Vancouver Olympic co-promotions examples
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The document provides details on several co-promotion programs between Olympic partners and other brands during various Olympic Games. The promotions included sweepstakes to win prizes by purchasing promoted products from partners like GE, Home Depot, Kodak, Anheuser-Busch, Chevrolet, Panasonic, and Roots. Other promotions included a limited edition Lenovo/Coke co-branded laptop in China and a Bank of China credit card co-branded with Visa and Air China for the Beijing 2008 Games.
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Vancouver Olympic co-promotions examples
- 1. Olympic Co-Promotion Examples: May, 2007
- 2. GE/Home Depot/Kodak Promotion: The GE and Home Depot Switch & Win More Sweepstakes is your chance to win $50 to spend at the Home Depot Home Depot is an Official Partner of the USOC
- 3. Co-Promotion Details: Region: U.S. Program Name: The GE and Home Depot Switch & Win More Sweepstakes Duration: September 1, 2005 December 15, 2005 Program Background / Overview: The Home Depot elected to participate in GE Lightings Marquee Olympic themed promotion, Switch & Win. Home Depot stores displayed GE provided pre-packaged promotional displays throughout their retail stores. Specially marked packages contained a decoder game card and instant coupon to drive consumers online to www.switchandwin.com to play The GE Switch & Win Instant Win Game. Consumers were asked to fill out registration information, including name, date and where they picked up their game card in order to play the Instant Win Game. Consumers used their game card to instantly determine whether they have won one of the following prizes: Gold Medal Prize (1): A trip for 2 to the 2006 Olympic Winter Games in Torino, Italy, including air transportation, hotel accommodations, event passes and more. Silver Medal Prize (100): A Kodak EasyShare Digital Camera. Bronze Medal Prize (2,500): A collectible, limited edition GE 2006 Olympic Winter Games pin set. Once consumers were informed they had won, they were prompted to download a coupon valid on their next GE Reveal purchase.
- 4. Anheuser-Busch/Chevrolet Promotion: General Motors is the Official Automotive Partner of the USOC: Chevrolet is the featured division for GMs U.S. Olympic Team
- 5. Co-Promotion Details: Region: U.S. Program Name: Pour on the Gold Duration: January 27, 2006 February 28, 2006 Program Background / Overview: Point of Sale Materials used in Retail Locations across the United States Consumers filled out an entry form for a chance to win a Chevrolet Truck Each consumer that participated took away a Torino 2006 Viewers Guide provided by Anheuser-Busch. The guide contained a complete schedule of all the events that took place during the Torino 2006 Olympic Winter Games
- 6. Anheuser-Busch/Panasonic/Roots Promotion: Panasonic is a Worldwide Olympic Partner Roots is an Official Supplier for the USOC
- 7. Co-Promotion Details: Region: U.S. Program Name: Pour on the Gold Duration: February 1, 2006 February 28, 2006 Program Background / Overview: Point of Sale material in Buffalo Wild Wings Restaurants across the United States Consumers filled out an entry form for a chance to win one of several prizes including a Panasonic Plasma HDTV and U.S. Olympic Team Merchandise provided by Roots
- 8. Visa/Panasonic Promotion: Co-Promotion Details: Region: Various Duration: April 1, 2004 June 30, 2004 Program Background / Overview: Every time consumers used their Credit Union Visa Card between April 1 and June 30, 2004 - they were automatically entered into that months drawing
- 10. Co-Promotion Details: Region: China Program Name: Lenovo/Coke Co-Branded Laptop Duration: May 26, 2006 November 30, 2006 Program Background / Overview: Special, Limited edition Lenovo/Coke Co-Branded Laptop Only 8,000 units produced and sold
- 11. Visa/Bank of China/Air China Promotion: Air China and Bank of China are both Official Partners of BOCOG
- 12. Co-Promotion Details: Region: China Program Name: Bank of China & Air China Visa Olympic Games Credit Card Duration: April 26, 2007 December 31, 2008 Program Background / Overview: Visa Olympic Games themed co-branded card with Air China issued by Bank of China.
Editor's Notes
- #2: DRAFT VERSION ONLY