VCT 4670
- 2. The VCT Program For my project I worked with Donna and the VCT program Problem: How to bring more students to the VCT program here at BGSU. Solution: Stronger Social Media Presence as well as making changes to the VCT website.
- 3. Goals and Objectives 1. Increase posts on social media/increase followers and social media awareness 2. Create a social media campaign to continue after project is complete 3. Ensure the VCT Website is up-to-date 4. Create a VCT specific staff directory 5. Overall make information more appealing and accessible to future students
- 4. What can we change on the Website? First, Donna wanted to make minor changes to ensure Data was up to date and accurate. Second, we decided to add a Facebook newsfeed to the Homepage of the Website. Last, we wanted to have the VCT Staff directory be more available and to only include VCTs direct staff
- 5. Steps Taken Take the CMS training course through the university to gain access to VCT site Meet with Donna to finalize changes for the website Finalize layout for changes (create mock ups) Decided on positioning of new content Code the new content on the server Launch new pages and changes
- 8. Social Media (Facebook) Have more of a social media presence Bring in students, recognize the students that are currently attending Quick and easy way to get information to students, parents and even staff
- 9. Steps Taken 1. Design an announcement for the Spontelli Scholarship for the Facebook Page 2. Design a VCT Student Spotlight 3. Collect information for the spotlight from staff 4. Discuss the possibilities of a Twitter and Instagram with Donna a. Weigh pros and cons b. Explain uses for each
- 12. Results of Solutions Social Media Donna likes the Spotlight idea and layout, as you saw the first one was posted Donna is still deciding on where to go with the Twitter and Instagram decisions Followers and activity on the Facebook page have increased but could still be doing better
- 13. Results of Solution Cont. Website The changes have been implemented and approved by Donna We are still working on getting some correct documents on the website Website is inviting and utilizing cross media promotions now
- 14. Lessons Learned Jump at the first opportunity you have to complete a training Things can seem simple, but really be a lot more complicated than they look Only listen to the advice of your client not anyone else Meet with your client as much as possible
- 15. Overall Working with Donna has been absolutely amazing and I am very happy that I got this opportunity to learn from her and work with her in a professional setting.