidly. The future looks promising for e-commerce in India with continued ecosystem development and interest from investors.
The document summarizes the state of India's e-commerce market. It finds that online shopping in India will grow from $2 billion in 2013 to an estimated $8.5 billion by 2016, and the number of online shoppers will more than double over that period. Mobile shopping and women customers will be major drivers of growth. However, e-commerce still accounts for a very small portion of India's overall retail market.
Passion Vision Art Ltd is an Indian company founded in 2012 that operates Swapzaar, an online marketplace where users can exchange used fashion and lifestyle items. The company's vision is to provide innovative fashion and lifestyle services to Indian consumers using technology. On Swapzaar, users can list used items for sale and earn virtual "Swapzaar buttons" as credit to buy other users' items. The platform aims to address issues of fashion boredom, waste, and guilt by allowing eco-friendly resale of items without spending cash. It has 3 founders who currently work on the platform part-time while maintaining day jobs.
Ramya Mohan's textile design journey involved researching color trends, sketching designs in a studio using both traditional and digital methods, and traveling to Jaipur to learn block-printing techniques through field work and collaboration with local artisans.
This document describes a black and white prom dress inspired by Paris. The dress features a black cotton tulle corset bodice embroidered with an Eiffel tower motif and crystals. A full white skirt has black lace appliques and crystal embellishments. The dress is completed with a white petticoat trimmed in black lace. It is suggested to be worn with black sandals, a stole, and clutch for a chic Parisian-inspired look.
Maximalistic : how to style maxi skirts for maxi impact !Veena Srinath
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The document provides five looks for styling a maxi skirt, including pairing it with heels and a blouse for an evening look, wearing a matching top for a maxi dress effect, pairing it with knits and boots for day, wearing it with a tailored shirt and moccasins for a formal event, and combining it with a sheer mini skirt and leather jacket for a young look. It encourages readers to experiment with maxi skirts and provides online resources for more style ideas and shopping.
Ernst and Young rebirth-of ecommerce in India reportVeena Srinath
Ìý
The document discusses the evolution of e-commerce in India over two waves. The first wave from 1996-2000 saw the launch of early services like online classifieds for jobs and matrimony. Growth was limited due to low internet penetration and an underdeveloped ecosystem. The second wave from 2006 onward brought rapid growth as the ecosystem strengthened with rising internet usage, payment options, and devices. Online travel emerged as the largest segment initially, while retail is now growing rapidly. The future looks promising for e-commerce in India with continued ecosystem development and interest from investors.
The document summarizes the state of India's e-commerce market. It finds that online shopping in India will grow from $2 billion in 2013 to an estimated $8.5 billion by 2016, and the number of online shoppers will more than double over that period. Mobile shopping and women customers will be major drivers of growth. However, e-commerce still accounts for a very small portion of India's overall retail market.
Passion Vision Art Ltd is an Indian company founded in 2012 that operates Swapzaar, an online marketplace where users can exchange used fashion and lifestyle items. The company's vision is to provide innovative fashion and lifestyle services to Indian consumers using technology. On Swapzaar, users can list used items for sale and earn virtual "Swapzaar buttons" as credit to buy other users' items. The platform aims to address issues of fashion boredom, waste, and guilt by allowing eco-friendly resale of items without spending cash. It has 3 founders who currently work on the platform part-time while maintaining day jobs.
Ramya Mohan's textile design journey involved researching color trends, sketching designs in a studio using both traditional and digital methods, and traveling to Jaipur to learn block-printing techniques through field work and collaboration with local artisans.
This document describes a black and white prom dress inspired by Paris. The dress features a black cotton tulle corset bodice embroidered with an Eiffel tower motif and crystals. A full white skirt has black lace appliques and crystal embellishments. The dress is completed with a white petticoat trimmed in black lace. It is suggested to be worn with black sandals, a stole, and clutch for a chic Parisian-inspired look.
Maximalistic : how to style maxi skirts for maxi impact !Veena Srinath
Ìý
The document provides five looks for styling a maxi skirt, including pairing it with heels and a blouse for an evening look, wearing a matching top for a maxi dress effect, pairing it with knits and boots for day, wearing it with a tailored shirt and moccasins for a formal event, and combining it with a sheer mini skirt and leather jacket for a young look. It encourages readers to experiment with maxi skirts and provides online resources for more style ideas and shopping.